WATERSTONE SPA

What WATERSTONE SPA does

Waterstone Spa is a privately held boutique day spa operating three locations in Ashland, Oregon: a downtown storefront adjacent to the Ashland Springs Hotel, a location inside Lithia Springs Resort with access to natural mineral springs, and a site at the Ashland Hills Hotel. The company is owned by Neuman Hotel Group, a family-operated hospitality conglomerate in Ashland. Waterstone Spa employs approximately 12 staff, including roughly 9 licensed massage therapists and estheticians with 10-20+ years of experience, and operates as part of an integrated hospitality offering that includes the group's hotels and the LARKS farm-to-table restaurant.

The spa delivers a portfolio of holistic, organic-focused services: signature and therapeutic massages (Swedish, deep tissue, La Stone, Thai-influenced, the 120-minute Five Element Whole Body Ritual, and an exclusive Brazilian Lymphatic Massage introduced in 2025), facials using ilike and Green Envee product lines (Shangri-La, Potent C, Dermaplaning, Collagen Boosting, Lactic Acid Peel), body polishes, hydrotherapy, and seasonal specials. Five proprietary essential oil blends (Muscle Soother, Stress Relief, Restful Sleep, Immune Booster, Lavender Sage Mint) are custom-manufactured by Buddha Blends exclusively for Waterstone, and the spa partners with Green Envee, ilike, Red Flower, COOLA, and Sacred Earth for organic skincare inputs and retail.

The business model is direct-to-consumer and unit-priced, with treatments ranging from $30 add-ons to $400 premium packages and average tickets between $125 and $200. Revenue is generated primarily through massage, facial, and body treatment services, with supplementary income from retail product sales, gift certificates, bundled couples and romance packages, and wellness retreats combined with resort stays. Channels consist of an owned website with Booker-integrated online booking, phone reservations, on-site sales at the three locations, an email newsletter, organic social (Instagram, Facebook), and earned media coverage. Customer segments are individual wellness consumers (locals and Ashland tourists), group/event bookings, and overnight resort guests of the Neuman Hotel Group. No revenue, funding, or headcount-growth figures are publicly disclosed.

Name

WATERSTONE SPA

Legal name

Waterstone Spa

Website

https://waterstonespa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterstone Spa is a privately held boutique day spa operating three Ashland, Oregon locations under Neuman Hotel Group, offering organic, holistic massages, facials, body polishes, and couples packages served by licensed therapists to individual wellness consumers, resort guests, and group/event clients.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Spa Packages & Ritual Experiences (HSALAFAN), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Spa services
• Massage therapy
• Organic skincare
• Wellness treatments
• Day spa

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spa Treatment Services: Primary revenue from massage, facial, and body treatment services. Services priced per treatment with durations ranging from 30-120 minutes. Pricing varies by treatment type and location (Downtown vs. Lithia Springs). Gratuity not included in listed prices.
2. Retail Product Sales: Sale of organic skincare products including Green Envee, ilike, Sacred Earth CBD oil ($38 for 8oz bottle), and specialty items like Pumpkin Glycolic Peel 3%. Products available for at-home use following spa treatments.
3. Gift Certificates: Spa gift certificates sold through Booker platform, usable for all services and retail products at any Neuman Hotel Group location
4. Spa Packages and Retreats: Bundled experiences including Couple's Romance Package ($290), Romance Package ($300 per couple), Healing Waters Hydrotherapy ($50-$80), and retreat packages at Lithia Springs Resort combining spa with accommodation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Waterstone Spa is a boutique day spa operating three Ashland, Oregon locations that delivers holistic wellness services including massage therapy (Swedish, deep tissue, hot stone, Thai, Brazilian lymphatic, and Japanese-inspired rituals), organic facials using ilike and Green Envee product lines, body polishes, hydrotherapy treatments with Victorian soaking tubs, and couples packages. All treatments incorporate certified organic, sustainably sourced skincare products, and the Lithia Springs Resort location offers access to natural mineral springs as an amenity.

Product overview

Waterstone Spa is a boutique day spa offering a unified portfolio of holistic spa treatments across three Ashland, Oregon locations (Downtown, Lithia Springs Resort, and Ashland Hills Hotel). The core service menu includes massage therapies (Waterstone Massage, Deep Therapeutic, La Stone, Five Element Whole Body Ritual, Zen Myrrh & Sandalwood Ritual, and specialty treatments like Crown & Sole and Back Treatment), facial treatments (using ilike and Green Envee organic product lines including Shangri-La, Potent C, Dermaplaning, Collagen Boosting, and Lactic Acid Peel), body polishes (Muscle Soother, Bee Well, Northwest Garden Glow), and hydrotherapy experiences. The spa offers seasonal special treatments (Spring, Summer, Fall, Winter themed), couples packages (Romance Package, Just the Two of Us), massage add-ons (warm stones, aromatherapy oils, CBD, skin brushing), facial add-ons, and retail organic skincare products from partners Green Envee, ilike, Red Flower, COOLA, and Buddha Blends. Recently launched Brazilian Lymphatic Massage as an exclusive specialized treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterstone Massage Signature full body wellness massage using classic Swedish style, customized to fit individual needs. Relaxes tight muscles and stimulates circulation. Available at Downtown Ashland and Lithia Springs Resort locations.
• Tourmaline Detox and Renewal Ritual Luxurious detoxifying treatment featuring full-body green clay application with tourmaline, chilled Gua Sha facial stones, and aromatherapy massage. 100 minutes, $200.
• Crown and Sole Treatment Treatment combining seaweed foot detox, Ayurvedic scalp massage, and reflexology targeting the crown of head and soles of feet as body gateways. 60 minutes $155.
• Shangri-La Massage Relaxing Swedish-style massage with aromatherapy, including hand and foot treatment with plant-based paraffin alternative made from soybean oil, shea butter, and essential oils.
• Mother of All Wellness Massage Deeply restorative Swedish massage enhanced with warm cherry pit pillows and Kiseki oil and balm featuring emu oil, CBD, CBDA, calendula, peppermint, and organic botanical oils. 60 minutes $150 / 90 minutes $190.
• Zen Myrrh and Sandalwood Ritual Deeply grounding and meditative full-body massage infused with sacred essences of myrrh and sandalwood, featuring Swedish strokes, scalp massage, and warm compress ritual. 60 minutes $135 / 90 minutes $175.
• Five Element Whole Body Ritual Full body elemental treatment combining traditional Japanese elements of Earth, Fire, Water, Air, and Sky including exfoliation, heated wrap, shower, and 50-minute massage. 120 minutes $380 (includes gratuity).
• Deep Therapeutic Massage Therapeutic massage for strained or overworked muscles using warming deep tissue lotion to release tension, improve range of motion, and soothe aches. 60 minutes $140 / 90 minutes $185.
• La Stone Massage Massage combining expertly trained hands with heated basalt stones where heat penetrates sore muscles and helps melt stress and tension. 60 minutes $150 / 90 minutes $195.
• Mother to Be Massage Massage designed to nurture expectant mothers using supportive body cushions for stability and comfort, easing muscle tension and increasing circulation.
• Back Treatment Treatment starting with lymphatic dry brushing on the back, followed by rose clay or seaweed mask, heat packs, and scalp/feet massage with restorative neck, back and shoulder massage. 60 minutes $150.
• Romance Package Couples spa experience including Victorian tub soak with aromatherapy infused mineral salts followed by 60-minute side-by-side aromatherapy massages in duet suite. 1.5 hours, $300 per couple. Available downtown only.
• Just the Two of Us Private Spa Experience Private spa experience with Ofuro tub soak, sauna, and side-by-side aromatherapy massages with warm stones, including light refreshment. 105 minutes $400.
• Brazilian Lymphatic Massage Body contouring massage combining manual lymphatic drainage with deep rhythmic sculpting strokes for detoxification, improved circulation, and natural body contouring. Available exclusively with therapist Anastasia, Southern Oregon's only Brazilian massage specialist. 60 min $160 / 90 min $210.
• Shangri-La Facial Deeply personalized facial addressing unique skin needs with aromatherapy, including hand and foot ritual with plant-based paraffin alternative. 90 minutes $210.
• Glow and Go Facial Express facial delivering instant results with gentle deep cleanse, enzyme exfoliation, and hydrating collagen-boosting mask. 30 minutes $75.
• Custom Organic Facial (ilike) Customized facial using ilike organic products including double cleanse, steam, exfoliation, skin analysis, extractions, mask, toner, and hydrating moisturizer with head/neck/shoulder massage. 60 minutes $125 / 90 minutes $165.
• Dermaplaning Facial Rejuvenating facial using sterile scalpel for dermaplaning to remove dead skin cells and vellus hair, followed by hydrating mask and serum/moisturizer/SPFs. 45 minutes $100 or add-on to any facial $50.
• Lactic Acid Peel Facial using lactic acid and amino acids to hydrate, exfoliate, increase cell turnover, and promote repair to damaged and pigmented skin. 30 minutes $85 / Series of 4 $300.
• Head to Toe Green Envee Facial Full body facial including walnut and geranium back scrub followed by Green Envee Signature Facial with foot treatment, collagen hand treatment, and eye treatment. 90 minutes $255.
• Signature Wellness Experience Facial Specialized facial using variety of techniques and luxury products with double cleanse, bamboo and chia exfoliation, and collagen hydrating mask.
• Potent C Experience Facial Facial designed to awaken and brighten complexion using tropical enzymes, Potent C Superfood Masque with kale and spinach, and vitamin C for anti-aging benefits. 60 minutes $140 / 90 minutes $180.
• Clear and Calm Facial Experience Gentle facial focused on cooling and soothing skin to fortify moisture barrier and reduce inflammation, using Purify Botanic Cleansing Oil, Soothe Herbal Cleansing Cream, pineapple/papaya exfoliants, and cryo globes.
• Collagen Boosting Facial Experience Hydrating facial using warm stones on face and décolleté, Rejuvenate Brightening Peel, and Collagen Sheet Mask for firmer, clearer, plumper skin. 60 minutes $150 / 90 minutes $195.
• Muscle Soother Body Polish Invigorating body scrub using juniper berry, lemon, and eucalyptus to exfoliate and awaken senses, followed by massage with luxurious body butter infused with essential oils. 100 minutes $195.
• Bee Well Body Polish Body polish using Oregon Mountain Honey Sugar Scrub followed by whipped mountain honey infused body butter massage.
• Northwest Garden Glow Body Polish Body treatment using Lavender Mint Salt Scrub for relaxation followed by moisturizing Lavender Mint body butter massage.
• Healing Waters Hydrotherapy Treatment Ancient healing ritual with 30-minute mineral aromatherapy bath in Victorian Tub followed by 30-minute sauna session. Total 60 minutes, $50 per person, $80 for two. Downtown location only.
• Couple's Romance Package Couples package with 30-minute Victorian tub soak, apple cider, fresh fruit and chocolates, followed by hour-long side-by-side aromatherapy massage. $290 per couple. Downtown location only.
• Wellness Party Group spa experience for parties with options for massage, facial, body scrub services. Includes private Solarium option ($50 fee), Larks restaurant catering, and group booking coordination.
• Organic Skincare Retail Products Sustainably sourced organic skincare product lines including Green Envee, ilike, Red Flower, COOLA, and Buddha Blends used in all treatments and available for retail purchase including Sacred Earth CBD oil at $38 for 8oz bottle.

Quantifiable outcome

• Immediate visible contouring results reported around waist, hips, legs, and abdomen after Brazilian Lymphatic Massage
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Neuman Hotel GroupcoreStrategic or Co-development PartnerParent company and operator of Waterstone Spa. Family-owned hospitality group based in Ashland, Oregon managing a portfolio of hotels, resorts, and farm-to-table restaurant LARKS. Provides operational infrastructure, branding, and strategic direction for Waterstone Spa locations.
• LARKS RestaurantsupportingStrategic or Co-development PartnerFarm-to-table restaurant operated by Neuman Hotel Group in Ashland. Provides artisan cheese & fruit plate catering option for wellness parties and group bookings at Downtown location. Part of the Neuman Hotel Group family of hospitality offerings.
• Ashland Springs HotelcoreStrategic or Co-development PartnerHistoric hotel adjacent to Waterstone Spa Downtown location. Waterstone operates the spa within or next to the hotel property. Hotel offers couples spa escape packages in partnership with the spa.
• Lithia Springs ResortcoreStrategic or Co-development PartnerResort property hosting Waterstone Spa location on-site. Mineral springs found beneath the resort are offered as amenity to overnight guests. Rich in sulfur, lithium, and other minerals for healing and stress relief. Joint spa retreat packages available.
• Green EnveecoreTechnology or Integration#1 rated organic professional grade skincare brand for spas. All natural, non-toxic products with PURITY promise. Provides facial products, skincare treatments, and retail products for at-home use. Products begin with seed and are cultivated through sustainable farming practices.
• ilikecoreTechnology or IntegrationOrganic skincare brand made from whole raw herb, fruit and vegetable pulps (not extracts). Certified organic (BDIH), paraben free, GMO free, gluten free, nut free. Over 55 years in practice. Provides facial treatments, exfoliants, masks, and skincare products.
• Red FlowersupportingTechnology or IntegrationCertified organic, botanically based, environmentally-kind skincare line. Products created around nature's beauty and curative healing practices from around the world. Manufactured in Greater New York for quality control and micro-batch freshness.
• COOLAsupportingTechnology or IntegrationOrganic skincare brand harnessing plant cell actives for skin nourishment and protection. Committed to naturally effective, sustainably sourced ingredients achieving superior results organically. Provides sun protection and daily skincare products.
• Buddha BlendscoreTechnology or IntegrationCustom hand-blended natural product company. Produces five proprietary essential oil blends exclusively for Waterstone Spa: Muscle Soother, Stress Relief, Restful Sleep, Immune Booster, and Lavender Sage Mint. Also provides custom bath formula base and body oil base. Products made to order with no chemical additives.
• Sacred EarthsupportingTechnology or IntegrationPremium CBD oil brand infused with organic ingredients. Used as add-on for massage treatments ($10) and available for retail purchase (8oz bottle $38, 10% off with treatment booking). Provides anti-inflammatory properties for pain relief and deep relaxation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Spa at the Stein Eriksen Lodge: Resort-based spa at a luxury mountain lodge offering massage, body treatments, and wellness packages integrated with lodging. Comparable to Waterstone Spa's Lithia Springs Resort location in resort-spa dynamics, though serves a different geography (Park City, Utah vs. Ashland, Oregon).

Broad incumbents

• Spa at Mandarin Oriental: Luxury hotel-spa concept of Mandarin Oriental Group offering holistic treatments, often integrating traditional and modern wellness techniques. Comparable to Waterstone Spa's resort-based Lithia Springs location in offering integrated hotel-spa packages, but at a much larger scale and global footprint.
• Canyon Ranch: Iconic U.S. destination wellness brand with resort spas offering holistic treatments, integrative wellness, and longevity programming. Comparable in 'holistic wellness' positioning and resort-spa integration, though operates at substantially larger scale and price point.
• Miraval Resort & Spa: A premium destination wellness resort with comprehensive spa programming, mindfulness experiences, and holistic treatments. Represents the 'destination spa' archetype Waterstone Spa aspires to at a regional level — comparable in offering bundled spa + lodging + wellness retreats.

Direct peers

• Massage Envy: Largest U.S. massage and skin care franchise with subscription-based membership model. Directly comparable in service mix (massage, facials, stretch, skincare) and customer base, though operates at franchise scale rather than boutique; key competitive threat for Southern Oregon customer acquisition.
• Burke Williams Spa: Multi-location boutique day spa in California offering massage, facials, body treatments, and hydrotherapy in a luxury setting. Closest comparable in positioning, brand ethos, and physical footprint to Waterstone Spa, though at significantly larger scale.
• Hand & Stone Massage and Facial Spa: National franchise chain offering massage, facials, and skincare services at comparable price points to Waterstone Spa. Operates a multi-location direct-to-consumer model with similar revenue streams (services + retail + memberships), making it a head-to-head benchmark for unit economics and customer acquisition.
• Woodhouse Spa: Multi-location boutique day spa chain offering massage, facials, body treatments, and seasonal rituals in a similar boutique-small footprint format. Closely comparable in service menu, retail product streams, and seasonal specials cadence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WaterstoneSpaAshland
• Instagraminstagram.com/waterstonespa
• LinkedInlinkedin.com/company/waterstone-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATERSTONE SPA