VEGAGROUP
VEGA GROUP is a Tunisian technology conglomerate operating five subsidiaries in electronics manufacturing (Vega-brand TVs, air-conditioners, washing machines), software development (Odoo ERP integration), wholesale distribution, and after-sales services, serving Tunisian consumers and corporate clients.
- Company typePrivate
- Founded2012
- HeadquartersTunis, Tunisia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What VEGAGROUP does
VEGA GROUP is a Tunisian privately-held technology conglomerate founded in 2012 by Jaloul Ayed, operating five wholly-owned subsidiaries across consumer electronics and IT services. Its core hardware division, VegaTech, designs, manufactures and distributes Vega-brand televisions, air-conditioners and washing machines from a factory in Sousse under a "100% Tunisian" brand positioning; VegaTech is also the official distributor of Samsung TVs in Tunisia and is one of only seven companies globally that assemble Samsung products. The hardware portfolio is complemented by VegaElc (wholesale distribution of household appliances) and Saweb (advice, home installation, initiation and repair of electronic and IT equipment).
VegaNet anchors the software vertical, developing mobile applications, web platforms, and management software, with approved-integrator status for Odoo ERP enabling enterprise software sales to corporate clients. Easylink, the group's transaction digitization platform, has processed over 300,000 customer-journey transactions since 2018 in partnership with Telecom.
The business model combines multi-channel hardware distribution (retail partnerships with Carrefour, Aziza, Geant, Carrefour Market; e-commerce via Jumia, Fnac, Darty, MyTek, Tunisia Net, Space Net; plus the Sfax Showroom and direct sales), B2B enterprise software sales through VegaNet, wholesale revenue through VegaElc, and after-sales service revenue through Saweb. Revenue streams span hardware sales, subscription/professional services for software, wholesale distribution, and transaction fees. The group employs 95 collaborators across 13 sites in Tunisia (Tunis, Sbikha, Sousse, Sfax, Zarzis) and Libya.
VEGAGROUP firmographics
Firmographics- Name
- VEGAGROUP
- Legal name
- Vega Group
- Website
- https://vegagroup.com.tn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VEGA GROUP is a Tunisian technology conglomerate operating five subsidiaries in electronics manufacturing (Vega-brand TVs, air-conditioners, washing machines), software development (Odoo ERP integration), wholesale distribution, and after-sales services, serving Tunisian consumers and corporate clients.
- Ownership category
- akta.pro rank
Where VEGAGROUP is headquartered
LocationHeadquarters
- HQ city
- Tunis
- HQ country
- Tunisia
- HQ region
- Africa
Offices7 records
Markets served
VEGAGROUP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Electronics: Sale of Vega-brand electronics including televisions, washing machines, and air conditioners manufactured in their Sousse factory and assembled Samsung TVs through official distribution partnership.
- Software Solutions - VegaNet: Development and sale of software solutions including mobile applications, web design, and Odoo ERP integration services for corporate clients.
- Wholesale Distribution - VegaElc: Wholesale marketing of household appliances and televisions.
- Services - Saweb: Services including advice, home installation, initiation, and repair of electronic and IT equipment.
- Transaction Processing - Easylink: Digitization services for customer sales journeys processing over 300,000 transactions since 2018.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
VEGAGROUP product offering
Product offeringCore offering
VEGAGROUP designs, manufactures, and distributes its own Vega-brand consumer electronics (televisions, washing machines, air conditioners) at its Sousse factory, while also serving as an official Samsung TV assembler and distributor in Tunisia. Through its VegaNet subsidiary, it develops software solutions, mobile applications, web platforms, and Odoo ERP integrations for corporate clients, complemented by wholesale distribution (VegaElc), after-sales installation and repair services (Saweb), and a transaction digitization platform (Easylink) that has processed over 300,000 transactions since 2018.
Product overview
VEGA GROUP is a Tunisian technology conglomerate with a diversified portfolio of five subsidiary divisions. The group operates in two main verticals: (1) Electronics/Consumer Goods through VegaTech (electronic equipment design/production/distribution including Vega-brand TVs, air-conditioners, and washing machines) and VegaElc (wholesale distribution of household appliances), and (2) IT/Software Solutions through VegaNet (software development, mobile applications, web design, and Odoo ERP integration), Easylink (customer journey digitization), and Saweb (installation and repair services). The group is vertically integrated with domestic manufacturing capabilities (Sousse factory) and distributes both its own Vega brand products and Samsung products. The group's mission is 'Democratizing Technology' by providing high-quality technological products and services at accessible prices to Tunisian and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Vega: 100% Tunisian brand offering innovative, efficient electronic products including TVs, washing machines, and air conditioners at accessible prices
Products and services
- VegaTech Electronics Division VegaTech is responsible for the design, production, and distribution of Vega-brand electronic equipment including televisions, washing machines, and air conditioners. The division operates the 100% Tunisian Vega brand and also serves as the official Samsung TV distributor in Tunisia, with assembly capabilities at the Sousse factory.
- VegaNet Software Solutions and Odoo ERP Integration VegaNet provides software development services including mobile applications, web design, and management/planning tools. As an approved Odoo ERP integrator, it offers a rich range of management software packages to corporate clients in Tunisia and internationally.
- VegaElc Wholesale Distribution VegaElc is responsible for the wholesale marketing of household appliances and televisions, serving as the B2B distribution arm for the group's electronics products.
- Saweb Installation and Repair Services Saweb provides professional services including advice, home installation, initiation, and repair of electronic and IT equipment, supporting customers post-purchase.
- Easylink Transaction Digitization Platform Easylink digitizes the customer journey for agreed sales and has processed more than 300,000 transactions since 2018, providing a digital transaction processing platform for retail and partner use.
- Vega TVs Vega-brand televisions manufactured in Sousse factory with 100% Tunisian production, offering innovative and efficient products at accessible prices. Also available through Samsung TV distribution partnership.
- Vega Air-Conditioners Vega-brand air-conditioners (100% Tunisian) offering innovative and efficient cooling products at accessible prices for residential customers.
- Vega Washing Machines Vega-brand washing machines (100% Tunisian) offering innovative and efficient laundry products at accessible prices for residential customers.
Quantifiable outcome
- 300,000+ transactions processed since 2018
Companies that use VEGAGROUP
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
VEGAGROUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VEGAGROUP partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and major.
- SamsungcoreVegaTech is the official distributor of Samsung TVs in Tunisia. The company is among seven companies globally that assemble Samsung products, aiming to strengthen this partnership and expand the product range.
- TelecomminorEasylink partnership with Telecom for digitizing customer sales journeys.
- OdoocoreVegaNet is an approved integrator of Odoo ERP, allowing it to offer a rich range of management software packages to corporate clients.
- OrangeminorTelecommunications partner for marketing and distribution.
- OoredoominorTelecommunications partner for marketing and distribution.
- HPminorTechnology partner for computing products distribution.
- CarrefourmajorMajor retail partner for distribution of electronics and appliances through supermarket chain.
- AzizamajorMajor retail partner for distribution of electronics and appliances through supermarket chain.
- GeantmajorMajor retail partner for distribution of electronics and appliances through hypermarket chain.
- JumiamajorE-commerce marketplace partner for online sales of electronics and appliances.
- FnacminorElectronics retailer partner for in-store and online sales.
- DartyminorElectronics retailer partner for sales and after-sales service.
- MyTekminorElectronics retailer partner for Tunisian market.
- EleonetechminorTechnology partner for electronics distribution.
Scale indicators4 records
Recent moves15 records
Expansion highlights5 records
VEGAGROUP competitors and assessment
Company assessmentBroad incumbents
- LG Electronics: Global manufacturer of TVs, washing machines, and air conditioners. Directly comparable product portfolio and competitive overlap with the entire Vega-branded lineup.
- TCL: Global TV and appliance manufacturer with significant emerging-markets distribution. Directly comparable to Vega in the affordable household electronics category.
- Hisense: Global TV and home appliance manufacturer with strong emerging-markets presence. Competes directly with Vega TVs and Vega-branded appliances in the value tier across MEA.
- Arçelik (Beko): Turkish major appliance manufacturer with a global brand portfolio (Beko, Grundig, Arctic) covering washing machines, air conditioners, and consumer electronics. Comparable product portfolio and regional manufacturing footprint to VegaTech.
- Samsung Electronics: Global electronics leader and VegaTech's principal brand partner (one of seven global Samsung assemblers). Overlaps with Vega's product portfolio and serves as both partner and competitor in the Tunisian market.
Others
- Odoo: Open-source ERP platform of which VegaNet is an approved integrator. Not a direct competitor but the core platform that VegaNet's software and integration business is built around.
Direct peers
- Skyworth: Chinese TV manufacturer with growing presence in emerging markets and a democratizing-technology positioning. Comparable product focus and market-tier targeting to Vega TVs.
- Condor Electronics: Algerian local electronics manufacturer offering TVs, washing machines, and appliances under a domestic brand. The closest geographic and strategic peer to VegaTech's '100% Tunisian brand' democratizing-technology positioning in North Africa.
- Vestel: Turkish electronics ODM/contract manufacturer that assembles TVs and appliances for global brands (Sony, Panasonic, Toshiba) and sells under its own brand. Highly comparable business model to VegaTech's combination of own-brand manufacturing plus Samsung assembly partnership.
Regional players
- FNAC Darty: Major European consumer electronics and home appliance retailer, partner of VegaTech for in-store and online distribution. Comparable multi-brand retail/distribution model, although it operates primarily in Europe rather than North Africa.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VEGAGROUP social profiles
Digital presenceVEGAGROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
VEGAGROUP leadership team
Management profileNumber of profiles
Profiles9 records
VEGAGROUP subsidiaries and ownership
Company hierarchySubsidiaries5 records
VEGAGROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VEGAGROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VEGAGROUP
What does VEGAGROUP do?
VEGAGROUP designs, manufactures, and distributes its own Vega-brand consumer electronics (televisions, washing machines, air conditioners) at its Sousse factory, while also serving as an official Samsung TV assembler and distributor in Tunisia. Through its VegaNet subsidiary, it develops software solutions, mobile applications, web platforms, and Odoo ERP integrations for corporate clients, complemented by wholesale distribution (VegaElc), after-sales installation and repair services (Saweb), and a transaction digitization platform (Easylink) that has processed over 300,000 transactions since 2018.
Is VEGAGROUP a public or private company?
VEGAGROUP is a private company. It is classified as family owned and is currently operating.
When was VEGAGROUP founded?
VEGAGROUP was founded in 2012. It employs 11 to 50 people.
Where is VEGAGROUP based?
VEGAGROUP is headquartered in Tunis, Tunisia, in the Africa region.
How does VEGAGROUP make money?
Five revenue lines are on record. Hardware Sales - Electronics are the primary driver. The others are software Solutions - VegaNet, wholesale Distribution - VegaElc, services - Saweb and transaction Processing - Easylink.
Who are VEGAGROUP's main competitors?
Broad incumbents on record are LG Electronics, TCL, Hisense, Arçelik (Beko) and Samsung Electronics. Odoo is listed as an others. Direct peers are Skyworth, Condor Electronics and Vestel. FNAC Darty is listed as a regional player.
Does VEGAGROUP have an API?
No public API is recorded for VEGAGROUP.