US Wellness Meats

What US Wellness Meats does

US Wellness Meats is a privately held, farmer-owned direct-to-consumer e-commerce company founded in 2000 in Monticello, Missouri, and headquartered in Canton, Missouri. It sells 100% grass-fed and pasture-raised meats sourced from a network of fifth-generation family farms practicing regenerative rotational grazing. The catalog spans over 400 SKUs across beef, pork, poultry, lamb, bison, wild-caught Alaskan seafood, dairy, organ meats, heat-and-serve meals, and pet food, marketed under the "Grassland Beef" trade name through the grasslandbeef.com Shopify storefront.

The company operates on a DTC model with no external venture or private equity funding. Revenue is generated through per-pound individual product sales, discounted 25lb bulk bundles (e.g., Organ Blend at $11.41/lb, 75% Lean Ground Beef at $10.31/lb), subscription/recurring options, a wholesale program for restaurants and retailers, and ancillary lines such as eGift cards and resold complementary brands (Pili Hunters, Askinosie Chocolates, Truly Grass-Fed butter, Lykens Valley Creamery cheese). Distribution is handled via FedEx cold-chain shipping to all 50 US states plus Alaska, Hawaii, and Puerto Rico, with free shipping on orders over 15 lbs.

The technology stack is conventional for a Shopify-native DTC brand: Shopify for storefront and checkout, Klaviyo for email/SMS marketing and customer retention, and Shopify Audiences for retargeting. The company has not disclosed any proprietary AI, data, or software assets. Operations are lean at 31 employees, with named managing partner John Wood (5th generation cattle farmer) and production manager Trevor Schultz. Customer segments are dominated by health-conscious consumers, athletes, fitness/paleo/keto/carnivore diet followers, families, and pet owners, with a smaller wholesale and restaurant B2B channel.

Name

US Wellness Meats

Legal name

US Wellness Meats

Website

https://uswellnessmeats.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

US Wellness Meats is a farmer-owned direct-to-consumer e-commerce brand selling 100% grass-fed and pasture-raised meats, seafood, dairy, and pet food across 400+ SKUs to health-conscious consumers, athletes, and families across all 50 US states.

Ownership category

akta.pro rank

Product category

Grass-Fed Meat Delivery

NAICS

Meat Retailers (445240), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Dairy Products (2020)

akta.pro primary industry

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

akta.pro secondary industries

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH)

Keywords

• Grass-fed meat delivery
• Pasture-raised meats
• Regenerative farm meats
• Frozen meat shipping
• Online meat retailer

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Meat Sales: Primary revenue stream from direct-to-consumer online sales of grass-fed and pasture-raised meats, poultry, lamb, pork, bison, and game meats. Products sold per pound or in bundles (25lb bundles typical). Unit pricing model with volume discounts available.
2. Bulk Bundle Sales: Curated product bundles (Grassland Starter Bundle, Carnivore Collection, Keto Cravings, Farmer John's Favorites) sold at discounted per-unit pricing, encouraging larger average order values and recurring purchases.
3. Complementary Products (Pantry, Dairy, Snacks): Resale of third-party products including Pili Hunters nuts, Askinosie Chocolates, US Wellness Meats brand dairy (cheese, butter, ghee), sauces, seasonings, and health snacks.
4. Pet Food Sales: Raw pet food products including ground meats, pet burger blends, and Dr. Siegel's Evolution Raw pet food line for dogs and cats.
5. Wholesale and Restaurant B2B: Wholesale accounts for retailers and restaurant partners purchasing products for resale or culinary use.
6. eGift Cards: Digital gift cards sold in various denominations with 5-year expiration, generating float revenue and driving new customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

US Wellness Meats sells 100% grass-fed and pasture-raised meats, poultry, lamb, pork, bison, wild-caught seafood, dairy, and complementary pantry items through a direct-to-consumer e-commerce store. The company sources from a network of fifth-generation family farms practicing holistic and regenerative agriculture, and ships frozen perishable products nationwide via FedEx with cold-chain packaging.

Product overview

US Wellness Meats is a direct-to-consumer e-commerce platform for premium grass-fed and pasture-raised meats, operating as a single unified online storefront built on Shopify. The product portfolio centers on beef (steaks, roasts, ground beef, organs), pork, poultry, lamb, bison, and wild-caught seafood, complemented by dairy products (cheese, butter), healthy snacks, pet food, heat-and-serve meals, and pantry items. The company sells individual cuts as well as curated bulk bundles, offering over 400 products sourced from family farms practicing regenerative agriculture. Ordering is conducted through the grasslandbeef.com Shopify storefront with per-pound and bulk bundle pricing, free shipping on orders over 15 lbs within the continental US, and delivery via FedEx.

Differentiator

Problem solved

Functional benefit

Products and services

• Grass-fed Beef 100% grass-fed and grass-finished beef including steaks, roasts, ground beef, brisket, ribs, organs, franks, tallow, and specialty cuts sourced from family farms using regenerative agriculture practices. Targeted at health-conscious consumers, athletes, and families seeking clean protein.
• Pasture-raised Pork Pasture-raised heritage pork including cuts, sugar-free bacon, sausages, and pork parts. Pigs are raised outdoors on family farms with non-GMO grain supplementation.
• Pasture-raised Poultry Pasture-raised chicken, turkey, and duck including whole birds, parts, organs, sausages, jerky, broth, and soy-free chicken options. Free-range birds fed non-GMO grain with access to pasture.
• Grass-fed Lamb 100% grass-fed and grass-finished lamb including chops, roasts, ground lamb, and organ meats sourced from family farms.
• Bison Wild game bison including steaks, ground bison, stew meat, chorizo, and bison organs from regeneratively managed ranches.
• Wild-caught Seafood Wild-caught Alaskan seafood including king salmon, sockeye salmon, halibut, black cod, shrimp, scallops, sardines, mackerel, tuna, and canned salmon sourced from sustainable fisheries.
• Organ Meats and Organ Sausages Nutrient-dense organ meats including beef liver, heart, kidney, tongue, cheeks, oxtails, and organ sausages such as liverwurst, braunschweiger, and head cheese. Available as individual cuts or blended into ground beef.
• Raw Pet Food (Dr. Siegel's Evolution Raw)

Quantifiable outcome

• Two to five times higher nutrient concentrations in grass-fed vs grain-fed liver (vitamins A, E, B vitamins, omega-3s)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FedExcoreImplementation/ SI/ Consulting PartnerPrimary shipping carrier for perishable goods delivery. Ships frozen products across continental US, Alaska, Hawaii, and Puerto Rico with temperature-controlled packaging. Address correction fees of $25.50 apply for routing changes. Partnership enables nationwide direct-to-consumer delivery of frozen meats.
• ShopifycoreTechnology or IntegrationE-commerce platform powering grasslandbeef.com online store. Handles order processing, payment processing, checkout, customer accounts, and analytics. Shopify Audiences used for advertising retargeting.
• KlaviyocoreTechnology or IntegrationEmail marketing platform used for promotional campaigns, cart abandonment emails, SMS/text messaging, and customer retention communications.
• Vital Choice Wild SeafoodcoreStrategic or Co-development PartnerSupplier of wild-caught Alaskan seafood products including King Salmon, Sockeye Salmon, Halibut, Black Cod, Shrimp, Sardines, Mackerel, Tuna, and canned salmon. Products carry MSC sustainability certification. Ships separately from main US Wellness Meats products.
• Pili HuntersminorChannel Partner/ Reseller/ DistributorBrand of wild-harvested pili nuts sold on US Wellness Meats platform. Products include nuts, butters, chocolate bars, and honey. Ships separately from US Wellness Meats with own shipping rates ($8.49 standard, free over $55).
• Askinosie ChocolatesminorChannel Partner/ Reseller/ DistributorChocolate brand featured in pantry/snacks section, sold alongside meat and dairy products.
• Dr. Siegel's Evolution Raw (Evo Raw)coreStrategic or Co-development PartnerVeterinarian-developed raw pet food line sold exclusively through US Wellness Meats. Formulations for healthy pets (85/15 lean/fat) and health-challenged pets (70/30 lean/fat with higher fat content for ketogenic diet). Dr. Siegel has 30+ years clinical practice and 20 years in integrated veterinary medicine.
• Tasmanian Grass FarmerscoreStrategic or Co-development PartnerGroup of elite grass farmers on the Island of Tasmania, Australia supplying premium grass-fed beef cuts (Tenderloin Kabobs, Ribeye Steaks, Whole Ribeye Primals). Climate characterized by year-round maritime environment with no hormones or GMOs permitted on the island.
• Truly Grass-FedminorChannel Partner/ Reseller/ DistributorIrish grass-fed butter brand. Cows graze year-round on lush Irish grasses producing consistent, high-quality cream. Products are non-GMO, rBST-free, and antibiotic-free with naturally higher CLA levels.
• Lykens Valley CreameryminorChannel Partner/ Reseller/ DistributorSource of raw grass-fed cheese products (Havarti, Gouda). Produces cheese from A2-A2 whole milk, vacuum sealed for freshness. Cows are 100% grass-fed, grain-free, soy-free, and non-GMO.
• Langhorne MeatsminorStrategic or Co-development PartnerTrevor Schultz (Production Manager at US Wellness Meats) is co-owner. Featured chef partner with recipe content on Discover Blog.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crowd Cow: Online marketplace delivering craft meats from independent farms (beef, chicken, pork, seafood) directly to consumers. Closely comparable DTC model, farm-sourcing narrative, and product breadth targeting the same premium, traceable-protein buyer.
• ButcherBox: Subscription-based DTC company delivering grass-fed beef, organic chicken, and wild-caught seafood to U.S. consumers — the most direct head-to-head competitor to US Wellness Meats, competing for the same health-conscious, premium protein consumer with a similar bundle and subscription model.
• Vital Choice Wild Seafood & Organics: Existing supplier partner of US Wellness Meats and a direct competitor in DTC wild-caught, organic, and sustainable foods. Highly comparable business model and target customer for premium pantry and seafood categories.
• Wild Fork Foods: DTC and omnichannel frozen-meat and seafood brand offering a wide SKU range with nationwide shipping. Comparable in product breadth and direct-to-consumer cold-chain distribution, though positioned slightly more mainstream on price.

Broad incumbents

• Thrive Market: Online membership-based retailer of organic and natural foods, including a meaningful grass-fed meat assortment. Comparable DTC e-commerce model and health-conscious consumer base, though operating across broader food categories beyond meat.
• Omaha Steaks: Established direct-response meat company (since 1917) shipping frozen steaks, burgers, and prepared meats. Comparable DTC frozen-shipping business model and broad SKU portfolio, though more mainstream in positioning than US Wellness's grass-fed/regenerative focus.

Emerging players

• Good Ranchers: DTC American-raised meat brand offering grass-fed beef, pasture-raised chicken, and pork via online bundles. Comparable DTC subscription/bundle model targeting premium American-protein consumers.
• Misfits Market: Online sustainable grocery retailer offering organic produce and pasture-raised/grass-fed meat bundles with subscription-style delivery. Comparable DTC subscription model and sustainability narrative targeting similar value-conscious premium buyers.
• Force of Nature: Regenerative meat brand selling grass-fed, grass-finished, and wild meats through DTC and select retail. Closely comparable regenerative-agriculture brand story and premium positioning to US Wellness, though smaller and narrower in product range.

Others

• Pili Hunters: Wild-harvested pili nut brand whose products are sold through the US Wellness Meats platform (channel partnership). Adjacent comparison as a complementary brand in the same premium, regenerative/paleo-aligned DTC ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/USWellnessMeats
• YouTubeyoutube.com/user/UsWellnessMeats
• Facebookfacebook.com/UsWellnessMeats
• Instagraminstagram.com/uswellnessmeats
• Pinterestpinterest.com/uswellnessmeats
• LinkedInlinkedin.com/company/us-wellness-meats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Wellness Meats