Versalift International

What Versalift International does

Versalift International is the European export division of Time Manufacturing Company (Waco, Texas), designing and manufacturing vehicle-mounted aerial work platforms (MEWPs) — van, chassis, and truck-mounted boom lifts covering working heights from approximately 12 to 27 meters. Established in 1992 in Farsø, Denmark, the company sells through a global dealer network and direct sales offices in Sweden, Norway, the UK, and Ireland, serving utilities, telecommunications, construction, tree care, rental, and municipal customers across 40+ countries. Its core technology centers on the new V-Range standardized platform architecture — seven models (V-170 through V-270) sharing a common XPC proportional control system, RTC real-time connectivity, hydraulic architecture, and electrical layout — alongside longer-running VTE/VTL/VTM/VDT/VDTL/VTX product lines and complementary Sortimo storage and Smartbox tool cabinet accessories.

The company generates revenue through hardware sales of new platforms, OEM spare parts distribution, service and warranty contracts, and certified operator and technician training. Electric MEWP variants on Ford E-Transit (VTL-140-F) and Iveco e-Daily (VTX-240-G3 Electric) chassis, plus the phased V-Range roll-out to serial production over 2026, represent its current product pipeline. Versalift International holds ISO 9001, ISO 14001, CE, and ANSI certifications, and is registered in the Sellihca Nordic Utility Pre-Qualification System.

Versalift operates within the broader TIME Manufacturing Company ecosystem alongside sister brands RUTHMANN, France Elévateur, MOVEX, Brand FX, and Aspen Aerials. Under the 'One Europe' organizational structure formalized in 2024–2025, these brands share 40+ European service locations, 10 production sites, and 2,500+ specialists under unified European leadership. Time Manufacturing Company is owned by private equity firm H.I.G. Capital, which acquired it in 2021.

Name

Versalift International

Legal name

Versalift Denmark

Website

https://versaliftinternational.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Versalift International is the European export division of Time Manufacturing Company, designing and manufacturing vehicle-mounted aerial work platforms (van, chassis, and truck-mounted MEWPs from 12–27m) sold through dealers in 40+ countries to utilities, telecoms, and construction customers.

Ownership category

akta.pro rank

Product category

Vehicle-Mounted Aerial Work Platforms

NAICS

Construction Machinery Manufacturing (333120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industries

Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG), Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)

Keywords

• Aerial work platforms
• Vehicle-mounted lifts
• Bucket truck equipment
• Mobile elevating platforms
• Access platform manufacturing

Headquarters

HQ city

Farsø

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Vehicle-Mounted Access Platforms (MEWPs): Design, manufacture, and sale of aerial work platforms mounted on vans, chassis, and trucks. Products include van-mounted lifts (VTE, VTL, VTM, VDT series), chassis-mounted lifts, and truck-mounted platforms. Standardized models and customized solutions available.
2. Service and Warranty: Comprehensive service support including preventive maintenance, technical support, emergency repairs. Warranty coverage including standard warranty, extended warranty plans, and flexible service agreements.
3. Spare Parts: Genuine OEM spare parts distribution for all Versalift lifts, ensuring quality, reliability, and equipment longevity.
4. Training Services: Certified operator training for MEWP operators, specialized maintenance and service courses for technicians, and safety courses aligned with highest standards. Dealer Training Portal for global dealer network.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Versalift International designs, manufactures, and sells vehicle-mounted aerial work platforms (MEWPs), including van-mounted, chassis-mounted, and truck-mounted lifts with telescopic and articulated booms ranging from 12m to 27m working heights. The company operates across Europe with production in Denmark and sales/service offices in Sweden, Norway, UK, Ireland, and Spain, serving utilities, telecommunications, construction, tree care, and rental industries. Complementary offerings include Smartbox insulated tool cabinets, Sortimo vehicle storage systems, OEM spare parts, certified operator training, and warranty/service contracts.

Product overview

Versalift International manufactures vehicle-mounted access platforms (MEWPs/aerial lifts) as a global leader with over 55 years of experience. The product portfolio is organized into three main categories: Van Range (van-mounted platforms below and above 3.5t GVW), Chassis (chassis-mounted platforms for vehicles below 3.5t and 3.6-7.5t), and Truck Mounted platforms. Key product lines include the VTE (telescopic), VTL (telescopic with enhanced features), VTM (mid-range telescopic), VDT (standard telescopic), VDTL (telescopic with lift function), VTX (telescopic with G3 designation), and the new V-Range series (standardized truck-mounted family with XPC Control System). The company also offers complementary products including Smartbox insulated tool cabinets and Sortimo vehicle storage systems as add-on modules. Services include comprehensive warranty support, genuine spare parts supply, and certified operator/maintenance training. Production facilities span Europe and USA, with products sold through a global dealer network supporting industries including utilities, telecommunications, construction, tree care, and rental markets. Versalift International operates as part of TIME Manufacturing Company alongside sister brands RUTHMANN, France Elévateur, and MOVEX.

Differentiator

Problem solved

Functional benefit

Products and services

• Versalift VDT-185-F Van-mounted access platform on Mercedes-Benz Sprinter (above 3.5t GVW) with 18.6m working height, 10m outreach, 265kg bucket capacity, and XPC Electric Control System.
• Versalift VDTL-175-F Van-mounted access platform on Mercedes-Benz Sprinter (below 3.5t GVW) with class-leading 17.3m working height, 8.5m outreach, 230kg bucket capacity, featuring multi-bended high-strength steel booms.
• Versalift VTE-125 Compact van-mounted telescopic platform on Renault Master (below 3.5t GVW) with 12.3m working height, 7m outreach, 120kg bucket capacity. Requires no outriggers for quick setup.
• Versalift VTL-140-F Electric Fully electric van-mounted telescopic platform on Ford E-Transit with 13.7m working height, 7.9m outreach, 200kg bucket capacity. Features lithium-ion power pack and Load Moment Control system.
• Versalift VTL-145-F Van-mounted telescopic platform on Mercedes-Benz Sprinter with 14.6m working height, 9m outreach, up to 230kg bucket capacity. Features LMC control system and 1kV insulation.
• Versalift VTM-150-F Van-mounted platform on Mercedes-Benz Sprinter (above 3.5t) with 14.9m working height, 9.4m outreach, 265kg bucket capacity.
• Versalift VTM-170-F Van-mounted platform on Iveco Daily (above 3.5t) with 16.7m working height, 10.5m outreach, 230kg bucket capacity.
• Versalift V-170 Chassis-mounted platform (below 3.5t) with 17m working height, 300kg bucket capacity. Straight telescopic boom designed for urban environments and restricted access areas.
• Versalift V-200 Chassis-mounted platform (below 3.5t) with 20.4m working height, 14m outreach, 300kg bucket capacity. Fleet-oriented solution with strong outreach and optimised road handling.
• Versalift VA-200-F Chassis-mounted platform (below 3.5t) with 20m working height, articulated up-and-over flyboom configuration, 250kg bucket capacity.
• Versalift VDTL-160-F Chassis-mounted platform on Mercedes Sprinter (below 3.5t) with 15.8m working height, 8m outreach, 230kg bucket capacity.
• Versalift VDTL-160-FZ Chassis-mounted platform on Ford Ranger (below 3.5t) with 15.8m working height, 7.5m outreach, 230kg bucket capacity.
• Versalift VTL-140-F (Chassis) Chassis-mounted platform (3.6-7.5t) with 13.8m working height, 8.1m outreach, 265kg bucket capacity on Mercedes-Benz chassis.
• Versalift VTX-240 G3 Chassis-mounted platform (3.6-7.5t) with 24.2m working height, 12.5m outreach, 220kg bucket capacity. Features G3 designation indicating third generation.
• Versalift VTX-240-G3 Electric Fully electric chassis-mounted platform on Iveco e-Daily with 22.2m working height, designed for sustainable operations in utilities and telecom sectors.
• Versalift VDT-170-F Truck-mounted platform on MAN TGL with 17.2m working height, 11m outreach, 265kg bucket capacity.
• Versalift VT-54-190-LF Truck-mounted platform with 19.1m working height, 13.9m outreach, 265kg bucket capacity.
• Versalift VT-66-FE Truck-mounted platform with 25.2m working height, 17m outreach, 265kg bucket capacity.
• V-Range Series New standardized truck-mounted aerial work platform family with seven models (V-170, V-200, VA-200-F, V-270, V-250-F, V-230, VA-240) covering 17m to 27m working heights. Built on unified XPC Control System, hydraulic architecture, and electrical layout for fleet standardization.
• Smartbox Insulated tool cabinet for vehicles with sandwich-constructed fiberglass and foam design. Keeps tools free from condensation, featuring automatic or manual hydraulic hinge closing systems. Compatible with Sortimo interiors.
• Sortimo Vehicle Storage Systems Vehicle storage and organization systems including Globelyst4 (versatile car storage) and HD (heavy-duty storage) series. Crash-tested safety, configurable components, and compatible with all vehicle brands.
• Service and Warranty Support Comprehensive service offerings including preventive maintenance, technical support, emergency repairs, and warranty coverage (standard and extended plans) with flexible service agreements.
• Spare Parts Genuine OEM spare parts for all Versalift lifts with fast delivery from extensive stock or European supplier network.
• Training Programs Certified operator training for vehicle-mounted access platforms, specialized maintenance courses, safety courses, and dealer training portal with technical materials and documentation.

Quantifiable outcome

• V-Range standardization reduces spare parts inventory requirements, shortens operator onboarding, and minimizes downtime
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TIME Manufacturing CompanycoreStrategic or Co-development PartnerVersalift International is part of TIME Manufacturing Company (headquartered in Waco, Texas, USA), a global manufacturer of vehicle-mounted aerial work platforms. TIME Manufacturing acquired Versalift and operates it as the global export division managing sales outside North and South America. TIME Manufacturing also owns RUTHMANN, France Elévateur, MOVEX, Brand FX, and Aspen Aerials.
• RUTHMANNcoreStrategic or Co-development PartnerRUTHMANN is a sister company within TIME Manufacturing Company, specializing in truck-mounted access platforms. Both brands collaborate within 'One Europe' initiative to deliver innovative, world-class access solutions globally. Over 40 service locations shared across Europe.
• France ElévateurcoreStrategic or Co-development PartnerFrance Elévateur is a sister company within TIME Manufacturing Company, acquired in 2022. The brand collaborates with Versalift on the V-Range platform development (co-developed with France Elévateur) and operates within 'One Europe' unified European leadership structure.
• MOVEXcoreStrategic or Co-development PartnerMOVEX is a sister company within TIME Manufacturing Company, acquired in 2022. Part of TIME Europe's unified brand strategy under 'One Europe' initiative, collaborating with Versalift on product development and service delivery across Europe.
• Aspen AerialsminorStrategic or Co-development PartnerAspen Aerials is a sister company within TIME Manufacturing Company, acquired in 2018. Specializes in bridge inspection lifts. Part of the broader TIME family of access platform manufacturers.
• Brand FXminorStrategic or Co-development PartnerBrand FX is a sister company within TIME Manufacturing Company's Americas operations, providing body and equipment solutions.

Scale indicators5 records

Recent moves15 records

Expansion highlights7 records

Broad incumbents

• Manitou Group: Manitou is a large French manufacturer of aerial work platforms, telehandlers, and forklifts serving construction, rental, and industrial customers. Its ATJ and Aerial Work Platform lines compete across many of the same use cases as Versalift, especially in European rental fleets.
• Haulotte:

Direct peers

• France Elévateur: France Elévateur is a French manufacturer of vehicle-mounted aerial platforms and a sister brand under TIME Manufacturing since 2022. It co-developed the V-Range platform with Versalift and competes in similar van-, chassis-, and truck-mounted categories across France and southern Europe.
• MOVEX: MOVEX is an Italian-based manufacturer of truck-mounted aerial work platforms, acquired by TIME Manufacturing in 2022. It targets rental and utility customers with products overlapping Versalift's VTL and VTX ranges, making it a direct peer within the broader TIME family and a competitor in southern European tenders.
• RUTHMANN: RUTHMANN is a German manufacturer of truck-mounted aerial work platforms (STEIGER and TBR series) and is a direct sibling brand of Versalift within TIME Manufacturing Company. Both compete head-to-head across European truck- and chassis-mounted MEWPs and increasingly share engineering, service, and commercial functions under the One Europe structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPyIJWlFNWrmh7CZ16VM3tA
• Facebookfacebook.com/versaliftinternational
• LinkedInlinkedin.com/company/versalift-international

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versalift International