Bert van Loon Groentechniek
Bert van Loon Groentechniek BV is a Waalwijk-based multi-brand dealer founded in 2000 with ~20 employees, selling, servicing, and renting professional garden, park, cleaning, and zero-emission equipment from 16+ premium brands to private, municipal, golf course, and industrial customers across North Brabant.
- Company typePrivate
- Founded2000
- HeadquartersWaalwijk, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bert van Loon Groentechniek does
Bert van Loon Groentechniek BV is a Dutch professional garden and park equipment dealer founded in 2000 and headquartered at Energieweg 11 in Waalwijk, North Brabant. The company operates from a single showroom/workshop location with a team of approximately 20 employees, serving both private consumers and professional customers across the garden, park, municipal, golf course, landscaping, and industrial segments. It is an authorized multi-brand dealer for 16+ premium manufacturers, including STIHL, Iseki, Cushman, E-Z-GO, Ferris, DIBO, Jensen, McConnel, Goupil, Vitra, Nimos, Perfect, Ransomes Jacobsen, Schouten, TRILO, Redexim, AllTrec, and WeedControl, with regional dealership rights in North Brabant for Goupil and Dutch importer rights for AllTrec.
The company's product portfolio spans zero-emission electric machinery, compact tractors, professional mowers, cleaning machines, chemical-free weed control systems (hot air, flame, brush), wood chippers, ice/snow control equipment, transport vehicles, and industrial hydraulic hoses and couplings up to two inches. Technical differentiators include custom hydraulic hose pressing, integration with the Kramp parts distribution platform for online ordering, and STIHL Click & Collect e-commerce. The offering is paired with maintenance, repair, equipment rental, and a used-equipment (occasions) trade channel.
Revenue is generated primarily through hardware sales of new branded equipment (with unit prices ranging from ~€120 for entry-level electric mowers to €33,485 for fully outfitted work vehicles), supplemented by used-equipment sales, service and maintenance contracts, parts and accessories (including online orders), and equipment rental. GTM is omnichannel: direct showroom sales in Waalwijk, the STIHL webshop with Click & Collect, phone and WhatsApp-based parts ordering, plus regional partnership with Van Blitterswijk Eco-Mobiliteit for Goupil national distribution.
Bert van Loon Groentechniek firmographics
Firmographics- Name
- Bert van Loon Groentechniek
- Legal name
- Bert van Loon Groentechniek BV
- Website
- https://vanloongroentechniek.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bert van Loon Groentechniek BV is a Waalwijk-based multi-brand dealer founded in 2000 with ~20 employees, selling, servicing, and renting professional garden, park, cleaning, and zero-emission equipment from 16+ premium brands to private, municipal, golf course, and industrial customers across North Brabant.
- Ownership category
- akta.pro rank
Bert van Loon Groentechniek industry classification
Industry- Product category
- Garden and Park Equipment
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC)
Keywords
Where Bert van Loon Groentechniek is headquartered
LocationHeadquarters
- HQ city
- Waalwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bert van Loon Groentechniek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- New Equipment Sales: Sales of professional garden and park machinery from multiple branded manufacturers including STIHL, Iseki, Ferris, Jensen, Cushman, E-Z-GO, Goupil, Vitra, Nimos, Perfect, Ransomes Jacobsen, McConnel, Schouten, WeedControl, Redexim, AllTrec, and DIBO.
- Used Equipment (Occasions): Sale of pre-owned and demonstration machines ranging from private to professional use.
- Maintenance and Repair: Service, maintenance, and repair of machines in the green technology and industrial sector.
- Parts and Accessories: Sales of spare parts, accessories, and consumables including hydraulic hoses, with online ordering capability.
- Equipment Rental: Rental of machines including DIBO high-pressure trailers and WeedControl equipment for temporary needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level electric pressure washer |
| Unit Pricing | Pay-as-you-go | Used WeedControl brush machines |
| Unit Pricing | Pay-as-you-go | Professional petrol lawn mower |
| Unit Pricing | Pay-as-you-go | Entry-level electric lawn mowers |
| Unit Pricing | Pay-as-you-go | Used WeedControl trolley pack |
| Unit Pricing | Pay-as-you-go | Sub-compact tractor |
| Unit Pricing | Pay-as-you-go | Compact tractor |
| Unit Pricing | Pay-as-you-go | Used electric vehicle |
| Unit Pricing | Pay-as-you-go | Work vehicle with attachment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bert van Loon Groentechniek product offering
Product offeringCore offering
Bert van Loon Groentechniek BV is an authorised multi-brand dealer of professional garden and park machinery based in Waalwijk, Netherlands. The company sells, rents, and services professional green-space equipment from 16+ premium brands including STIHL, Iseki, Ferris, DIBO, Jensen, and Goupil. In addition to equipment distribution, it offers in-house maintenance, repair, and custom hydraulic hose pressing up to two inches in diameter for professional landscaping, municipal, golf-course, and industrial customers.
Product overview
Bert van Loon Groentechniek is a professional garden and park equipment dealer based in Waalwijk, Netherlands, established in 2000 with approximately 20 employees. The company operates as a multi-brand distributor offering a comprehensive portfolio of professional green maintenance equipment through a unified platform. The core offering spans multiple product categories including Zero Emission electric machinery (AllTrec, Goupil electric transporters, Jacobsen mowers, E-Z-GO carts, STIHL battery tools), professional mowing equipment (Ransomes Jacobsen, Ferris, Iseki tractors and mowers), cleaning machines (DIBO JMB pressure washers and trailers, battery-powered units), chemical-free weed control (WeedControl Air/Flame/Steel series), ice control, transport vehicles, chippers and shredders (Jensen), hand tools (STIHL), golf course machines (Jacobsen, Ransomes, Cushman), and industrial products (hoses and couplings). The company serves both private and professional customers in garden, park, and municipal segments, providing not only product sales but also maintenance, repair services, and a selection of used machines. Major brand partnerships include STIHL (complete product range including robot mowers), Iseki (compact tractors), Cushman, E-Z-GO, Ferris, DIBO (cleaning machines), Jensen (chippers), McConnel, Goupil, Vitra, Nimos, Perfect, Ransomes Jacobsen, Schouten, TRILO, Redexim, AllTrec, WeedControl, and Viking. The company also offers seasonal promotional campaigns (Spring/Autumn deals) and participates in sustainability initiatives including zero emission and social enterprise (PSO) certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Garden and Park Machinery Sales
Quantifiable outcome
- Saves customers time by offering complete service (sales, maintenance, repair) in one location
- +3 more outcomes
Companies that use Bert van Loon Groentechniek
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Bert van Loon Groentechniek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bert van Loon Groentechniek partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and supporting.
- DIBO Cleaning SystemscoreOfficial recognized dealer of DiBO cleaning machines since October 2020. DiBO develops and produces cleaning machines and systems with a focus on quality, durability, and innovative technologies. Green brand focused on environmental consciousness.
- STIHLcoreOfficial dealer of all STIHL products including chainsaws, hedge cutters, blowers, cleaning systems, and hand tools. STIHL is a leading brand with over 85 years of experience in professional and consumer garden equipment.
- IsekicoreOfficial dealer of Iseki compact tractors, front mowers, lawn mowers, ride-on mowers with collection, and zero turn mowers. Japanese company established in 1926 with over 4,600 employees.
- CushmancoreOfficial dealer of Cushman commercial vehicles. Founded in 1901, Cushman manufactures the widest range of industrial utility vehicles on the market.
- E-Z-GOcoreOfficial dealer of E-Z-GO golf carts and utility vehicles. Founded in 1954, E-Z-GO is a world leader in transportation and leading manufacturer of golf carts and personal transport vehicles.
- FerriscoreOfficial dealer of Ferris commercial lawn mowers with over 100 years of experience. Specializes in zero turn mowers, walk-behind mowers, and front mowers.
- JensencoreOfficial dealer of Jensen wood chippers with over 125 years of experience. Jensen is a highly specialized company in the production and development of wood chippers including branch machines, motor machines on wheel chassis, and stump grinders.
- McConnelcoreOfficial dealer of McConnel, a leading company in garden and agricultural equipment since 1930. Specializes in mowing arms for attachment to tractors for trimming hedges, grass, and slopes.
- GoupilcoreOfficial dealer of Goupil 100% electric commercial vehicles in the province of North Brabant. Offers custom solutions for sustainable mobility. National importer is Van Blitterswijk Eco-Mobiliteit.
- VitracoreOfficial Vitra dealer in the Netherlands. Vitra machines are developed and produced at the Danish factory Lindholdt Machines since 1999. Focus on quality, functionality, and environmental considerations.
- NimoscoreOfficial dealer of Nimos garden and park machines. Dutch company that has become a concept throughout Europe in 30 years, synonymous with high-quality garden and park mechanization.
- Perfect (Van Wamel)coreOfficial dealer of Perfect products from Van Wamel bv, a renowned manufacturer of flail mowers, rotary mowers, and sorting machines for vegetables and fruit.
- Ransomes JacobsencoreOfficial dealer of Ransomes Jacobsen, one of the largest suppliers of professional mowing equipment in the world. Ransomes traces its history back to 1830 when the first lawn mower patent was filed.
- SchoutencoreOfficial dealer of Schouten machines in the Waalwijk region. Family business established in 1971 with a reputation for quality, reliability, and innovation.
- WeedControlcoreOfficial dealer of WeedControl, specialist in chemical-free weed management. Three product series: Air (hot air), Flame (open flame), and Steel (brush) for different weed control applications.
- RedeximcoreOfficial dealer of Redexim, supporting groundskeepers and greenkeepers worldwide with reliable machines for sports field and golf course maintenance. Known for the Verti-Drain aerator.
- AllTreccoreImporter of AllTrec in the Netherlands. Zero Emission - Full Performance electric work vehicles and tools. AllTrec is represented as the future of green maintenance with 4810T and 8015F models.
- TRILOcoreOfficial dealer of TRILO, the top brand from Vanmac BV for professionals in public green management, infrastructure management, and golf course maintenance.
- KrampsupportingParts distribution platform integration. Online parts ordering powered by Kramp with branded 'Powered by Kramp' signature.
- Stichting NCOsupportingMember of the Foundation NCO (Non-Chemical Weed Control), representing the most important suppliers of non-chemical weed control methods and techniques in the Netherlands.
- Van Blitterswijk Eco-MobiliteitsupportingNational importer for Goupil electric vehicles in the Netherlands. Works with Bert van Loon as regional dealer for North Brabant.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Bert van Loon Groentechniek competitors and assessment
Company assessmentDirect peers
- Mechan Groep: Dutch multi-brand dealer of professional garden, park, and turf maintenance equipment, operating a comparable combined sales/service/rental model across similar customer segments.
- Vos Capelle: Dutch specialist dealer focused on professional green maintenance and turf equipment, with a multi-brand portfolio and sales-service-parts model directly comparable to Bert van Loon's offering for landscapers, municipalities, and golf courses.
- Staadegaard: Regional Dutch garden and park equipment dealer with overlapping brand partnerships (including STIHL) and a similar sales, service, and parts counter model targeting private and professional customers.
- Gebr. Bonenkamp: Long-established Dutch dealer of garden, park, and grounds-care equipment with a multi-brand portfolio and service offering comparable to Bert van Loon's professional and consumer customer base.
- Pols Tuinmachines: Dutch garden equipment dealer selling professional and consumer machines with service and parts support, directly comparable in customer mix and regional dealer footprint to Bert van Loon.
Others
- Kramp: European agricultural and outdoor power equipment parts distribution platform that powers Bert van Loon's online parts ordering and is both a technology partner and indirect distribution peer in the dealer aftermarket value chain.
Broad incumbents
- Boels Rental: Major European equipment rental company with adjacent rental services and a broader industrial and construction focus; comparable to Bert van Loon's rental stream (DIBO, WeedControl) but at a vastly larger scale.
- Reesink: One of the largest Dutch equipment distributors (notably John Deere agriculture and turf), operating at significantly greater scale and breadth than Bert van Loon but with overlapping professional turf and grounds-care customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bert van Loon Groentechniek social profiles
Digital presenceBert van Loon Groentechniek compliance and trust
Trust signalCompliance6 records
Bert van Loon Groentechniek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bert van Loon Groentechniek leadership team
Management profileNumber of profiles
Bert van Loon Groentechniek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bert van Loon Groentechniek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bert van Loon Groentechniek
What does Bert van Loon Groentechniek do?
Bert van Loon Groentechniek BV is an authorised multi-brand dealer of professional garden and park machinery based in Waalwijk, Netherlands. The company sells, rents, and services professional green-space equipment from 16+ premium brands including STIHL, Iseki, Ferris, DIBO, Jensen, and Goupil. In addition to equipment distribution, it offers in-house maintenance, repair, and custom hydraulic hose pressing up to two inches in diameter for professional landscaping, municipal, golf-course, and industrial customers.
Is Bert van Loon Groentechniek a public or private company?
Bert van Loon Groentechniek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bert van Loon Groentechniek founded?
Bert van Loon Groentechniek was founded in 2000. It employs 1 to 10 people.
Where is Bert van Loon Groentechniek based?
Bert van Loon Groentechniek is headquartered in Waalwijk, Netherlands, in the Europe region.
How does Bert van Loon Groentechniek make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment (Occasions), maintenance and Repair, parts and Accessories and equipment Rental.
Who are Bert van Loon Groentechniek's main competitors?
Direct peers on record are Mechan Groep, Vos Capelle, Staadegaard, Gebr. Bonenkamp and Pols Tuinmachines. Kramp is listed as an others. Broad incumbents are Boels Rental and Reesink.
Does Bert van Loon Groentechniek have an API?
No public API is recorded for Bert van Loon Groentechniek.
What industry is Bert van Loon Groentechniek in?
Bert van Loon Groentechniek's product category is Garden and Park Equipment. Its primary akta.pro industry code is IMACAOAC, Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing. Its NAICS code is 4442 and its SIC code is 3524.