Urben Group

What Urben Group does

Urben Group is a privately held Latin American building-materials brand founded in 2017 and headquartered in Santiago, Chile. The company manufactures, sources, and distributes a portfolio of porcelain tiles, vinyl flooring (SPC, LVT, WPC, photolaminate and Loose Lay formats), wall panels, bathroom furniture, faucets, shower doors, mirrors, and synthetic grass, with named product series including Hidro, Heritage, Macay, Nova, Beton, Massa, Via Stone, Venatino, and Atlas. Operations span seven countries via regional distributors and one retail showroom (Urben Home Boutique in Guatemala City), with sourcing extensions into China and India established in 2019 to support the international supply chain. The company operates with a lean team of approximately 12 employees and pursues a channel-led go-to-market, relying on country-level distributors for sales execution and project fulfillment rather than direct sales.

The business model is one-time wholesale sale of building-finishing materials, with quote-based pricing for bespoke or project-driven orders. Customer segments include residential construction, commercial/hospitality (hotels, restaurants, offices, retail), architects and designers specifying materials for projects, and the distributor/dealer network itself. Named enterprise projects span Porta Hotel, Novotel Santa Cruz, Buganvillas Hotel, Softys, Panamericano, Torres del Este, Carrasco Tower, Phondhill Cap Cana, and Lili Pink. Urben positions itself on customization, sustainability, and brand design, claiming the number one vinyl flooring brand position in Argentina as of 2023 and consolidating a broader Latin American presence since its 2022 expansion. The 2024 launch of a Bespoke brand profile and a sustainability-focused positioning marks the most recent strategic iteration.

Name

Urben Group

Legal name

Urben Group

Website

https://urbengroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Urben Group is a Chilean-based Latin American brand that manufactures and distributes porcelain tiles, vinyl flooring, bathroom fixtures, and wall coverings across seven countries via regional distributors, with sourcing in China and India.

Ownership category

akta.pro rank

Product category

Flooring and Building Finishing Materials

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Miscellaneous Furniture & Fixtures (2590), Household Furniture (2510)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Porcelain tiles manufacturing
• Vinyl flooring products
• Bathroom fixtures supply
• Building materials distribution
• Wall covering solutions

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: Sale of porcelain tiles, vinyl flooring (SPC, LVT, WPC), wall panels, bathroom fixtures (faucets, shower doors), bathroom furniture, mirrors, and related construction/finishing materials to residential and commercial customers through distributor network.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Urben Group manufactures and distributes high-quality building finishing materials including SPC, LVT, WPC, and photolaminate vinyl flooring, large-format porcelain tiles and wall coverings, bathroom fixtures (faucets, shower doors, vanities, mirrors), outdoor decking, wall panels, and synthetic grass. Products are sold to residential and commercial customers through a network of regional distributors across Latin America and the United States, with customization and bespoke solutions available per project.

Product overview

Urben Group is a multi-product building materials company offering a comprehensive portfolio of flooring and interior finishing solutions. The core offering includes SPC vinyl flooring (Pisos SPC), LVT flooring in various formats including Peel & Stick and Loose Lay, WPC flooring, and photolaminate flooring. The product line extends to large-format porcelain tiles (Porcelanatos 60x120), bathroom fixtures including faucets (Grifería), shower doors (PVC Marble), bathroom furniture (Muebles de Baño), and mirrors (Espejos). Additional products include outdoor solutions such as Deck, Wall Panels, Paneles Ripados, and synthetic grass (Pasto Sintético). The company markets products through named series and collections including Hidro, Heritage, Macay, Nova, Beton, Massa, Via Stone, Venatino, Stuatario, Atlas, Mist, Basic, Cave, and Tribal, along with general finishing materials. The portfolio is distributed through multiple Latin American countries under the Urben Group umbrella with a focus on customization and bespoke solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Hidro: Product line developed in 2018 for Latin American market expansion

Products and services

• SPC Vinyl Flooring
• LVT Vinyl Flooring
• LVT Peel & Stick Flooring
• Loose Lay Flooring
• WPC Flooring
• Photolaminate Flooring
• Hidro Product Line Hidro product line developed for Urben Group's Latin American market expansion, focused on water-resistant flooring and surfacing solutions.
• Porcelain Tiles and Wall Coverings
• Faucets and Bathroom Fixtures
• PVC Marble Shower Doors and Surfaces
• Bathroom Furniture and Vanities
• Mirrors
• Deck and Wall Panels
• Slatted Wall Panels
• Synthetic Grass
• Hospital and Health Product Line Line of hospital and health-related building finishing products launched in 2020 in response to the COVID-19 pandemic, targeting healthcare facilities.
• Bespoke Solutions Customization and personalization service allowing clients to tailor Urben Group's flooring, tile, and finishing material products to the unique requirements of each project.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• MulticompanycoreChannel Partner/ Reseller/ DistributorMaster distributor for Urben products in Chile. Located at Av. Kennedy 7400, Vitacura, Santiago, Chile.
• Trevo PisoscoreChannel Partner/ Reseller/ DistributorOfficial distributor for Urben products in Colombia. Located at Autopista Norte No. 103-47, Bogotá, Colombia.
• Urben Home BoutiquecoreChannel Partner/ Reseller/ DistributorRetail showroom and distributor for Urben products in Guatemala. Located at Av. las Américas, 16-56, Zona 13, Guatemala City.
• Bertoni+coreChannel Partner/ Reseller/ DistributorOfficial distributor for Urben products in Uruguay. Located at Canelones 1983, Montevideo, Uruguay.
• MurescocoreChannel Partner/ Reseller/ DistributorOfficial distributor for Urben products in Argentina. Located at Arenales 1415, Buenos Aires, Argentina.
• MatimportcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Urben products in Bolivia. Located at Av. Monseñor Rivero Nro 7, Santa Cruz de la Sierra, Bolivia.
• DecosquarecoreChannel Partner/ Reseller/ DistributorOfficial distributor for Urben products in USA. Located at 5202 Tampa West Blvd, Tampa, Florida, USA.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tarkett: Global manufacturer of vinyl flooring (SPC/LVT), commercial flooring, and complementary surfaces. Closely comparable product mix to Urben's core vinyl flooring and wall-covering offering, with overlapping commercial/hospitality target customers.
• Karndean Designflooring: Pure-play LVT/luxury vinyl flooring specialist serving residential and commercial markets globally. Comparable product focus to Urben's Pisos LVT/SPC lines and similar design-driven, project-based go-to-market.
• Roca: Global bathroom fixtures manufacturer with deep LATAM and Iberian-American presence. Comparable to Urben's bathroom fixtures (faucets, shower doors, vanities) business and serves overlapping hospitality and residential customers.
• CFL Flooring: SPC and LVT flooring manufacturer with strong international distribution and Asian manufacturing footprint. Highly comparable operating model to Urben's outsourced Asian production plus multi-country distribution approach.
• Interface: Global modular flooring and LVT manufacturer focused on commercial and hospitality projects. Comparable to Urben's commercial/hospitality flooring specification motion and sustainability-led positioning.
• Mannington Mills: US manufacturer specializing in LVT, SPC, and resilient flooring with a strong commercial/hospitality channel. Closely comparable to Urben's resilient vinyl core and project-based specification model.

Regional players

• Grupo Lamosa: Leading Mexican ceramics and adhesives manufacturer with significant LATAM presence in floor and wall tiles. Closest regional incumbent to Urben's porcelain tile business across Latin America.
• Corona (Colombiana de Cerámica): Major Colombian ceramics, porcelain tile, and bathroom fixtures manufacturer with strong LATAM retail and distribution. Directly comparable to Urben in Colombia specifically and a regional benchmark in tiles and bath.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer with extensive LVT, SPC, porcelain tile, and bathroom-adjacent product lines via Marazzi and Dal-Tile. Competes with Urben across vinyl flooring and tile categories, but at vastly greater scale and global reach.
• Shaw Industries (Berkshire Hathaway): Major US-based flooring manufacturer with broad LVT, SPC, tile, and commercial flooring portfolio. Competes directly with Urben in vinyl flooring and serves similar hospitality and commercial accounts at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/urben-group
• Instagraminstagram.com/urben_official_

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urben Group