Walkabout

What Walkabout does

Walkabout is an Australian-themed sports bar chain operating 11 venues across the United Kingdom, including locations in Birmingham, Manchester, Bristol, Cardiff, Glasgow, Leicester, Lincoln, Plymouth, Blackpool, and Colchester. The business is wholly owned by Stonegate Pub Company Limited, a private Cayman Islands-incorporated entity with UK establishment in Solihull, West Midlands, and is run as a brand within Stonegate Group's broader pub portfolio. Walkabout's core proposition is live sports viewing on large HD screens, supported by multi-channel broadcasting rights (Sky Sports, TNT Sports, Viaplay, NFL Game Pass, LaLiga TV) covering football, rugby, F1, horse racing, golf, boxing, tennis, and darts.

The product surface combines sports viewing with food and beverage service (burgers, wings, Aussie-style Parmi, sharers, draught beers, and cocktails), a 90-minute Bottomless Brunch package (with a separate Boozy Brunch variant in Scotland), private hire for stag dos, birthdays, and corporate events, e-gift cards, and an Order & Pay at-table mobile system. The proprietary MiXR loyalty app — integrated with the Bink card-linking platform via open banking — drives repeat visits through points earning (50 points per £1) and voucher redemption, with a free-drink onboarding incentive. Distribution relies on physical walk-in traffic, website-based table reservations routed through Design My Night, and organic/paid social channels (Facebook, Instagram, TikTok).

Revenue is generated primarily through transactional food and beverage sales, supplemented by bottomless brunch packages, event hire, gift card sales, and loyalty-driven incremental visits. The customer base is exclusively consumer-facing and segmented across sports fans, social groups and celebrations, students (via dedicated discounts), and event-driven diners attracted by F1 wing challenges and Super Sunday programming. Marketing blends event-driven demand generation, student-targeted promotions, email newsletters, and community engagement through social media. The business operates without disclosed external funding, operating at the scale of 85 employees across the venue network.

Name

Walkabout

Legal name

Stonegate Pub Company Limited

Website

https://walkaboutbars.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Walkabout is an Australian-themed UK sports bar chain owned by Stonegate Pub Company, operating 11 venues across England, Scotland, and Wales that offer live multi-sport HD broadcasting, food and beverage service, bottomless brunch, and event hire to sports fans, social groups, and students.

Ownership category

akta.pro rank

Product category

Sports Bar / Hospitality

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Sports Bars (CRANACAC)

Keywords

• Sports bar chain
• Live sport viewing
• Bottomless brunch
• Venue private hire
• Pub food service

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue stream from selling food and drinks including burgers, wings, sharing platters, cocktails, draught beers, and soft drinks at pub/bar pricing.
2. Bottomless Brunch Packages: 90-minute bottomless brunch packages featuring unlimited drinks and a brunch dish, available until 7pm. Scottish sites offer 'Boozy Brunch' with different T&Cs. Six drinks maximum at Walkabout Glasgow.
3. Event Hire and Private Bookings: Revenue from private hire for stag dos, birthdays, work parties, and corporate events. Table reservations for sporting events and special occasions.
4. Gift Cards: E-gift cards sold for use at Walkabout venues, providing upfront revenue before redemption.
5. Loyalty Program (MiXR): Points earned on purchases (50 points per £1 spent) that can be converted to rewards (£5 voucher for 5,000 points, £10 for 10,000, etc.). Drives repeat visits and customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Walkabout operates an Australian-themed sports bar chain with 11 venues across the UK, providing live sports broadcasting on HD screens alongside food and beverage service. The core offering combines stadium-style sports viewing (Premier League, Champions League, F1, rugby, boxing, horse racing) with casual dining (burgers, wings, sharing platters), bottomless brunch packages, private venue hire, and a loyalty rewards program (MiXR).

Product overview

Walkabout is an Australian-themed sports bar chain operated by Stonegate Group, consisting of 10 UK venues (Birmingham, Blackpool, Bristol, Cardiff, Colchester, Glasgow, Leicester, Lincoln, Manchester Printworks, Plymouth). The core offering is live sports viewing on massive HD screens, complemented by food and beverage service. Key products include the Bottomless Brunch package (90 minutes of unlimited drinks with food), the MiXR Rewards App (loyalty program with points earning and redemption), Private Hire services for events, Gift Cards, and an Order & Pay mobile ordering system. The venue portfolio shows live sport across multiple disciplines including football, rugby, horse racing, golf, boxing, F1, tennis, and darts.

Differentiator

Problem solved

Functional benefit

Brands

• MiXR Rewards App: The company's loyalty and rewards mobile application offering points earning and redemption for customers.

Products and services

• Walkabout Sports Bars Australian-themed sports bar venues offering live sport viewing on massive HD screens, food and drink service, bottomless brunch, and event hire. Operates 10 venue locations across the UK including Birmingham, Blackpool, Bristol, Cardiff, Colchester, Glasgow, Leicester, Lincoln, Manchester Printworks, and Plymouth.
• Bottomless Brunch A package offering 90 minutes of unlimited drinks with a brunch dish, available until 7pm. Includes breakfast options, sharers, classics, burgers, and plant-based options. Scottish sites offer Boozy Brunch instead with different terms. Six drinks maximum at Walkabout Glasgow.
• MiXR Rewards App Mobile loyalty application allowing customers to earn points on purchases (50 points per £1 spent), redeem rewards (e.g., £5 voucher for 5,000 points, £10 for 10,000 points), access app-only discounts and deals, and receive a free drink on download. Available on iOS and Android.
• Private Hire Venue hire service for private events including stag dos, birthday parties, work parties, and corporate events. Offers customizable packages and VIP packages.
• Gift Cards Digital and physical gift cards available for purchase on the website, redeemable at any Walkabout venue across the UK.

Quantifiable outcome

• Every race live - Formula 1 coverage including all qualifying and Grand Prix races within opening hours
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stonegate Group (Parent Company)coreOthersWalkabout is owned and operated by Stonegate Pub Company Limited, a major UK pub company. Stonegate Group operates hundreds of pubs across the UK and provides corporate services, technology infrastructure, booking systems, and operational support.
• Sky SportscoreTechnology or IntegrationSports broadcasting partner providing live sports content to Walkabout venues via HD screens. Key for delivering Premier League, Champions League, and other football content.
• TNT SportscoreTechnology or IntegrationSports broadcasting partner providing live sports content including UEFA Champions League, Europa League, and NBA coverage to Walkabout venues.
• ViaplaycoreTechnology or IntegrationSports streaming service broadcasting to Walkabout venues for additional sports content coverage.
• MiXR (Loyalty App)coreTechnology or IntegrationProprietary loyalty rewards application allowing customers to earn points on purchases, redeem rewards, access exclusive offers, and receive a free drink on download. Available on iOS and Android.
• Facebook/MetaminorGTM or Marketing PartnerSocial media marketing partner for targeted advertising, page insights, and audience building using Meta Pixel and Business Tools.
• TikTokminorGTM or Marketing PartnerSocial media marketing partner referenced in cookie policy for tracking and targeted advertising through TikTok's platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• All Bar One: All Bar One is a UK bar and dining chain owned by Mitchells & Butlers, located in similar high-street and city-center locations with food, cocktails, and weekend brunch offerings. It competes for the same group dining and social occasion customers that anchor Walkabout's non-sports trade.
• O'Neill's: O'Neill's is a UK sports bar chain owned by Mitchells & Butlers, broadcasting live sport (football, rugby, F1) with food and drink menus in a similar pub setting. It is the closest direct competitor to Walkabout, operating in the same city centers and targeting identical sports-fan and student demographics.
• Yates's: Yates's is a Stonegate-owned UK pub chain with city-center venues serving sports viewing, food, cocktails, and late-night trade. As a sister brand to Walkabout, it competes directly for sports-fan and student segments in shared geographies.
• Sports Bar & Grill: Sports Bar & Grill operates UK venues in London and Manchester focused on live multi-screen sports viewing with American-style food menus. It directly competes with Walkabout for the same sports-fan, group-booking, and bottomless-brunch occasion with comparable broadcast coverage.
• Slug and Lettuce: Slug and Lettuce is a Stonegate-owned bar chain serving cocktails, brunch packages, and casual dining across UK city locations. As a sister brand within Stonegate, it directly competes for the same group-booking, bottomless-brunch, and evening occasion customers as Walkabout, with potential internal cannibalization.
• Belushi's: Belushi's is a UK and European sports bar and hostel brand broadcasting live sport with American-style food and drink menus. It targets the same international sports fan, group booking, and late-night sports occasion that Walkabout serves.

Broad incumbents

• BrewDog Outpost: BrewDog operates a large UK bar network with sports screenings, food, and a craft-beer focus. While not solely a sports bar, it competes with Walkabout for the same group booking, event-driven, and casual dining occasions across overlapping UK city footprints.
• Frankie & Benny's: Frankie & Benny's is a UK casual dining chain offering American-Italian food, family dining, and weekend brunch in similar high-street locations. It competes for the same group dining and casual social occasions that supplement Walkabout's sports-driven trade.

Emerging players

• Flight Club: Flight Club is a UK experiential bar chain focused on social darts, food, and cocktail packages. While not a sports bar, it competes for the same group-booking, bottomless-package, and party occasion that Walkabout's stag do and birthday segments target.

Regional players

• Walkabout (Australia): Walkabout Australia operates the sister Australian version of the Walkabout sports bar brand. While the UK and Australian businesses are separately owned, the brand concept (Aussie-themed sports pub) is materially the same and serves as a direct conceptual peer for benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/walkaboutbars
• Instagraminstagram.com/walkaboutbars
• TikToktiktok.com/@walkaboutbars
• LinkedInlinkedin.com/company/walkabout

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walkabout