VINCENNES YMCA

What VINCENNES YMCA does

Vincennes YMCA (legal name: YMCA of Vincennes; DBA: Vincennes YMCA, "the Y") is an independent 501(c)(3) nonprofit community organization founded in 1912 and headquartered at 2010 College Avenue, Vincennes, Indiana. It serves Knox County, Indiana through a single physical campus comprising the main fitness facility (constructed 1974, expanded twice) and the Bettye J. McCormick Senior Center (constructed 1999). The organization employs over 100 staff supported by hundreds of volunteers annually and operates four core service lines under one roof: health and wellness (Wellness Center with cardio/weight equipment, group exercise classes, personal training, and a premium Genesis Center amenity), aquatics (25-yard lap pool and warm-water therapy pool with swim lessons, water fitness, and lifeguard certification), youth development (Child Watch for ages 6 weeks-8 years, After School Care for K-5/6 students, Summer Day Camp, and youth/adult sports leagues), and senior services (CARF-accredited Adult Day Service and Active Senior Center programming). In addition to traditional YMCA services, the organization uniquely operates Vincennes municipal public transportation, including the free Vincennes Trolley (60-stop fixed route) and VanGo demand-response shuttle serving all of Knox County.

The technology stack is standard for a community nonprofit: Daxko powers online registration and member management, a custom YMCA of Vincennes mobile app (iOS/Android) handles virtual classes and program access, and integrations include Passio GO for real-time trolley tracking, Ecolane for paratransit scheduling, Playerspace for camp parent communication, and LF Connect (Life Fitness) for cardio equipment workout sync. The business model is hybrid: recurring membership dues ($15-$55/month across nine age and household tiers) provide the subscription backbone, supplemented by program fees (childcare, swim lessons, personal training, sports leagues, facility rentals at $60-$200), transactional transportation fares ($3-$6 per VanGo trip), and charitable donations including an active Capital Campaign. Customer segments span families with children, working-age adults, seniors, and transit-dependent community members, with financial assistance available for income-qualified households. Key institutional partners include Good Samaritan Hospital, Vincennes Community School Corporation, South Knox School Corporation, City of Vincennes, Knox County, and a network of local bank, foundation, and corporate donors. The organization reports a 4.2-star Google rating across 10,000+ reviews and is led by CEO Dennis Kordes.

Name

VINCENNES YMCA

Legal name

YMCA of Vincennes

Website

https://vincennesymca.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Vincennes YMCA is a 501(c)(3) nonprofit community organization in Knox County, Indiana, offering fitness, aquatics, youth development, senior services, and municipal public transportation through a single integrated campus serving families, adults, and seniors.

Ownership category

akta.pro rank

Product category

Community Fitness & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Community fitness centers
• Youth development programs
• Senior care services
• Public transportation services
• Nonprofit wellness services

Headquarters

HQ city

Vincennes

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Monthly recurring membership fees ranging from $15-$53/month depending on age category and household status. Primary revenue driver for the nonprofit.
2. Program Fees: Fees for youth programs, after school care, summer camp, swim lessons, sports leagues, personal training, and facility rentals. Pricing varies by program with member discounts.
3. Donations and Capital Campaign: Charitable donations from individuals, businesses, and foundations. Capital campaign for facility improvements (Gym 3 renovations).
4. VanGo Transportation Fares: $3.00 per person one-way within city limits, $6.00 per person one-way out of city in Knox County. ADA paratransit services.
5. Facility Rentals: Pool rental ($75-$200), gym rental ($60-$70/hour), and multi-area rental ($175-$200) for parties and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The YMCA of Vincennes is an independent nonprofit charitable organization operating a community-based facility at 2010 College Avenue in Vincennes, Indiana. It provides fitness memberships with access to a wellness center, two aquatic facilities, gymnasiums, and group exercise classes, alongside youth programs (childcare, after-school care, summer camp), youth and adult sports leagues, senior services at the Bettye J. McCormick Center, and public transportation through the Vincennes Trolley and VanGo shuttle service.

Product overview

The YMCA of Vincennes is a nonprofit community organization offering a comprehensive suite of health, wellness, and social services through multiple interconnected programs. The core membership provides access to the Wellness Center with cardio/weight equipment and group exercise classes, two aquatic facilities (25-yard lap pool and warm-water therapy pool), two gymnasiums, and pickleball/racquetball courts. This is supplemented by youth development programs including Child Watch, After School Care, and Summer Day Camp; aquatic programming with swim lessons and water fitness; youth and adult sports leagues; senior services at the Bettye J. McCormick Center (Adult Day Services and Active Senior Center); and public transportation through VanGo shuttles and the free Vincennes Trolley. Premium amenities include the Genesis Center (whirlpools, sauna, steam room) at an additional fee. The organization also offers facility rentals for parties and events.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Membership
• Aquatics Programs
• Wellness Center & Group Exercise
• Youth Programs (Child Watch, After School Care, Summer Day Camp)
• Youth Sports
• Adult Sports
• Party Rentals
• Adult Day Services
• Active Senior Center
• VanGo Public Transportation
• Vincennes Trolley
• Special Events & Community Programs
• Genesis Center

Quantifiable outcome

• CARF accredited Adult Day Service program
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Vincennes UniversityminorStrategic or Co-development PartnerUniversity partnership with trolley stop at VU parking lot, educational programming connections.
• Good Samaritan HospitalcoreStrategic or Co-development PartnerHealthcare partner for Kids Triathlon event, hospital has foundation that is capital campaign donor. VU/Good Samaritan partnership for triathlon training.
• Vincennes Community School CorporationcoreChannel Partner/ Reseller/ DistributorAfter school care transportation for K-5 students, school break programs, educational partnerships.
• South Knox School CorporationcoreChannel Partner/ Reseller/ DistributorAfter school care transportation for K-6 students, school break programs.
• City of VincennesminorStrategic or Co-development PartnerMunicipal partner and capital campaign donor, trolley route connections.
• Knox County GovernmentminorStrategic or Co-development PartnerCounty government partner and capital campaign donor.
• Red CrossminorStrategic or Co-development PartnerBlood drive partnership hosting regular Red Cross blood donation events.
• Vincennes Parks & Recreation DepartmentminorStrategic or Co-development PartnerPartnership for Kids Triathlon at Gregg Park.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Regional players

• YMCA of Southwestern Indiana: Regional Indiana YMCA (Evansville-area) offering fitness, aquatics, youth programs, and senior services with a comparable membership-based nonprofit operating model.
• Crossroads YMCA: Multi-branch YMCA serving southeast Indiana/northern Kentucky with the same nonprofit, membership-driven mix of wellness, youth development, and senior services.
• YMCA of Greater Indianapolis: Largest YMCA affiliate in Indiana operating multiple branches with fitness, childcare, and senior programming; directly comparable as a community-based nonprofit YMCA serving a defined Indiana geography.

Direct peers

• Planet Fitness: Low-cost national fitness chain with a comparable sub-$25/month price point that directly competes for price-sensitive Vincennes YMCA members.
• Monroe County YMCA: Single-county Indiana YMCA of comparable scale offering fitness, aquatics, childcare, and youth sports; the closest size-and-scope peer for Vincennes.
• Anytime Fitness: National 24/7 franchise fitness center competing for the same adult wellness membership dollars in small and mid-sized markets including rural Indiana.
• LA Fitness / Esporta Fitness: Mid-priced national fitness club offering cardio, weights, pools, group classes, and racquet sports — the most direct overlap with the Vincennes Y's facility mix.

Emerging players

• BrightStar Care: Franchised home and adult day care provider operating in similar small-market geographies; comparable on the senior care/adult day services vertical the YMCA runs at the Bettye J. McCormick Center.
• Visiting Angels: National non-medical senior care and adult services franchise; comparable to Vincennes YMCA's CARF-accredited Adult Day Service and senior-care line as an alternative provider.

Broad incumbents

• Life Time Fitness: Premium national fitness operator offering group exercise, aquatics, and family programming at scale; comparable on wellness-center product breadth even though Vincennes is not in its market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vincennes-ymca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VINCENNES YMCA