Viva Gym

What Viva Gym does

VivaGym is a privately-held, low-cost fitness chain operating 285+ owned-and-operated gyms across Spain (240+) and Portugal (45+), marketed under the slogan of no-commitment memberships (sin permanencia) starting from €1 per day. The company serves three primary consumer segments — individual fitness consumers, students, and frequent travelers/expatriates — through a tiered subscription model: ONE for single-club access, FLEX for cluster multi-club access, and PRIME for cross-border Spain and Portugal access, plus discounted student and short-term passes. Ancillary revenue streams include personal training commissions, locker rentals, FitDrink vitamin water dispensers, and pass supplements (Algarve, Canarias, Passport 200). The company also operates The Boxer Club, a boutique boxing sub-brand, and acquired Fitness Hut to consolidate its Portuguese footprint.

The core technology platform is the VivaGym MyApp mobile application (iOS and Android), which serves as the primary digital touchpoint: it generates personal, non-transferable QR codes for turnstile access, enables class reservations with tier-dependent booking windows (2h for ONE, 36h for FLEX, 48h for PRIME), delivers online workouts, nutrition plans and recipes, and provides access to personal trainer profiles. Distribution is direct-to-consumer via website, app, and physical gym locations, supplemented by an organic social presence on Instagram, TikTok, Facebook, and YouTube, plus a member referral program offering 15 monthly guest invitations for FLEX and PRIME members. Customer acquisition leverages a free 1-day trial ('Entrena GRATIS') as the top-of-funnel offer.

The corporate structure comprises VIVAGYM Portugal S.A. (NIPC 509736319, registered in Porto Salvo) as the primary holding entity, a wholly-owned subsidiary VIVAGYM ALGARVE, UNIPESSOAL LDA. for regional operations, and VIVAGYM, S.A. as the Spanish operating entity. No external parent company, venture capital, or private equity ownership signals were identified in source data. The business model is subscription-recurring with multiple one-time pass monetization layers, and the company operates 363 days per year with standardized 7-zone gym layouts (maintenance, cardiofitness, resistance, musculation, combat, functional, sprint, and relax) and 80+ weekly group fitness classes included in every membership tier.

Name

Viva Gym

Legal name

VIVAGYM Portugal S.A.

Website

https://vivagym.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

VivaGym is a privately-held low-cost fitness chain operating 285+ owned gyms across Spain and Portugal, offering no-commitment monthly memberships from €1/day with mobile-first QR-code access via its VivaGym MyApp and tiered plans covering single-club to cross-border use.

Ownership category

akta.pro rank

Product category

Budget Fitness Centers

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Low-cost fitness centers
• Gym membership subscriptions
• Group fitness classes
• Personal training services
• Mobile gym access

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees with multiple tier options (ONE, FLEX, PRIME, IBERIA, STUDENT). Members pay monthly with no long-term commitment required. Revenue is recurring and predictable based on subscriber count.
2. Day Passes and Short-term Passes: One-time workout purchases (1 entrenamiento) and short-term passes (7-day and 15-day passes) available at select clubs. These are non-renewable, pay-as-you-go options for occasional users.
3. Personal Training Services: Independent personal trainers operate within VivaGym clubs, credentialled by the company. Members contract PT services directly with trainers, with VivaGym facilitating the space.
4. Ancillary Services: Additional revenue from vitamin water (Agua Vitaminada/FitDrink), locker rentals, and supplementary services like nutrition consultations and pass supplements (Passaporte 200, Algarve, Canárias).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

VivaGym operates a chain of low-cost, no-long-term-commitment fitness centers across Spain and Portugal, selling tiered monthly memberships (ONE, FLEX, PRIME) that include access to 7 training zones and 80+ weekly group classes. Members enter clubs via a personal QR code generated in the VivaGym MyApp, where they can also reserve classes, follow online workouts, access nutrition plans, and book personal trainers. Ancillary revenue comes from personal training, vitamin water (FitDrink) dispensers, and locker rentals, with a separate The Boxer Club sub-brand for boutique boxing studios.

Product overview

VivaGym is a low-cost gym chain operating over 240 locations across Spain and 45+ in Portugal, offering no-commitment memberships starting from €1/day. The core offering centers on the VivaGym My App as the digital hub for member access (QR-based entry), class reservations, and online workouts. Membership tiers include ONE Experience (single club access), FLEX (multi-club cluster access with friend invitations), and PRIME (cross-country access in Spain and Portugal). Add-on services include Personal Training, Agua Vitaminada/FitDrink vitamin water dispensers, and locker rentals. The company also operates boutique studios under The Boxer Club brand, offers nutrition plans and recipes through the app, and provides over 80 weekly group classes across seven distinct training zones.

Differentiator

Problem solved

Functional benefit

Brands

• The Boxer Club: Boutique boxing clubs offering specialized boxing and combat sports training experiences.
• ONE Experience

Products and services

• VivaGym MyApp Mobile application for members and prospective members that issues personal, non-transferable QR codes for turnstile access, enables class booking, delivers online workout and nutrition content, and provides a personal trainer directory.
• ONE Experience membership Single-club monthly membership providing access to gym facilities, seven training zones, and 80+ weekly group classes at one designated VivaGym club, with online workout content included in the app.
• FLEX membership Mid-tier monthly membership offering either multi-club access within a defined cluster/typology (FLEX with CLUSTER) or single-club access (FLEX without CLUSTER), with extended class booking priority and weekend guest invitations.
• PRIME membership Premium monthly membership providing access to all VivaGym clubs in Spain and Portugal within the chosen typology, with the longest class-booking window, two daily group class reservations, and weekend friend invitation privileges.
• ONE STUDENT membership Discounted single-club monthly membership available to students aged 14-26 with valid student ID, offering the same benefits as the standard ONE plan at a reduced rate.
• Day pass and short-term passes Pay-as-you-go gym access for occasional users, including single-day passes, 7-day passes (one entry per day for 7 consecutive days), and 15-day passes, available at select VivaGym clubs.
• Personal Training One-on-one personal training sessions delivered by independent, VivaGym-credentialed personal trainers operating within the clubs, with members contracting PT services directly with trainers.
• Group fitness classes Schedule of more than 80 instructor-led group fitness classes per week, including dance, cardio, strength, Zumba, and V-Metcon, available to all members and booked via the mobile app.
• The Boxer Club Boutique boxing and kickboxing studio sub-brand offering specialized combat sports training experiences, separate from the main VivaGym gym floor.
• Agua Vitaminada (FitDrink) In-club vitamin-infused water dispensing service providing members with up to 1 liter per day of flavored vitamin drinks via a PIN-accessed dispenser.
• Locker rental Monthly rental of secure lockers inside VivaGym club facilities for member storage of personal belongings.

Quantifiable outcome

• 283 days open per year (closed only Dec 25 and Jan 1)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• VIVAGYM ALGARVE, UNIPESSOAL LDA.minorOthersSeparate legal entity within the VivaGym group operating Algarve region clubs (Faro, Loulé, Olhão, Portimão, Tavira). Registered under company number 509786316. Part of corporate group structure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fitness Hut: Portuguese low-cost gym brand now integrated into the VivaGym group following acquisition. Direct peer in the Portuguese market and now a sister brand within the same corporate structure.
• PureGym: UK-headquartered low-cost gym chain with 600+ sites across Europe. Direct competitor on price, no-contract model, 24/7 access, and large-scale multi-club membership tiers.
• The Gym Group: UK-listed low-cost gym operator with 240+ sites and a no-contract membership model. Highly comparable on member economics, digital sign-up, and tiered pricing.
• McFit (RSG Group): Pioneer European budget gym chain now part of RSG Group. Competes on the same low-cost, high-volume, multi-club-access proposition in several European markets including Spain.
• Basic-Fit: Largest European low-cost fitness chain with 1,300+ clubs across Europe including Iberia. Closest direct comparable by business model, price point (€24.99/month tier) and no-commitment positioning.

Broad incumbents

• David Lloyd Leisure: Pan-European premium health, fitness and racquets club operator. Overlaps in the membership-club category but serves a higher-income, family-oriented customer at materially higher price points.
• Fitness First: Established premium fitness club operator across Europe and Asia. Same broad category (membership-based fitness centres) but different price tier and service depth.

Others

• Gympass / Wellhub: Corporate wellness aggregator giving employees access to a network of gyms including budget chains. Relevant as a B2B2C distribution channel and as a competitive threat to direct-to-consumer member acquisition.

Emerging players

• Smart Fit: Latin American low-cost fitness chain that has expanded into Iberia. Comparable on a high-volume, low-price operating model and digital-led acquisition.

Regional players

• AltaFit: Spanish low-cost gym chain operating 80+ clubs across Spain. Closest in-country Spanish competitor to VivaGym on price and proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vivagym
• Facebookfacebook.com/VivaGym.es
• Instagraminstagram.com/vivagym.es
• TikToktiktok.com/@vivagym.es
• LinkedInlinkedin.com/company/viva-gyms

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Gym