Vita Bella Aesthetics

Name

Vita Bella Aesthetics

Legal name

Vita Bella Aesthetics

Website

https://vitabellabeauty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vita Bella Aesthetics is a single-location beauty studio in Cleveland, Ohio offering lash extensions, microblading, fine line tattoos, brow services, and facials to individual retail consumers, alongside an eyelash extension training course.

Ownership category

akta.pro rank

Product category

Beauty and Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Eyelash Extensions (Classic/Hybrid/Volume) (HSALAIAH)

akta.pro secondary industries

Powder Brows & Ombre Brows Services (HSALAKAB), Combination Brows Services (HSALAKAC), Eyelash Lift / Lash Perm Services (HSALAIAI), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), Makeup Artistry Training Programs (HSALANAE)

Keywords

• Eyelash extensions
• Microblading services
• Permanent makeup
• Esthetician services
• Beauty spa treatments

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Beauty and Spa Services: Primary revenue stream from direct-to-consumer beauty services including eyelash extensions (full sets and fills), microblading, fine line tattoos, brow lamination, lash lifts, facials (DiamondGlow, dermaplaning), and waxing. Services are priced individually with one-time transaction fees. Fill appointments are scheduled every 1-3 weeks, creating some recurring visit patterns from existing clients.
2. Professional Training Programs: Revenue from eyelash extension training courses offered to aspiring beauty professionals. Course requires a $200 nonrefundable deposit to secure a training date, with the balance likely paid upon course completion. This represents a professional services/education revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vita Bella Aesthetics is a single-location beauty and spa business in Cleveland, Ohio that delivers in-person aesthetic services including eyelash extensions (Classic, Hybrid, and Volume full sets and fills), semi-permanent makeup procedures (microblading, Latin Brows, Ombre Brows, Lip Blushing), fine line tattoos, brow lamination, lash lifts and tints, DiamondGlow and dermaplaning facials, and waxing. The company also offers a one-day Classic Eyelash Extension training course for aspiring lash artists, with a $200 nonrefundable deposit required to secure a training date.

Product overview

Vita Bella Aesthetics is a beauty and spa service provider offering a comprehensive portfolio of aesthetic treatments. The core offerings include eyelash extension services (full sets and fills in Classic, Hybrid, and Volume styles), permanent makeup procedures (Microblading, Latin Brows, Ombre Brows, and Lip Blushing with associated touch-up services), fine line tattooing (Flash and Custom designs), brow and lash treatments (Brow Lamination, Lash Lift & Tint), advanced facial treatments (DiamondGlow, Dermaplaning, and combination packages), and waxing services. Additionally, the company offers professional training courses for aspiring lash artists. The services are delivered through licensed estheticians at the Cleveland, Ohio location.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Eyelash Extension Full Set Basic full set of classic lashes with one-to-one attachment for a natural, everyday look, delivered by a licensed esthetician at the Cleveland studio.
• Hybrid Eyelash Extension Full Set Full set combining classic and volume lashes for a full and textured look, delivered at the Cleveland studio.
• Volume Eyelash Extension Full Set Signature volume full set providing more than double the volume of a classic set for a Hollywood-style look.
• Eyelash Extension Fills (Classic, Hybrid, Volume) Maintenance fills scheduled every 1-3 weeks for existing lash extension clients, with pricing adjusted based on style and time since last fill.
• Microblading Semi-permanent cosmetic tattoo that fills sparse eyebrows with hairlike strokes created using a blade, producing a natural-looking fuller brow.
• Latin Brows Combination of microblading and powder brows techniques combining hair-strokes around the brow border with powder effect applied to the body for a natural look with fullness.
• Ombre Brows Semi-permanent powdered brows technique with darker tails fading into a light beginning, providing a waterproof, smudge-proof, and natural ombre makeup effect.
• Lip Blushing Semi-permanent lip enhancement technique adding color and definition to the lips.
• Flash Tattoo Fine line single needle tattooing using a pre-drawn selection of designs for smaller, subtler, delicate artwork.
• Custom Fine Line Tattoo Custom single needle tattooing creating delicate and detailed artwork tailored to client specifications.
• Brow Lamination Treatment that smooths unruly or thinning brow hair and lifts it in a more vertical direction for a groomed appearance.
• Lash Lift & Tint Perm solution applied to individual lashes to create a curled effect, lifting lashes from the root for a more awake, freshly fanned look.
• DiamondGlow Facial Diamond microdermabrasion treatment with medical-grade suction for extraction of impurities, oil, and debris, followed by custom serum infusion to improve, nourish, and hydrate the skin, including facial steam and hot towels.
• Dermaplaning One-hour session safely removing dead skin and vellus hair (peach fuzz), finished with Hydrojelly masks.
• Waxing Services Waxing services including brow shaping, chin, lip and chin combination, and upper lip for a sleek and smooth look.
• 1 Day Eyelash Extension Classic Course One-day certification program designed for starting lash artists with no previous experience, focusing on lash application technique and business fundamentals, including a training kit and live model practice.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• European Wax Center: National beauty service franchise offering waxing and adjacent skincare services in a studio-based model. Comparable in service delivery format and target demographic (women seeking regular beauty maintenance).
• Amazing Lash Studio: Franchise specializing in eyelash extensions with membership-based fill programs. Directly competes with Vita Bella's core lash extension offerings and recurring fill revenue model.
• The Lash Lounge: National eyelash extension franchise with a similar service menu (classic, hybrid, volume lashes, lifts, brow services). Directly comparable business model centered on lash services with add-on beauty treatments.

Emerging players

• Glowbar: Express facial studio with membership-based pricing and rapid treatment model. Overlaps with Vita Bella's DiamondGlow and dermaplaning facial services, targeting similar customers seeking routine skincare.
• Skin Laundry: Express facial studio chain with a similar one-stop skincare treatment model. Comparable in its DiamondGlow-equivalent facial offering and membership-driven repeat visit cadence.
• SEV Laser Aesthetics: Multi-location aesthetics studio offering laser hair removal and skincare treatments. Overlaps in the facial/skincare category Vita Bella addresses with DiamondGlow and dermaplaning services.

Broad incumbents

• Beverly Hills Rejuvenation Center: Multi-location medspa offering facials, injectables, and wellness treatments. Broader portfolio competitor in the aesthetics services category where Vita Bella competes with its facial menu.
• Ideal Image: Largest U.S. aesthetics chain offering injectables, laser, and skincare. Adjacent competitor in the broader aesthetics services space, though with a more clinical positioning and wider menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/vita_bella_aesthetics
• LinkedInlinkedin.com/company/vita-bella-aesthetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Bella Aesthetics