Wantirna Hill Club

What Wantirna Hill Club does

Wantirna Hill Club is a privately held suburban hospitality venue located at 715 Boronia Road, Wantirna, Victoria, Australia. Operating seven days a week with trading hours extending to 3AM on weekends, the venue functions as a family-friendly pub and entertainment complex serving local residents of Wantirna and surrounding eastern Melbourne suburbs. The venue is the official home of the Vermont Football Club, which provides a built-in community customer base, and offers a multi-format layout including a bistro (open for lunch and dinner seven days), Tavern Bar with TAB and sports viewing, Bistro Bar, and an outdoor heated Deck area. It also operates a Kids Playroom equipped with arcade games, climbing equipment, and a jumping castle, alongside function spaces catering to private events, corporate functions, and wakes.

Name

Wantirna Hill Club

Legal name

Wantirna Hill Club

Website

https://wantirnahillclub.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wantirna Hill Club is a family-friendly suburban hospitality venue in Wantirna, Victoria, offering bistro dining, multiple bars, TAB facilities, kids entertainment, and function hosting for local families, sports fans, and event clients.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Hospitality venue services
• Food and beverage
• Function event hosting
• Sports bar entertainment
• Loyalty rewards program

Headquarters

HQ city

Wantirna

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: The primary revenue stream comes from bistro dining (lunch and dinner 7 days a week) and bar sales across multiple venues (Tavern Bar, Bistro Bar, and Deck area). Menu includes classic pub fare, modern cuisine, seniors meals, and kids meals.
2. Function and Event Hosting: Catering to private functions including stand-up and sit-down events, with private bar, music facilities, alfresco area with heating, and catering for vegetarian and gluten-free requirements. Revenue from event bookings and associated food/beverage spending.
3. Club Rewards Membership: Loyalty program where members earn points on purchases redeemable for in-venue rewards such as meals, drinks, and vouchers. Vermont Football Club members receive automatic premium membership with additional benefits.
4. Food Delivery (Third-Party): Partnership with DoorDash and Uber Eats for food delivery services, generating commission-based revenue from third-party platform orders.
5. Gaming and TAB: Venue includes TAB and sports bar with gaming machines, operating under responsible gambling practices with self-exclusion programs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wantirna Hill Club is a family-friendly community hospitality venue operating a bistro (open 7 days for lunch and dinner), multiple bar facilities including a TAB sports bar, an outdoor deck, a kids playroom with arcade games and jumping castle, and private function/event spaces. The club also operates a Club Rewards loyalty program and a Responsible Gambling Program, and serves as the home venue of the Vermont Football Club. Food delivery is offered through DoorDash and Uber Eats.

Product overview

Wantirna Hill Club is a family-friendly hospitality venue offering a unified set of services centered around dining, entertainment, and events. The core offering combines a Bistro restaurant (open 7 days for lunch and dinner), multiple bar facilities (Tavern Bar with TAB and sports viewing, Bistro Bar, and an outdoor Deck), a Kids Playroom with arcade games and jumping castle, and Functions/Events hosting for private celebrations. The Club also operates a Club Rewards loyalty program and maintains a Responsible Gambling Program. Vermont Football Club members receive automatic premium loyalty status. The venue provides food delivery integration through DoorDash and Uber Eats.

Differentiator

Problem solved

Functional benefit

Brands

• Vermont Football Club: Football club that calls Wantirna Hill Club its home venue.

Products and services

• Bistro

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vermont Football ClubcoreStrategic or Co-development PartnerThe Wantirna Hill Club is the official home venue of the Vermont Football Club. Club members automatically receive premium membership benefits at the venue including rewards points and special offers. This partnership provides the club with a built-in customer base of football club members and their families.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash food delivery partnership enabling customers to order Wantirna Hill Club menu items for home delivery through the DoorDash platform.
• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats food delivery partnership enabling customers to order Wantirna Hill Club menu items for home delivery through the Uber Eats platform.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partnership for table bookings, allowing customers to reserve bistro dining times online.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• The Sporting Globe: Sports-focused pub and bar chain in Australia offering TAB, multiple screens for AFL/cricket/rugby, bistro dining, gaming, and function hosting. Direct overlap with Wantirna Hill Club's Tavern Bar value proposition.
• Hunky Dory Social Club: Australian pub/bar venue operator offering bistro dining, sports viewing, gaming, and entertainment. Comparable suburban venue model with similar late-night trading and function/event capability.
• Bridie O'Reilly's: Australian Irish-themed pub chain with bistro dining, sports bars, TAB, and gaming facilities. Direct overlap on community pub positioning and the sports-bar/function revenue mix.
• 1834 Hospitality: Australian hospitality group operating suburban and regional pubs and hotels with bistro, bar, TAB, and event offerings. Comparable suburban pub operating model with similar revenue stream mix to Wantirna Hill Club.
• Redcape Hospitality: ASX-listed Australian pub operator with a portfolio of suburban hotels featuring bistro dining, sports bars, TAB, gaming, and event facilities. Highly comparable venue model and customer mix to Wantirna Hill Club, including function hosting and family-friendly amenities.

Broad incumbents

• ALH Group (Australian Leisure and Hospitality): Australia's largest pub operator with 340+ venues combining bistro dining, sports bars, TAB, gaming, and function spaces. Comparable as a suburban multi-revenue pub venue model, though at vastly greater scale and portfolio breadth than Wantirna Hill Club.
• TGI Fridays Australia: Casual dining chain operating in Australia with bistro-style full-service restaurants and bar offerings. Overlaps with Wantirna Hill Club's family casual dining segment, though without TAB/gaming or sports bar components.
• Solotel: Sydney-based hospitality group operating pubs, bars, and event venues. Comparable portfolio operator with similar F&B, bar, and function revenue mix, though focused on NSW markets.
• Merivale: Major Australian hospitality group operating pubs, bars, restaurants, and event venues across Sydney and beyond. Comparable multi-venue hospitality model, though concentrated in higher-end and urban venues.

Regional players

• Pancake Parlour: Long-established Melbourne-based casual dining chain focused on family-friendly all-day dining. Comparable only in the family casual dining segment, with no sports, bar, or function overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wantirnahillclub
• LinkedInlinkedin.com/company/wantirna-hill-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wantirna Hill Club