Vertical Indonesia

What Vertical Indonesia does

Vertical Indonesia (legal entity PT Vertikal Solusi Nusantara) is an Indonesian third-party logistics and end-to-end commerce platform founded in 2023, targeting online sellers from micro-enterprises (UMKM) through larger corporations. The company is registered in North Jakarta (Gold Coast Office Tower, Penjaringan) with a Surabaya-listed operating presence, and its offering is built around a proprietary Warehouse Management System (WMS) that manages inbound goods, expiry-date-aware storage (FEFO/FIFO logic), and automated order processing, natively integrated with all six major Indonesian marketplaces — Tokopedia, LAZADA, Bukalapak, JD.ID, Shopee, and TikTok Shop — for multi-channel inventory and order synchronization.

The product portfolio comprises four interconnected modules: a core Instant Fulfillment service offered in three pricing tiers (Basic, Standard, Premium) with tiered SLAs ranging from next-day to same-day processing and 95–99% inventory accuracy guarantees; a Transportation Management add-on covering supplier pickup, last-mile delivery, and shipment monitoring; a Marketing Performance Management advisory module for media planning, e-commerce marketing, media buying, and conversion optimization; and a Customer Relationship Management module with automated chatbots, messenger integration, and personalized content suggestions. Revenue is generated through per-transaction fulfillment fees (Rp6,000–Rp16,500 depending on item size, tier, and processing speed), recurring storage fees (Rp40,000/CBM/month standard; Rp70,000/CBM/month cold/AC), and ancillary charges for quality control, stock opname, and loading/unloading.

Go-to-market combines a self-serve, product-led onboarding flow with WhatsApp-based inside sales for enterprise inquiries and a content-marketing presence via an educational blog. Publicly disclosed customers are limited to three SMB testimonials — TripleJ (fashion), Bahari Mitra Surya (furniture), and Theshirtified.official (apparel) — and there is no disclosed funding, headcount beyond five employees, revenue, or management team in the source material, indicating a very early-stage operating profile.

Name

Vertical Indonesia

Legal name

PT Vertikal Solusi Nusantara

Website

https://verticalindonesia.id

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vertical Indonesia is an Indonesian 3PL and commerce platform founded in 2023 that provides outsourced fulfillment, warehousing, transportation, marketing, and CRM services to UMKM and enterprise e-commerce sellers, with native integrations to Tokopedia, LAZADA, Bukalapak, JD.ID, Shopee, and TikTok Shop.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (E-commerce Fulfillment)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE)

akta.pro secondary industry

Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)

Keywords

• E-commerce fulfillment
• Warehouse management
• Marketplace integration
• Third-party logistics
• Commerce automation

Headquarters

HQ city

Jakarta Utara

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fulfillment Transaction Fees: Per-transaction fees based on item size and weight categories. Fees vary by service tier (Basic, Standard, Premium) and processing speed (same-day vs next-day). Small items range from Rp6,000 to Rp8,750 per order.
2. Storage Fees: Monthly storage fees charged per CBM (cubic meter). Standard DRY storage at Rp40,000/CBM/month; Cool/AC Room storage at Rp70,000/CBM/month.
3. Additional Services: Additional fees for quality control (Rp500/pcs), stock opname (Rp150/pcs), loading & unloading (Rp300/pcs), special packaging, and dedicated admin services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vertical Indonesia is a 3PL and end-to-end commerce platform for Indonesian online sellers, anchored by an Instant Fulfillment service that handles goods receiving, storage, automated stock management, picking, packing, and shipping through a proprietary Warehouse Management System. The core fulfillment offering is delivered across three pricing tiers (Basic, Standard, Premium) and is extended with three add-on modules: Transportation Management, Marketing Performance Management, and Customer Relationship Management. The platform integrates natively with six major Indonesian marketplaces for automated order processing and inventory synchronization.

Product overview

Vertical Indonesia is a 3PL (Third Party Logistics) platform operated by PT Vertikal Solusi Nusantara, offering a suite of four interconnected services centered on its Instant Fulfillment core product. Instant Fulfillment uses a proprietary Warehouse Management System (WMS) to handle goods receiving, automated stock management, and order processing across three pricing tiers (Basic, Standard, Premium). This core is supplemented by three add-on modules: Transportation Management (covering supplier pickup and last-mile delivery), Marketing Performance Management (advisory for media strategy and conversion optimization), and Customer Relationship Management (automated chatbot and messenger integration). All four services share a common platform and are marketed primarily to Indonesian e-commerce sellers, from MSMEs to large corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Instant Fulfillment (Fulfillment Service) Outsourced e-commerce fulfillment service for online sellers in Indonesia, covering goods receiving, storage, automated stock management, order picking, packing, and shipment processing. Delivered through a proprietary Warehouse Management System and offered in three pricing tiers (Basic, Standard, Premium) with varying SLA, accuracy, and feature levels.
• Transportation Management Logistics add-on covering supplier pickup to the warehouse and last-mile delivery to end customers, integrated with Vertical's order processing system for shipment monitoring at competitive rates.
• Marketing Performance Management Advisory and execution service covering media planning strategy, e-commerce marketing plans, media buying and operations, and conversion rate optimization to help Indonesian online sellers increase sales.
• Customer Relationship Management Customer service automation module providing automated chatbot software, integration with online and messenger platforms, and personalized content suggestions that can be customized to the seller's business.

Quantifiable outcome

• 99% accuracy guarantee on correct item delivery
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• TokopediacoreTechnology or IntegrationMarketplace integration allowing automatic order processing and inventory synchronization with Tokopedia seller accounts.
• LAZADAcoreTechnology or IntegrationMarketplace integration enabling seamless connectivity between LAZADA stores and Vertical's fulfillment system.
• ShopeecoreTechnology or IntegrationIntegration with Shopee marketplace for automated order fulfillment and stock management.
• BukalapakcoreTechnology or IntegrationMarketplace integration with Bukalapak enabling synchronized selling and fulfillment operations.
• JD.IDcoreTechnology or IntegrationIntegration with JD.ID marketplace for automated inventory and order processing.
• TikTok ShopcoreTechnology or IntegrationIntegration with TikTok Shop for social commerce fulfillment and order automation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AnterAja: Indonesian courier and fulfillment provider serving e-commerce sellers with warehousing, shipping, and COD services. Direct competitor to Vertical in the Indonesian SMB e-commerce fulfillment segment.
• J&T Express: Fast-growing Indonesian and Southeast Asian logistics company offering express delivery, warehousing, and integrated e-commerce fulfillment. Competes head-on with Vertical across SMB and enterprise marketplace sellers in Indonesia.
• Ninja Xpress: Indonesia-focused logistics and e-commerce fulfillment provider with warehousing and integrated delivery services. Comparable to Vertical in serving marketplace sellers with bundled fulfillment solutions.
• SiCepat Ekspres: Indonesian logistics company specializing in e-commerce fulfillment and last-mile delivery, with growing fulfillment center operations. Comparable to Vertical in target customer (online marketplace sellers) and integrated logistics offering.
• ShipMonk: Multi-channel e-commerce 3PL offering WMS, marketplace integrations, and tiered fulfillment services. Comparable to Vertical in technology-led fulfillment for SMB and mid-market e-commerce sellers.
• JNE (Jalur Nugraha Ekakurir): Indonesia's largest national courier and 3PL provider offering end-to-end fulfillment and last-mile delivery. Directly competes with Vertical Indonesia for the same Indonesian e-commerce seller base, particularly in warehousing and integrated shipping services.
• Shipper Indonesia: Indonesian logistics aggregator and fulfillment platform connecting online sellers with multiple couriers and warehousing providers. Closely comparable to Vertical's marketplace integration and multi-courier approach, though Shipper is more aggregator-led.
• ShipBob: US-based e-commerce fulfillment 3PL with proprietary WMS, marketplace integrations, and tiered pricing. Comparable to Vertical in business model (tech-enabled 3PL for omnichannel marketplace sellers), though operating at much greater scale in a different geography.
• RedStag Fulfillment: Specialty US e-commerce 3PL focused on high-value, oversized, and fragile goods with high inventory accuracy SLAs. Comparable to Vertical in targeting premium segments (high-value, bulky) with above-average accuracy guarantees.

Broad incumbents

• Shopify Fulfillment Network: Global e-commerce platform operating an integrated fulfillment network for merchants selling across multiple channels. Comparable to Vertical in offering merchants outsourced fulfillment tied to marketplace/channel integrations, but operates at vastly greater scale and as part of a broader commerce platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vertical-indonesia-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertical Indonesia