Waverley Oaks Athletic Club

What Waverley Oaks Athletic Club does

Waverley Oaks Athletic Club is a privately-held, single-location fitness club operating from a 3-level facility at 425 Waverley Oaks Road in Waltham, Massachusetts, founded circa 1979 and legally incorporated as Waverley Oaks Athletic Club, Inc. The club serves individuals and families in the Waltham and surrounding communities through a recurring membership model, with tiered individual, parent/child, and family memberships providing access to cardio and strength equipment, a salt filtration pool, group fitness studios, and 100+ classes delivered live, virtually, and on-demand. Membership management runs on the Club Automation platform (with iOS and Android member apps), and the club has deployed Redprint, an NFC-tagged equipment technology that lets members tap a phone on a piece of equipment to retrieve instructional video, form cues, workout tracking, and equipment-issue reporting.

Beyond core access, the club monetizes a diversified bundle of add-on services: MX4 + Core small group training (30-minute interval plus 15-minute core sessions, capped at eight members and sold as $20 drop-ins, $95 six-packs, or $119/month unlimited) delivered through a Matrix Training partnership; one-on-one personal training with certified trainers; registered dietitian nutrition counseling with telehealth options and broad insurance acceptance (BCBS, Harvard Pilgrim, Tufts, Aetna, United, Mass General Brigham, Cigna); a Wellness Center offering passive stretch, Reiki, yoga, breathwork, sound baths, and meditation sold in 3-packs at $185-$325; and a Kids Club childcare program for children aged 4 months to 12 years at $10 per visit for individual members and free for family members. Bay State Physical Therapy operates as an in-facility channel partner, and on-site conveniences include Farmers Fridge and smoodi.

Distribution is direct-to-consumer through the physical club, the website, and the mobile app, with a marketing mix spanning organic social (Facebook, Instagram, YouTube), a regularly published blog, and member testimonials. Insurance reimbursement partnerships with Blue Cross Blue Shield of Massachusetts, Tufts Health Plan, and Harvard Pilgrim Health Care enable partial insurer funding of memberships after four consecutive months. The company holds membership in the Health & Fitness Association and participates in its Active & Safe Commitment program. Revenue is not disclosed; headcount is reported at 40 employees; no parent company, subsidiaries, funding rounds, M&A, or leadership changes are recorded in the source data.

Name

Waverley Oaks Athletic Club

Legal name

Waverley Oaks Athletic Club, Inc.

Website

https://waverleyoaks.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Waverley Oaks Athletic Club is a privately-held, single-location fitness club in Waltham, MA, serving individuals and families through recurring memberships on a 3-level facility with a pool, 100+ group classes, and add-on services including personal training, insurance-covered nutrition counseling, wellness center sessions, and Kids Club childcare.

Ownership category

akta.pro rank

Product category

Health & Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports-Specific Group Conditioning (HSADABAK), Aqua Fitness Classes (HSADABAL)

Keywords

• Fitness club services
• Personal training programs
• Group fitness classes
• Nutrition counseling
• Wellness center services

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Gym Memberships: Recurring membership fees for access to the 3-level facility, equipment, pool, and group fitness classes. Family, parent/child, and individual membership tiers available.
2. MX4 Small Group Training: 30-minute interval workout plus 15-minute core session with maximum 8 members. Sold as drop-in classes, 6-packs, or unlimited monthly subscriptions.
3. Nutrition Counseling Services: Registered dietitian services offered to members and non-members. Most or all costs typically covered by health insurance plans including Blue Cross Blue Shield, Harvard Pilgrim, Tufts, Aetna, United, Mass General Brigham Health Plan, and Cigna.
4. Wellness Center Services: Passive stretch sessions, Reiki energy healing, and holistic wellness services. Sold as 3-pack packages in 30 or 60-minute formats for members and non-members.
5. Kids Club Childcare: Childcare services for members' children aged 4 months to 12 years. Free for family membership holders, $10 per child per visit for individual adult members.
6. Personal Training: One-on-one training sessions with certified personal trainers, billed separately from membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Waverley Oaks Athletic Club operates a three-level fitness facility in Waltham, MA featuring state-of-the-art equipment, a salt filtration pool, and 100+ group fitness classes (live, virtual, and on-demand). It sells recurring memberships that bundle access to personal training, registered dietitian nutrition counseling, the Wellness Center (passive stretch, Reiki), Kids Club childcare, MX4 small-group training, and Redprint equipment-based workout tracking.

Product overview

Waverley Oaks Athletic Club is a premier fitness facility offering a multi-level gym with state-of-the-art equipment. The club provides an integrated suite of services organized around its core fitness offerings: Personal Training, Group Fitness Classes (100+ classes), Nutrition Services, and a Wellness Center. The portfolio also includes specialized programs like MX4 + Core small group training, Kids Club childcare, Pool & Aquatics, and InBody Assessment. Redprint Fitness represents their technology-enabled workout experience. The club operates on a membership-based model with tiered pricing and accepts insurance reimbursements from major providers.

Differentiator

Problem solved

Functional benefit

Brands

• Redprint: Cutting-edge fitness technology partnership that allows members to tap phones on equipment tags to access instructional videos, form tips, workout tracking, and equipment issue reporting
• The Wellness Center
• Kids Club
• MX4 + Core

Products and services

• Personal Training One-on-one training sessions delivered by certified personal trainers who build custom programs around each member's goals, fitness level, and lifestyle, billed separately from membership.
• Group Fitness Classes A diverse lineup of 100+ fitness classes offered live, virtual, and on-demand, targeting every skill level from beginner to experienced members.
• Nutrition Counseling Services Registered dietitian-led personalized nutrition counseling for weight management, chronic disease management, and intuitive eating, available in-person and via telehealth, with most costs covered by major insurance plans.
• Wellness Center Recovery and restoration facility offering passive stretch sessions, Reiki energy healing, yoga, breathwork, guided meditation, and sound baths for members and non-members, sold as 30- or 60-minute 3-pack packages.
• Kids Club Childcare Supervised childcare for members' children ages 4 months to 12 years, including games, creative play, and social interaction while parents work out; free for family memberships and $10 per child per visit for individual adult members.
• Pool & Aquatics Salt filtration pool offering lap swimming, aqua fitness classes, and water fitness programs for all skill levels.
• MX4 + Core Small Group Training 30-minute interval workout plus 15-minute core session with maximum 8 members using Matrix equipment; sold as drop-in classes ($20), 6-packs ($95), or unlimited monthly subscriptions ($119/month).
• InBody Assessment Body composition analysis measuring muscle mass, body fat percentage, and other metrics to help members track fitness progress.
• Redprint Fitness Technology-enabled workout experience using NFC-tagged equipment that delivers instructional videos, form tips, workout tracking, and equipment issue reporting when members tap their phone on equipment tags.
• Gym Membership Recurring membership providing access to the three-level facility, equipment, salt filtration pool, and group fitness classes, with family, parent/child, and individual tiers.

Quantifiable outcome

• Member success: individual weight loss of 150+ pounds documented
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• MXM (MX Metrics)coreStrategic or Co-development PartnerMXM recognizes Waverley Oaks as one of the top 50 Clubs in North America for Exceptional Member Experience. This recognition validates the club's commitment to providing an unparalleled member experience and positions them as an industry leader in fitness service delivery.
• Health & Fitness AssociationcoreStrategic or Co-development PartnerWaverley Oaks is a member of the Health & Fitness Association, demonstrating commitment to excellence, safety, and community health. The association's Active & Safe Commitment program reinforces the club's standards for safety and cleaning protocols.
• Matrix TrainingcoreTechnology or IntegrationWaverley Oaks partners with Matrix Training to offer MX4 Small Group Training, utilizing exclusive Matrix equipment with guidance from certified MX4 trainers. The program emphasizes four pillars: Cardio, Power, Strength, and Endurance.
• Bay State Physical TherapyminorChannel Partner/ Reseller/ DistributorBay State Physical Therapy operates within the Waverley Oaks facility, providing physical therapy services to members on-site.
• Blue Cross Blue Shield of MassachusettscoreGTM or Marketing PartnerBCBS of MA offers fitness reimbursement on qualifying health club memberships including Waverley Oaks. Members may file for reimbursement after 4 consecutive months of membership.
• Tufts Health PlancoreGTM or Marketing PartnerTufts Health Plan offers fitness reimbursement on qualifying health club memberships including Waverley Oaks. Members may file for reimbursement after 4 consecutive months of membership.
• Harvard Pilgrim Health CarecoreGTM or Marketing PartnerHarvard Pilgrim Health Care offers fitness reimbursement on qualifying health club memberships including Waverley Oaks. Members may file for reimbursement after 4 consecutive months of membership.
• smoodiminorGTM or Marketing Partnersmoodi is featured at Waverley Oaks, providing smoothie or beverage services to members.
• Farmers FridgeminorGTM or Marketing PartnerFarmers Fridge healthy food option is available at Waverley Oaks, providing nutritious meal and snack options for members.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LA Fitness: Multi-service fitness club with group classes, personal training, pools, and family programming at mainstream price points. Closest mid-market analog for the multi-amenity single-site club model.
• Gold's Gym: Iconic fitness club brand offering group training, personal training, and recovery services. Comparable premium-brand fitness-club positioning with diversified programming.
• Crunch Fitness: Multi-location fitness club (NYSE: CRBK) emphasizing diverse group programming and personal training. Comparable breadth of group-fitness content and membership-tier model.
• 24 Hour Fitness: Long-established multi-amenity fitness chain with group classes, pools, and personal training. Comparable operating history and full-service club positioning.
• Life Time Fitness: Premium multi-service fitness operator (NYSE: LTH) with pools, group classes, personal training, nutrition, spa, and family programming. Most directly comparable premium-club operator with similar amenity breadth and pricing tier.
• Equinox: Premium fitness club chain with extensive group fitness, personal training, and wellness amenities (including spa/recovery). Comparable premium positioning and integrated wellness service stack.
• Healthworks Fitness: Boston-area premium women's fitness club with group classes, personal training, and wellness programming. Strong regional analog in the same metro area and premium positioning.

Broad incumbents

• Planet Fitness: Mass-market low-cost fitness chain (NYSE: PLNT). Sets the floor on price competition and represents the alternative consumer choice in many of the same metro markets.
• Club Pilates: Franchise fitness concept delivering structured group-based movement classes with shared business model of member-bundled programming. Adjacent franchise model in fitness services.

Emerging players

• Orangetheory Fitness: Boutique group-fitness franchise combining coached interval training with technology-tracked performance. Comparable technology-enabled coaching overlay and small-group format to MX4.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/WaverleyOaksAthleticClubWaltham
• Facebookfacebook.com/waverleyoaksathleticclub
• Instagraminstagram.com/waverleyoaksathletic
• LinkedInlinkedin.com/company/waverley-oaks-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waverley Oaks Athletic Club