Visual Reality
Visual Reality (Tournament Software) is a Dutch vertical SaaS provider selling tournament planning, league management, live scoring, and broadcast modules to sports clubs, tournament organizers, and league administrators, primarily in the Netherlands, via subscription software licensing.
- Company typePrivate
- Founded-
- HeadquartersAlkmaar, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Visual Reality firmographics
Firmographics- Name
- Visual Reality
- Legal name
- Tournament Software
- Website
- https://visual.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visual Reality (Tournament Software) is a Dutch vertical SaaS provider selling tournament planning, league management, live scoring, and broadcast modules to sports clubs, tournament organizers, and league administrators, primarily in the Netherlands, via subscription software licensing.
- Ownership category
- akta.pro rank
Visual Reality industry classification
Industry- Product category
- Sports Tournament Management Software
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)
Keywords
Where Visual Reality is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Visual Reality business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing: Revenue generated from licensing tournament management software products including Tournament Planner, League Planner, and Team Sport Planner to sports clubs and organizations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Visual Reality product offering
Product offeringCore offering
Visual Reality develops and licenses a suite of tournament and league management software products used by sports clubs, tournament committees, and league administrators in the Netherlands. The platform covers tournament scheduling, bracket generation, league coordination, member registration, player rankings and ratings, real-time live scoring, and TV-style broadcast of tournament results. Products are sold under a recurring subscription licensing model directly to sports organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tournament Planner Software for planning and managing tournament scheduling, brackets, and match coordination, designed for sports clubs, tournament committees, and league administrators.
- League Planner League management and coordination software for organizing recurring competitions, fixtures, and standings, targeted at league administrators and sports clubs.
- Team Sport Planner Specialized planning tool for team sports competitions and league structures, designed for sports clubs managing team-based competitions.
- Tournament TV Broadcast and display solution for tournaments, providing TV-style visualization of tournament visuals, scores, and media content for sports clubs and tournament organizers.
- Visual LiveScore Real-time score tracking and live result display functionality, enabling sports clubs and tournament organizers to provide live score visualization to participants and audiences.
Companies that use Visual Reality
Customer profileSegments1 record
Ideal customer profiles1 record
Visual Reality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Visual Reality competitors and assessment
Company assessmentDirect peers
- Toornament: Tournament and competition management platform widely used in esports and competitive gaming with some crossover into traditional sports. Directly comparable to Tournament Planner, League Planner, and Box Ladders for organizer-facing tournament workflows.
- Challonge: A widely used online tournament bracket and management platform serving esports, gaming, and amateur sports communities. Directly competes with Visual Reality's Tournament Planner and Box Ladders products on bracket generation, scheduling, and participant registration.
- Tourney Machine: Tournament management software for baseball, softball, and other youth sports. Competes head-to-head with Visual Reality's Team Sport Planner on bracket, schedule, and live-results functionality.
- Playpass: European-based sports tournament and event management software with a focus on amateur leagues, clubs, and organizers. Closely comparable to Visual Reality's League Planner and Team Sport Planner on feature scope and target customer (sports clubs and tournament organizers).
- LeagueApps: League and tournament management platform targeting youth and adult recreational sports organizations. Competes with Visual Reality in league scheduling, registration, and standings management for amateur sports clubs.
Broad incumbents
- SportsEngine: Larger, established sports management platform (owned by NBC Sports Next) serving leagues, clubs, and tournaments across multiple sports. Overlaps with Visual Reality's planning and member management tools but operates at broader scale and serves higher-tier governing bodies.
- TeamSnap: Broader sports team management platform handling registration, scheduling, communication, and payment for clubs and leagues. Overlaps with Visual Reality's Memberships, League Planner, and Team Sport Planner functionality, but at significantly larger scale.
- Active Network / ACTIVE.com: Major incumbent in sports event registration and race/tournament management with broad geographic reach. Overlaps with Visual Reality's tournament registration, scheduling, and live-results offerings for amateur sports organizers.
Emerging players
- Bracket HQ: Specialized bracket and tournament management platform focused on pickup sports and recreational leagues. Competes in the bracket-generation and league-standings niche that overlaps with Box Ladders and League Planner.
Regional players
- SwimTopia: Swim meet and team management platform popular in North American swim clubs. Conceptually similar to Visual Reality's Team Sport Planner for a specific sport, illustrating vertical tournament-software competition.
Market position
Customer concentration
Visual Reality social profiles
Digital presenceVisual Reality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visual Reality leadership team
Management profileNumber of profiles
Visual Reality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visual Reality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visual Reality
What does Visual Reality do?
Visual Reality develops and licenses a suite of tournament and league management software products used by sports clubs, tournament committees, and league administrators in the Netherlands. The platform covers tournament scheduling, bracket generation, league coordination, member registration, player rankings and ratings, real-time live scoring, and TV-style broadcast of tournament results. Products are sold under a recurring subscription licensing model directly to sports organizations.
Is Visual Reality a public or private company?
Visual Reality is a private company. It is classified as unknown and is currently operating.
When was Visual Reality founded?
Visual Reality was founded in -1. It employs 11 to 50 people.
Where is Visual Reality based?
Visual Reality is headquartered in Alkmaar, Netherlands, in the Europe region.
How does Visual Reality make money?
One revenue line is on record: software Licensing.
Who are Visual Reality's main competitors?
Direct peers on record are Toornament, Challonge, Tourney Machine, Playpass and LeagueApps. Broad incumbents are SportsEngine, TeamSnap and Active Network / ACTIVE.com. Bracket HQ is listed as an emerging player. SwimTopia is listed as a regional player.
Does Visual Reality have an API?
No public API is recorded for Visual Reality.
What industry is Visual Reality in?
Visual Reality's product category is Sports Tournament Management Software. Its primary akta.pro industry code is MPAGAOAH, Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing). Its NAICS code is 711219 and its SIC code is 7900.