Волна Медиа
Volna Media is a Russian B2B SaaS company providing licensed background music for commercial venues through a subscription cloud platform, eliminating RAO/VOIS royalty payments for over 1,000 retail, HoReCa, and service businesses across Russia.
- Company typePrivate
- Founded2014
- HeadquartersSaint Petersburg, Russia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Волна Медиа does
Volna Media (legal entity ООО ВОЛНА) is a Russian business-to-business software-as-a-service company that provides licensed background music and audio solutions to commercial venues. Founded in 2014 and headquartered in Saint Petersburg with regional offices in Moscow and Yekaterinburg, the company operates a cloud-based streaming platform delivered through a browser-based web application and an Android mobile app distributed via Google Play and RuStore. The core value proposition is providing 100% legally licensed music content that exempts customers from royalty payments to RAO (Russian Authors' Society) and VOIS (All-Russian Organization of Rights Holders), achieved through direct licensing agreements with music labels and performers under Russian Civil Code Article 1243. The catalog contains over 20,000 tracks organized by business vertical, with monthly updates and professional curation.
Revenue is generated primarily through recurring monthly subscriptions starting at 799₽, with tiered discounts for quarterly, half-year (10%), and annual (15%) commitments; pricing scales with the area of the premises where music is played, and multi-location deployments above 20 sites receive individual quotes. Secondary revenue streams include professional audio advertisement recording starting at 990₽ per spot (operated under the sub-brand Волна Записи / volna-records.ru), audio advertising playback and scheduling, and corporate software solutions for multi-site enterprises with 24/7 technical support. The go-to-market combines a self-serve product-led model with a 7-day free trial and direct inside sales via regional phone lines in three Russian cities, supported by an extensive content-marketing and SEO program.
The company serves over 1,000 businesses across Russia spanning retail, HoReCa, shopping malls, beauty and health, automotive dealerships, government institutions, and entertainment venues. The regulatory value proposition has been validated through two arbitration cases (A50-4555/2023 and A83-2357/2024) in which RAO claims totaling 160,000₽ were withdrawn after Volna Media established the legal sufficiency of its direct-licensing model. The product supports playlist management, scheduled music by time of day, advertising spot integration, and offline playback. As of the input data, the company employs 54 people, operates exclusively within Russia, and has no disclosed outside funding or parent company.
Волна Медиа firmographics
Firmographics- Name
- Волна Медиа
- Legal name
- ООО ВОЛНА
- Website
- https://volna-media.ru
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Volna Media is a Russian B2B SaaS company providing licensed background music for commercial venues through a subscription cloud platform, eliminating RAO/VOIS royalty payments for over 1,000 retail, HoReCa, and service businesses across Russia.
- Ownership category
- akta.pro rank
Волна Медиа industry classification
Industry- Product category
- Licensed Background Music Streaming
- NAICS
- Music Publishers (512230), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ)
- akta.pro secondary industries
- Music & Audio Streaming Platforms (BPAMAJAC), Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF)
Keywords
Where Волна Медиа is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
Волна Медиа business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Monthly Music Subscription: Recurring monthly subscription for licensed background music for business. Starting from 799₽ per month. Includes access to entire music catalog with curated playlists for various business types. Monthly updates to music library.
- Audio Advertisement Recording: Professional recording of audio advertisements and promotional spots. Price starts from 990₽ per spot. Includes professional voice talent and studio quality production.
- Corporate Software Solutions: Specialized software solutions for corporate clients with simple integration, flexible settings, and 24/7 technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic monthly subscription starting at 799₽ per month |
| Subscription | Pay-as-you-go | Quarterly payment option |
| Subscription | Multi-year contract | Half-year subscription with 10% discount |
| Subscription | Annual | Annual subscription with 15% discount |
| Unit Pricing | Pay-as-you-go | Audio recording from 990₽ |
| Freemium | Pay-as-you-go | Free 7-day trial period |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Волна Медиа product offering
Product offeringCore offering
Volna Media provides a licensed background music subscription service for Russian commercial businesses, granting access to a catalog of 20,000+ tracks organized into curated playlists by business vertical (retail, HoReCa, shopping malls, beauty, automotive, government). Subscribers pay a monthly fee starting at 799 RUB and receive a web player and Android app to manage in-store music without separate RAO/VOIS royalty payments, with additional professional audio advertising recording and corporate software solutions for multi-location deployments.
Product overview
Волна Медиа is a licensed background music streaming service for Russian businesses that provides a complete portfolio of audio solutions. The core offering consists of Licensed Music for Business — a monthly subscription (from 799₽) granting access to 20,000+ royalty-free tracks with no RAO/VOIS payments — delivered through two client applications: a Web Application (browser-based, no installation required) and an Android App (available on Google Play and RuStore). Supporting modules include Audio Advertisement Recording services (from 990₽) and Audio Advertising playback for scheduled in-store commercials, as well as Corporate Software solutions for multi-location enterprise deployments. All music is organized in a categorized Music Catalog segmented by business type (retail, HoReCa, fashion, beauty, auto, government, etc.).
Differentiator
Problem solved
Functional benefit
Brands
- Волна Записи (volna-records.ru): Audio advertising production service for creating professional commercial audio spots
Products and services
- Licensed Music for Business (Лицензионная музыка для бизнеса)
- Web Application (Веб-приложение)
- Android Mobile Application
- Audio Advertising (Аудиореклама)
- Corporate Software Solutions (Корпоративное ПО)
Quantifiable outcome
- Case study: IP Tolmachev K.N. received RAO claim for 120,000₽ but was fully protected thanks to Volna Media license - plaintiff abandoned all claims
- +1 more outcomes
Companies that use Волна Медиа
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles4 records
Волна Медиа technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Волна Медиа partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Волна Медиа competitors and assessment
Company assessmentEmerging players
- Mubert: AI-generated music platform offering royalty-free background music for content creators, apps, and commercial use. Represents an emerging threat to catalog-licensing models like Volna Media through algorithmic music generation.
Direct peers
- Stingray Music: Canadian B2B music streaming service for commercial venues including retail, hospitality, and healthcare. Comparable in delivering fully licensed background music via app-based delivery to SMB customers.
- Cloud Cover Music: US-based B2B music streaming service providing fully licensed background music for businesses with hybrid cloud/offline playback. Closely matches Volna Media's web/app delivery model and recurring subscription pricing structure.
- PlayNetwork: B2B music curation and streaming for hotels, retail, and restaurants with branded playlists and direct licensing relationships. Direct competitor in the licensed-background-music-for-business space.
- Soundtrack Your Brand: Swedish-founded B2B background music streaming platform serving restaurants, retail, and hotels globally with licensed music catalogs. Directly comparable business model to Volna Media - subscription-based streaming with rights-cleared content for commercial venues.
- Rockbot: US B2B music streaming and jukebox platform for restaurants, fitness, hospitality, and retail. Comparable in addressing SMB-to-enterprise background music licensing with mobile/operator-driven control surfaces.
- SoundMachine: US-based B2B music streaming for retail, hospitality, fitness, and healthcare with scheduled playlists and centralized multi-location control. Comparable subscription product with similar SMB/mid-market targeting.
- Jamendo Licensing: Music licensing platform offering pre-cleared tracks for commercial use in retail, hospitality, and events. Comparable direct-licensing model that bypasses traditional PROs, similar to Volna Media's approach in Russia.
Regional players
- Yandex Music: Russia's largest music streaming platform, with potential to expand into commercial B2B background music. Operates in the same Russian market as Volna Media and could become a direct competitor if it launches a business-tier offering.
Broad incumbents
- Mood Media: Global leader in in-store music, visual, and scent media serving enterprise retail and hospitality. Overlaps with Volna Media's core offering but operates at much larger scale with bundled media solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Волна Медиа social profiles
Digital presenceВолна Медиа financial estimates
Financial estimateRevenue estimate
Valuation estimate
Волна Медиа leadership team
Management profileNumber of profiles
Волна Медиа funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Волна Медиа M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Волна Медиа
What does Волна Медиа do?
Volna Media provides a licensed background music subscription service for Russian commercial businesses, granting access to a catalog of 20,000+ tracks organized into curated playlists by business vertical (retail, HoReCa, shopping malls, beauty, automotive, government). Subscribers pay a monthly fee starting at 799 RUB and receive a web player and Android app to manage in-store music without separate RAO/VOIS royalty payments, with additional professional audio advertising recording and corporate software solutions for multi-location deployments.
Is Волна Медиа a public or private company?
Волна Медиа is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Волна Медиа founded?
Волна Медиа was founded in 2014. It employs 51 to 100 people.
Where is Волна Медиа based?
Волна Медиа is headquartered in Saint Petersburg, Russia, in the Europe region.
How does Волна Медиа make money?
Three revenue lines are on record. Monthly Music Subscription is the primary driver. The others are audio Advertisement Recording and corporate Software Solutions.
Who are Волна Медиа's main competitors?
Mubert is listed as an emerging player. Direct peers are Stingray Music, Cloud Cover Music, PlayNetwork, Soundtrack Your Brand, Rockbot, SoundMachine and Jamendo Licensing. Yandex Music is listed as a regional player. Mood Media is listed as a broad incumbent.
Does Волна Медиа have an API?
No public API is recorded for Волна Медиа.
What industry is Волна Медиа in?
Волна Медиа's product category is Licensed Background Music Streaming. Its primary akta.pro industry code is MPAIAKAJ, Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses), with a secondary code of BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 512230.