Veepee|ad

What Veepee|ad does

Veepee|ad is the retail media advertising division of the Veepee Group, operating as a full-funnel Retail Media platform for brand advertisers seeking to reach Veepee's 28 million logged-in European members. The company operates from La Plaine Saint-Denis in the Paris metropolitan area as a wholly-owned subsidiary of the privately-held Veepee Group (formerly Vente-privee.com), a pioneer of event-based online sales in Europe for over twenty years. Veepee|ad was strengthened by the 2019 acquisition of programmatic adtech firm Adot (legal entity A.MOB, SAS), which was rebranded to Veepee|ad Connect in April 2025.

The company's core technology stack combines first-party data assets — spanning socio-demographic, transactional, contextual/semantic, and geolocation signals from Veepee's 3 million daily unique visitors — with proprietary audience modeling and a network of integrated adtech partners (CitrusAd for search, TokyWoky for community, IMPACT+ for carbon measurement, Catalina for cashback). The product portfolio spans on-site solutions (Display Retail with exclusive Carte Rose premium format, Search Retail, Social Retail via Le Club, CRM email/push, and Rosedeals cashback) and off-site programmatic audience extension via Veepee|ad Connect across 40 countries. Supporting services include an in-house Studio for bespoke creative production and Insights for audience profiling and campaign measurement.

Veepee|ad generates revenue through custom-quoted, multi-year advertising contracts with brand advertisers and media agencies, monetizing campaign bookings across Display, Search, CRM, Social, and programmatic channels via a mix of media spend, performance-based pricing tied to ROAS/impressions/clicks, and professional services revenue from Studio and Insights. Go-to-market is enterprise field sales with named Key Account Managers and agency partnerships (Publicis, Starcom, EssenceMediacom, Blue 449), targeting consumer brands across fashion, beauty, electronics, home improvement, food retail, travel, automotive, and government verticals. Notable customer logos include Adidas, Samsung, Cartier, IKEA, McDonald's, Coach, Clarins, Strepsils, Monoprix, and Burger King, with documented ROAS outcomes reaching 13X on sponsored search campaigns.

Name

Veepee|ad

Legal name

A.MOB (ADOT)

Website

https://veepee-ad.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Veepee|ad is the retail media advertising division of Veepee Group, operating a full-funnel Retail Media platform that monetizes access to 28 million logged-in European members through Display, Search, Social, CRM, and programmatic channels for brand advertisers.

Ownership category

akta.pro rank

Product category

Retail Media Advertising

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAAAD

Digital Performance Marketing (SEM, Paid Social, Programmatic)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAACAL

Feed Management & Shopping Ads (PLA/Product Ads)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Retail media advertising
• Programmatic audience extension
• Sponsored search marketing
• Social retail community
• Drive-to-store campaigns

Headquarters

HQ city

La Plaine Saint-Denis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Retail Media Advertising (Display, Search, CRM, Social): Veepee|ad generates revenue by selling advertising inventory and media activation services to brand partners across multiple on-site formats (Carte Rose display, sponsored search, CRM email/push, Social Retail Le Club challenges) and off-site via Veepee|ad Connect programmatic. Revenue is earned through campaign bookings, media spend, and performance-based pricing tied to impressions, clicks, ROAS, and engagement metrics.
2. Programmatic / Audience Extension (Veepee|ad Connect): Off-site programmatic advertising activation using first-party data across premium publisher networks, charging brands for audience-targeted impressions and clicks outside the Veepee ecosystem.
3. Studio Creative Services: In-house creative studio producing custom advertising formats, dedicated branded websites, and innovative content experiences for partner brands, generating service revenue.
4. Insights & Studies: Market research and data analytics services providing consumer insights, audience profiling, and campaign measurement studies to brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Veepee|ad operates a full-funnel Retail Media 360° advertising platform, selling on-site ad inventory (Display Retail including exclusive Carte Rose premium format, Search Retail via CitrusAd, Social Retail through Le Club community, CRM email/push to opt-in members, and Cashback couponing) and off-site programmatic audience extension (Veepee|ad Connect) to brand advertisers. Campaigns are powered by first-party data from 28M logged-in Veepee members and supported by in-house Studio creative production and Insights analytics services, targeting measurable outcomes from brand awareness to conversion and Drive-to-Store.

Product overview

Veepee|ad is the retail media advertising division of the Veepee Group, operating as a full-funnel Retail Media platform encompassing both on-site and off-site solutions. The core on-site portfolio includes Display Retail (premium banner advertising including the exclusive Carte Rose format), Search Retail (sponsored products and brands in the Veepee marketplace), Social Retail via Le Club (community ambassador and social testing programs), CRM (email/push to opt-in member contacts), and Rosedeals (cashback/couponing). Off-site, Veepee|ad Connect (formerly Adot) provides programmatic audience extension across premium publishers using first-party Veepee data. Two enabling services — Studio (custom creative design and format production) and Insights (data analytics, audience profiling, geolocation studies, and campaign measurement) — support the entire portfolio. The platform targets brands seeking to reach Veepee's 28 million active logged-in members across Europe, delivering outcomes from brand awareness through to conversion and Drive-to-Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Media 360° Overarching full-funnel Retail Media platform of Veepee|ad that combines on-site and off-site solutions, supported by Studio creative and Insights analytics, enabling brand advertisers to reach millions of daily Veepee users through personalized activations from branding to performance.
• Display Retail On-site display advertising on Veepee's homepage and category tabs, featuring the exclusive Carte Rose (Pink Card) banner format in premium positions to boost brand visibility and drive traffic to flash sales. Targeted at brand advertisers seeking high-visibility premium placements.
• Search Retail Sponsored product and brand advertising appearing in Veepee's search results and Brandsplace marketplace, maximizing conversions by placing brands in front of high-intent shoppers actively searching on the platform. Targeted at brand advertisers and retailers seeking conversion-focused placements.
• Social Retail (Le Club) Community-based social retail activation through Veepee's Le Club platform (800,000+ active members in 2025), enabling brands to engage members via ambassador programs, social testing, challenges, and user-generated content campaigns. Targeted at brands seeking authentic word-of-mouth marketing at scale.
• CRM CRM channel activation using Veepee's millions of opt-in member contacts for targeted email and push notifications, reaching a qualified affinity audience (up to 500K contacts per campaign) to drive awareness, engagement, and conversions. Targeted at brand advertisers seeking direct CRM access to qualified audiences.
• Veepee|ad Connect (Audience Extension) Off-site programmatic advertising solution (formerly Adot) leveraging Veepee's first-party data and a network of media partners to reach target audiences across premium publishers. Supports precise targeting (socio-demographic, transactional, contextual/semantic, geolocation), cross-device activation (Display, Video, Audio, DOOH, Social, CTV), and Drive-to-Store outcomes across 40 countries with 300+ activated brands.
• Rosedeals (Cashback) Couponing and cashback service launched in partnership with Catalina, enabling brands to offer promotional discounts to Veepee members, driving visibility and incentivizing purchases on the platform. Targeted at brand advertisers seeking performance-based promotional levers.
• Studio In-house creative studio offering bespoke design of innovative, immersive, and personalized advertising formats, adaptation of existing brand assets (TV, press, out-of-home) into digital formats, and production of dedicated campaign websites. Targeted at brand advertisers seeking custom creative production.
• Insights Analytics and market research practice providing audience profiling, geolocation insights, market understanding studies, and campaign impact measurement to optimize brand strategy and media effectiveness. Targeted at brand advertisers seeking data-driven campaign optimization.

Quantifiable outcome

• 13X ROAS achieved for Senso Pur sponsored search campaign
• +9 more outcomes

Named customers54 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability7 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• Impact Plus (IMPACT+)strategicTechnology or Integration · 6 March 2023Impact Plus partners with Adot (Veepee|ad Connect) to measure and reduce the carbon footprint of digital advertising campaigns. The partnership provides pre-sales and post-campaign carbon footprint measurement, enabling Adot to offer brands environmentally responsible media options while maintaining performance. The collaboration integrates Impact Plus's carbon metrics framework into Adot's campaign measurement.
• CitrusAdcoreTechnology or Integration · 16 January 2023Veepee|ad selected CitrusAd as the technology platform for deploying its Retail Search strategy. The partnership enables sponsored product and brand placements within Veepee's marketplace search results, allowing brand partners to bid on premium placements along the shopping journey. CitrusAd's unified platform integrates with Veepee's first-party data for both on-site search and off-site audience extension campaigns.
• TokyWokycoreTechnology or Integration · 8 November 2022TokyWoky provides the community platform technology powering Le Club, Veepee|ad's Social Retail solution. The partnership enables Veepee to launch its community in France leveraging 33M members and 4.5M daily visitors. The platform supports contest formats, product experiences, brand events, polls, and exclusive content for activating nano and micro influencers (up to 100K followers).
• Publicis (Starcom, Blue 449, Publicis Connect)strategicStrategic or Co-development PartnerPublicis Groupe agencies (Starcom, Blue 449, Publicis Connect) are recurring strategic partners in multiple campaign case studies, including Castorama Drive-to-Store (with #GRID geomarketing tool), René Furterer sampling, and McDonald's geolocation campaigns. These agencies manage media planning and buying for brands on Veepee|ad platforms.
• CospiritminorStrategic or Co-development PartnerCospirit partners with Veepee|ad on Gamm Vert Drive-to-Store campaigns, contributing strategic direction for targeting garden and outdoor enthusiasts.
• BuzzmanminorStrategic or Co-development PartnerBuzzman is the creative agency partner behind the Burger King x Veepee|ad campaign for the logo change activation, providing the creative concept and storytelling ('Faites de bonnes affaires avec l'ancien').
• M6+minorChannel Partner/ Reseller/ DistributorM6+ serves as the CTV broadcast partner for Tape à l'Œil's first connected TV campaign via Veepee|ad, enabling video ad delivery to targeted audiences on the M6+ streaming platform.
• CatalinastrategicStrategic or Co-development PartnerVeepee partnered with Catalina to launch Rosedeals, a cashback couponing experience for Veepee members, expanding the performance marketing toolkit available to brand partners.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kevel: Retail media API platform enabling retailers and marketplaces to build custom on-site ad servers, sponsored product placements, and audience extension. Comparable as a retail-media infrastructure provider serving the same brand advertiser and retailer customer base.
• CitrusAd: Retail media technology platform that powers sponsored search and product placements for marketplaces and retailers. Directly comparable because CitrusAd is the underlying technology Veepee|ad selected to power its Search Retail offering, and competes for the same retail-media-tech RFPs.
• Criteo: French-headquartered commerce media company providing retargeting and retail media solutions to brand advertisers and retailers across Europe and globally. Directly comparable as a European retail media platform leveraging first-party commerce data for on-site and off-site ad activation.
• Rokt: E-commerce marketing technology company that enables retailers and brands to monetize transactions through post-purchase ads, sponsored placements, and relevance algorithms. Comparable in enabling brands to reach high-intent shoppers at the transaction moment on retailer surfaces.
• Moloco: ML-powered retail media platform (Moloco Ads) and programmatic DSP purpose-built for commerce monetization. Directly comparable in operating programmatic retail media monetization for marketplaces and apps, using first-party data for audience targeting.

Broad incumbents

• Publicis Groupe: Global advertising holding company whose agencies (Starcom, Blue 449, EssenceMediacom) repeatedly partner with and compete for the same brand advertiser budgets. Comparable as the agency counterpart that often plans and buys campaigns that run on Veepee|ad's retail media inventory.
• The Trade Desk: Global independent programmatic DSP offering demand-side buying across display, video, audio, CTV, and DOOH. Comparable as a broad incumbent in the same off-site programmatic space Veepee|ad Connect operates in, with deeper scale and a broader advertiser base.
• Amazon Advertising: Largest closed-loop retail media network globally, monetizing Amazon's first-party shopper data across on-site sponsored products, display, and off-site DSP. Comparable as the dominant retail media incumbent against which Veepee|ad competes for brand advertiser budgets in Europe.

Emerging players

• Topsort: AI-powered retail media and sponsored product platform built for marketplaces and quick-commerce retailers. Comparable as a more recent entrant in retail media infrastructure targeting similar marketplace and brand advertiser use cases.

Others

• LiveRamp: Data connectivity and identity resolution platform that Veepee|ad already integrates with as a marketing statistics partner. Comparable as an enabling infrastructure layer that powers audience targeting and data collaboration across the retail media ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/veepee-ad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veepee|ad