Van Kraaij Educatie
Van Kraaij Educatie is a Dutch training and education services provider (founded 2008, ~35 employees, Druten) that helps small and medium-sized businesses integrate learning and development through its modular 'Leerlandschap' framework, the Van Kraaij Academy e-learning platform (~200 activities), in-company training, and small-group classroom courses in the Netherlands.
- Company typePrivate
- Founded-
- HeadquartersDruten, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Van Kraaij Educatie does
Van Kraaij Educatie is a privately held Dutch training and education services provider headquartered in Druten, Gelderland, Netherlands, founded in 2008 with approximately 35 employees. The company targets MKB (small and medium-sized businesses) organizations in the Netherlands, helping them integrate learning and development into daily practice through its modular 'Leerlandschap' (Learning Landscape) framework — covering learning policy, onboarding, learning paths, learning ambassadors, training calendars, a learning platform, and personal development plans. Secondary audiences include individual learners seeking professional development and larger organizations requiring customized in-company training.
The company operates a multi-channel training delivery model. Its core digital asset is the Van Kraaij Academy, an online learning platform hosted on Microsoft Azure (Netherlands) and delivered via the Rakoo platform, containing approximately 200 learning activities including microlearnings, e-learnings, podcasts, and summaries, accessible through web and mobile app. Delivery is supplemented by classroom training (max 12 participants per group at De Bogerd in Druten or online via Microsoft Teams/Zoom), customized in-company training programs, individual tutoring (Bijles Maas en Waal), and coaching trajectories. Notable content partners include De Efteling for hospitality training and Profile Dynamics practitioners for leadership development.
Revenue is generated through three primary streams: public training courses (quote-based, delivered in small groups), customized in-company training (multi-year contracts, no minimum participants), and self-paced e-learning subscriptions (€15 per course). The company is CRKBO-certified for vocational education, actively participates in Dutch SLIM-subsidy training programs, and markets via blog content, newsletters, seminars, and Google reviews. There is no disclosed external funding, no parent company, and the operation is regionally focused within the Netherlands.
Van Kraaij Educatie firmographics
Firmographics- Name
- Van Kraaij Educatie
- Legal name
- Van Kraaij Educatie
- Website
- https://vankraaijeducatie.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Kraaij Educatie is a Dutch training and education services provider (founded 2008, ~35 employees, Druten) that helps small and medium-sized businesses integrate learning and development through its modular 'Leerlandschap' framework, the Van Kraaij Academy e-learning platform (~200 activities), in-company training, and small-group classroom courses in the Netherlands.
- Ownership category
- akta.pro rank
Van Kraaij Educatie industry classification
Industry- Product category
- Professional Training and Education Services
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)
- akta.pro secondary industries
- Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), Homework Help & Study Skills Coaching (EDAJALAB)
Keywords
Where Van Kraaij Educatie is headquartered
LocationHeadquarters
- HQ city
- Druten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Kraaij Educatie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Public Training Courses: Individual participants pay to attend scheduled training courses in areas such as digital skills, communication skills, and business training. Training is delivered in small groups of up to 12 participants, either physically at De Bogerd in Druten or online via Microsoft Teams or Zoom.
- In-Company / Custom Training: Organizations commission custom training programs tailored to their specific needs. No minimum number of participants required. Training can be delivered on-site at the client location, at De Bogerd in Druten, or online.
- E-Learning Subscriptions: Self-paced online courses offered through the Van Kraaij Academy platform. E-learnings include certificates upon successful completion. Pricing is per course (€15 per e-learning).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Individual public training courses available on request |
| One time/ perpetual license | Pay-as-you-go | E-learning courses at fixed per-course pricing |
| Other | Multi-year contract | In-company and custom training for organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Van Kraaij Educatie product offering
Product offeringCore offering
Van Kraaij Educatie is a Dutch training and education company that helps SMB (MKB) organizations make learning and development a structural part of daily practice through a modular 'Leerlandschap' (Learning Landscape) framework. It delivers public and in-company classroom training, self-paced e-learning via the Van Kraaij Academy platform (containing ~200 learning activities), individual tutoring through Bijles Maas en Waal, and professional coaching trajectories in areas such as digital skills, communication, leadership, languages, and AI literacy.
Product overview
Van Kraaij Educatie is an educational services company offering a comprehensive learning ecosystem for individuals and SMB organizations in the Netherlands. The core offering is Het Leerlandschap (The Learning Landscape), a modular framework that provides structure and coherence to organizational learning—from learning policy and onboarding to learning paths and the Van Kraaij Academy platform. The company delivers training through multiple channels: the Van Kraaij Academy online learning platform (with approximately 200 learning activities including microlearnings, e-learnings, podcasts, and summaries), e-learnings (self-paced courses with videos and interactive assignments), classroom/online training sessions (via Microsoft Teams or Zoom, max 12 participants), InCompany/customized training, individual tutoring services, and coaching programs. The product portfolio spans digital skills, business training, communication skills, languages, leadership development, and AI literacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Van Kraaij Academy (Online Learning Platform)
- Het Leerlandschap (The Learning Landscape)
- Klassikale Trainingen (Classroom Training)
- InCompany Maatwerk Training
- E-learnings (Self-Paced Online Courses)
- Bijles Maas en Waal (Tutoring)
- Coaching Trajecten (Coaching Programs)
Quantifiable outcome
- Training score of 8.0 based on participant feedback
- +1 more outcomes
Companies that use Van Kraaij Educatie
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Van Kraaij Educatie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature1 record
Van Kraaij Educatie partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- InexeoncoreInexeon collaborated with Van Kraaij Educatie on an incompany management training program focused on digital skills development for the management team.
- Van Kempen KoudetechniekcoreVan Kempen Koudetechniek partnered with Van Kraaij Educatie for a custom training program covering Word, Excel (basic and advanced), and business German language skills for employees.
- Lieke's B.V.coreLieke's B.V. received sales training and participated in a larger SLIM subsidy program with Van Kraaij Educatie for organizational professionalization including team collaboration and social media training.
- Global Paint ProductscoreGlobal Paint Products partnered with Van Kraaij Educatie for management training using Profile Dynamics, teambuilding and leadership development through SLIM subsidy. Training was delivered over multiple days for the management team and HR department.
- GroeisaamminorVan Kraaij Educatie analyzed employee situations and looked specifically at programs and functions that employees at Groeisaam can effectively use in their work for a customized training program.
- MatchabilitycoreMatchability partnered with Van Kraaij Educatie to transform from strategy to structural learning using the SLIM subsidy. Matchability supports housing corporations with detaching, consulting and legal expertise.
- Detex OpleidingenminorPartnership with Detex Opleidingen for retail training. Van Kraaij Educatie is one of the partner training providers in the INretailacademy offering.
- INretailminorVan Kraaij Educatie is listed as a training provider partner in the INretailacademy for retail sector training programs.
- De Efteling (Coen Bertens, Frans Goenee)coreThe Efteling was named most customer-friendly company in the Netherlands in 2019. Hospitality training is delivered in collaboration with Coen Bertens and Frans Goenee of De Efteling, teaching participants how to serve customers in a guest-oriented manner.
- OVD, OMW and CNVminorVan Kraaij Educatie organizes knowledge seminars in collaboration with OVD, OMW and CNV on current and relevant topics including commercial excellence, circular economy, talent management, digitalization and teambuilding.
- CLOK, ArgaleominorCLOK, Argaleo and Van Kraaij Educatie jointly received SLIM subsidy from the Ministry of Social Affairs for center professionals training.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Van Kraaij Educatie competitors and assessment
Company assessmentOthers
- Springest: Springest is a Dutch course comparison and review platform that helps professionals and organizations find training providers. Relevant as an ecosystem participant adjacent to Van Kraaij Educatie's course offerings, rather than a direct competitor.
Broad incumbents
- Udemy Business: Udemy Business is a global enterprise learning platform offering self-paced courses across business, technology, and professional skills. Competes with Van Kraaij Educatie's e-learning and Academy platform for SMB training budgets, though lacking the Dutch-language classroom and coaching layer.
- Schouten & Nelissen: Schouten & Nelissen is a leading Dutch training, coaching, and organizational development provider with a strong presence in personal leadership, communication, and team development. Overlaps directly with Van Kraaij Educatie's in-company training and coaching trajectories for Dutch organizations, but operates at significantly greater scale.
- NTI: NTI is a large Dutch distance-learning institution offering flexible online courses and programs across business, IT, and language categories. Comparable to Van Kraaij Educatie's Van Kraaij Academy e-learning and self-paced learning products, but at much greater scale and with accredited MBO/HBO programs.
- NCOI: NCOI is one of the largest private professional training providers in the Netherlands, offering accredited vocational and management programs to working professionals and organizations. Comparable to Van Kraaij Educatie in serving Dutch SMB demand for workforce development, but with a much broader portfolio of accredited degrees and a national footprint.
Emerging players
- Soofos: Soofos is a Dutch learning marketplace and LMS where independent trainers publish and sell courses to individuals and businesses. Comparable to Van Kraaij Educatie's Academy platform business model but positioned as a marketplace for third-party content rather than proprietary curriculum.
- Lindenhaeghe: Lindenhaeghe is a Dutch professional education provider focused on finance, tax, HR, and legal training for SMBs and professionals. Overlaps with Van Kraaij Educatie in delivering specialized professional development to Dutch MKB clients, though concentrated in adjacent compliance verticals.
Direct peers
- ISBW: ISBW is a Dutch training provider offering practical short courses in business, communication, and digital skills to working professionals and SMB employees. Direct overlap with Van Kraaij Educatie's public course catalog and MKB customer segment.
- Competence Factory: Competence Factory is a Dutch professional training provider offering open-enrollment courses, in-company programs, and blended learning to individuals and organizations. Closely matches Van Kraaij Educatie's SMB-focused, multi-channel training approach with classroom and digital delivery.
- CLS Trainingen: CLS Trainingen provides IT, business, and communication training to Dutch professionals and companies through classroom, in-company, and e-learning formats. Comparable to Van Kraaij Educatie across digital skills, business training, and modular course catalogs aimed at SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Kraaij Educatie social profiles
Digital presenceVan Kraaij Educatie compliance and trust
Trust signalCompliance2 records
Van Kraaij Educatie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Kraaij Educatie leadership team
Management profileNumber of profiles
Profiles14 records
Van Kraaij Educatie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Kraaij Educatie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Kraaij Educatie
What does Van Kraaij Educatie do?
Van Kraaij Educatie is a Dutch training and education company that helps SMB (MKB) organizations make learning and development a structural part of daily practice through a modular 'Leerlandschap' (Learning Landscape) framework. It delivers public and in-company classroom training, self-paced e-learning via the Van Kraaij Academy platform (containing ~200 learning activities), individual tutoring through Bijles Maas en Waal, and professional coaching trajectories in areas such as digital skills, communication, leadership, languages, and AI literacy.
Is Van Kraaij Educatie a public or private company?
Van Kraaij Educatie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Van Kraaij Educatie founded?
Van Kraaij Educatie was founded in -1. It employs 11 to 50 people.
Where is Van Kraaij Educatie based?
Van Kraaij Educatie is headquartered in Druten, Netherlands, in the Europe region.
How does Van Kraaij Educatie make money?
Three revenue lines are on record. Public Training Courses are the primary driver. The others are in-Company / Custom Training and E-Learning Subscriptions.
Who are Van Kraaij Educatie's main competitors?
Springest is listed as an others. Broad incumbents are Udemy Business, Schouten & Nelissen, NTI and NCOI. Emerging players are Soofos and Lindenhaeghe. Direct peers are ISBW, Competence Factory and CLS Trainingen.
Does Van Kraaij Educatie have an API?
No public API is recorded for Van Kraaij Educatie.
What industry is Van Kraaij Educatie in?
Van Kraaij Educatie's product category is Professional Training and Education Services. Its primary akta.pro industry code is EDAJAMAA, Learning Management Systems (LMS) & Digital Classrooms, with a secondary code of EDAFACAD, Project- & Inquiry-Based Digital Learning Modules. Its NAICS code is 61171 and its SIC code is 8200.