Upstream Media AG
Upstream Media AG is a privately-held Swiss live broadcast production and streaming services company, founded in 2007 and headquartered in Hochdorf. It produces multi-camera live video, runs remote production operations, and operates dedicated streaming platforms for Swiss sports federations, broadcasters, and corporate clients.
- Company typePrivate
- Founded2007
- HeadquartersHochdorf, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Upstream Media AG does
Upstream Media AG is a privately-held Swiss Aktiengesellschaft headquartered in Hochdorf, Switzerland, operating in the live broadcast video production and streaming infrastructure space since 2007. The company offers an integrated service stack spanning live multi-camera production (from web-quality to full TV broadcast), digital and hybrid event execution, and live streaming plus multi-platform distribution — controlling the full chain from camera lens and on-site audio/graphics/replay equipment, through redundant connectivity (fixed-line, mobile, satellite, bandwidth bonding) and transcoding, to CDN delivery and proprietary customer-branded video portals with interactive features (Q&A, voting, chat). Its central technical differentiator is a remote production model: on-site camera signals and data are transmitted back to the Hochdorf headquarters for centralized switching, graphics, replay, and commentary, reducing on-site crew requirements while preserving broadcast quality.
The business is project-based professional services, priced via negotiated Pauschalpreise (package deals) per event in Swiss Francs excluding VAT, with invoicing on net-10 terms. Revenue streams include event production, streaming and hosting, and custom landing page creation/licensing. Go-to-market is sales-led and event-driven, anchored by long-tenure recurring relationships with Swiss sports federations (Swiss Athletics, Schwingerverband, Swiss Ski, Swiss Triathlon, Swiss Bike Cup), national and regional broadcasters (Swiss Sport TV, TeleBärn, Tele M1, TVO, Tele 1, Swiss1, Kanal 9, SRF), and corporate clients (Raiffeisen, Suva), alongside international distribution to FEI.TV, FIG, Rollstuhlsport TV, and ORF. The customer base is concentrated in the DACH region (Switzerland, Germany) with selective US-based production work.
The company operates with a small core team of approximately 7 people, is privately held with no disclosed external funding, parent, or subsidiary structure, and appears to be founder/management-owned. Strategic depth is evident in the dedicated schwingen-live.ch platform (jointly operated with Helvetic Streams), which hosts an archive of over 40,000 recorded Swiss wrestling matches and serves as both a recurring client deliverable and a long-term audience/data asset. The firm's competitive position rests on long-running client relationships, sport-specific production expertise (notably Schwingfest), in-house engineering of the remote production and platform stack, and established broadcaster distribution integrations rather than on AI capabilities, which are not visibly present in the current product.
Upstream Media AG firmographics
Firmographics- Name
- Upstream Media AG
- Legal name
- Upstream Media AG
- Website
- https://upstream-media.ch
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upstream Media AG is a privately-held Swiss live broadcast production and streaming services company, founded in 2007 and headquartered in Hochdorf. It produces multi-camera live video, runs remote production operations, and operates dedicated streaming platforms for Swiss sports federations, broadcasters, and corporate clients.
- Ownership category
- akta.pro rank
Upstream Media AG industry classification
Industry- Product category
- Live Event Production and Streaming Services
- NAICS
- Motion Picture and Video Production (51211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
- akta.pro secondary industries
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Graphics, Branding & Character Generation (CG) (MPAHAKAF), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
Keywords
Where Upstream Media AG is headquartered
LocationHeadquarters
- HQ city
- Hochdorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Upstream Media AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Live Production Services: Project-based professional services for live video production of events. Includes multi-camera broadcast-quality production, on-site crew, equipment, direction, graphics, and commentary. Priced as package deals based on scope and complexity. Covers sports events, corporate general assemblies, conferences, cultural events, and media productions.
- Streaming and Hosting: Live streaming and video-on-demand services with transcoding for various quality levels. Includes CDN delivery, video player integration, and access to streaming platform. Stream hosted for 2 months after live event included in production package.
- Landing Page Creation and Hosting: Design, creation, and hosting of custom event landing pages with video player, interactive features (Q&A, voting, chat, networking), access control, and analytics. Customer receives non-exclusive license for platform software during contract period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to event requirements |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Upstream Media AG product offering
Product offeringCore offering
Upstream Media AG provides professional live video production and streaming services for sports events, corporate events, and cultural events, controlling the entire production chain from camera to video player. The company offers multi-camera broadcast-quality production, digital and hybrid event execution, livestreaming and multi-platform distribution, video-on-demand services, and custom branded event landing pages with interactive features for Swiss and select international clients.
Product overview
Upstream Media AG operates as a unified live video production and streaming platform offering three integrated service lines: live production (from remote/web to TV broadcast standard), digital & hybrid event execution, and streaming/distribution infrastructure. Supporting these core offerings are on-demand streaming capabilities and custom landing page creation and hosting. The company controls the entire production-to-delivery chain—cameras, audio, graphics, replays, connectivity (fixed line, mobile, satellite), transcoding, CDN, and player—enabling them to deliver complete solutions from camera lens to video player without relying on difficult-to-control third parties.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Production (Live-Produktion) Full-service live video production covering the entire chain from remote/web production to TV broadcast standard. Includes multi-camera setup, audio, lighting, graphics, replay systems, moderation, and commentary integration. Scalable from remote/web productions to full TV broadcast coverage for sports events, corporate events, and cultural events.
- Digital & Hybrid Events Technical execution of physical, digital, or hybrid events including audio, video, lighting, connectivity, stage construction, and decoration. Includes development of run-of-show plans, running orders, and content planning. Designed for corporate general assemblies, conferences, and stakeholder events.
- Livestreaming & Distribution Streaming and platform infrastructure enabling individual client solutions including web platforms, video portals, and event landing pages with video streaming capabilities. Includes multi-platform distribution to TV stations, web platforms, social media channels, and on-site LED screens from a single production.
- Video on Demand Streaming
Quantifiable outcome
- 40,000+ match recordings in searchable archive
- +2 more outcomes
Companies that use Upstream Media AG
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Upstream Media AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Upstream Media AG partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- Upstream Cloud AGcoreRegular collaboration for live streaming infrastructure. Upstream Cloud AG provides streaming services that Upstream Media utilizes for content delivery to clients.
- Nextlane AGcoreAlternative hosting provider for stream storage after the standard 2-month included period. Technical solutions partner for schwingen-live.ch platform. Customer can transfer landing page to Nextlane AG for extended hosting.
- Helvetic StreamscoreJoint operation of schwingen-live.ch platform providing technical solutions for Swiss wrestling coverage including live streams, video on demand, and searchable archive.
- ScreenformminorPartner for horse racing production (Aarau Turf), producing the actual race footage that Upstream Media complements with complete live broadcast coverage.
- SmartContentminorCollaboration for horse racing broadcasts (Aarau Turf), providing complementary content and production elements.
- AuvisominorLocal production partner for goal-area production (Swiss City Marathon finish line at Verkehrshaus). Regies connected and jointly producing programs.
- AIOC RentalminorTechnical equipment rental partner for large events (Business Schmiede LIVE Festival). AIOC provides audio equipment while Upstream Media handles video production.
- PSC Light & SoundminorEvent technology partner for corporate general assemblies (Raiffeisen). PSC provides audio, lighting, and video projection while Upstream Media handles video production and live connections.
- Swiss Sport TVflagshipPrimary distribution partner receiving live signal feeds for linear TV broadcast and digital streaming to Swiss audiences. Long-term relationship across multiple sports.
- Regional Swiss TV StationscoreNetwork of regional Swiss TV stations including TeleBärn, Tele M1, TVO, Tele 1, Swiss1, Kanal 9, Canal 9 distributing local sports content.
- CH MediacoreMedia group receiving live streams and web content for CH Media newspaper websites' sports coverage.
- SRF (Swiss Radio and Television)coreCo-production partnership with national broadcaster for athletics championships. Upstream Media produces live coverage; SRF provides additional camera crew and coordinates with national broadcast.
- Tit-PitminorEvent production partner for running events (Kerzerslauf), providing speaker services complementary to Upstream Media's video production.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Upstream Media AG competitors and assessment
Company assessmentBroad incumbents
- TPC (SRG SSR): In-house production arm of Swiss national broadcaster SRG SSR, producing television programming and live event coverage for Swiss audiences. Comparable to Upstream Media in Swiss live broadcast production and currently a co-production partner, but operates with significantly larger permanent staff and infrastructure.
- NEP Group: Global leader in live broadcast production services with outside broadcast trucks, remote production, and end-to-end event coverage. Comparable in service offering (live event production plus multi-platform distribution) but at substantially greater scale and geographic reach than Upstream Media.
- Vizrt: Global provider of broadcast graphics, playout automation, and live production workflow technology for media organizations. Comparable in the broadcast graphics and live production tooling components of Upstream Media's technology stack, but operates as a software vendor at much larger scale.
Emerging players
- LiveU: Provider of live video transmission and remote production technology (cellular bonding, IP-based contribution) used by broadcasters and event producers. Comparable to Upstream Media's remote production and connectivity capabilities, though LiveU is a technology vendor rather than a full-service production company.
- Quicklink: Provider of live video contribution and remote production solutions (including the Quicklink Manager platform) used by broadcasters, sports organizations, and event producers. Comparable niche focus on remote contribution for live events, with overlapping customer base in sports broadcasting.
Direct peers
- Habegger: Swiss event and venue technology company providing rigging, lighting, audio, and video services for live events across Switzerland. Directly comparable as a Swiss-based live event production services provider operating in similar event verticals and customer segments.
- Timeline Television: UK-based live broadcast production company serving sports, entertainment, and corporate events with full-stack capabilities including remote production. Similar service offering and customer base to Upstream Media, though operating at larger scale in the UK market.
- Gravity Media: UK-based provider of live broadcast production, outside broadcast facilities, and end-to-end event services for sports and entertainment. Directly comparable service model—project-based live production with in-house technology stack and multi-platform distribution—targeting similar sports federation and broadcaster clients.
- Auviso: Swiss event technology company specializing in audio, video, lighting, and stage production for live events. Directly comparable to Upstream Media as both operate in Swiss live event production, and they actively partner on projects like the Swiss City Marathon finish-line coverage.
Regional players
- Euro Media Group (EMG): Major European broadcast services provider offering outside broadcast, production, and connectivity for live events across multiple European countries. Comparable service model in live event production and distribution, with a regional scale advantage over Upstream Media's Swiss-only footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Upstream Media AG social profiles
Digital presenceUpstream Media AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upstream Media AG leadership team
Management profileNumber of profiles
Profiles5 records
Upstream Media AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upstream Media AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upstream Media AG
What does Upstream Media AG do?
Upstream Media AG provides professional live video production and streaming services for sports events, corporate events, and cultural events, controlling the entire production chain from camera to video player. The company offers multi-camera broadcast-quality production, digital and hybrid event execution, livestreaming and multi-platform distribution, video-on-demand services, and custom branded event landing pages with interactive features for Swiss and select international clients.
Is Upstream Media AG a public or private company?
Upstream Media AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upstream Media AG founded?
Upstream Media AG was founded in 2007. It employs 1 to 10 people.
Where is Upstream Media AG based?
Upstream Media AG is headquartered in Hochdorf, Switzerland, in the Europe region.
How does Upstream Media AG make money?
Three revenue lines are on record. Live Production Services are the primary driver. The others are streaming and Hosting and landing Page Creation and Hosting.
Who are Upstream Media AG's main competitors?
Broad incumbents on record are TPC (SRG SSR), NEP Group and Vizrt. Emerging players are LiveU and Quicklink. Direct peers are Habegger, Timeline Television, Gravity Media and Auviso. Euro Media Group (EMG) is listed as a regional player.
Does Upstream Media AG have an API?
No public API is recorded for Upstream Media AG.
What industry is Upstream Media AG in?
Upstream Media AG's product category is Live Event Production and Streaming Services. Its primary akta.pro industry code is MPAHAHAD, Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging), with a secondary code of MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers). Its NAICS code is 51211 and its SIC code is 7812.