USA Taekwondo

What USA Taekwondo does

USA Taekwondo is the National Governing Body (NGB) for taekwondo in the United States, recognized by the US Olympic & Paralympic Committee and World Taekwondo. Founded in 1975 and headquartered in Colorado Springs, CO with a secondary training facility at UNC Charlotte, the organization operates across athlete, coach, referee, and club membership categories and administers the official competitive pathway from grassroots clubs and state associations through U.S. National Teams competing at Olympic, Paralympic, World Championship, and Pan American Games levels. Under CEO Steve McNally, the longest-serving leader in the organization's 50-year history, USA Taekwondo has been ranked #1 World Taekwondo Member National Association for two consecutive years and has held the A1 rating for three consecutive years.

The organization's product surface spans USATKD University — a Thinkific-hosted online education platform offering subscription-based Sparring and Poomsae University Live! courses at $19 per month plus standalone Sport Taekwondo courses starting at $1 — alongside the official National Rankings system (being rebuilt on the Fastbreak AI platform for 2026), the newly-launched Team USA National Taekwondo Demonstration Team, and the Anna & Sun Kang Academic Excellence Scholarship. Technology partners include Fastbreak AI for AI-powered scheduling, ticketing, and tournament management; Truescore/Daedo for electronic scoring systems; Kukkiwon for global certification standards; and the United States Performance Center (USPC) for research-based athlete development.

Revenue is generated through annual and multi-year membership subscriptions, USATKD University course fees, transaction-based event registration across the U.S. National Championships, American Open East and West, Season Final, and talent ID camps, merchandise sales via usatkdshop.com, and corporate sponsorships plus donations. Distribution runs through direct-to-consumer channels (the Sport80 membership platform, USATKD University, event registration, the online shop) and a downstream channel network of state associations and affiliated clubs serving as local access points. As a non-profit NGB, USA Taekwondo does not publicly disclose financial figures.

Name

USA Taekwondo

Legal name

USA Taekwondo

Website

https://usa-taekwondo.us

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

USA Taekwondo is the National Governing Body for taekwondo in the United States, recognized by the US Olympic & Paralympic Committee and World Taekwondo. It administers membership programs for athletes, coaches, referees, and clubs and operates the official U.S. pathway to Olympic, Paralympic, World Championship, and Pan American Games competition.

Ownership category

akta.pro rank

Product category

Sports Governance

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• National governing body
• Taekwondo governance
• Athlete development
• Martial arts training
• Olympic team selection

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual and multi-year memberships for athletes, coaches, referees, and clubs through the Sport80 platform
2. USATKD University Courses: Online educational content for sparring, poomsae, and coaching available via subscription at $19/month, with individual courses starting at $1
3. Event Registration: Fees for sanctioned competitions including Nationals, American Open, Season Finals, and talent ID camps
4. Merchandise Sales: Online shop selling equipment, apparel, and official merchandise through usatkdshop.com
5. Sponsorships and Donations: Corporate sponsorship packages and charitable donations supporting athlete development and organizational operations

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

USA Taekwondo is the National Governing Body for Taekwondo in the United States, recognized by the USOPC and World Taekwondo. It provides membership registrations for athletes, coaches, referees, and clubs, manages sanctioned competitions including U.S. National Championships and the American Open series, runs national team selection and high-performance programs, and delivers online education and certification through USATKD University. The organization governs the sport domestically, certifies coaches and referees, and operates athlete development pathways culminating in Olympic, Paralympic, World Championship, and Pan American Games representation.

Product overview

USA Taekwondo is the National Governing Body for Taekwondo in the United States, recognized by the United States Olympic & Paralympic Committee and World Taekwondo. The organization offers a membership-based structure covering athlete, coach, referee, and club categories, supported by USATKD University for online education and training content. Competition programming spans national championships, the American Open series, talent ID camps, and the inaugural Pan American Club Championships. Athlete pathways progress from state and regional competitions through to U.S. National Teams competing at Olympic, Paralympic, and World Championship levels. The portfolio includes the Team USA National Taekwondo Demonstration Team (launched 2026), national ranking systems, and the Anna & Sun Kang Academic Excellence Scholarship for academically accomplished athletes.

Differentiator

Problem solved

Functional benefit

Brands

• USATKD University: Online education platform offering courses for sparring, poomsae, coaching, and refereeing

Products and services

• USATKD Memberships (Athlete, Coach, Referee, Club) Official USATKD memberships across four categories (athlete, coach, referee, club) providing legitimacy, access to sanctioned events, certification pathways, and benefits through the Sport80 membership platform.
• USATKD University

Quantifiable outcome

• Paralympic medal success: Evan Medell won bronze at both Tokyo 2020 and Paris 2024
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, strategic, major and supporting.

• Korea Taekwondo AssociationcoreStrategic or Co-development Partner · 13 March 2026USA Taekwondo and Korea Taekwondo Association signed a Memorandum of Understanding establishing formal collaboration across athlete development, competitive programming, coaching exchange, and event support. The MOU focuses on mutual backing for the US Open Taekwondo Championships and Korea Open G2 International Championships.
• Pan American Taekwondo Union (PATU)coreStrategic or Co-development Partner · 13 March 2026USA Taekwondo, PATU, and KTA signed a trilateral MOU. USATKD CEO Steve McNally serves as PATU Vice President. PATU chairs the Pan American LA 2028 Olympic Games Committee, positioning all parties to shape taekwondo's Olympic moment.
• AAU TaekwondostrategicStrategic or Co-development Partner · 16 January 2026Strategic alignment to strengthen Taekwondo in the United States, focusing on expanded opportunity, reduced barriers, and strengthened domestic development pathway. Key areas include aligned competition calendar, referee collaboration, and cadet development alignment beginning 2027.
• KukkiwoncoreStrategic or Co-development Partner · 22 September 2025Strategic partnership renewed for 2026 with Kukkiwon, the global headquarters and governing organization for Olympic Taekwondo. Partnership focuses on enhanced educational initiatives for masters and dojang instructors, international training opportunities, and upholding global standards in technique, discipline, and ethics.
• United States Performance Center (USPC)coreStrategic or Co-development PartnerDedicated to research-based athlete development, injury prevention, and overall health and wellness. The program helps each individual athlete reach full physical potential via safe and effective training. USPC has been instrumental in elevating U.S. Taekwondo athletes to #1 world ranking.
• Vision/TusahmajorGTM or Marketing PartnerLeading martial arts brand providing equipment, apparel, and sponsorship support. Tusah, in partnership with Vision MA Inc., is recognized for commitment to quality, innovation, and support of athletes at all levels. Co-sponsors the Anna & Sun Kang Academic Excellence Scholarship.
• TruescoremajorTechnology or IntegrationProduces the most advanced and trusted electronic scoring system in taekwondo, ensuring fairness, accuracy, and reliability at every level of USATKD and world competition. Provides electronic scoring vests and sensors.
• Fastbreak AIstrategicTechnology or IntegrationTechnology partner providing AI-powered platforms for scheduling, tournament management, sponsorship activation, group travel, and ticketing. Platform serves over 55 professional leagues including NBA, NHL, NFL. First project: reimagined U.S. National Rankings experience for 2026 season.
• Korea Ginseng CorpsupportingGTM or Marketing PartnerLong-standing partnership supporting the Taekwondo community and USA Taekwondo events through wellness initiatives and brand collaboration.
• Group HousingsupportingGTM or Marketing PartnerPartner for lodging, planning and securing hotel experiences for USATKD event attendance. Offers online reservations 24 hours a day in U.S. and Canada markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• USA Wrestling: National Governing Body for wrestling in the United States. Operates under the same USOPC NGB framework as USA Taekwondo, with parallel athlete development, national team selection, and competition sanctioning structures.
• USA Judo: National Governing Body for judo in the U.S. Direct structural peer — same NGB status, Olympic/Paralympic pathway, membership model, and coach/referee certification programs.
• USA Karate: National Governing Body for karate in the U.S. Competes with USA Taekwondo for martial arts participation share and operates analogous membership, event sanctioning, and certification programs.
• USA Fencing: National Governing Body for fencing. Similar in scale and structure to USA Taekwondo within the USOPC NGB ecosystem, with comparable membership and competition operations.
• USA Boxing: National Governing Body for amateur boxing in the U.S. Comparable combat sport NGB with similar membership, certification, and Olympic pathway operations.

Broad incumbents

• USA Swimming: One of the largest USOPC NGBs with a substantially bigger budget. Comparable NGB structure but materially larger membership, sponsorship base, and event operations.
• USA Gymnastics: Larger, more established USOPC NGB. Comparable governance, membership, and competition model but significantly larger scale and broader public visibility.
• World Taekwondo: International Federation for taekwondo that oversees USA Taekwondo as a Member National Association. Sets global rules, sanctions World Championships, and awards the A1/MNA ratings that define USATKD's governance standing.

Others

• Kukkiwon: Global headquarters and governing organization for World Taekwondo, focused on dan (black belt) promotion and technique standards. Strategic content/training partner of USA Taekwondo providing standardized curriculum.

Regional players

• Pan American Taekwondo Union (PATU): Continental confederation governing taekwondo across the Americas and the parent body to which USA Taekwondo belongs alongside other national associations. Operates at a regional rather than national level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/USATaekwondo
• Instagraminstagram.com/usatkd.official
• LinkedInlinkedin.com/company/usa-taekwondo

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Taekwondo