Vayo business community.

What Vayo business community. does

Vayo B.V. is a privately held Dutch business community founded in 2010 (originally as Directeuren Netwerk Nederland) and headquartered in Houten, Netherlands. It operates a peer-to-peer membership network targeting entrepreneurs and executive directors of companies with a minimum of five employees, addressing the isolation and feedback gaps common to mid-market leadership. The core product is the facilitated small-group 'inspiratielunch' (inspiration lunch), governed by experienced table chairmen (tafelvoorzitters) under strict rules prohibiting pitches and business cards, with the explicit aim of fostering vulnerability-driven peer exchange. Programming spans over 140 gatherings annually across 12+ Dutch cities, supplemented by borrels and special events.

The underlying technology layer is the Mingly community app, used for member connections and event registration. The product surface is otherwise deliberately low-tech: the company's value proposition rests on curated human facilitation rather than software differentiation. There are no APIs, SDKs, AI capabilities, or proprietary technology assets disclosed beyond the third-party Mingly platform.

The business model is a recurring subscription with three publicly disclosed tiers: Light Member at €1,175 for six months (1 entrepreneur, 1 lunch/month, 2x specials/year), Full Member at €2,095/year (1 entrepreneur, unlimited specials, 2x yearly content placement), and Plus Member at €2,975/year (up to 2 entrepreneurs, 18 lunches/year, ability to organize own specials, 4x yearly content placement). Go-to-market is community-led: prospects are invited to attend a complimentary inspiration lunch, after which conversion is driven by word-of-mouth and referral among existing members. The organization operates with approximately 18 total employees, including 6 named tafelvoorzitters, two community managers, and founder Peter Reyneveld.

Name

Vayo business community.

Legal name

Vayo B.V.

Website

https://vayo.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vayo is a Dutch membership-based business community founded in 2010 that serves entrepreneurs and executive directors of SMEs through facilitated small-group inspiration lunches in 12+ cities across the Netherlands, monetizing via tiered annual subscriptions.

Ownership category

akta.pro rank

Product category

Business Networking Community

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Business networking community
• Peer networking events
• Executive peer groups
• Entrepreneur membership club
• Facilitated networking lunches

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Vayo generates revenue through tiered membership subscriptions. The Light Member tier offers 6-month access at €1,175, Full Member provides annual access at €2,095 with unlimited Special participation and content features, and Plus Member provides annual access at €2,975 for up to 2 entrepreneurs with 18 inspiratielunches per year and ability to organize own Special events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vayo operates a paid membership community for Dutch entrepreneurs and executive directors, delivered through small-group inspiration lunches (inspiratielunches) facilitated by trained table chairmen across 12+ Dutch cities. Members pay recurring subscription fees for access to 120+ annual lunches, special events, and the Mingly community app, with prospects invited to attend a complimentary lunch before committing.

Product overview

Vayo is a Dutch business community platform for entrepreneurs founded in 2010, operating a membership-based model with three tiers (Light, Full, and Plus). The core offering centers on Inspiratielunches (inspiration lunches) — facilitated small-group networking sessions — supplemented by a community app and special events. The Light membership provides 6-month access with limited lunch attendance, Full membership offers unlimited specials with website content features, and Plus membership includes broader access for up to two entrepreneurs with the ability to organize their own special events. The platform organizes over 120 inspiration lunches annually across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Vayo Business Community Membership A tiered subscription membership for Dutch entrepreneurs and executive directors (minimum 5 employees), offering access to 120+ inspiration lunches, special events, and the Mingly community app. Three tiers are publicly disclosed: Light (€1,175/6 months, 1 entrepreneur), Full (€2,095/year, 1 entrepreneur, unlimited Special participation), and Plus (€2,975/year, up to 2 entrepreneurs, up to 18 inspiratielunches/year, ability to host own Special events).
• Inspiratielunches (Inspiration Lunches) Small-group, facilitated peer networking sessions held in 12+ Dutch cities, led by trained table chairmen (tafelvoorzitters) where entrepreneurs spar on business challenges. No business cards or pitches are permitted; focus is on vulnerability, genuine connection, and personal/business development. Used as both the core membership experience and the free trial vehicle for prospective members.

Quantifiable outcome

• Over 140 annual gatherings and 120+ inspiration lunches
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MinglycoreTechnology or IntegrationMingly is the community app platform used by Vayo for member connections and event registration. Members use the app on their phones to connect with other members and easily sign up for upcoming gatherings.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YPO (Young Presidents' Organization) Netherlands: Premium peer network for senior executives and business leaders, with a Dutch chapter. Operates member forums and curated events for SME/enterprise leaders, directly competing for high-end entrepreneur mindshare in the Netherlands.
• BNI Netherlands: One of the largest business networking organizations in the Netherlands, focused on referral-based networking through regular chapter meetings. Competes for SME entrepreneur attention, though its transactional, lead-generation orientation differs from Vayo's introspective peer-sharing model.
• Entrepreneurs' Organization (EO) Netherlands: Global membership community for entrepreneurs with a Netherlands chapter, providing peer learning events, forums, and resources for business owners. Directly competes with Vayo for the same Dutch entrepreneur segment with similar philosophy of peer-driven growth.
• The Alternative Board (TAB) Netherlands: Dutch franchise of the global TAB peer advisory board concept, offering monthly board meetings for SME owners. Competes with Vayo for the same Dutch entrepreneur peer-group market with a more structured, governance-focused format.

Broad incumbents

• Vistage Worldwide: Global CEO peer advisory organization with active presence in the Netherlands, offering facilitated peer group meetings for SME leaders. Closest large-scale analog to Vayo's model of curated, facilitated entrepreneur groups, though Vistage operates a paid chair/facilitator model at much larger scale.
• VNO-NCW / MKB-Nederland: Major Dutch employers' organization representing SME and large-business interests. While not a peer community, it organizes networking and development events for Dutch business leaders that overlap with Vayo's value proposition at the upper end.

Regional players

• BusinessNet Nederland: Dutch networking and business referral organization running regional events for entrepreneurs and SME owners. Partial overlap with Vayo's networking and event-based approach, though typically more transactional in format.
• Netwerk Ondernemers (ondernemersnetwerk.nl): Dutch regional networking organization for SME owners offering events and contact-sharing opportunities. A broader, less curated alternative to Vayo for Dutch entrepreneurs seeking peer connections.

Emerging players

• House of Digital: Dutch digital business community referenced as a Vayo member organization. While more niche-focused on digital transformation, it represents a comparable peer-community model for a specific entrepreneur segment in the Netherlands.

Others

• Mingly (platform): Community engagement platform used by Vayo for member connections and event registration. As Vayo's technology infrastructure partner, it is an enabling peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vayobc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vayo business community.