Virginia Rush Soccer Club

Name

Virginia Rush Soccer Club

Legal name

Virginia Rush Soccer Club

Website

https://varush.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth soccer programs
• Competitive soccer clubs
• Soccer coaching services
• Youth sports training
• Travel soccer teams

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership/Program Fees: Recreational, Advanced, and Competitive/Travel program fees charged per season or year. Programs range from Mighty Mites (ages 2-4) through U19 competitive teams.
2. Camps and Training Programs: Revenue from summer camps, winter camps, spring break camps, sand soccer training, and futsal training programs.
3. Tournament Fees: Hosting tournaments including the Atlantic Cup generates registration and participation fees.
4. Uniform and Merchandise Sales: Sales of Capelli Rush branded uniforms and merchandise through the team store.
5. Donations and Scholarships: Donations to the Virginia Rush Scholarship Fund help offset tuition costs for in-need families. Fundraising through events like golf tournaments and Rush vs Cancer.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Virginia Rush Soccer Club operates tiered youth soccer programming for ages 2-19 in the Hampton Roads / Virginia Beach area. Offerings span Mighty Mites (ages 2-4), Recreational (U4-U14), Development Academy (U6-U10), Advanced (U9-U18), Competitive Travel — Rush/Nero/Azul (U11-U19), Select Academy with MLS NEXT and Girls Academy pathways (U13-U19), and TOPSoccer for players with disabilities. Ancillary paid offerings include seasonal camps (summer, winter, spring break, futsal, sand soccer), the Atlantic Cup tournament, College Advisory Program (CAP) and Rush Travel international tours.

Product overview

Virginia Rush Soccer Club is a youth soccer organization offering a comprehensive multi-level program portfolio spanning recreational through elite competitive soccer. The club provides age-appropriate programming from Mighty Mites (ages 2-4) through U19, structured into tiers: Mighty Mites, Recreational Soccer, Development Academy (U6-U10), Advanced Program, Competitive Travel (Rush/Nero/Azul), and Select Academy (MLS NEXT/Girls Academy). Supporting programs include TOPSoccer for players with disabilities, seasonal camps (Futsal, Sand Soccer, Summer/Winter, Spring Break), tournaments (Atlantic Cup, Rush Fest, International Rush Cup), College Advisory Program, Rush Travel international tours, R.E.A.C.H. equipment donation, and Keep It Up juggling challenge. The organization operates from Virginia Beach Sportsplex and Hampton Roads Soccer Complex.

Differentiator

Problem solved

Functional benefit

Products and services

• Mighty Mites (Ages 2-4) Introductory soccer program for children ages 2-4 focused on fundamental movement skills, balance, and coordination in a fun, parent-participatory environment. Offered at $75 for a 4-week program.
• Recreational Soccer (U4-U14) Community-based recreational soccer league for U4 through U14 players across five areas of Virginia Beach, with fall and spring seasons. Pricing tiers range from $100 (early bird) to $125 (late) depending on age and registration timing.
• Development Academy (U6-U10) Player-centered soccer development environment for U6-U10 age groups focusing on maximum player development through structured training curriculum covering dribbling, passing, receiving, finishing, and tactical awareness under the Rush Way to Play philosophy.
• Advanced Program (U9-U18) Intermediate-level program between recreational and competitive soccer for U9-U18 boys and girls, offering age-appropriate training and league play in TASL. Annual subscription pricing ranges from $410 (U9-U10) to $487 (U15+).
• Competitive Travel Program — Rush, Nero & Azul (U11-U19) Travel competitive soccer program with tiered team structure (Rush first team, Nero second, Azul third) for U11-U19 boys and girls, featuring professional coaching and superior competition.
• Select Academy — MLS NEXT & Girls Academy (U13-U19) Elite-level program featuring MLS NEXT for boys and Girls Academy for girls, providing top-tier training, national league competition, and professional coaching for U13-U19 players seeking college and professional pathways.
• TOPSoccer Recreational sports program for children and adults with intellectual, emotional, or physical disabilities, providing inclusive soccer opportunities with volunteer buddies. Priced at $30 per player (T-shirt included).
• Summer & Winter Camps Multi-discipline soccer camps (Rush Day Camps, Striker & Finishing Camp, Defending Camp, Goalkeeping Skills Camp) offered during summer and winter breaks. Priced at $214 per camp.
• Futsal Training Program Indoor futsal training program emphasizing ball mastery and increased touches on the ball as a supplemental tool for outdoor game development. Recreational Futsal $80 for 3 sessions; Competitive Futsal Program $179.
• Sand Soccer Training Beach soccer training program preparing players for NASSC competition, covering skills and techniques specific to sand soccer. Priced at $224 for 6 sessions.
• Spring Break Camp High-energy spring break soccer camp focused on ball mastery, small-sided games, and age-appropriate coaching in a positive environment.
• Atlantic Cup Tournament Annual soccer tournament hosted by Virginia Rush held in December at Hampton Roads Soccer Complex, attracting regional teams.
• Rush Fest Annual multi-day soccer event held in Denver, Colorado for select age groups (e.g., 2014-born boys and girls) featuring competitive play and activities.
• International Rush Cup Elite international tournament held in Tampa, Florida pitting domestic and international Rush clubs against each other, with college coaches and scouts in attendance. Inaugurated in December 2022.
• College Advisory Program (CAP) Player-focused program providing college recruitment support, academic resources, SAT/ACT prep, peer tutoring, and regional showcase teams for U15-U19 players. Nationally, the CAP program serves more than 11,000 high school players.
• Rush Travel International soccer travel program offering customizable tours to nine destinations across Europe and the Americas (including Madrid, Rome, Buenos Aires, and London), combining training, international competition, and cultural experiences.

Quantifiable outcome

• 91 professional soccer players developed through the Rush network
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Capelli SportcoreOthersCapelli Sport is the official uniform and apparel sponsor for Virginia Rush Soccer Club, providing branded gear for all club teams and programs.
• Dick's Sporting GoodsminorGTM or Marketing PartnerDick's Sporting Goods provides exclusive discount coupons for Virginia Rush families during Rush Appreciation Day events, offering 20% off store merchandise.
• Vita CocominorGTM or Marketing PartnerVita Coco coconut water brand partners with Rush Soccer for event refreshments and sponsorship.
• CarvanaminorGTM or Marketing PartnerCorporate sponsor of Rush Soccer organization providing sponsorship support.
• Virginia Youth Soccer Association (VYSA)coreStrategic or Co-development PartnerVYYSA is the governing body affiliation for Virginia Rush, providing league sanctioning, TOPSoccer sponsorship, and connection to US Youth Soccer national structure.
• MLS NEXTcoreStrategic or Co-development PartnerVirginia Rush participates in MLS NEXT as a member club, providing elite development platform for top male players with access to national league competition and showcase events.
• Girls AcademycoreStrategic or Co-development PartnerVirginia Rush is a member of the Girls Academy league, the leading youth development platform for elite female soccer players in the United States.
• Tidewater Advanced Soccer League (TASL)minorStrategic or Co-development PartnerTASL provides league competition for Virginia Rush Advanced program teams, serving clubs affiliated with US Soccer in the Hampton Roads area.
• US Youth SoccercoreStrategic or Co-development PartnerNational governing organization providing league sanctioning and framework for youth soccer development through state associations.
• US Club SoccerminorStrategic or Co-development PartnerAlternative national governing body affiliation providing additional league options and competition pathways for club teams.
• ATFA (Asociación de Técnicos del Fútbol Argentino)minorStrategic or Co-development PartnerPartnership with Argentine football coaches association for Rush coach licensing and education programs, aligned with Menotti coaching methodology.
• PlayMetricscoreTechnology or IntegrationRegistration and club management platform used for player registrations, tryouts, payments, and communication.
• EVMS Leroy T. Canoles Jr. Research CenterminorOthersLocal medical research center that receives proceeds from Rush vs Cancer charity events to support cancer research.

Scale indicators6 records

Direct peers

• NCFC Youth (North Carolina FC Youth): Southeast US youth soccer club with tiered recreational-to-competitive programs and ECNL/MLS NEXT pathways. Comparable to Virginia Rush in operating model, geographic region, and multi-tier programming structure across U6-U19.
• DC United Academy: MLS-affiliated youth development academy serving the Mid-Atlantic region with competitive travel teams and elite male/female player pathways. Comparable to Virginia Rush's Select Academy as both operate within MLS NEXT and target similar elite-player families.
• Hawaii Rush: Direct Rush Soccer affiliate club operating in a distinct geography. Functionally comparable to Virginia Rush in structure, programming, and Rush Way curriculum, allowing for direct benchmarking of network economics.
• Philadelphia Union Academy: MLS NEXT member club serving Mid-Atlantic youth soccer with tiered age-group programming and college development pathways. Comparable to Virginia Rush in geographic proximity, MLS NEXT membership, and full-player-development philosophy.
• Charlotte Independence Youth Soccer Club: Regional youth soccer club in the Carolinas offering similar multi-tier programming (recreational through competitive travel). Comparable to Virginia Rush as a peer-sized club competing for elite-player families in the Eastern US.
• Richmond United (formerly Richmond Kickers Youth): Virginia-based youth soccer club with recreational through competitive programs. Directly comparable to Virginia Rush as a same-state competitor targeting the same regional talent pool and offering similar programming tiers.

Broad incumbents

• ECNL (Elite Clubs National League): National league governing competition for elite female youth soccer in the US. Adjacent to Virginia Rush's Girls Academy membership; relevant for benchmarking league participation and competitive programming.
• New York Red Bulls Academy: One of the most established MLS NEXT academies in the country, with a deep talent-development pipeline. Comparable to Virginia Rush's Select Academy as both target elite youth soccer player development, though Red Bulls operates at significantly larger scale across more age groups.

Others

• Capelli Sport: Official uniform and apparel sponsor of Virginia Rush and Rush Soccer. Relevant as an ecosystem partner enabling merchandise revenue and providing co-branded player-apparel value, though not a direct competitor.

Regional players

• S2Soccer (formerly Stafford Soccer): Northern Virginia youth soccer club with similar full-sideline programming. Comparable to Virginia Rush as a Virginia-based competitor offering multi-tier player development, though serving a different sub-region of the state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/rushsoccer
• LinkedInlinkedin.com/company/virginia-rush-soccer-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Rush Soccer Club