True Talent

What True Talent does

True Talent is a Nottingham-headquartered, founder-led B2B talent booking agency that connects brands with celebrities, speakers, influencers, hosts, experts, musicians, DJs, entertainers, chefs, and comedians for events, campaigns, and brand activations. Although the company is UK-based, it operates across Europe, Dubai, India, and the USA, serving enterprise clients across sectors including technology, financial services, media, retail, automotive, and travel. Named clients include AWS, Visa, PayPal, UBS, Sky, Cisco, SAP, Tesco, Wickes, TUI, Beyond Meat, and Compare The Market, with partnership collaborations channeled through Riva Media and Richmond Events. The agency is led by founder Cat Mitchell, who personally oversees talent-brand matching and has built a relationship-based book of business over more than 10 years.

True Talent operates on a commission-based revenue model, earning transaction fees on successful bookings. Pricing is not publicly disclosed and is quoted on a per-engagement basis depending on the talent, event type, duration, and geographic scope. The go-to-market is sales-led and direct-to-enterprise, with no intermediary channels; the agency works directly with brand and event organizers through its website, email, and phone. There is no proprietary technology platform, no software product, no AI tooling, and no public API; the firm's core capability is curated talent matching and end-to-end booking coordination.

The competitive positioning is built on personal relationships with both talent and brand-side decision makers, global reach from a small UK base, and founder-led personalized service. The business has no external institutional funding, no disclosed revenue, and a headcount in the 11–50 range, suggesting a boutique agency with established but modest scale.

Name

True Talent

Legal name

True Talent

Website

https://wearetruetalent.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

True Talent is a Nottingham-based B2B talent booking agency connecting enterprise brands with celebrities, speakers, influencers, and entertainers for events, conferences, and marketing campaigns worldwide.

Ownership category

akta.pro rank

Product category

Talent Booking Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Speakers, Hosts & MC Talent Management (HSACAHAC)

Keywords

• Talent booking agency
• Celebrity speaker booking
• Event talent sourcing
• Brand campaign talent
• Influencer booking services

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Commission-based talent booking: True Talent generates revenue by connecting brands with talent for events and campaigns, earning commission on successful bookings. The agency matches celebrities, speakers, influencers, hosts, and other talent with brands for conferences, award ceremonies, brand campaigns, product launches, TV adverts, and PR events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

True Talent is a Nottingham-based talent booking agency that connects brands and event organizers with celebrities, speakers, influencers, hosts, experts, musicians, DJs, entertainers, chefs, and comedians for conferences, brand campaigns, award ceremonies, product launches, TV adverts, PR events, and broadcast days. The agency operates globally across Europe, Dubai, India, and the USA, providing personalized matchmaking between brands and high-profile talent through a commission-based booking model led by founder Cat Mitchell.

Product overview

True Talent is a talent booking agency, not a software product company. The company offers talent booking and event management services, connecting brands with celebrities, speakers, influencers, hosts, experts, musicians, DJs, entertainers, and chefs for conferences, brand campaigns, award ceremonies, social media campaigns, broadcast days, product launches, TV adverts, and PR events. The core offering is a personalized service led by Cat Mitchell to match suitable talent with brands seeking to make an impact at events and campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity and Speaker Booking

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Riva MediacoreChannel Partner/ Reseller/ DistributorRiva Media is a frequent partnership collaborator with True Talent on multiple talent bookings including Jenson Button for DTX Europe, Gary Neville for DTX Manchester, Guy Verhofstadt for EuroFinance, Nirmal Purja for SAP, and Lisa Snowden for AJ Bell events.
• Richmond EventscoreStrategic or Co-development PartnerRichmond Events partners with True Talent for booking speakers including Clare Balding, Kelly Holmes, and Bethany England for various speaking engagements and events.
• Oliver WymanminorStrategic or Co-development PartnerOliver Wyman worked with True Talent to book Joe Wicks for virtual workout sessions.
• CEF (Chemical, Food, and Farm)minorStrategic or Co-development PartnerCEF partnered with True Talent for booking Jimmy Carr for comedy sets and Nick Knowles for hosting.
• CBI (Confederation of British Industry)minorStrategic or Co-development PartnerCBI worked with True Talent to book Deborah Meaden as a speaker for events.
• RubrikminorStrategic or Co-development PartnerRubrik partnered with True Talent for multiple speaking engagements including Jacques Villeneuve, Karen Carney MBE, Mark Webber, Guenther Steiner, and Pierluigi Collina.
• Nationwide Building SocietyminorStrategic or Co-development PartnerNationwide Building Society worked with True Talent for broadcast days featuring Jason Fox, Will Mellor, Vicki Butler-Henderson, and Adam Rickett.
• The Midland Business NetworkminorStrategic or Co-development PartnerThe Midland Business Network partnered with True Talent for Adrian Chiles as a speaker.
• DPDminorStrategic or Co-development PartnerDPD worked with True Talent to book Al Murray for hosting at their conference.
• SoftcatminorStrategic or Co-development PartnerSoftcat partnered with True Talent for speaking engagements featuring Harry Redknapp and Sir Clive Woodward OBE.
• AJ BellminorStrategic or Co-development PartnerAJ Bell in partnership with Riva Media worked with True Talent for podcast appearances featuring Lisa Snowden.
• EuroFinanceminorStrategic or Co-development PartnerEuroFinance partnered with True Talent for Guy Verhofstadt and Joe Quirk as speakers.
• EntainminorStrategic or Co-development PartnerEntain in partnership with Riva Media worked with True Talent for Nicola Adams OBE appearing in a Pride Month Campaign.
• SAPminorStrategic or Co-development PartnerSAP in partnership with Riva Media worked with True Talent for Nirmal Purja as a speaker.
• VisaminorStrategic or Co-development PartnerVisa in partnership with Riva Media worked with True Talent for Steven Bartlett as a speaker.
• The Economist GroupminorStrategic or Co-development PartnerThe Economist Group worked with True Talent for Jimmy Wales and Derren Brown as speakers.
• IndeedminorStrategic or Co-development PartnerIndeed worked with True Talent for Louis Theroux as a speaker and hosted fireside chats with Nicola Adams and Kirsty Gallacher.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• The Rivington Street Agency: UK-based talent agency booking speakers, hosts, and entertainers for corporate events. Closely comparable boutique competitor to True Talent in the UK premium-corporate-events market.
• The Talent Manager: UK-centric talent agency representing speakers, presenters, and entertainers for events across corporate, association, and broadcast markets. Directly comparable in service offering and target buyer to True Talent.

Broad incumbents

• UTA (United Talent Agency): Major global talent agency with divisions covering speakers, influencers, and brand partnerships. Comparable to True Talent in offering type but operates at enterprise scale with proprietary talent rosters.
• WME (William Morris Endeavor): One of the world's largest talent and entertainment agencies, with end-to-end capabilities in speaker bookings, brand endorsements, and event talent. Represents the upper-end scale that bounds True Talent's competitive landscape.
• CAA (Creative Artists Agency): Global mega-agency representing A-list talent across entertainment, sports, and speaking categories. Operates in the same overarching talent-booking space as True Talent but at vastly greater scale and with exclusive talent contracts.

Direct peers

• Champions Speakers: UK-based speaker and talent agency booking sports personalities, celebrities, business speakers, and entertainers for corporate events. Closely overlaps True Talent's speaker-booking focus and target customer base (UK enterprise and conference buyers).
• Kruger Cowne: London-based talent agency specializing in securing high-profile speakers, celebrities, and entertainers for events, conferences, and brand campaigns. Directly competes with True Talent in the UK premium-talent booking market.
• Speaker Associates: UK speaker bureau representing business leaders, celebrities, sports stars, and entertainers for corporate events. Direct competitor to True Talent's speaker-booking service line with a similar mid-market enterprise client base.
• JLA (Joint London Artists): One of the UK's largest speaker and talent bureaus, booking celebrities, speakers, hosts, and entertainers for corporate events. Directly comparable to True Talent in service scope (UK bookings, similar end clients, similar use cases) but at meaningfully larger scale.

Emerging players

• NEO London: Smaller boutique agency offering speakers, hosts, and entertainers for corporate events. Comparable to True Talent as a fellow boutique player with a similar UK-focused, high-touch service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wearetruetalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Talent