WayAway
- Company typePrivate
- Founded2007
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
WayAway firmographics
Firmographics- Name
- WayAway
- Legal name
- Giant Travel Unicorn Two Limited
- Website
- https://wayaway.io
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WayAway industry classification
Industry- Product category
- Online Travel Search / Flight Metasearch
- akta.pro primary industry
- Flights Metasearch & Airfare Comparison (THALAEAB)
- akta.pro secondary industries
- B2B Metasearch & White-Label Comparison Widgets (THALAEAK), General Travel Metasearch (Multi-Vertical) (THALAEAA)
Keywords
Where WayAway is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices6 records
Markets served
WayAway business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Affiliate commissions: The service redirects users to partner airlines and agencies and earns a commission for each booking made through their referral. Users are redirected to complete purchases on partner websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - all users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WayAway product offering
Product offeringCore offering
WayAway is a free online flight metasearch engine that aggregates and compares airfare options from multiple airlines and travel agencies based on user-set filters (dates, baggage, layovers, multi-city routes). Users search and compare prices on the WayAway platform and are then redirected to partner airline or OTA websites to complete their booking. The service also offers a hotel search integrated with Booking.com, mobile apps for iOS and Android with price drop alerts, and an Assisted Booking interface that pre-fills passenger data.
Product overview
Aviasales is a free, multi-functional software product offering online travel services, primarily as a flight metasearch engine that aggregates pricing and options from partner airlines and OTAs. The core product portfolio consists of the main flight search engine (aviasales.com) and a hotel search service (integrated with Booking.com). A key feature is the Assisted Booking interface, which partially automates the ticket purchasing process by pre-filling user data. The platform also offers a mobile app for iOS and Android with price drop notifications, and an optional subscription product called Aviasales More. The service operates on a non-commercial basis for personal use, redirecting users to partner websites for actual ticket purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- WayAway Flight Metasearch Engine A free flight metasearch service that aggregates and compares airfare options from multiple airlines and travel agencies based on user-set filters, then redirects users to partner websites to complete bookings. Targeted at individual travelers seeking the cheapest flight options.
- WayAway Hotel Search A hotel search and booking service that surfaces accommodation options integrated with Booking.com, allowing users to find and book hotels as part of the broader travel search workflow. Targeted at individual travelers building complete trip itineraries.
- WayAway Mobile App (iOS and Android) A mobile application for iOS and Android that provides flight metasearch functionality equivalent to the website, with push notification support for price drop alerts. Targeted at on-the-go individual travelers who want real-time fare tracking.
Companies that use WayAway
Customer profileSegments1 record
Ideal customer profiles1 record
WayAway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
WayAway partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AirlinescoreAirlines provide flight inventory and ticket options that are displayed in Aviasales search results. Users are redirected to airline websites to complete bookings. The service aggregates options from multiple carriers to help users find the best prices.
- Online Travel Agencies (OTAs)coreOTAs partner with Aviasales to display their flight offerings in search results. Users are redirected to OTA websites to complete purchases. The service tracks affiliate payments through partner identifiers.
- GDS (Global Distribution Systems)coreGlobal distribution systems provide flight data and inventory to the Aviasales platform, enabling comprehensive flight search across multiple sources.
- TravelpayoutscoreTravelpayouts is the affiliate network through which Aviasales tracks and manages commissions paid to partners. The company mentions 'how much we've paid to Travelpayouts affiliates' indicating a significant affiliate relationship.
- Booking.comminorUsers can tick a box to 'Open Booking.com in a new tab' to search for hotels after searching for flights, providing cross-selling opportunities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WayAway competitors and assessment
Company assessmentDirect peers
- Skyscanner: Direct flight and travel metasearch competitor owned by Trip.com Group. Offers free flight price comparison and redirects users to airline/OTA partners, directly competing with Aviasales in the same category.
- Kayak: Direct flight metasearch competitor owned by Booking Holdings. Compares flight options across airlines and OTAs and redirects users to complete bookings, operating on the same affiliate-driven model as Aviasales.
- Kiwi.com: Flight search and booking platform combining traditional carrier flights with virtual interlining. Competes with Aviasales in price-driven flight search and offers an enhanced booking flow beyond pure metasearch.
- CheapOair: OTA-style flight comparison and booking platform focused on low-fare discovery. Competes with Aviasales in the consumer low-price flight segment with a similar affiliate and commission-driven model.
- Momondo: Direct flight metasearch competitor owned by KAYAK/Booking Holdings. Aggregates flight options from multiple providers and redirects to booking partners, operating the same model as Aviasales with strong consumer brand.
Emerging players
- Hopper: Emerging travel app combining flight search with price prediction and direct booking. Competes with Aviasales' price alert features and increasingly overlaps in mobile-first flight comparison for individual travelers.
Others
- Travelpayouts: Affiliate marketing platform for travel products, currently a wholly-owned subsidiary of Aviasales/Giant Travel Unicorn Two Limited. Relevant as an adjacent enabling technology and potential standalone business line.
Broad incumbents
- Booking.com: Broad incumbent OTA owned by Booking Holdings that already partners with Aviasales for hotel cross-sell and competes with flight metasearch through integrated flight+hotel packages.
- Google Flights: Broad incumbent owned by Google/Alphabet offering flight metasearch embedded directly in Google Search. While not a direct booking site, it captures significant upstream comparison intent that would otherwise flow to dedicated metasearch players like Aviasales.
- Trip.com Group: Broad incumbent travel platform owning Skyscanner and multiple OTAs. Competes with Aviasales across flight metasearch and downstream booking while leveraging deeper capital and supplier relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WayAway social profiles
Digital presenceWayAway compliance and trust
Trust signalCompliance3 records
WayAway financial estimates
Financial estimateRevenue estimate
Valuation estimate
WayAway leadership team
Management profileNumber of profiles
WayAway subsidiaries and ownership
Company hierarchySubsidiaries1 record
WayAway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WayAway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WayAway
What does WayAway do?
WayAway is a free online flight metasearch engine that aggregates and compares airfare options from multiple airlines and travel agencies based on user-set filters (dates, baggage, layovers, multi-city routes). Users search and compare prices on the WayAway platform and are then redirected to partner airline or OTA websites to complete their booking. The service also offers a hotel search integrated with Booking.com, mobile apps for iOS and Android with price drop alerts, and an Assisted Booking interface that pre-fills passenger data.
Is WayAway a public or private company?
WayAway is a private company. It is classified as corporate owned and is currently operating.
When was WayAway founded?
WayAway was founded in 2007. It employs 11 to 50 people.
Where is WayAway based?
WayAway is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does WayAway make money?
One revenue line is on record: affiliate commissions.
Who are WayAway's main competitors?
Direct peers on record are Skyscanner, Kayak, Kiwi.com, CheapOair and Momondo. Hopper is listed as an emerging player. Travelpayouts is listed as an others. Broad incumbents are Booking.com, Google Flights and Trip.com Group.
Does WayAway have an API?
No public API is recorded for WayAway.
What industry is WayAway in?
WayAway's product category is Online Travel Search / Flight Metasearch. Its primary akta.pro industry code is THALAEAB, Flights Metasearch & Airfare Comparison, with a secondary code of THALAEAK, B2B Metasearch & White-Label Comparison Widgets.