Warragul Country Club Inc

What Warragul Country Club Inc does

Warragul Country Club Inc is a not-for-profit community sporting club based in Warragul, Victoria, Australia, founded in 1907. It operates a golf course and surrounding hospitality facilities, and serves local members, casual players, event clients, and the broader Gippsland community. The organization is governed by a board and employs approximately 26 staff, with operations spanning sporting, hospitality, and retail functions.

The club's core offering is a multi-revenue operating model rather than a single product. Golf-related streams include memberships, green fees, and lessons. Adjacent streams include a bistro, a pro shop, function and event hosting, gaming/raffles, and a customer rewards program. The club has held host-venue status for the Professional Golfers Association Tour Australasia (PGATA) Gippsland Super 6 since 2021, which anchors its positioning as a regional tournament site. The model is also supported by a network of more than 30 local business sponsors.

Commercially, the club monetizes through recurring memberships, transactional play, food and beverage sales, retail mark-ups on pro shop merchandise, function-hire fees, lesson fees, and sponsorship contributions. Go-to-market is local and community-driven: brand awareness is built through long institutional presence, sponsorship visibility, and tournament hosting, rather than through targeted digital acquisition. Pricing is set across discrete categories (membership tiers, green fees, F&B, retail, function packages) with no disclosed usage-based or dynamic pricing layer.

Name

Warragul Country Club Inc

Legal name

Warragul Country Club Inc

Website

https://warragulcountryclub.com.au

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Warragul Country Club Inc is a not-for-profit community sporting club in Warragul, Victoria, operating a golf course, bistro, pro shop, and event facilities for local members, casual players, and the broader Gippsland community.

Ownership category

akta.pro rank

Product category

Golf and Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Club Sports Programs (EDALAIAB)

Keywords

• Golf club operations
• Hospitality services
• Function venue hire
• Sporting club membership
• Food and beverage

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Golf Memberships: Annual memberships (1st October to 30th September) with pro-rata options for joining mid-year. Golf Membership from 1st October to 30th September with Pro Rata Membership available.
2. Green Fees & Public Golf: Daily green fee play available for non-members at competitive regional pricing.
3. Pro Shop Sales: Oncourse Pro Shop selling golf equipment, apparel, and accessories. Full retail operations with club fitting services.
4. Food & Beverage: Fairways Bistro, bar service, and café generating revenue from dining, drinks, and catering. Table service model with weekly specials (Steak Night, Wings Night, Parma Night, Monday Buy 1 Get 1 Half Price for Platinum Members).
5. Functions & Events: Wedding hosting, corporate functions, private events, and conference facilities (Boardroom, Killarney, Camus Cross rooms). Revenue from room hire, catering packages, and event coordination.
6. Golf Lessons & Clinics: Lessons and clinics run by accredited PGA professionals. Get Into Golf beginner programs, adult clinics, and junior programs.
7. Raffles & Gaming: Weekly raffles ($2,000 in prizes every Friday), Monster Raffle first Friday of each month ($3,700+ prizes), Member's Draw. Responsible gambling services (Keno, TAB).
8. Member Rewards Program: Loyalty points system redeemable at Bar, Bistro, Café, and Pro Shop. Monthly prize draws for members including gift cards, travel vouchers, and experiences. Annual 12 Days of Christmas promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Warragul Country Club is a not-for-profit community sporting and social club operating an 18-hole golf course, PGA-certified lessons and clinics, an on-course Pro Shop, Fairways Bistro dining, bar and café service, and function and conference facilities for weddings, corporate and private events. The club is the official PGATA host venue for the Gippsland Super 6 tournament and runs a Member Rewards loyalty program that ties together its golf, hospitality and gaming offerings.

Product overview

Warragul Country Club is a community-based sporting and social club offering a unified portfolio of golf and hospitality services. The core offerings include an 18-hole golf course with associated Pro Shop, professional instruction, and the flagship Gippsland Super 6 tournament. Hospitality services center on Fairways Bistro with table service dining and weekly specials, complemented by a Coffee Van and Member Rewards loyalty program. The club's Warragul Reception & Conference Centre provides function venues for weddings and corporate events. Golf membership, social membership, and pay-as-you-play options serve approximately 120 staff and thousands of members and guests weekly.

Differentiator

Problem solved

Functional benefit

Brands

• Fairways Bistro: The club's main dining venue offering bistro meals, café services, and various dining experiences.
• Gippsland Super 6

Products and services

• Golf Course (18-hole)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Bendigo Community BankcoreGTM or Marketing PartnerAnnual Charity Golf Day sponsor. The Bendigo Community Bank Charity Golf Day has been held for 11 years, raising funds for West Gippsland Healthcare Group and Warragul & District Specialist School. 4-person teams, $200 per team.
• RW Property GroupminorGTM or Marketing PartnerSponsor of the RW Classic golf tournament. Real estate company providing local expertise and personal service to buyers, investors, developers and sellers.
• A-Sea Heating & CoolingminorGTM or Marketing PartnerLocal heating and cooling services sponsor.
• Mercure WarragulminorGTM or Marketing PartnerLocal hotel providing accommodation partnership for golf visitors and event attendees.
• Challenge – Supporting Kids with CancercoreStrategic or Co-development PartnerCharity beneficiary of the annual Jarrod Lyle Charity Day, raising funds in support of children and families living with cancer. Jarrod Lyle was an Australian professional golfer from country Victoria who passed away in 2018.
• Golf West GippslandcoreStrategic or Co-development PartnerIncorporating the GWG Junior Championships within the Warragul Junior Classic tournament. Regional golf association partnership for junior development.
• Gippsland PhonesminorGTM or Marketing PartnerLocal telecommunications provider sponsor.
• Clearview RadiologyminorGTM or Marketing PartnerLocal medical imaging services sponsor.
• Warragul Dental CareminorGTM or Marketing PartnerLocal dental practice sponsor.
• BlackwoodsminorGTM or Marketing PartnerBuilding and trade supplies sponsor.
• Dahlsens Warragul TrademinorGTM or Marketing PartnerBuilding supplies merchant sponsor.
• Kubale ConstructionsminorGTM or Marketing PartnerLocal construction company sponsor.
• Velcon ConstructionsminorGTM or Marketing PartnerLocal construction company sponsor.
• G.J & J.A Avon BuildingminorGTM or Marketing PartnerLocal building company sponsor.
• Malady ElectricalminorGTM or Marketing PartnerLocal electrical services sponsor.
• Clarks Blinds & ScreensminorGTM or Marketing PartnerWindow treatments and screening solutions sponsor.
• Space Flooring & InteriorsminorGTM or Marketing PartnerFlooring and interiors retailer sponsor.
• Gecko Surfacing SolutionsminorGTM or Marketing PartnerSurfacing solutions company sponsor.
• RMI PrintminorGTM or Marketing PartnerLocal printing services sponsor.
• RPS IndustriesminorGTM or Marketing PartnerIndustrial products supplier sponsor.
• Robertson WoutersminorGTM or Marketing PartnerLocal business advisory firm sponsor.
• Wakefield LawyersminorGTM or Marketing PartnerLegal services provider sponsor.
• Ensure Risk SolutionsminorGTM or Marketing PartnerRisk management and insurance services sponsor.
• Warragul Denture ClinicminorGTM or Marketing PartnerLocal denture services sponsor.
• Warragul Skin Cancer ClinicminorGTM or Marketing PartnerLocal medical skin clinic sponsor.
• Mo'Freetime Bookkeeping ServicesminorGTM or Marketing PartnerLocal bookkeeping services sponsor.
• Herbel Designer HomesminorGTM or Marketing PartnerCustom home builder sponsor.
• One AgencyminorGTM or Marketing PartnerReal estate agency sponsor.
• Wilson PropertyminorGTM or Marketing PartnerReal estate company sponsor.
• Wayne FarnhamminorGTM or Marketing PartnerLocal MP and community sponsor.
• Carmen Christie Area SpecialistminorGTM or Marketing PartnerReal estate specialist sponsor.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• RACV Cape Schanck Resort: Larger resort and golf operation owned by RACV (a major Australian membership organization). Comparable golf-course-plus-hospitality model but operates as part of a broader resort and lodging portfolio.

Direct peers

• Commonwealth Golf Club: Sandbelt Melbourne member-owned golf club with clubhouse hospitality. Direct comparability on member-owned golf club operations and F&B revenue mix.
• Victoria Golf Club: Melbourne-area member-owned golf club with championship course, clubhouse dining, and event facilities. Directly comparable country club operating model.
• Yarra Yarra Golf Club: Member-owned golf club with championship course, clubhouse, and event hosting. Closely comparable country-club operating model in the Victorian golf market.
• Kingston Heath Golf Club: Top-ranked Australian golf club operating championship courses and a clubhouse. Direct comparability on member-owned golf operations, clubhouse hospitality, and tournament-hosting status.
• Peninsula Kingswood Country Club: Major Melbourne member-owned golf and country club with multiple courses, clubhouse F&B, and event venues. Comparable operating model with stronger scale and metropolitan catchment.
• Royal Melbourne Golf Club: Australia's most prestigious golf club. Comparable as a member-owned golf club offering 18-hole championship courses, clubhouse dining, and tournament hosting — though at a significantly higher membership tier and metropolitan scale.
• The National Golf Club: Multi-course member-owned golf club on the Mornington Peninsula offering 18-hole courses, clubhouse F&B, and event hosting. Closely comparable membership-golf-and-hospitality business model.
• Sanctuary Lakes Golf Club: Member-accessible Victorian golf club with clubhouse and F&B operations. Comparable mass-market country club model with similar revenue diversification across green fees, memberships, and hospitality.

Regional players

• Moonah Links Golf Club: Regional Victorian golf resort complex on the Mornington Peninsula with multiple courses, accommodation, and F&B. Comparable golf-and-hospitality offering but operates more as a resort destination than a community country club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/warragulcountryclub
• Instagraminstagram.com/warragulcountryclub
• LinkedInlinkedin.com/company/warragul-country-club-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warragul Country Club Inc