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TokyWoky

Full company profile

uuid0004x48

Namestring
TokyWoky
Websiteurl
tokywoky.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

TokyWoky, founded in 2013 in Paris, built an online community platform that lets brands embed real-time, peer-to-peer advice and chat on their e-commerce sites, enabling visitors to help other visitors while they browse. The original product focused on live co-browsing-style conversations and has since been repositioned as "Brand Communities," a white-label community platform supporting contests, product testing, UGC creation (photos, videos, posts, reviews), gamification, and loyalty workflows, with integrations into Instagram, TikTok, CRM systems, D2C tools, and existing loyalty programs. The platform is described as AI-enriched, using generative AI to power gamification dynamics, UGC creation workflows, and personalized engagement experiences aimed at optimizing retention and increasing purchase frequency.

The company was bootstrapped and lightly capitalized, with disclosed funding of roughly $883,000 across rounds from WILCO (2013), 50 Partners (2014), 50 Partners together with Les Entrepreneurs Réunis and Pleiade Venture (2015), and SAP.iO (2019). In 2025 TokyWoky was acquired by Skeepers, the European leader in User-Generated Content solutions, and is now part of Skeepers' Brand Communities product alongside Avis Vérifiés, Feedback Management, Influencer Marketing, Reviews & Feedback Management, Gifted Reviews, and Syndication. Co-founders Quentin Lebeau (CEO), Timothee Deschamps, and Raphael Prat (CTO) have led the company since founding. Post-acquisition, revenue model details and pricing are not publicly disclosed, and the business is no longer reported as a standalone entity.

Short descriptiontext

TokyWoky is a Paris-based community platform, founded in 2013, that enables brands to embed real-time peer-to-peer advice and UGC-driven communities on their websites; acquired by Skeepers in 2025, it now powers the Brand Communities product in Skeepers' broader UGC suite.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersParis, France
HQ citystring
Paris
HQ countrystring
France
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
brand community platform, customer community software, community engagement tools, peer support communities, white-label community software
Industry1 code
PRIMARYCRAFANAC
Creator/Influencer Storefront Platforms
Consumer Products & Retail/E-commerce & Marketplaces/Social Commerce Platforms
NAICS code1 code
  • Custom Computer Programming Services541511
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Community Engagement Software
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

TokyWoky provides a white-label community platform that enables brands to create and manage dedicated online communities where their customers can exchange live advice, peer-to-peer support, and product feedback. Originally launched in 2013 as a consumer live-advice community, the product has evolved into a B2B Brand Communities offering now positioned within Skeepers' product suite, with integrations to social channels (Instagram, TikTok), CRMs, D2C tools, and loyalty programs.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

TokyWoky is a brand that was acquired by Skeepers, joining its broader UGC (User-Generated Content) and customer engagement solution suite in Europe. Skeepers operates as a multi-product platform offering Brand Communities (white-label community platform for co-creation, UGC, and loyalty), Avis Vérifiés (verified reviews), Feedback Management (customer feedback analytics), Influencer Marketing (creator partnerships), Reviews & Feedback Management (integrated VoC solution), Gifted Reviews, and Syndication. Brand Communities is the core community engagement product, while other products cover the full UGC lifecycle from review collection to influencer amplification.

Product and service1 record
1Brand Communities
CategoryCommunity Engagement Software
Partnership1 partner
1Skeepers
Strategic tierCoreTypeStrategic or Co-development Partner
Description

TokyWoky was acquired by and has joined the Skeepers group. Skeepers is described as the leader in UGC (User-Generated Content) in Europe. The acquisition reinforces Skeepers' suite of UGC-dedicated solutions, marking a new chapter for the group. Skeepers' Brand Communities product is the white-label community platform for activating, engaging, and retaining customers.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Emplifi (formerly Pixlee turnTo)
TypeBroad incumbent
Description

Emplifi is a broad customer experience platform incorporating Pixlee's UGC and turnTo's reviews technology. It offers a wider portfolio (social media management, service, UGC, reviews) than TokyWoky/Skeepers but overlaps significantly in the UGC and community engagement category.

2Junip
TypeDirect peer
Description

Junip is a Shopify-native product reviews and UGC platform for direct-to-consumer brands. It competes with TokyWoky/Skeepers in the brand-community, reviews-collection, and UGC-marketing segment for e-commerce merchants.

3PowerReviews
TypeDirect peer
Description

PowerReviews is an enterprise ratings, reviews, and UGC platform serving global retailers and brands. It competes directly with Skeepers' Avis Vérifiés / Reviews & Feedback Management products in collecting, syndicating, and displaying customer-generated content.

4Stackla
TypeDirect peer
Description

Stackla is a visual UGC and influencer content platform that helps brands discover, manage, and publish user-generated content across digital channels. It directly competes with TokyWoky's UGC creation and community workflows for retailer and brand customers.

5Social Native
TypeEmerging player
Description

Social Native is a content activation platform that connects brands with creators to produce performance UGC at scale. It overlaps with TokyWoky's influencer-driven UGC creation and brand community workflows, particularly for performance-oriented marketers.

6Sprinklr
TypeBroad incumbent
Description

Sprinklr is an enterprise customer experience management platform spanning social media, marketing, and UGC. While broader than TokyWoky, it overlaps in brand community, social UGC curation, and consumer engagement for large global enterprises.

7Foursixty
TypeDirect peer
Description

Foursixty is a shoppable Instagram and UGC platform enabling brands to turn social content into commerce experiences. It overlaps with TokyWoky/Skeepers in social-feed-driven UGC collection and shoppable community content for D2C brands.

8Yotpo
TypeDirect peer
Description

Yotpo is a leading e-commerce UGC and reviews platform serving brands with reviews, visual UGC, loyalty, and SMS marketing. It directly competes with TokyWoky/Skeepers Brand Communities in the brand-community and UGC-creation space for retailers and D2C brands.

9Bazaarvoice
TypeDirect peer
Description

Bazaarvoice is an enterprise reviews and UGC syndication platform serving global retailers and brands. It overlaps directly with TokyWoky's/Skeepers' reviews, UGC collection, and syndication capabilities, particularly for large omnichannel retailers.

10Loox
TypeDirect peer
Description

Loox is a Shopify-focused visual reviews and UGC platform enabling brands to collect photo/video reviews and reward creators. It competes with TokyWoky's Brand Communities product in the D2C and Shopify-brand segment for community-driven content.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

TokyWoky

Community Engagement Softwaretokywoky.com

TokyWoky is a Paris-based community platform, founded in 2013, that enables brands to embed real-time peer-to-peer advice and UGC-driven communities on their websites; acquired by Skeepers in 2025, it now powers the Brand Communities product in Skeepers' broader UGC suite.

What TokyWoky does

TokyWoky, founded in 2013 in Paris, built an online community platform that lets brands embed real-time, peer-to-peer advice and chat on their e-commerce sites, enabling visitors to help other visitors while they browse. The original product focused on live co-browsing-style conversations and has since been repositioned as "Brand Communities," a white-label community platform supporting contests, product testing, UGC creation (photos, videos, posts, reviews), gamification, and loyalty workflows, with integrations into Instagram, TikTok, CRM systems, D2C tools, and existing loyalty programs. The platform is described as AI-enriched, using generative AI to power gamification dynamics, UGC creation workflows, and personalized engagement experiences aimed at optimizing retention and increasing purchase frequency.

The company was bootstrapped and lightly capitalized, with disclosed funding of roughly $883,000 across rounds from WILCO (2013), 50 Partners (2014), 50 Partners together with Les Entrepreneurs Réunis and Pleiade Venture (2015), and SAP.iO (2019). In 2025 TokyWoky was acquired by Skeepers, the European leader in User-Generated Content solutions, and is now part of Skeepers' Brand Communities product alongside Avis Vérifiés, Feedback Management, Influencer Marketing, Reviews & Feedback Management, Gifted Reviews, and Syndication. Co-founders Quentin Lebeau (CEO), Timothee Deschamps, and Raphael Prat (CTO) have led the company since founding. Post-acquisition, revenue model details and pricing are not publicly disclosed, and the business is no longer reported as a standalone entity.

TokyWoky firmographics

Firmographics
Name
TokyWoky
Website
https://tokywoky.com
Company type
Private
Founded year
2013
Operating status
Acquired
Headcount range
11–50 employees
Short description
TokyWoky is a Paris-based community platform, founded in 2013, that enables brands to embed real-time peer-to-peer advice and UGC-driven communities on their websites; acquired by Skeepers in 2025, it now powers the Brand Communities product in Skeepers' broader UGC suite.
Ownership category
akta.pro rank

TokyWoky industry classification

Industry
Product category
Community Engagement Software
NAICS
Custom Computer Programming Services (541511)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry
PRIMARYCRAFANAC
Creator/Influencer Storefront Platforms
Consumer Products & Retail/E-commerce & Marketplaces/Social Commerce Platforms

Keywords

  • Brand community platform
  • Customer community software
  • Community engagement tools
  • Peer support communities
  • White-label community software

Where TokyWoky is headquartered

Location

Headquarters

HQ city
Paris
HQ country
France
HQ region
Europe

Markets served

TokyWoky business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

TokyWoky product offering

Product offering

Core offering

TokyWoky provides a white-label community platform that enables brands to create and manage dedicated online communities where their customers can exchange live advice, peer-to-peer support, and product feedback. Originally launched in 2013 as a consumer live-advice community, the product has evolved into a B2B Brand Communities offering now positioned within Skeepers' product suite, with integrations to social channels (Instagram, TikTok), CRMs, D2C tools, and loyalty programs.

Product overview

TokyWoky is a brand that was acquired by Skeepers, joining its broader UGC (User-Generated Content) and customer engagement solution suite in Europe. Skeepers operates as a multi-product platform offering Brand Communities (white-label community platform for co-creation, UGC, and loyalty), Avis Vérifiés (verified reviews), Feedback Management (customer feedback analytics), Influencer Marketing (creator partnerships), Reviews & Feedback Management (integrated VoC solution), Gifted Reviews, and Syndication. Brand Communities is the core community engagement product, while other products cover the full UGC lifecycle from review collection to influencer amplification.

Differentiator

Problem solved

Functional benefit

Products and services

  • Brand Communities

Companies that use TokyWoky

Customer profile

Ideal customer profiles1 record

TokyWoky technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

TokyWoky partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • SkeeperscoreStrategic or Co-development PartnerTokyWoky was acquired by and has joined the Skeepers group. Skeepers is described as the leader in UGC (User-Generated Content) in Europe. The acquisition reinforces Skeepers' suite of UGC-dedicated solutions, marking a new chapter for the group. Skeepers' Brand Communities product is the white-label community platform for activating, engaging, and retaining customers.

Recent moves5 records

Expansion highlights5 records

TokyWoky competitors and assessment

Company assessment

Broad incumbents

  • Emplifi (formerly Pixlee turnTo): Emplifi is a broad customer experience platform incorporating Pixlee's UGC and turnTo's reviews technology. It offers a wider portfolio (social media management, service, UGC, reviews) than TokyWoky/Skeepers but overlaps significantly in the UGC and community engagement category.
  • Sprinklr: Sprinklr is an enterprise customer experience management platform spanning social media, marketing, and UGC. While broader than TokyWoky, it overlaps in brand community, social UGC curation, and consumer engagement for large global enterprises.

Direct peers

  • Junip: Junip is a Shopify-native product reviews and UGC platform for direct-to-consumer brands. It competes with TokyWoky/Skeepers in the brand-community, reviews-collection, and UGC-marketing segment for e-commerce merchants.
  • PowerReviews: PowerReviews is an enterprise ratings, reviews, and UGC platform serving global retailers and brands. It competes directly with Skeepers' Avis Vérifiés / Reviews & Feedback Management products in collecting, syndicating, and displaying customer-generated content.
  • Stackla: Stackla is a visual UGC and influencer content platform that helps brands discover, manage, and publish user-generated content across digital channels. It directly competes with TokyWoky's UGC creation and community workflows for retailer and brand customers.
  • Foursixty: Foursixty is a shoppable Instagram and UGC platform enabling brands to turn social content into commerce experiences. It overlaps with TokyWoky/Skeepers in social-feed-driven UGC collection and shoppable community content for D2C brands.
  • Yotpo: Yotpo is a leading e-commerce UGC and reviews platform serving brands with reviews, visual UGC, loyalty, and SMS marketing. It directly competes with TokyWoky/Skeepers Brand Communities in the brand-community and UGC-creation space for retailers and D2C brands.
  • Bazaarvoice: Bazaarvoice is an enterprise reviews and UGC syndication platform serving global retailers and brands. It overlaps directly with TokyWoky's/Skeepers' reviews, UGC collection, and syndication capabilities, particularly for large omnichannel retailers.
  • Loox: Loox is a Shopify-focused visual reviews and UGC platform enabling brands to collect photo/video reviews and reward creators. It competes with TokyWoky's Brand Communities product in the D2C and Shopify-brand segment for community-driven content.

Emerging players

  • Social Native: Social Native is a content activation platform that connects brands with creators to produce performance UGC at scale. It overlaps with TokyWoky's influencer-driven UGC creation and brand community workflows, particularly for performance-oriented marketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

TokyWoky social profiles

Digital presence

TokyWoky financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TokyWoky leadership team

Management profile

Number of profiles

Profiles3 records

TokyWoky funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TokyWoky M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TokyWoky

What does TokyWoky do?

TokyWoky provides a white-label community platform that enables brands to create and manage dedicated online communities where their customers can exchange live advice, peer-to-peer support, and product feedback. Originally launched in 2013 as a consumer live-advice community, the product has evolved into a B2B Brand Communities offering now positioned within Skeepers' product suite, with integrations to social channels (Instagram, TikTok), CRMs, D2C tools, and loyalty programs.

Is TokyWoky a public or private company?

TokyWoky is a private company. It is classified as corporate owned and is currently acquired.

When was TokyWoky founded?

TokyWoky was founded in 2013. It employs 11 to 50 people.

Where is TokyWoky based?

TokyWoky is headquartered in Paris, France, in the Europe region.

Who are TokyWoky's main competitors?

Broad incumbents on record are Emplifi (formerly Pixlee turnTo) and Sprinklr. Direct peers are Junip, PowerReviews, Stackla, Foursixty, Yotpo, Bazaarvoice and Loox. Social Native is listed as an emerging player.

Does TokyWoky have an API?

No public API is recorded for TokyWoky.

What industry is TokyWoky in?

TokyWoky's product category is Community Engagement Software. Its primary akta.pro industry code is CRAFANAC, Creator/Influencer Storefront Platforms. Its NAICS code is 541511 and its SIC code is 7372.

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