What Warm Welcome Campaign does

Warm Welcome Campaign is a UK charitable initiative founded in 2022 and hosted by the Good Faith Foundation (Registered Charity No 1188639), delivered operationally by Good Faith Partnership. It coordinates a nationwide network of free, warm, and welcoming community spaces — churches, mosques, libraries, gurdwaras, community cafés, and other local venues — that provide visitors with warmth, food, companionship, and signposting to additional support. The coalition of 50+ charitable organisations was convened in response to the UK cost-of-living crisis following discussions with former Prime Minister Gordon Brown, and it now claims 6,300+ registered spaces reaching 3.5 million visitors annually, with 72% of the UK population living within 30 minutes of a Warm Welcome Space.

The core platform is a web-based system comprising a publicly searchable Space Map, a Space Dashboard for operators (with attendance tracking, resources, and analytics), a Space Registration System, a Resources Hub (Handbook, Inclusion Toolkit, Communications Toolkit, Fundraising Opportunities database, webinars), a weekly email newsletter, and the Warm Welcome Podcast (hosted by Millie Johnson, distributed on Spotify and Apple Music). Programmatic products include the annual Warm Welcome Week (20–26 January) and the inaugural Warm Welcome Awards (June 2026). The technology is essentially a SaaS-style operational backbone for a non-profit rather than a proprietary technology business.

The campaign operates a non-commercial, donation- and grant-funded model. Revenue streams include matched donations via the Big Give Christmas Challenge, corporate partnerships (Co-op, OVO Group, Barratt Redrow Foundation, Arup, Andrews, Canary Wharf Group, Sky, and others), and grants from charitable trusts (including the Jerusalem Trust). The campaign has raised nearly £300,000 to distribute as £1,000 microgrants targeting spaces in areas of highest deprivation. All services are free to visitors and space operators.

Name

Warm Welcome Campaign

Legal name

Warm Welcome Campaign

Website

https://warmwelcome.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Warm Welcome Campaign is a UK charity, founded in 2022 and hosted by the Good Faith Foundation, that coordinates a network of 6,300+ free, warm community spaces serving 3.5 million annual visitors affected by poverty, loneliness, and isolation, supported by a 50+ charity and 14+ corporate partner coalition.

Ownership category

akta.pro rank

Product category

Charitable Community Support Services

NAICS

Community Housing Services (62422), Emergency and Other Relief Services (624230), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community warm spaces
• Anti-poverty charity
• Social isolation support
• Fuel poverty relief
• Community coalition network

Headquarters

HQ city

Ascot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: The campaign raises funds through donations (participating in the Big Give Christmas Challenge where donations are matched), corporate partnerships, and grants from charitable foundations. Funds are used to support the network of Warm Welcome Spaces through microgrants (approximately £1000 each) targeted at spaces in areas of highest deprivation.
2. Corporate Partnerships: Corporate partners provide financial support, volunteering resources, and strategic backing. The campaign has raised nearly £300k for microgrants and maintains ongoing relationships with corporate partners including Andrews, Arup, Co-op, OVO, Barratt Foundation, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Warm Welcome Campaign coordinates a UK-wide network of 6,300+ free, safe, warm community spaces where visitors can share food, warmth, and companionship. The campaign supports registered space operators (churches, mosques, libraries, community cafes, gurdwaras, schools) with a free online map, dashboard, registration system, resources hub, funding opportunities database, weekly newsletter, and a podcast telling community stories. All services are provided at no cost to visitors or space operators.

Product overview

Warm Welcome Campaign operates as a community-focused network platform offering a unified ecosystem of tools and services to support free community spaces across the UK. The core offering consists of the Warm Welcome Spaces Network connected through a searchable Spaces Map and Space Dashboard for operators. Additional products include the Podcast for storytelling, Resources Hub with toolkits and the Handbook, Funding Opportunities Database, Warm Welcome Week campaigns, and Warm Welcome Awards programme. Space operators can register through the Signup system and receive ongoing support via the weekly Newsletter. The platform is built around four core standards: spaces must be Free, Welcoming, Safe, and Warm.

Differentiator

Problem solved

Functional benefit

Products and services

• Warm Welcome Spaces Network UK-wide network of 6,300+ free, safe, warm community spaces where visitors can share food, warmth, and companionship. Spaces are operated by churches, mosques, libraries, community cafes, gurdwaras, schools and other local venues, and are free to enter for all visitors.
• Warm Welcome Spaces Map Public-facing online searchable map that allows anyone to find Warm Welcome Spaces by entering their postcode. Integrated with the space registration system.
• Space Registration System Free signup and registration system allowing community organisations (churches, mosques, libraries, community cafes) to register their space on the Warm Welcome map, creating an account with organisation details, contact information and space characteristics.
• Space Operator Dashboard Web-based dashboard for registered Warm Welcome Space operators to manage their space, submit attendance data, access resources, complete surveys, and view analytics on their space's performance.
• Resources Hub Collection of downloadable resources for space operators including the Warm Welcome Spaces Handbook, Inclusion Toolkit, Communications Toolkit, webinars, pullouts and printables, and partner resources.
• Funding Opportunities Database Searchable database of funding and grant opportunities for space operators, with filters by area, category, amount and location across the UK, updated weekly with links to various trusts and foundations.
• Warm Welcome Podcast Podcast hosted by Millie Johnson sharing stories of community connection and friendship from Warm Welcome Spaces across the UK. Available on Spotify and Apple Music.
• Warm Welcome Weekly Newsletter Weekly email newsletter for registered space operators featuring fundraising opportunities, stories, resources, and campaign updates.

Quantifiable outcome

• 3.5 million visitors to Warm Welcome Spaces in the past year (up from 2.6m)
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered supporting and core.

• 64 Million ArtistssupportingStrategic or Co-development PartnerCreativity Champions seeking to spark everyday creativity across the UK since 2014 through programmes, events, and campaigns.
• Acts 435supportingStrategic or Co-development PartnerFree resource for churches and local charities helping individuals with specific needs such as washing machines, interview suits, or gas and electricity top-ups.
• Better Housing Better HealthsupportingStrategic or Co-development PartnerNot-for-profit service run by National Energy Foundation helping residents in fuel poverty access advice, support, and grants for energy efficiency.
• Bowls Development AlliancesupportingStrategic or Co-development PartnerPartnership organisation making bowls accessible for all with around 4,700 clubs across indoor, outdoor, short mat, and crown green bowls.
• Christian Funders' ForumsupportingStrategic or Co-development PartnerGroup of grant-making trusts and foundations working towards shared mission to live and share Christ's love.
• Christians Against PovertysupportingStrategic or Co-development PartnerNational charity equipping churches to deliver free debt help and community groups for money management, life skills, and employment.
• ChurchWorkssupportingStrategic or Co-development PartnerHelps churches and Christian organisations collaborate with Government around Wellbeing & Mental Health, Vulnerable Children and Families, and Cost of Living.
• Community Managed Libraries National Peer NetworksupportingStrategic or Co-development PartnerHelps community managed libraries run effectively by sharing ideas, learning, experiences and inspiration among trustees and library workers.
• Eden Project CommunitiessupportingStrategic or Co-development PartnerCreates spaces for people to come together through activities including The Big Lunch, Month of Community, and Community Camp Programme.
• Edge MinistriessupportingStrategic or Co-development PartnerRuns projects, networks churches and ministries to develop and grow in areas of rural and urban poverty.
• Evangelical AlliancesupportingStrategic or Co-development PartnerRepresents hundreds of organisations, thousands of churches and tens of thousands of individuals. Oldest and largest evangelical unity movement in the UK since 1846.
• Gather MovementsupportingStrategic or Co-development PartnerPassionate about working together to improve places socially, culturally, environmentally and spiritually across 150+ cities and towns.
• Good Practice Mentor ProgrammesupportingStrategic or Co-development PartnerProvides training and support from the 7-year national Ageing Better programme to help organisations better reach and involve local communities.
• In Kind DirectcoreStrategic or Co-development PartnerUK's leading product giving charity distributing donated consumer products to charitable organisations supporting hygiene poverty, homelessness, mental health, and more.
• Intergenerational Music MakingsupportingStrategic or Co-development PartnerPioneering not-for-profit delivering innovative programmes, training, campaigns & research to improve mental and physical wellbeing of old and young.
• Jo Cox FoundationsupportingStrategic or Co-development PartnerMakes meaningful change on issues Jo Cox MP was passionate about. Runs the Great Winter Get Together to address loneliness.
• Jubilee+supportingStrategic or Co-development PartnerEquips churches across the UK to change lives of those in poverty in their communities, inspiring Christians to be mercy-bringers.
• Kids MattersupportingStrategic or Co-development PartnerVision to see every child in need raised in a strong family through community-based parenting programmes reducing impact of poverty on children.
• Kintsugi HopesupportingStrategic or Co-development PartnerUK charity making a difference to people's mental wellbeing through safe and supportive communities for everyone to grow and flourish.
• Libraries ConnectedcoreStrategic or Co-development PartnerIndependent charity supporting, promoting and representing public library services in England, Wales, Northern Ireland, and Crown Dependencies.
• Linking Lives UKsupportingStrategic or Co-development PartnerNational Christian charity addressing loneliness and social isolation among older people through church befriending schemes.
• Methodist ChurchcoreStrategic or Co-development PartnerRooted in local communities around Britain, seeking to be inclusive and justice-seeking with message that God's love is for all people.
• Muslim Council of BritaincoreStrategic or Co-development PartnerUK's largest and most diverse Muslim umbrella organisation with over 500 affiliated mosques and Muslim-led organisations.
• National Energy ActionsupportingStrategic or Co-development PartnerNational fuel poverty and energy efficiency charity working for 40 years to ensure everyone can afford a warm, safe, healthy home.
• NAVCAsupportingStrategic or Co-development PartnerMembership body for local infrastructure organisations working towards every local area having a thriving community and voluntary sector.
• NeighbourlysupportingStrategic or Co-development PartnerFree giving platform used by 30,000+ community causes across UK and Ireland. Partners with Aldi, M&S, Sainsburys, Lidl, Samsung for corporate grants.
• OasissupportingStrategic or Co-development PartnerWorks nationally and in local neighbourhoods to build stronger communities in 40 neighbourhoods through schools, churches, housing projects, and community hubs.
• Places of WelcomesupportingStrategic or Co-development PartnerGrowing network of local community groups providing reliable places where all people feel safe to connect, belong and contribute.
• Purple ShootssupportingStrategic or Co-development PartnerTackles poverty, unemployment and social isolation through encouraging entrepreneurship and self-reliance in warm spaces.
• Relationships ProjectsupportingStrategic or Co-development PartnerMission to help build a better society by building better relationships through relationship-centred practice.
• Renew WellbeingsupportingStrategic or Co-development PartnerSupports churches in setting up quiet safe spaces where it's okay not to be okay in partnership with local mental health services.
• Rotary in Great Britain and IrelandsupportingStrategic or Co-development Partner1.4 million members in over 200 countries. 34,000 members in 1,500 clubs in Great Britain and Ireland volunteering to tackle challenges.
• Royal National Institute of Blind People (RNIB)supportingStrategic or Co-development PartnerUK's leading sight loss charity offering practical and emotional support to blind and partially sighted people and campaigning for accessibility.
• StewardshipsupportingStrategic or Co-development PartnerConnects and serves Christian givers, workers, charities and churches, helping over 30,000 people give nearly £110 million each year to 6,000+ charities.
• Talk ClubsupportingStrategic or Co-development PartnerMental health charity and fitness movement for men with 120+ clubs around UK. Founded 2019, grown to 5,000+ men community.
• Theatres TrustsupportingStrategic or Co-development PartnerNational public advisory and advocacy body for theatres championing the future of live performance.
• Together CoalitionsupportingStrategic or Co-development PartnerMade up of large charities, community groups, private sector organisations, celebrities and media partners building kinder, closer communities.
• Transforming Lives for Good (TLG)supportingStrategic or Co-development PartnerChristian charity helping churches bring hope to children facing challenges through school exclusions, emotional wellbeing and food insecurity expertise.
• UK YouthsupportingStrategic or Co-development PartnerLeading charity with open network of over 8,000 youth organisations unlocking youth work as catalyst of change.
• United Reformed ChurchsupportingStrategic or Co-development PartnerFamily of Christians meeting in local congregations across England, Scotland and Wales, committed to working with churches of all traditions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eden Project Communities: Runs The Big Lunch, Month of Community, and Community Camp Programme — flagship UK community-connection campaigns and a Warm Welcome strategic partner. Comparable on awareness-week activation model, coalition building, and community-building mission.
• Places of Welcome: UK network of free, safe, welcoming community spaces run by a coalition of faith and community organisations. Directly comparable to Warm Welcome Spaces in product (warm spaces map), mission (isolation/poverty), and operating model (volunteer-run, partner-coordinated). WMC itself lists Places of Welcome as a strategic partner.
• Jo Cox Foundation: Runs The Great Winter Get Together, a national campaign addressing loneliness and community connection across the UK. Direct overlap with Warm Welcome Week on counter-loneliness positioning and coalition-driven campaign mechanics; WMC lists Jo Cox Foundation as a strategic partner.
• The Together Coalition: UK coalition of charities, community groups, corporates, and media figures building "kinder, closer communities." Strongly comparable in coalition/governance structure and community-connection mission; WMC lists Together as a strategic partner.

Others

• Befriending Networks: UK umbrella body supporting befriending services that tackle loneliness and social isolation. Thematically adjacent (community-based response to isolation) but is a membership/support body rather than a consumer-facing spaces network like WMC.
• Hubbub Foundation: UK charity running behaviour-change and community campaigns (e.g., The Christmas Presence, community litter-pick initiatives). Comparable in the UK charity-campaign-engine model and use of sub-brand cultural activations, but focuses on environmental/sustainability behaviour change rather than warmth and isolation.

Broad incumbents

• National Energy Action: UK's leading fuel poverty charity working for 40+ years on warm homes and energy efficiency. Directly addresses the same end-user need (warmth for those who can't heat homes) but through policy advice and energy-efficiency grants rather than physical spaces; WMC strategic partner.
• Christians Against Poverty: National UK charity equipping churches to deliver debt help and community money-management programmes. Larger, more established faith-anchored poverty organisation with overlapping church networks and Warm Welcome strategic partner status; offers adjacent but more specialised (debt) services.

Emerging players

• Marmalade Trust: UK charity focused on tackling loneliness via Loneliness Awareness Week, peer support, and campaign work. Smaller scale than WMC; shares the social-isolation/use-of-community-space thesis but with a narrower loneliness-only remit and weaker presence in fuel-poverty work.
• Linking Lives UK: National Christian charity addressing loneliness and social isolation among older people through church-based befriending schemes. A WMC strategic partner; directly comparable older-adult loneliness target audience with a more focused delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/warmwelcomeuk
• LinkedInlinkedin.com/company/warmwelcomeuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warm Welcome Campaign