Visiting Nurse Private Home Care

What Visiting Nurse Private Home Care does

Visiting Nurse Private Home Care is the private-pay home care arm of Visiting Nurse Health System, founded in 2018 and headquartered in Atlanta, Georgia. The company delivers in-home care services across 25 metro-Atlanta counties to seniors, individuals with Alzheimer's or dementia, post-hospital and post-surgical recovery patients, veterans, and family caregivers. Its service portfolio spans eight lines: Personal Care, Alzheimer's & Dementia Care, Skilled Nursing, Senior Living and Care Community Support, Hospice Care, Short Term Care, Shared Services (1-hour minimum), and VA Services.

The business operates on a private-pay and long-term care insurance reimbursement model with a human-centered, labor-intensive service delivery architecture. There is no proprietary technology platform; care is delivered by an employed workforce of 44 staff including caregivers, RNs, schedulers, and administrative personnel. The "Shared Services" line with a one-hour minimum lowers the entry threshold for new clients and serves as a funnel into higher-acuity engagements. Senior living referral partnerships provide institutionalized distribution into facility-resident populations.

Leadership is founder-led by Katie McCleary, with deep clinical credentials across the management team — notably a Director of Nursing with 50+ years of RN experience and a Clinical Director appointed in June 2024. The 2021 launch of Sylvia's Attic, a 501(c)(3) foundation supporting caregivers, indicates investment in talent pipeline and retention, which is the principal operating constraint in private duty home care. Brand equity flows from the 75+ year heritage of the parent Visiting Nurse Health System, providing a meaningful trust advantage in a referral-driven category.

Name

Visiting Nurse Private Home Care

Legal name

Visiting Nurse Private Home Care

Website

https://visitingnursephc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Visiting Nurse Private Home Care is an Atlanta-based private-pay home care provider founded in 2018, serving seniors, dementia patients, post-acute recovery patients, and veterans across 25 metro-Atlanta counties with personal care, skilled nursing, hospice, and dementia care services.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

Keywords

• Home health care services
• Private duty nursing
• Senior home care
• In-home personal care
• Dementia care services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Private Pay/Home Care Services: Direct payment for in-home personal care and skilled nursing services. Services are self-pay or covered by long-term care insurance. Medicare and Medicare Advantage do not cover private home care services.
2. Long-term Care Insurance: Some clients are covered through long-term care insurance policies, which typically require an elimination period (up to 100 days) before benefits begin.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Visiting Nurse Private Home Care provides in-home personal care, skilled nursing, Alzheimer's and dementia care, hospice support, short-term recovery care, veteran home care, and flexible shared services to seniors and other clients across 25 counties in Metro Atlanta. Services are delivered by employed RNs, LPNs, CNAs, and PCAs on schedules ranging from a 1-hour minimum up to 24/7 care, and are paid privately or through long-term care insurance. The company is the private-pay home care arm of the Visiting Nurse Health System continuum and supplements its services with caregiver-support programs such as the Sylvia's Attic non-profit foundation.

Product overview

Visiting Nurse Private Home Care operates as a home healthcare services provider offering a coordinated portfolio of eight distinct service offerings. The core services include Personal Care (non-medical daily living assistance), Alzheimer's & Dementia Care (specialized cognitive support), Skilled Nursing (RN/LPN medical services), Senior Living and Care Community Support (facility-based supplemental care), Hospice Care (end-of-life support), Short Term Care (temporary post-surgery/illness recovery), Shared Services (flexible 1-hour minimum care), and VA Services (veterans healthcare assistance). The company is the private home care arm of Visiting Nurse Health System's full continuum of care, working alongside home healthcare, community health, palliative care, and hospice services since 2018. Additionally, the company operates Sylvia's Attic, a 501C3 non-profit foundation supporting professional caregivers.

Differentiator

Problem solved

Functional benefit

Brands

• Sylvia's Attic: A 501C3 non-profit foundation established by Sylvia Nimako and Katie McCleary in 2021 to provide care, furniture, household items, security deposits, holiday gifts, and other support services to professional caregivers and their families.

Products and services

• Personal Care Non-medical in-home assistance with activities of daily living including companionship, personal hygiene support, meal preparation, medication reminders, light housekeeping, and 24/7 support options tailored to individual preferences and needs of seniors and other adults needing help to remain independent at home.
• Alzheimer's & Dementia Care Specialized in-home care for individuals with Alzheimer's Disease and other dementias, featuring caregivers trained in disease progression, behavioral support, respite for family caregivers, daily activities assistance, and the Virtual Dementia Tour program for family education.
• Skilled Nursing Professional in-home nursing services delivered by Registered Nurses (RNs) and Licensed Practical Nurses (LPNs) covering medication administration, wound care, vital signs monitoring, and complex medical procedures for both short-term and long-term needs.
• Senior Living and Care Community Support Supplemental in-home-style care services delivered inside independent living, assisted living, rehabilitation facilities, skilled nursing facilities, and hospitals in the Atlanta area to address staffing gaps, provide additional support, and advocate for residents during transitions.
• Hospice Care End-of-life in-home care including personal hygiene assistance, medication management, mobility support, and coordination with hospice teams across the Atlanta Metropolitan Area, working with families in every hospice in the region.
• Short Term Care Temporary in-home assistance for individuals recovering from surgery, illness, or injury, including medication management, daily activity assistance, transitional care after hospitalization, transportation to appointments, and respite for family caregivers.
• Shared Services Flexible pay-as-you-go home care starting at a 1-hour minimum (no traditional 4-hour minimum required), offering showering, dressing, and meal preparation services in limited zip codes to make short-term or occasional support more affordable for families.
• VA Services In-home care services for veterans who qualify for VA Health Care benefits, including guidance on VA benefits enrollment, assistance with daily activities, and respite care.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sylvia's AtticcoreOthers · 1 January 2021Sylvia's Attic is a 501C3 non-profit foundation founded in 2021 by Katie McCleary and Sylvia Nimako to provide care for professional caregivers. The foundation helps caregivers with furniture, kitchen appliances, washers and dryers, beds, holiday gifts, security deposits, and car maintenance. This unique program supports caregiver retention and satisfaction by addressing their personal and family needs.
• Visiting Nurse Health SystemcoreStrategic or Co-development Partner · 1 January 2018Visiting Nurse Private Home Care is the Private Home Care arm of the Visiting Nurse Health System continuum, which includes Home Healthcare, Community Health, Palliative Care, and Hospice Care. The company was licensed under the Visiting Nurse name in 2018 to complete the care continuum. Visiting Nurse Health System is a non-profit healthcare organization that has served the greater Atlanta area for 75 years.
• Second Wind DreamsminorStrategic or Co-development PartnerThe company offers the Virtual Dementia Tour through Second Wind Dreams, an immersive experience that allows family members to physically and mentally experience dementia for a few minutes, building empathy and understanding for caregivers.
• Hospice AtlantaminorStrategic or Co-development PartnerWhile affiliated with Hospice Atlanta, the company works with families in every hospice in the Atlanta Metropolitan Area. Their caregivers are part of end-of-life care teams.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amedisys: Major publicly traded home health and hospice provider with Medicare-certified skilled nursing services. Adjacent in category — overlapping on hospice and skilled nursing services but operating at national scale under fundamentally different payer and regulatory structures.
• Bayada Home Health Care: Large non-profit home health provider offering skilled nursing, personal care, and hospice across many states. Comparable in offering skilled nursing and personal care but operates at much greater scale and includes Medicare-funded home health, which Visiting Nurse Private Home Care does not.
• Help at Home: Large personal care services provider focused on Medicaid-funded and private-pay in-home care for seniors and individuals with disabilities. Comparable in personal care service line but primarily Medicaid-funded versus Visiting Nurse Private Home Care's private-pay orientation.

Direct peers

• Senior Helpers: National franchise specializing in Alzheimer's/dementia in-home care plus general personal care and companionship. Closely comparable to Visiting Nurse Private Home Care's dementia care emphasis and private-pay positioning.
• Comfort Keepers: Franchise network offering personal care, companionship, dementia care, and respite services in clients' homes, primarily private pay. Comparable service mix and customer segment to Visiting Nurse Private Home Care, with similar Interactive Caregiving positioning.
• BrightStar Care: Franchise combining non-medical personal care with Medicare-certified skilled nursing and dementia care. Highly relevant as a peer that operates in both the private-pay personal care segment (overlapping with Visiting Nurse Private Home Care) and the skilled nursing home health segment.
• Right at Home: Franchise providing in-home personal care, dementia support, and skilled nursing on a private-pay and LTC-insurance basis. Directly comparable service model, customer base, and Atlanta-area presence to Visiting Nurse Private Home Care.
• Visiting Angels: National franchise providing non-medical in-home care, Alzheimer's/dementia care, and personal support services on a private-pay basis. Highly comparable in service portfolio, geographic franchise model, and customer demographic to Visiting Nurse Private Home Care's Atlanta operations.
• Home Instead Senior Care: Largest private-pay in-home personal care franchise in the U.S., serving seniors with non-medical assistance, dementia care, and companionship. Directly comparable to Visiting Nurse Private Home Care on service mix, payer model (primarily private pay/LTC insurance), and target customer (aging adults wanting to remain at home).
• Synergy HomeCare: Franchise providing non-medical in-home care including personal care, dementia care, and companionship on a private-pay basis. Closely comparable private-pay personal care model and customer demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/srmomentswithkate
• Facebookfacebook.com/AtlantaAreaHomeCare
• LinkedInlinkedin.com/company/visiting-nurse-private-home-care
• Instagraminstagram.com/visitingnurse_phc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse Private Home Care