VDAP

What VDAP does

VDAP is a private U.S. technology services provider founded in 2021 and headquartered in Stanton, California, that builds an integrated phone, text, and advertising platform primarily for small insurance agencies. Its core products include the DLTL (Direct Live Transfer Leads) service, which delivers exclusive, AI-priced live transfers directly to an agency's phone during scheduled windows, and the Tasks Center application, a cloud-managed desktop interface that consolidates telephony, SMS/MMS messaging, live chat, and administrative oversight. Underlying infrastructure is sourced through a certified distribution partnership with Bandwidth for voice and messaging, while compliance is delivered through TrustedForm and Jornaya consent certificates embedded on every lead to support one-to-one exclusivity under FCC and TCPA rules. AI capabilities include real-time advertising campaign optimization, live speed-to-text call transcription, and automated lead-flow controls such as missed-call protection and producer-aware delivery.

VDAP's business model is predominantly outcome-based for its flagship insurance offering: customers pay a percentage of sold premium (typically 4-8%, centering around ~5%) rather than a flat per-lead fee, with new DLTL partners starting at 6-7% and AI-driven optimization narrowing the range over 2-3 months. Secondary usage-based revenue comes from toll-free voice ($0.04/min), interstate/intrastate calling, SMS ($0.01/message), MMS ($0.04/message), and a flat $5/month for phone hosting and E-911. Customers are onboarded via a self-serve online portal reviewed within 3-5 business days, supplemented by outbound Solution Consultant outreach and weekly Zoom demonstrations; there are no long-term contracts, and accounts are prepaid. THM Insurance Agency, a Farmers agent in California, serves as the only publicly disclosed reference client and powers a live performance dashboard showing 17,572 calls, ~$4.45M in written premium, and a 5.74% cost ratio for VDAP. The company operates with approximately five employees and is in the process of purchasing a larger office building while actively hiring Solution Consultants.

Name

VDAP

Legal name

VDAP

Website

https://vdap.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VDAP provides phone, text, and AI-optimized advertising services to small U.S. insurance agencies through its Tasks Center platform and DLTL live-transfer lead product, charging outcome-based fees tied to sold premium.

Ownership category

akta.pro rank

Product category

Insurance Lead Generation Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)

Keywords

• Insurance lead generation
• Business phone services
• SMS marketing platform
• Cloud telephony software
• TCPA compliant leads

Headquarters

HQ city

Stanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Revenue model

1. Insurance Lead Generation (Outcome-Based): VDAP promotes the agency's phone number and website directly to consumers. Cost is calculated as a percentage of the sold insurance premium written — not a fixed per-lead fee. AI continuously adjusts pricing to optimize performance and cost in real time. Typical range is 4%–8% of sold premium, centering around ±5%. New DLTL partners typically start at 6%–7%, optimizing to peak efficiency within 2–3 months.
2. Phone Service (Usage-Based): Voice services charged per minute: incoming toll-free calls at $0.04/minute, interstate calls at $0.02/minute (Alaska/Hawaii $0.35/min), and intrastate calls at $0.02/minute. Includes monthly phone hosting and E-911 service at $5/month.
3. SMS/MMS Messaging (Usage-Based): Text messaging services charged per transaction: SMS at $0.01 per message, MMS at $0.04 per message. Volume-based example: 500 SMS/month ($5.00) + 400 MMS/month ($16.00).
4. Advertising Service: AI-powered advertising campaigns managed on behalf of clients. Revenue is incorporated into the overall lead cost as a percentage of premium written. No separate advertising fee is itemized — costs are bundled into the outcome-based pricing model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

VDAP provides an integrated phone, text, and advertising platform for insurance agencies and small businesses, featuring AI-powered exclusive lead generation (DLTL), a cloud-managed Tasks Center desktop application, virtual U.S. office phone numbers, and TCPA/FCC-compliant lead delivery with live call transcription. Pricing is outcome-based, calculated as a percentage of sold insurance premium rather than per-lead fees.

Product overview

VDAP offers a unified all-in-one communication and advertising platform designed primarily for insurance agencies and small businesses. The core offerings include DLTL (Direct Live Transfer Leads) for lead generation, the Tasks Center Application as the central management hub, and comprehensive voice/text services. The architecture follows a platform-plus-modules approach where VDAP Full Service provides the complete integrated system, while DLTL serves as an entry-level bridge product. Add-on modules include Virtual Office Phone for U.S. business numbers, Build Your Own Phone & Text System for custom API-driven deployments, AI-powered Advertising Service, and integrated Texting Services. The Tasks Center Application unifies all services into a single interface for text messaging, phone management, live chat, and administrative tasks. The platform emphasizes real-time AI optimization for advertising, live transcription for call monitoring, and compliance with TCPA/FCC regulations.

Differentiator

Problem solved

Functional benefit

Brands

• DLTL: Direct Live Transfer Leads - A service that allows agencies to experience VDAP's advertising intelligence and receive live, exclusive leads delivered directly to their phone.

Products and services

• DLTL (Direct Live Transfer Leads) AI-driven lead delivery system that routes live, exclusive consumer leads directly to an agency's phone during scheduled time windows, with producer-aware delivery and missed-call protection. Designed for insurance agencies seeking a low-friction entry to VDAP's platform.
• Tasks Center Application Cloud-managed desktop application that integrates text messaging, phone management, live chat, and administrative features into a single hub for managing daily customer interaction tasks for small businesses and insurance agencies.
• Virtual Office Phone (US) Provisioning of professional U.S. phone numbers for businesses, enabling call answering anywhere, anytime. Designed for remote teams, startups, and international businesses serving U.S. customers, with E-911 service and softphone compatibility.
• Build Your Own Phone & Text System Self-service platform allowing businesses and developers to provision and manage their own phone numbers with full API access and webhook control for custom voice and text applications, available with quote-based pricing.
• VDAP Advertising Service AI-powered advertising service that promotes a business's phone number and website directly to consumers, dynamically adjusting campaigns in real time based on agent availability, performance, and budget. Costs are bundled into the outcome-based lead pricing model.
• VDAP Full Service Comprehensive unified platform bundling full phone, text, and advertising services with complete call detection (incoming and outgoing), business texting capabilities, and integrated lead funnel management for maximum efficiency.

Quantifiable outcome

• Closing rate increases of 25%+ through integrated SMS/MMS texting
• +4 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship reference.

• BandwidthcoreTechnology or IntegrationVDAP is a certified distributor of Bandwidth, the leading telecommunications backbone provider. Bandwidth provides the voice and SMS/MMS infrastructure underlying VDAP's phone and text communication services. This partnership is foundational to VDAP's ability to provision phone numbers, route calls, and deliver messaging services.
• THM Insurance Agencyflagship referenceOthersTHM Insurance Agency (a Farmers agent in Garden Grove, CA) is a reference client who has agreed to publicly share their real-time VDAP lead funnel performance data via a live dashboard on vdap.com. Their data demonstrates ~5.5% cost ratio of sold premium across 17,572+ total calls. This serves as VDAP's primary marketing proof point.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QuoteWizard (LendingTree): Insurance lead generation platform owned by LendingTree, distributing leads to insurance agents across multiple lines. Comparable to VDAP in its insurance lead generation focus and performance-based pricing model targeting independent and captive agents.
• Phonexa: All-in-one marketing platform for insurance, financial services, and home services, offering lead tracking, distribution, and call analytics. Comparable to VDAP in providing integrated phone, text, and advertising tools with a strong focus on insurance verticals and TCPA-compliant lead distribution.
• CallTrackingMetrics: Call tracking and attribution platform for insurance agents and SMBs, providing dynamic number insertion, call routing, and conversation analytics. Comparable to VDAP in combining call tracking with telephony services and insurance vertical focus.
• EverQuote: Publicly traded online insurance marketplace connecting consumers with insurance agents, generating leads through performance-based pricing models. Directly comparable to VDAP in its focus on insurance lead generation and outcome-based monetization serving the same SMB insurance agency customer base.
• The Zebra: Insurance comparison marketplace enabling consumers to compare quotes from multiple carriers and connect with agents. Comparable in serving the same insurance agent customer base with performance-based lead delivery and digital advertising optimization.
• MediaAlpha: Publicly traded customer acquisition platform powering real-time bidding for insurance leads, with a focus on high-intent consumer matching. Comparable to VDAP in providing performance-priced insurance leads to agents and carriers, though at significantly greater scale.

Broad incumbents

• Invoca: AI-powered call tracking and conversation analytics platform used by marketers to attribute phone leads to advertising campaigns. Comparable to VDAP in the call tracking/attribution layer and live transcription capabilities, but serving a broader range of verticals beyond insurance.
• RingCentral: Publicly traded cloud communications provider offering voice, SMS, and contact center services to SMBs and enterprises. Comparable to VDAP in the underlying voice/text/communication infrastructure layer but at vastly greater scale and broader vertical reach.
• Twilio: Publicly traded customer engagement platform providing programmable communication APIs for voice, SMS, and messaging. Comparable to VDAP in offering the underlying API-driven communication infrastructure and the Build Your Own Phone & Text System product category, though Twilio is a horizontal platform without insurance specialization.

Others

• Bandwidth: Publicly traded enterprise cloud communications company and VDAP's underlying telecom backbone provider. Listed as 'Others' because Bandwidth is an infrastructure partner and supplier rather than a competitor, but it is directly comparable in delivering the underlying voice/SMS services that VDAP resells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=ysdCMR8WEMI
• LinkedInlinkedin.com/company/vdap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VDAP