What VIANCO AG does

VIANCO AG is a privately held, farmer-owned Swiss livestock trading company headquartered in Lupfig, Aargau (relocated from Brugg on December 1, 2023). Founded July 1, 1991 as a spin-off from the Swiss Slaughter Livestock Producers Association (SPV), the company provides an integrated cattle trading platform serving Swiss dairy farmers, beef cattle farmers, mother-cow operations, and slaughter animal producers. Its core services span Zucht- & Nutzvieh (breeding and utility cattle trading), Schlachtvieh-Vermittlung (slaughter animal brokerage using the CH-TAX classification system), and own animal transport via a fleet of 19 truck-trailer and 16 van-trailer combinations with IGTTS-certified drivers.

The company operates three physical marketing centers — VIANCO Arena Brunegg (AG), Chommle Gunzwil (LU), and Au Kradolf (TG) — which together host 70+ sales events annually (dairy cattle auctions and beef cattle sales). Its technology stack centers on the Swiss Live Auction hybrid bidding platform (combining on-site and online participation), an online animal registration portal (anmeldung.vianco.ch), and a searchable online catalog indexed by Swiss TVD (Tierverkehrsdatenbank) animal identification. VIANCO also holds official mediator status for major Swiss label programs including Natura-Beef, Natura-Veal, NaturaFarm, Coop Naturafarm/Naturaplan, IP-SUISSE SBA/Terra Suisse, and Mutterkuh Schweiz, channeling certified livestock through its platform.

Revenue is generated primarily through transaction-based commissions on livestock trades, fees for animal transport services, and auction/sales event organization. Pricing is transparent and publicly disclosed: veal calves are priced per kg in CHF (e.g., CHF 13.40/kg for AA male Tränke category), and individual breeding animals are listed at fixed per-head prices (CHF 4,000–4,600). The go-to-market motion is sales-led via regional field sales representatives (Aussendienst) covering five Swiss regions, complemented by inside sales and the self-serve Swiss Live Auction channel. International exposure is maintained through a minority stake in Baltic VIANCO OÜ (Estonia, with operations in Latvia and Lithuania; since 2005) and a jointly controlled stake in SC Biagen Swiss SRL (Romania; since 2008), together with majority-owned subsidiary Silvestri AG for beef cattle label programs. Shareholder base is broadly held by agricultural cooperatives, customers, and industry organizations — no institutional venture investors are involved.

Name

VIANCO AG

Legal name

VIANCO AG

Website

https://vianco.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

VIANCO AG is a Swiss farmer-owned livestock trading company operating three marketing centers for breeding, utility, and slaughter cattle, offering hybrid auctions, in-house animal transport, brokerage, and label-program mediation to Swiss farmers and processors, with Baltic and Romanian subsidiaries.

Ownership category

akta.pro rank

Product category

Livestock Trading Services

NAICS

Livestock Merchant Wholesalers (424520), Livestock Merchant Wholesalers (42452)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

Keywords

• Cattle livestock trading
• Animal transport services
• Hybrid livestock auctions
• Slaughter animal brokerage
• Breeding utility cattle

Headquarters

HQ city

BRUGG, AARGAU

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Livestock Trading Commission: Transaction-based revenue from buying and selling breeding, utility, and slaughter cattle. The company acts as intermediary between farmers and buyers, charging commissions on transactions.
2. Animal Transport Services: Transportation of utility and slaughter animals from farms to destinations using company fleet of modern trucks with 19 truck-trailer combinations and 16 van-trailer combinations.
3. Auction and Sales Event Organization: Organizing and hosting approximately 70+ sales events annually across three marketing centers, including dairy cattle auctions and beef cattle sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

VIANCO AG is a Swiss professional livestock trading company that buys, sells, and brokers cattle (breeding, utility, and slaughter animals) on behalf of farmers and abattoirs. It operates three marketing centers (Brunegg, Gunzwil, Kradolf) hosting 70+ hybrid auctions annually, complemented by an in-house transport fleet (19 trucks and 16 vans) and an online auction/catalog platform (Swiss Live Auction). The company also intermediates premium label programs (Natura-Beef, Natura-Veal, NaturaFarm, IP-Suisse) and runs international trading operations in the Baltic states and Romania.

Product overview

VIANCO AG operates as a livestock trading company offering a unified service platform centered on cattle trading. The core offering includes three marketing centers (VIANCO ARENA Brunegg, Chommle Gunzwil, Au Kradolf) and Stall Brunegg, which host hybrid auctions combining physical and online participation. Key products span Zucht- & Nutzvieh (breeding/utility livestock), Schlachtvieh-Vermittlung (slaughter animal brokerage), Tiertransporte (animal transport with 19 trucks and 16 vans), Leasing-Stiere (bull leasing), and online registration platforms. International operations include Baltic VIANCO (Baltic states), Baltic Grassland Beef (beef production program), and BIAGEN Swiss (Romanian joint venture). The company also offers specialized programs like VIANCO SWISS TOP MuQ, Swissprimgourmet-Tränker, and Vitrine-Betriebe (showcase farms).

Differentiator

Problem solved

Functional benefit

Products and services

• Zucht- & Nutzvieh (Breeding & Utility Livestock Trading) Trading of breeding and utility cattle across all Swiss dairy and beef breeds, including import/export services for international genetics. Targets Swiss dairy and beef farmers.
• Schlachtvieh-Vermittlung (Slaughter Animal Brokerage) Brokerage of all trading and quality classes of slaughter animals to large abattoirs and butcher shops using the CH-TAX classification system at daily and weekly prices; serves Swiss slaughter animal producers.
• Hybridauktionen (Hybrid Auctions) Hybrid auctions combining on-site attendance with real-time online bidding via the Swiss Live Auction platform, allowing remote customers to purchase cattle from home.
• Tiertransporte (Animal Transport Service) Own-fleet animal transport service of 19 trucks and 16 vans for delivering utility and slaughter animals across Switzerland with IGTTS-certified drivers and high welfare standards; available to farmers and trading partners.
• Leasing-Stiere (Leasing Bulls) Bull leasing service providing FLHB-recognized breeding bulls of various breeds, with purchase options and individual return possibilities for Swiss beef and dairy farmers seeking top genetics.
• Vitrine-Betriebe (Showcase Farms) Showcase farm program supplying pregnant heifers for suckler cow farming—purebred and crossbred animals with FLHB-pedigreed sire lines—for Mutterkuh Schweiz producers.
• VIANCO SWISS TOP MuQ Rearing program for young cattle intended for suckler cow production, combining SI/LM sire genetics with BV/SF dam genetics under documented quality conditions.
• Swissprimgourmet-Tränker (SwissPrimGourmet Veal Calves) Specialized veal calf program requiring documented ancestry and recognized beef breed sires, with publicly disclosed per-kg pricing (SPG bull calf CHF 13.90/kg, SPG cow calf CHF 12.90/kg).

Quantifiable outcome

• Over 70 sales events per year across three marketing centers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SC Biagen Swiss SRL (Romania)coreStrategic or Co-development Partner · 1 January 2008VIANCO, together with Swissgenetics, participates in SC Biagen Swiss SRL in Romania. The company conducts official milk controls in Judet Bistrita and is active in semen sales, largely purchased from Switzerland. Company celebrated 20th anniversary in August 2024.
• Baltic VIANCO OÜcoreStrategic or Co-development Partner · 1 January 2005VIANCO has been participating in the livestock trading company Baltic VIANCO OÜ based in Estonia since 2005, maintaining intensive trading relationships with Latvia and Lithuania. VIANCO holds ownership stake in the company.
• BellcoreOthersMajor Swiss meat processor as commercial trading partner for slaughter animals
• Coop NaturafarmcoreOthersSwiss retailer Coop's Naturafarm label program for slaughter animals
• Coop NaturaplancoreOthersSwiss retailer Coop's Naturaplan organic label program for slaughter animals
• SwissgeneticscoreTechnology or IntegrationSwiss cattle genetics company - joint partner in BIAGEN Swiss Romania venture, provides breeding genetics integration
• Mutterkuh SchweizcoreOthersOfficial partner for Mother Cow Switzerland label programs including Natura-Beef, Natura-Veal, and Premium programs. VIANCO is official mediator for these labels.
• Volvo Trucks SwitzerlandminorOthersVehicle supplier for VIANCO's animal transport fleet, featured in company social media content
• IP-SUISSEcoreOthersPartnership for IP-SUISSE label programs (SBA, Terra Suisse) for slaughter animals
• Silvestri AGcoreOthersSilvestri AG operates since 1927, specializing in beef cattle label programs. VIANCO maintains close operational ties and shares management with Silvestri. Rudolf Häberli serves as CFO for VIANCO and is listed in Silvestri management.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Topigs Norsvin: International pig genetics cooperative serving European and global pork producers. Comparable to VIANCO as a farmer-owned cooperative providing animal genetics and integrated breeding services, though in swine rather than cattle and with a different geographic focus.

Direct peers

• ABS Global: Major international cattle genetics company providing AI services, semen, and breeding solutions to dairy and beef producers globally. Comparable to VIANCO as a cattle-focused intermediary in the breeding value chain with international genetics sourcing and distribution capabilities.
• VikingGenetics: Nordic cooperative owned by Danish, Swedish, and Finnish dairy farmers, providing cattle genetics, AI services, and breeding programs. Closely comparable to VIANCO in cooperative structure, farmer ownership, and integrated service model around cattle breeding and genetics trade.
• Swissgenetics: Swiss cattle breeding-genetics cooperative that is both a VIANCO partner in BIAGEN Swiss Romania and a structural peer: a farmer-owned cooperative operating in the Swiss cattle value chain, providing breeding-related services and semen distribution to dairy and beef farmers.
• CRV: Dutch-based international cattle improvement cooperative offering herd recording, AI services, and breeding genetics to dairy and beef farmers. Comparable to VIANCO as a farmer-owned cooperative serving cattle producers with integrated services and global genetics sourcing.
• AuctionsPlus: Australia's largest online livestock marketplace, running hybrid physical-plus-online auctions for cattle, sheep, and other livestock. Directly comparable to VIANCO's Swiss Live Auction hybrid model and broader livestock intermediation business.

Others

• Coop (Switzerland): Major Swiss retailer operating the Naturafarm and Naturaplan label programs that VIANCO's slaughter animal brokerage channels. Functions as a downstream demand-side partner within the same Swiss livestock-to-retail value chain.
• Mutterkuh Schweiz: Swiss industry association running the Natura-Beef, Natura-Veal, and NaturaFarm label programs of which VIANCO is the official mediator. Functions as an adjacent ecosystem participant that sets program rules and certification standards VIANCO's auction network channels.
• IP-SUISSE: Swiss industry association behind the IP-SUISSE, SBA, and Terra Suisse label programs for which VIANCO is a trading partner. Comparable as an adjacent label-program ecosystem participant that governs animal-flow specifications within VIANCO's brokerage volumes.

Broad incumbents

• Bell Food Group: Leading Swiss meat processor and VIANCO's commercial trading partner for slaughter animals. Operates across a broader portfolio of meat processing and convenience foods but sits in the same Swiss livestock value chain and represents a key off-take customer for VIANCO's slaughter cattle brokerage.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/viancoag?locale=de_DE
• Instagraminstagram.com/viancoag
• TikToktiktok.com/@vianco_ag
• LinkedInlinkedin.com/company/vianco-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIANCO AG