VETTS

What VETTS does

VETTS BV is a Nijmegen-based Dutch company that operates an online veterinary telemedicine service for Dutch pet owners. The core product is the VETTS mobile app, available on iOS and Android, through which pet parents consult licensed veterinarians via Chatconsult (messaging with optional photo and video attachments) or scheduled Videoconsult appointments. The platform serves dogs, cats, and rabbits, with claims of 12,000+ pet parents served, a 4.9/5.0 App Store rating, ~15-minute average daytime response time, and 365-day-per-year availability between 07:00 and 23:00.

The underlying platform is a mobile-first consumer application with integrated chat, video, and SMS-based notification flows for veterinarian responses, plus phone-number-based user verification. VETTS uses a stack that includes Brevo for email, Appsflyer for marketing analytics, and Meta and Google audience-matching tools for retargeting, all operated under GDPR-compliant European data processing arrangements. The team is small (9 employees) and the operating geography is strictly the Netherlands, served in Dutch only.

The business model combines a consumer subscription (€9.99/month or €89.99/year with automatic renewal) with GTM partnerships with three Dutch pet insurers — FIGO, OHRA, and Univé — whose policyholders receive VETTS consultations as a covered benefit with automatic in-app coverage verification. Marketing is multi-channel, combining an educational blog, organic social on Instagram, YouTube, and TikTok, celebrity brand ambassadors (Dylan & Marit Haegens), and earned media in Dutch outlets. No revenue, funding, or investor details are disclosed in the available sources, and the company is privately held as a Dutch BV with no evidence of external institutional investment.

Name

VETTS

Legal name

VETTS BV

Website

https://vetts.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VETTS is a Dutch mobile-app telemedicine platform that connects Dutch pet owners of dogs, cats, and rabbits with licensed veterinarians via chat and video consultations, monetized through subscriptions and pet-insurer partnerships.

Ownership category

akta.pro rank

Product category

Veterinary Telemedicine

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

akta.pro secondary industry

Veterinary Telemedicine & Remote Care Services (AFAEANAJ)

Keywords

• Veterinary telemedicine
• Pet telehealth
• Online veterinary care
• Veterinary consultation app
• Pet care subscription

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VETTS Membership Subscription: Monthly or annual subscription providing unlimited access to veterinary consultations via chat and video. Annual subscription at €89.99/year; monthly at €9.99/month. Automatic renewal with cancellation available anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VETTS operates a mobile application that connects Dutch pet owners (dogs, cats, rabbits) with licensed, government-registered veterinarians for remote consultations via chat and video. The service is sold primarily through a subscription (€9.99/month or €89.99/year) with unlimited consultations, and is also available free of charge to policyholders of partner pet insurers FIGO, OHRA, and Univé.

Product overview

VETTS operates as a single unified mobile application offering online veterinary consultations. The core product is the VETTS App, which provides two consultation methods: Chatconsult (text-based messaging with photo/video sharing) and Videoconsult (scheduled video calls with veterinarians). Both services are accessible through a subscription model called VETTS Membership, available as monthly (€9.99) or annual (€89.99) plans. The platform serves dogs, cats, and rabbits, with veterinarians providing advice on symptoms, nutrition, behavior, and general pet health questions.

Differentiator

Problem solved

Functional benefit

Products and services

• VETTS App The primary mobile application (iOS and Android) enabling Dutch pet owners to consult with experienced, government-registered veterinarians via chat (with photos and videos) or scheduled video calls. Available 365 days per year for dogs, cats, and rabbits.
• VETTS Membership Subscription service offering unlimited access to veterinary chat and video consultations via the VETTS app. Available as monthly subscription at €9.99/month or annual subscription at €89.99/year, both with automatic renewal and cancellable anytime. Also covered at no additional cost for policyholders of partner insurers FIGO, OHRA, and Univé.

Quantifiable outcome

• ~15 minute average response time during daytime hours
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FIGOcoreGTM or Marketing PartnerFIGO is a pet insurance provider offering VETTS consultations as a covered benefit to policyholders. Dutch pet owners insured with FIGO receive automatic coverage verification and free access to VETTS video and chat consultations.
• OHRAcoreGTM or Marketing PartnerOHRA offers pet insurance that covers VETTS consultations. Policyholders benefit from automatic coverage verification through the VETTS app, enabling free access to online veterinary services.
• UnivécoreGTM or Marketing PartnerUnivé pet insurance policyholders receive coverage for VETTS online veterinary consultations. The partnership enables automatic coverage verification within the VETTS app.
• Meta Platforms Ireland Ltd. (Facebook/Instagram)minorGTM or Marketing PartnerVETTS uses Meta's Custom Audiences for targeted advertising to existing customers using hashed email addresses and phone numbers.
• Google Ireland Ltd.minorGTM or Marketing PartnerVETTS uses Google Customer Match for retargeting existing customers through hashed email addresses and phone numbers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GuardianVets: US-based veterinary telemedicine and after-hours triage provider for veterinary hospitals and pet owners. Comparable to VETTS in offering real-time vet access via chat/video, but primarily US-focused and more B2B2C in go-to-market.
• FirstVet: Swedish-founded veterinary telemedicine platform offering on-demand video consultations with licensed vets across multiple European markets. Closest direct competitor to VETTS in terms of product, customer (pet parents), and subscription/insurance business model.
• PawSquad: UK-based veterinary telemedicine service providing pet owners with video and chat access to qualified vets. Comparable to VETTS in product (online vet consultations) and customer segment (pet parents), but operating in the UK market rather than the Netherlands.
• TeleVet: US veterinary telemedicine and clinic workflow platform enabling remote consultations and client communication. Comparable to VETTS in core online consultation functionality, though its primary GTM is through veterinary practices rather than direct-to-consumer.
• Vetster: Canadian veterinary telemedicine marketplace offering video, chat, and asynchronous consultations with licensed veterinarians. Comparable in core offering (online vet consultations) and target customer (pet owners) to VETTS, with a more marketplace-style model.

Emerging players

• PetCoach: Online platform connecting pet owners with veterinarians for chat-based advice and virtual consultations. Comparable in online vet consultation product, but more US-focused and with a heavier content/community layer.
• BetterVet: Mobile and in-home veterinary care provider that also offers telehealth consultations. Comparable to VETTS in offering remote vet access for pet owners, but with a stronger emphasis on at-home visits in select US markets.
• PetsApp: Veterinary client communication and telemedicine platform serving vet clinics and their pet-owner clients, with chat, video, and digital intake features. Comparable to VETTS in telemedicine functionality, but positioned as a B2B tool for clinics rather than a direct-to-consumer subscription.

Regional players

• Dierenarts aan Huis: Dutch provider of mobile/in-home veterinary visits for pet owners in the Netherlands. Comparable to VETTS in serving Dutch pet parents, but delivers care physically in-home rather than via app-based chat and video, making it more of a complementary service than a direct substitute.

Broad incumbents

• AniCura: Large European network of veterinary clinics and hospitals with growing digital/telemedicine offerings. Comparable to VETTS as a veterinary care provider in Europe, but operates primarily physical clinics and could become both a partner and a competitor in telemedicine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VETTSNL
• Instagraminstagram.com/vetts.app
• TikToktiktok.com/@vetts.app?lang=nl-NL
• LinkedInlinkedin.com/company/vetts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETTS