USSA VERTOU Business Club

What USSA VERTOU Business Club does

USSA Vertou (Union Sportive de la Sainte-Anne) is a nonprofit amateur football club founded in 1944 in Vertou, Pays de la Loire, France. It serves 600 licensed members through senior teams competing at N3, R1, and R2 levels, alongside a youth pathway from U6 through U19. The club is organized as a sports association rather than a venture-backed technology company, and the supplied firmographics list 21 employees.

The operating model combines member licenses processed through HelloAsso with a four-tier sponsorship structure—Gold, Silver, Bronze, and Rouge et Blanc. Merchandise and event or tournament fees are also identified as ancillary income sources, but no prices, sponsor contract values, public accounts, or revenue split are disclosed. The data therefore supports a description of a community sports organization with multiple participation levels and several commercial channels, but not a conclusion about financial scale or growth.

Name

USSA VERTOU Business Club

Legal name

Union Sportive de la Sainte-Anne

Website

https://ussa-vertou.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1944, USSA Vertou is a French nonprofit football club serving 600 members through teams at N3, R1, and R2 levels and youth programs from U6 to U19. Funding comes from licenses, tiered sponsorships, event fees, and merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

Vertou, Pays de la Loire

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership licenses: Revenue from player licenses and club subscriptions (licences 26/27) through HelloAsso platform
2. Gold partner sponsorships: Club Or tier sponsors including Super U Vertou, Crédit Mutuel, G.A.O, MDP, MH Cuisines, Le French Pub, La Madrague, Intersport, Krys
3. Silver partner sponsorships: Club Argent tier sponsors including Lynx Optique, Quick 2 Go, Burologic, Idvalo, LNA Santé, Leclerc Pole Sud, Kidibul
4. Bronze partner sponsorships: Club Bronze tier sponsors including numerous local businesses
5. Merchandise and boutique sales: Online boutique sales through HelloAsso platform
6. Tournament entry fees: VERTA National Cup tournament registration fees

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

USSA Vertou is an amateur football club based in Vertou, France, founded in 1944. The club provides football training, competition, and youth development across age categories from U6 to Seniors, including women's football, veterans, and a dedicated refereeing section. It also runs the annual VERTA National Cup youth tournament and operates a tiered sponsorship program (Club Or, Argent, Bronze, Rouge et Blanc) for local businesses.

Product overview

USSA Vertou is a football club based in Vertou, France, founded in 1944. The club operates a range of football teams across multiple age categories (from U6 to Seniors) and organizes tournaments such as the Verta National Cup. The club offers sponsorship/partnership programs organized in tiered levels (Club Or/Gold, Club Argent/Silver, Club Bronze, Club Rouge et Blanc) to local businesses. No technology product or software service offering is provided.

Differentiator

Problem solved

Functional benefit

Products and services

• Player Licenses (Licences 26/27)
• Club Or (Gold) Sponsorship
• Club Argent (Silver) Sponsorship Mid-tier annual partnership package for local businesses with visibility benefits on club communications and event materials.
• Club Bronze Sponsorship Entry-level annual partnership package for local businesses supporting the club with baseline brand visibility.
• Club Rouge et Blanc Sponsorship Additional partnership tier for local businesses offering community-aligned sponsorship and visibility opportunities.
• VERTA National Cup Tournament
• Club Merchandise / Boutique Online store selling club-branded merchandise and apparel to members, supporters, and fans through the HelloAsso platform.
• Refereeing Development Program (Pôle Arbitrage) Program training and developing football referees for officiating at club matches and regional competitions.
• Women's Football Section (GF Violettes Sud Loire) Women's football program providing training, competition, and development for female players in partnership with GF Violettes Sud Loire.

Quantifiable outcome

• 600 licenciés (members)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered core and minor.

• Super U VertoucoreGTM or Marketing PartnerGold (Club Or) partner - supermarket chain providing sponsorship support to the club. Located in Vertou.
• Crédit Mutuel Vertou et BeautourcoreGTM or Marketing PartnerGold partner - local bank supporting the club. Regional banking institution.
• G.A.O (Groupement Artisans de l'Ouest)coreGTM or Marketing PartnerGold partner - group of artisans specializing in home renovation and energy performance optimization.
• MDP (MDP Utilitaire)coreGTM or Marketing PartnerGold partner - designer and manufacturer of utility vehicle fittings since 1990.
• MH CuisinescoreGTM or Marketing PartnerGold partner - bespoke kitchen design and construction company with over 120 years of experience.
• Le French PubminorGTM or Marketing PartnerGold partner - lounge bar in Saint Sébastien sur Loire with wide selection of drinks.
• La MadragueminorGTM or Marketing PartnerGold partner - bar and bistronomic restaurant in Saint-Sébastien-Sur-Loire near Nantes.
• Intersport Basse-GoulainecoreGTM or Marketing PartnerGold partner - sports equipment retailer serving beginners to champions.
• Krys Opticien Basse-GoulaineminorGTM or Marketing PartnerGold partner - cooperative optical brand preferred by French consumers.
• Lynx Optique VertouminorGTM or Marketing PartnerSilver (Club Argent) partner - optical store in Vertou.
• Quick 2 GominorGTM or Marketing PartnerSilver partner - quick service restaurant.
• BurologicminorGTM or Marketing PartnerSilver partner - business services company.
• IdvalominorGTM or Marketing PartnerSilver partner.
• LNA SantéminorGTM or Marketing PartnerSilver partner - healthcare services.
• Leclerc Pole SudcoreGTM or Marketing PartnerSilver partner - large retail hypermarket in Basse-Goulaine.
• KidibulminorGTM or Marketing PartnerSilver partner - children's products company.
• Le ButcherminorGTM or Marketing PartnerBronze partner - restaurant.
• OzéominorGTM or Marketing PartnerBronze partner - Sud Loire location.
• Monte CristominorGTM or Marketing PartnerBronze partner - restaurant in Vertou.
• Espace HabitatminorGTM or Marketing PartnerBronze partner - habitat and home services.
• Konica MinoltaminorGTM or Marketing PartnerBronze partner - document management and printing solutions.
• CinévilleminorGTM or Marketing PartnerBronze partner - cinema chain.
• Domino's Pizza Saint-SébastienminorGTM or Marketing PartnerBronze partner - pizza delivery.
• Happy Pole (Brasserie)minorGTM or Marketing PartnerRouge et Blanc partner - brasserie bar.
• IGAMminorGTM or Marketing PartnerRouge et Blanc partner.
• La VertonneminorGTM or Marketing PartnerRouge et Blanc partner.
• Adeis RHminorGTM or Marketing PartnerRouge et Blanc partner - HR services.
• PrismeminorGTM or Marketing PartnerRouge et Blanc partner.
• Sporting SolsminorGTM or Marketing PartnerRouge et Blanc partner - sports flooring.
• ABCIminorGTM or Marketing PartnerRouge et Blanc partner.
• Allianz VertouminorGTM or Marketing PartnerRouge et Blanc partner - insurance agency.
• Volumes & BoisminorGTM or Marketing PartnerRouge et Blanc partner - wood and volume materials.
• Groupe AngevinminorGTM or Marketing PartnerBronze partner - construction and renovation group.
• KomiscoreGTM or Marketing PartnerOfficial equipment supplier - provides club equipment and gear.
• Ville de Vertou (City of Vertou)coreOthersInstitutional partner providing municipal support and facilities to the club.
• FFF/LFPLcoreOthersFédération Française de Football and Ligue de Football des Pays de la Loire - governing bodies for football competitions.
• GF Violettes Sud Loire (Groupement Féminines)coreStrategic or Co-development PartnerWomen's football group affiliated with the club, operating independently with dedicated website and feminine team management.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Voltigeurs de Châteaubriant: Historic amateur club from Châteaubriant in Pays de la Loire, fielding teams in regional and National-level French football. Similar volunteer-driven association structure and reliance on local business sponsorship.
• SO Cholet: Amateur football club from Cholet in the Pays de la Loire region, competing in the same French amateur pyramid divisions as USSA Vertou. Comparable member-base sports association model reliant on local sponsorship and licencias-style revenue.
• US Concarneau: Breton amateur club that has competed at National/N3 level with a community-based funding model. Closely comparable scale and division profile to USSA Vertou.

Broad incumbents

• Le Mans FC: Professional club based in Le Mans, Pays de la Loire. Operates a broader pyramid with professional and youth teams in the same regional catchment as USSA Vertou.
• Stade Lavallois: Professional club from Laval in adjacent Mayenne/Pays de la Loire. Provides a comparison point for how USSA Vertou could evolve as it pursues its Nationale 2 ambition.
• Angers SCO: Professional Ligue 1/2 club from Angers, a short drive from Vertou. Their academy is a direct competitor for youth players and a structural reference point for USSA's training model.
• FC Nantes: Major professional Ligue 1 club from Nantes, the regional capital. Their academy and pro pathways define the upper bound of the player-pipeline opportunity and sponsorship ceiling for amateur clubs in the area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/USSA-Vertou-312067898914259
• LinkedInlinkedin.com/company/ussa-vertou-business
• Instagraminstagram.com/ussa_vertou?igshid=3ha9yg4pklg0

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USSA VERTOU Business Club