Group Housing

What Group Housing does

GroupHousing is a privately held US-based group travel housing bureau founded in 2008 and headquartered in Decatur, Georgia. The company operates a hotel booking and event housing management platform that serves four customer segments: amateur and professional sports tournament directors, corporate meeting planners, Convention & Visitors Bureaus and Sports Commissions, and club travel organizers. Named enterprise clients include USA Fencing, Perfect Game USA, Impact Baseball, and Dynamic Baseball, and the company states it serves 10 of the industry's largest amateur sporting events and associations across the US and Canada.

The core technology consists of a custom, white-label booking platform that creates dedicated hotel landing pages for each client event, with real-time availability, hotel reviews, PCI-compliant transaction processing, and a 24/7 online reporting dashboard covering room blocks, complimentary rooms, rebate revenue, points, and economic impact. The platform is delivered through direct sales engagement, industry association referrals (IATAN, NASC), and partnerships with CVBs, Sports Commissions, and major hotel chains. Services are offered free to clients and attendees.

Revenue is generated entirely through transaction-based commissions and rebates paid by hotel partners in exchange for delivered room nights, comp room arrangements, meeting space, and rate concessions. The business is founder-operated with more than 60 years of combined CVB and hotel experience across employees; no venture capital, private equity, or institutional investor involvement is disclosed, and no headcount, revenue, or growth metrics are publicly available.

Name

Group Housing

Legal name

GroupHousing

Website

https://grouphousing.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

GroupHousing is a privately held group travel housing bureau that provides free hotel booking, contract negotiation, and event reporting services to tournament directors, meeting planners, CVBs, sports commissions, and club travel organizers in the US and Canada, earning revenue through hotel commissions and rebates.

Ownership category

akta.pro rank

Product category

Event Hotel Booking & Group Travel Accommodation Services

NAICS

Traveler Accommodation (7211), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Group Air Management & Airline Contracting (Meetings) (THACAFAD)

Keywords

• Group hotel booking
• Event lodging management
• Sports tournament housing
• Convention hotel services
• Club travel accommodation

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Commission: GroupHousing receives commissions from hotel partners for the business volume delivered. Hotels provide guaranteed lowest rates and motivated to offer booking incentives including comp rooms, meal credits, meeting space, and rebate commissions on each room booked. The company operates free of charge to clients and attendees while generating revenue through hotel partnerships.
2. Rebate Revenue: Hotels provide rebates for each room booked, enabling GroupHousing clients to receive commission on hotel stays while still providing the lowest possible guaranteed rate to attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GroupHousing provides free group hotel booking and event housing management services for sports tournaments, corporate events, conventions, and club travel across the US and Canada. The company negotiates guaranteed lowest hotel rates and concessions (comp rooms, rebates, meeting space) on behalf of clients, manages attendee lodging through a white-label booking platform, and provides 24/7 reporting on rooms, rebates, and economic impact. Revenue is generated through commissions and rebates paid by hotel partners rather than fees charged to clients or attendees.

Product overview

GroupHousing operates as a unified hotel booking and event housing management platform with white label landing pages, real-time reporting dashboards, and comprehensive hotel contract negotiation services. The core technology includes white label hotel landing pages with guaranteed lowest rates, real-time availability and reviews, and 24/7 reporting for rebates, commissions, complimentary rooms, and hotel block pickup. The platform serves four distinct customer segments through dedicated service offerings: Tournament Directors (amateur/professional sports), Meeting Planners (corporate/ conventions), CVB & Sports Commissions (destination marketing), and Club Travel (youth/sports clubs). All services are offered free to clients, with the company earning commissions from hotel partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Booking & Contract Negotiation Services End-to-end hotel booking services including room block management, rate negotiation, contract signing, and securing high-value concessions such as comp rooms, rebates, and meeting space for event organizers.
• Tournament Directors Service Specialized hotel housing and event management services for amateur and professional sports organizations, including dedicated staff support, real-time booking tracking, and revenue optimization through group booking benefits.
• Meeting Planners Service Hotel booking and facility planning services for corporate events, industry conventions, and non-profit gatherings, ensuring lowest rates and maximized financial benefits from large group bookings.
• CVB & Sports Commissions Service Partnership services for Convention & Visitor Bureaus and Sports Commissions to attract, organize, and host events with economic impact, including hotel negotiations, booking automation, and economic impact reporting.
• Club Travel Service Team travel booking service providing a single booking link for parents and coaches, guaranteed lowest rates, comp room negotiation for coaches, and rebate sponsorship negotiation for clubs.
• White Label Hotel Landing Pages Custom white label hotel booking pages created for each event, enabling attendees to book hotels with guaranteed lowest rates, real-time availability, and hotel reviews.
• Real-Time Event Reporting Dashboard 24/7 online reporting system providing event directors access to rooms reports, complimentary rooms management, hotel lists, points reports, potential/actualized rebate revenue reports, and economic impact reports.

Quantifiable outcome

• Event revenue growth of up to 180 percent through maximizing large group booking benefits

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Major Hotel Chains (US and Canada)coreStrategic or Co-development PartnerGroupHousing maintains strong, professional relationships with major hotel chains across the US and Canada markets. In return for guaranteed lowest rates, hotels provide booking incentives including comp rooms, meal credits, meeting space, and rebate commissions. The company works with all hotel brands.
• Convention & Visitors Bureaus (CVBs)coreStrategic or Co-development PartnerPartnerships with CVBs to solicit, secure and execute events of all sizes. GroupHousing provides expert hotel knowledge, facilities planning, guaranteed lowest rates, and economic impact reporting to maximize CVB commissions.
• Sports CommissionscoreStrategic or Co-development PartnerPartnerships with Sports Commissions to attract and host events with measurable economic impact. Services include hotel negotiations, booking automation, and event revenue optimization.
• IATAN (International Airlines Traffic Association Network)minorOthersIndustry association membership providing credentialing and industry recognition for travel services.
• NASC (National Association of Sports Commissions)minorOthersIndustry association membership demonstrating commitment to the sports commissions and events industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HelmsBriscoe: Largest and most established group/event housing intermediary in North America, sourcing hotels for meetings, conventions, and sports events. Most directly comparable to GroupHousing in business model, customer segments (tournament directors, meeting planners, CVBs), and hotel-commission revenue model.
• The Housing Connection: Boutique event housing company providing hotel sourcing and booking services for meetings, conventions, and trade shows across the US. Closely comparable in scale and service model to GroupHousing's meeting planner segment.
• Orchid Event Solutions: Event housing management company providing hotel sourcing, booking portals, and rebate tracking for events of all sizes. Matches GroupHousing's white-label booking and commission-driven model across meetings and tournaments.
• TeamTravelSource: Sports team travel hotel booking service focused on youth and amateur athletic clubs — directly comparable to GroupHousing's club travel and tournament director customer segments with similar commission-based economics.
• ConferenceDirect: Corporate meeting planning and hotel sourcing company serving association, corporate, and independent planners. Heavily overlaps with GroupHousing's meeting planner segment and operates on a similar commission-based revenue model.
• OnPeak (Events.com): Event housing services platform offering hotel blocks and booking tools for sports tournaments, conferences, and live events. Same core group-housing value proposition as GroupHousing — guaranteed rates, white-label booking, and reporting for event organizers.
• Experient (Maritz Global Events): Event housing and registration services for associations, corporations, and tradeshow organizers — including hotel block management and attendee booking tools. Directly comparable to GroupHousing's meeting planner and CVB offerings.

Broad incumbents

• Cvent: Dominant enterprise event-management platform with hotel sourcing, RFP distribution, and group booking tools. While its core is event-management software, its group-housing capabilities compete upstream with GroupHousing's meeting planner offering.
• Passkey (Cvent): Group/event housing technology now part of Cvent's broader event management suite. Offers white-label booking blocks and reservation management functionally overlapping with GroupHousing's platform, though positioned as part of a much larger event-tech portfolio.

Emerging players

• AMI Sports & Events / EventConnect: Sports-event travel management platform offering hotel booking for youth/amateur tournaments and club travel. Directly competes with GroupHousing's tournament and club travel segments with a more technology-led, self-serve approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/grouphousing-travel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Housing