Vestergaard A/S
Vestergaard A/S is a Danish B2B wholesale distributor (founded 1964, headquartered in Viborg) that supplies toys, hobby products, craft materials, and fine art supplies from premium international brands to retailers and hobby shops across Scandinavia and globally.
- Company typePrivate
- Founded1964
- HeadquartersViborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vestergaard A/S does
Vestergaard A/S (operating under the trade name Vestergaard Group) is a Danish wholesale distributor of toys, hobby products, craft supplies, and fine art materials, founded in 1964 and headquartered in Viborg, Denmark. The company operates from a single facility at Jegindøvej 21 in Viborg, comprising a warehouse of more than 15,000 m² and a small on-site production capability, employing approximately 45 staff. It is a privately held Danish corporation with no disclosed parent company, institutional investors, or external funding rounds, and operates as a going concern with formal annual ESG reporting and GDPR-compliant data processing.
The company's commercial offering is structured around four specialized sub-brands: Wittmax (model building kits, RC vehicles, tools, and hobby paints), TOYMAX (HAMA beads, perler beads, rhinestones, jewelry-making supplies, and licensed character toys), Hobby2You (general craft supplies, art materials, glues, and cardstock), and ARTMAX (professional-grade fine art supplies including brands like Winsor & Newton, Vallejo, and LIQUITEX). Vestergaard holds distribution rights for several premium international manufacturers — HAMA, TAMIYA, Revell, Italeri, Winsor & Newton, Vallejo, and CARIOCA among others — and serves retailers, hobby shops, and craft stores across Scandinavia with stated global distribution capability.
Revenue is generated through B2B wholesale transactions, with sales conducted primarily via an integrated multi-currency e-commerce platform (supporting DKK, EUR, GBP, USD, NOK, and SEK) supplemented by direct sales inquiry. Pricing is not publicly disclosed and is handled on a relationship/quote basis. The go-to-market motion is channel-based, positioning Vestergaard as a one-stop wholesale source for trade buyers seeking access to a diverse portfolio of international hobby, toy, and art brands through a single Scandinavian partner.
Vestergaard A/S firmographics
Firmographics- Name
- Vestergaard A/S
- Legal name
- Vestergaard A/S
- Website
- https://vestergaardgroup.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vestergaard A/S is a Danish B2B wholesale distributor (founded 1964, headquartered in Viborg) that supplies toys, hobby products, craft materials, and fine art supplies from premium international brands to retailers and hobby shops across Scandinavia and globally.
- Ownership category
- akta.pro rank
Vestergaard A/S industry classification
Industry- Product category
- Wholesale Toy and Hobby Distribution
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
- akta.pro secondary industries
- Model Paints, Finishes & Adhesives (CRALAKAH), Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Fabric, Sewing & Needlecraft Retail (CRALAIAD)
Keywords
Where Vestergaard A/S is headquartered
LocationHeadquarters
- HQ city
- Viborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Vestergaard A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Wholesale Distribution: Revenue generated through wholesale distribution of toys, hobby products, and craft supplies to retailers and B2B customers across Scandinavia and globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Vestergaard A/S product offering
Product offeringCore offering
Vestergaard A/S is a Scandinavian wholesale distributor that sources toys, hobby products, craft supplies, and artist materials from international manufacturers (HAMA, TAMIYA, Revell, Italeri, Winsor & Newton, Vallejo, LIQUITEX, CARIOCA, HOBBY LINE) and resells them to retailers, hobby shops, and craft stores in Scandinavia and globally. The offering is organized into four sub-brand divisions — Wittmax, TOYMAX, Hobby2You, and ARTMAX — each covering a distinct product category, and sales are executed through a B2B e-commerce platform backed by a 15,000+ m² warehouse in Viborg, Denmark.
Product overview
Vestergaard A/S is a Scandinavian wholesale distributor of toys and hobby products with over 60 years of experience, operating four distinct sub-brands: Wittmax (model building and RC vehicles), TOYMAX (beads, rhinestones, and toys), Hobby2You (craft supplies), and ARTMAX (artist materials). The company distributes internationally from its Viborg, Denmark headquarters, managing over 15,000 m² of warehouse space and maintaining a diverse portfolio of hobby and toy products including plastic model kits, perler beads, art supplies, remote-controlled vehicles, and craft accessories from brands such as HAMA, TAMIYA, REVELL, ITALERI, Winsor Newton, and Vallejo.
Differentiator
Problem solved
Functional benefit
Brands
- Wittmax: Model building kits, RC cars, tools, and hobby equipment
- TOYMAX
- Hobby2You
- ARTMAX
Products and services
- Wittmax Wittmax is a Vestergaard sub-brand division offering model-building supplies including plastic model kits, radio-controlled vehicles, tools, paints, and accessories for hobby enthusiasts. It distributes international brands such as TAMIYA, Revell, Italeri, and Vallejo and is intended for B2B customers (retailers and hobby shops) for resale.
- TOYMAX TOYMAX is a Vestergaard sub-brand division specializing in beads, rhinestones, jewelry-making supplies, and toys including licensed character products. It distributes HAMA beads and pegboards and is offered to B2B retailers and hobby shops for resale to end consumers.
- Hobby2You Hobby2You is a Vestergaard sub-brand division offering craft supplies including paints, brushes, papers, glues, cardstock, jewelry components, and hobby accessories. It distributes brands such as CARIOCA and HOBBY LINE and is intended for B2B craft-store and hobby-shop customers.
- ARTMAX ARTMAX is a Vestergaard sub-brand division offering professional-grade artist supplies including paints, brushes, canvases, paper, and art tools from brands such as Winsor & Newton, Vallejo, and LIQUITEX. It is offered to B2B retailers, art shops, and craft stores for resale.
Companies that use Vestergaard A/S
Customer profileSegments1 record
Ideal customer profiles1 record
Vestergaard A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vestergaard A/S partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HAMAcoreMajor brand distributed by Vestergaard Group through the TOYMAX division. HAMA is a leading manufacturer of beads, pegboards, and craft products for children.
- TAMIYAcorePremium Japanese manufacturer of model kits, tools, paints, and RC cars distributed through the Wittmax division.
- RevellcoreGerman model kit manufacturer whose products are distributed through Wittmax division.
- ItalericoreItalian manufacturer of plastic model kits distributed via Wittmax.
- Winsor & NewtoncorePremium British art materials manufacturer whose products are distributed through the ARTMAX division.
- VallejocoreSpanish manufacturer of acrylic and hobby paints distributed through Wittmax.
- CARIOCAminorItalian art and craft materials manufacturer distributed through Hobby2You.
- HOBBY LINEminorCraft supplies brand distributed through Hobby2You, specializing in glue products.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Vestergaard A/S competitors and assessment
Company assessmentDirect peers
- Hobbygrossisten: Norwegian wholesale distributor of hobby and craft products serving retailers and hobby shops across Scandinavia. Directly comparable to Vestergaard in customer base (B2B retailers) and product scope (toys, models, craft supplies).
- Bachmann Europe: European distributor of model railways and hobby products including own-label and partner brands. Comparable wholesale distribution of branded hobby products to independent retailers.
- Toy Network: Pan-European toy and hobby distributor supplying retailers across multiple countries. Comparable business model to Vestergaard as a multi-brand B2B distributor in the toys/hobby category.
- Amerang Group: UK hobby distributor representing multiple model and craft brands to retail channels. Operates with a similar multi-brand wholesale model serving independent hobby retailers.
- Creativ Company: Nordic craft supplies distributor offering art materials, hobby goods, and seasonal products to retailers. Directly comparable to Vestergaard's Hobby2You and ARTMAX divisions in craft and art supply wholesale.
- CML Distribution: UK-based distributor specializing in scale models, hobby kits, and related supplies, distributing brands such as TAMIYA and Italeri to retailers. Highly comparable product overlap with Vestergaard's Wittmax division.
Emerging players
- Hobbii: Danish-headquartered craft supplies company, primarily DTC/e-commerce but with growing wholesale to retailers. Adjacent peer through craft supplies product overlap and shared Danish market roots.
Broad incumbents
- Hornby Hobbies: UK-listed hobby group combining owned brands (Hornby, Airfix) with distribution of third-party hobby lines. Comparable through its wholesale and brand-licensing model, though at significantly larger scale and with broader product reach.
- Revell: German plastic model kit manufacturer and brand owner. Comparable because Vestergaard distributes Revell products via Wittmax, and Revell operates a similar multi-channel brand-and-distribution model in the same category.
Regional players
- Hobbex: Swedish hobby and craft distributor serving Nordic retailers. Comparable wholesale distribution model and Scandinavian market overlap, though Vestergaard has broader international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vestergaard A/S social profiles
Digital presenceVestergaard A/S compliance and trust
Trust signalCompliance1 record
Vestergaard A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vestergaard A/S leadership team
Management profileNumber of profiles
Vestergaard A/S subsidiaries and ownership
Company hierarchySubsidiaries4 records
Vestergaard A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vestergaard A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vestergaard A/S
What does Vestergaard A/S do?
Vestergaard A/S is a Scandinavian wholesale distributor that sources toys, hobby products, craft supplies, and artist materials from international manufacturers (HAMA, TAMIYA, Revell, Italeri, Winsor & Newton, Vallejo, LIQUITEX, CARIOCA, HOBBY LINE) and resells them to retailers, hobby shops, and craft stores in Scandinavia and globally. The offering is organized into four sub-brand divisions — Wittmax, TOYMAX, Hobby2You, and ARTMAX — each covering a distinct product category, and sales are executed through a B2B e-commerce platform backed by a 15,000+ m² warehouse in Viborg, Denmark.
Is Vestergaard A/S a public or private company?
Vestergaard A/S is a private company. It is classified as family owned and is currently operating.
When was Vestergaard A/S founded?
Vestergaard A/S was founded in 1964. It employs 11 to 50 people.
Where is Vestergaard A/S based?
Vestergaard A/S is headquartered in Viborg, Denmark, in the Europe region.
How does Vestergaard A/S make money?
One revenue line is on record: wholesale Distribution.
Who are Vestergaard A/S's main competitors?
Direct peers on record are Hobbygrossisten, Bachmann Europe, Toy Network, Amerang Group, Creativ Company and CML Distribution. Hobbii is listed as an emerging player. Broad incumbents are Hornby Hobbies and Revell. Hobbex is listed as a regional player.
Does Vestergaard A/S have an API?
No public API is recorded for Vestergaard A/S.
What industry is Vestergaard A/S in?
Vestergaard A/S's product category is Wholesale Toy and Hobby Distribution. Its primary akta.pro industry code is CRAOAMAD, Hobby & Model Kits Distribution (RC, Scale Models, Miniatures), with a secondary code of CRALAKAH, Model Paints, Finishes & Adhesives. Its NAICS code is 423920 and its SIC code is 5040.