Impact Plus

What Impact Plus does

Impact Plus is a Paris-based sustaintech company, founded in 2020 and headquartered at the STATION F startup campus, that measures and reduces greenhouse gas (GHG) emissions generated by digital (and select offline) advertising campaigns. The company serves large global enterprise advertisers and their media agencies, with disclosed customers including L'Oréal, Heineken, Nespresso, Nissan, Pernod Ricard, Engie, Guerlain, BEL Canada, and Pyure. Agency-side partners and resellers include Jellyfish, GroupM France, Havas, Dentsu, and Publicis, which both consume the methodology for clients and route demand back to Impact Plus. Approximately 30 employees support the business, alongside an adtech distribution network spanning 100+ countries.

The product offering comprises three components. Environmental Sustainability Platform (ESP) is a self-service SaaS application that ingests media-plan and delivery data, computes campaign-level GHG emissions on a daily basis using methodology aligned with the GHG Protocol and IPCC, and exposes results through interactive dashboards and benchmarks. Campaign Studies is a managed-service tier in which Sustainable Media Analysts produce granular carbon analyses for advertisers that lack internal capacity. Creative Optimizer, launched in April 2024, reduces emissions from video ad creatives by up to 40% while preserving campaign effectiveness. Underlying measurement is paired with an "eco-bidding" capability integrated with Scibids AI (and subsequently DV Scibids AI following the July 2025 DoubleVerify partnership), enabling programmatic delivery to be optimized for emissions by format, time, and context rather than reported retrospectively. The methodology is engaged with industry coalitions including the GMSF (Green Media Sustainability Framework) and Ad Net Zero, positioning the offering within emerging standard definitions of sustainable media.

Revenue is generated through three streams: tiered SaaS subscriptions for the ESP, professional-services fees for Campaign Studies engagements, and technology licensing or integration fees from adtech/programmatic partners embedding the methodology. Pricing is not publicly disclosed and is quote-based, which supports an enterprise sales motion anchored by a "Request a demo" acquisition path. Distribution is increasingly partner-led rather than direct: the DoubleVerify integration (announced July 2025) makes Impact Plus the engine behind DV's Emissions Measurement product, while Azerion, Weborama, Scibids, and Pyure extend reach into additional adtech surfaces and geographies. The company closed a €2 million seed round in July 2023 and had not publicly announced a larger round as of the inputs available.

Name

Impact Plus

Legal name

IMPACT PLUS

Website

https://weareimpactplus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact Plus is a Paris-based sustaintech company that measures and reduces greenhouse gas emissions from digital advertising campaigns. It serves global enterprise brands and their agencies with a SaaS measurement platform, managed carbon analysis services, and creative optimization tools, with clients including L'Oréal, Heineken, and Nespresso.

Ownership category

akta.pro rank

Product category

Sustainable AdTech / Carbon Measurement Software

NAICS

Environmental Consulting Services (54162)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYEUABAEAJ

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards)

Energy, Utilities & Environment/Carbon & Climate Solutions (Carbon Markets, Offsets, CCS/CCUS)/Carbon Accounting, Reporting & Climate Data Platforms (GHG Inventories, ESG/Disclosure)

SECONDARYEUAHAJAH

Sustainable Finance & ESG Ratings/Benchmarking Support

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

SECONDARYEUAHAJAA

ESG Strategy & Materiality Assessment

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

SECONDARYBPAHACAK

Sustainability & ESG Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Carbon measurement software
• Sustainable digital advertising
• GHG emissions tracking
• Adtech sustainability platform
• Creative carbon optimization

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Campaign Studies (Managed Service): Fully managed service with dedicated Sustainable Media Analyst support for campaign carbon analysis. Revenue is generated through service fees associated with expert-led campaign studies and consulting engagements.
2. Environmental Sustainability Platform (SaaS): Self-service platform subscription with automated emissions measurement, dashboards, and benchmarking. Combines self-service tooling with optional analyst support, suggesting a tiered SaaS model.
3. Creative Optimizer: Self-service tool for creative emissions optimization, available standalone or integrated with ESP. Can be offered as an add-on to existing platform subscriptions.
4. Eco-bidding Integration: Integration of Impact Plus environmental data into third-party bidding systems (e.g., DV Scibids AI), generating revenue through technology licensing and integration fees with programmatic partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Impact Plus provides a sustaintech platform that measures and reduces greenhouse gas emissions from digital and offline advertising campaigns. Its core offering consists of three products: the Environmental Sustainability Platform (ESP), a self-service SaaS for automated emissions evaluation and reduction monitoring; Campaign Studies, a fully managed service with expert analyst support for granular campaign-level analysis; and Creative Optimizer, a self-service tool that lowers the environmental cost of video creatives.

Product overview

Impact Plus offers a suite of three interconnected sustaintech solutions for measuring and reducing GHG emissions in digital advertising: Environmental Sustainability Platform (ESP) as the core self-service measurement platform with automated data collection and interactive dashboards; Campaign Studies as a fully managed service with expert analyst support for granular campaign analysis; and Creative Optimizer as a standalone or ESP-integrated tool for optimizing video creative assets. All three solutions work together to help advertisers Evaluate, Reduce, and Scale their sustainability efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Environmental Sustainability Platform (ESP) Self-service platform that automatically evaluates the greenhouse gas emissions generated by advertising campaigns and measures progress over time. Features include GHG reduction monitoring, interactive dashboards, automated data collection, market benchmarking, feeding optimization algorithms, and support for both self-service usage and Sustainable Media Analyst-assisted usage. Designed for global advertisers and their agencies.
• Campaign Studies Fully managed service providing granular-level carbon emissions analysis of live and past advertising campaigns, delivered with one-on-one contact with a Sustainable Media Analyst. Includes creative optimization recommendations, campaign detailed analysis, reduction action recommendations, and market benchmarking. Designed for brands and agencies seeking expert-led carbon analysis of their media campaigns.
• Creative Optimizer Self-service tool that reduces the environmental cost of video creatives quickly and easily while maintaining campaign effectiveness and video quality. Optimizes creative assets for each buying platform and can be used standalone or integrated with the ESP. Capable of reducing video ad emissions by up to 40%. Designed for advertisers and agencies producing video creative.

Quantifiable outcome

• 95% of clients reduce GHG emissions from their ads with zero negative impact on media performance
• +9 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core / flagship and core.

• DoubleVerifycore / flagshipTechnology or Integration · 4 July 2025Partnership announced July 4, 2025 where DV's Emissions Measurement offering is powered by Impact Plus, delivering end-to-end emissions data across the digital advertising supply chain. DV integrates Impact Plus' carbon measurement data into its measurement ecosystem. Later in 2025, DV Scibids AI enables eco-bidding in real time using Impact Plus environmental signals. Vincent Villaret, CEO of Impact Plus stated: 'Reducing advertising's environmental impact starts with evaluation.'
• JellyfishcoreStrategic or Co-development Partner · 1 January 2024Jellyfish is a global digital marketing agency that partnered with Impact Plus and Heineken France to reduce GHG emissions from programmatic campaigns using eco-bidding. Jellyfish integrates Impact Plus environmental data into its campaign optimization workflows for clients.
• ScibidscoreTechnology or Integration · 25 April 2023Partnership announced April 25, 2023 enabling programmatic media buyers to automatically measure and reduce GHG emissions from online media plans using Impact Plus environmental data integrated into Scibids AI bidding technology for real-time optimization.
• GroupM FrancecoreStrategic or Co-development Partner · 1 January 2022Partnership since 2022 with GroupM France to help clients identify and mitigate environmental impacts of their media campaigns. Campaign insights from Impact Plus shape strategic thinking for GroupM's sustainable media practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DoubleVerify: DoubleVerify is a global leader in ad verification and a current partner of Impact Plus (DV's Emissions Measurement is powered by Impact Plus). DV is both a strategic ally and a potential competitor if it builds native carbon measurement into its stack.
• Integral Ad Science (IAS): IAS is a major ad verification and measurement platform that could extend into environmental measurement as sustainability becomes a standard media KPI. It is comparable to Impact Plus as a broad incumbent in the verification space.
• Accenture Song / Sustainable Media Services: Accenture's media and sustainability practices offer sustainable media strategy and measurement at enterprise scale. As a broad incumbent, it overlaps with Impact Plus' managed-service Campaign Studies offering for global brands.

Direct peers

• Scope3: Scope3 provides emissions measurement for the digital advertising supply chain, including programmatic, CTV, and social. It is the most direct competitor to Impact Plus, competing head-to-head for measurement standards and advertiser mandates.
• Good-Loop: Good-Loop offers sustainability analytics and attention measurement for digital advertising. It competes with Impact Plus for ESG-focused advertiser budgets and integrates with major DSPs.
• AdGreen: AdGreen is a UK-based ad sustainability tool that helps agencies and brands measure and reduce carbon emissions from advertising production and media. It overlaps with Impact Plus on media-side measurement and competes for similar agency partnerships.

Emerging players

• Watershed: Watershed is an enterprise carbon accounting platform. While it does not specialize in digital advertising, it competes for the broader corporate sustainability budget that Impact Plus targets under CSRD/SEC climate disclosure.
• Spirable: Spirable provides dynamic creative optimization and ad production tools with sustainability features. It is an emerging player overlapping with Impact Plus' Creative Optimizer on video emissions reduction.
• Persefoni: Persefoni is a carbon accounting and climate management platform serving enterprises. Comparable to Impact Plus in the broader carbon-management category but lacking the advertising-specific specialization.

Regional players

• Carbon Future: Carbon Future focuses on carbon removal markets rather than measurement of advertising emissions. It is thematically related as a European climate-tech peer addressing corporate net-zero goals, but only loosely comparable on product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareimpactplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Plus