WebID

Name

WebID

Legal name

WEBID LTD

Website

https://webid-group.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performance Marketing and Lead Generation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Performance marketing
• Lead generation
• Comparison platforms
• Medical software
• SEO tools

Headquarters

HQ city

Hod Hasharon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance-based Lead Generation: WebID generates revenue by delivering leads to partner companies. They operate on a risk-free model where they guarantee ROI, charging based on lead quality and conversion performance.
2. MODI+ Software Licensing: Licensing revenue from MODI+ software platform used by medical centers for comprehensive clinic management including leads, point-of-sale, and surgical operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

WebID develops and operates a network of 30+ comparison and review site platforms spanning 50+ industry categories, generating 200k+ annual organic leads that it delivers to partner companies on a risk-free, performance-based model. The company also develops and licenses proprietary lead management software — MODI+ (an omni-channel clinic and leads management platform for eye surgery/medical centers) and LEAD.IM — built on its self-developed CMS, machine learning features, and proprietary SEO tools.

Product overview

WebID operates a platform-plus-modules architecture centered on comparison and review platforms and lead management solutions. The core offerings include MODI+ Software (medical leads management and eye surgery software), LEAD.IM (omni-channel leads management), and a network of 50+ comparison/review platforms spanning multiple industries. Supporting modules include proprietary SEO tools, self-developed CMS, machine learning features, and BI tools. The platforms collectively generate over 200k annual organic leads across 30+ active properties.

Differentiator

Problem solved

Functional benefit

Brands

• MODI+ Software: Advanced eye surgery software developed for medical centers in Israel, enabling leads management, point-of-sale, and surgical operations in one omni-channel platform.
• LEAD.IM

Products and services

• WebID Comparison & Review Platforms Self-developed network of 30+ comparison and review site platforms covering 50+ industry categories, used by WebID to capture high-intent users and deliver leads to partner companies on a performance-based model.
• MODI+ Software Omni-channel software platform combining leads management with clinic/medical practice management features for eye surgery centers — covering leads, point-of-sale, HR, and surgical operations in a single platform.
• LEAD.IM In-house omni-channel leads management platform used by WebID to manage leads across multiple channels as part of its performance marketing operations.
• Performance-Based Lead Generation Service Risk-free, performance-based lead generation service delivered to brands and companies across 50+ industries via WebID's comparison and review platform network, with guaranteed ROI.

Quantifiable outcome

• 200k+ annual organic leads generated
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor.

• Dr. LevingerminorOthersHealthcare provider partner displayed in customer logo section. Nature of partnership not explicitly defined beyond customer relationship.
• PassportCardminorOthersFinancial services company partner displayed in customer logo section.
• Zap GroupminorOthersIsraeli internet/portals company partner displayed in customer logo section.
• TOVTODAminorOthersClassifieds platform partner displayed in customer logo section.
• B144minorOthersIsraeli real estate classifieds company partner displayed in customer logo section.
• pro.co.ilminorOthersIsraeli internet company partner displayed in customer logo section.
• zapminorOthersIsraeli classifieds platform partner displayed in customer logo section.
• easyminorOthersIsraeli classifieds platform partner displayed in customer logo section.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• SimilarWeb: Israeli digital intelligence company analyzing web traffic and digital performance; overlapping in Israeli tech origin, data-driven marketing, and SEO/audience analytics.
• ActiveTrail: Israeli email and marketing automation platform supporting SMB lead nurturing and multi-channel campaigns; comparable Israeli market presence and lead management focus.
• Perion Network: Israeli-headquartered ad-tech and performance-marketing company with comparable geographic origin and overlap in delivering measurable, performance-based marketing outcomes.
• Taboola: Israeli-founded performance/content-discovery platform that drives leads and traffic for advertisers at scale; comparable to WebID in Israeli origin and performance-based monetization model.

Broad incumbents

• Commission Junction (CJ Affiliate): Large affiliate and partner-lead generation network connecting advertisers with publishers on a performance basis — a broader incumbent in WebID's category.
• Outbrain: Established native advertising and content-discovery network generating leads and traffic for brands, with overlapping performance-based economics relative to WebID.

Direct peers

• QuinStreet: US-listed performance marketing company operating comparison and review sites across financial services, education, and home services that deliver leads on a pay-for-performance basis — closely mirroring WebID's model.
• Bankrate (Red Ventures): Operates large-scale comparison and lead-generation platforms across financial services verticals, monetizing via partner referrals — directly analogous to WebID's comparison/review platform portfolio.

Emerging players

• PartnerStack: B2B partnership/affiliate platform enabling companies to launch and scale partner-driven lead generation — adjacent in operating model to WebID's partner-lead distribution.
• Leadpages: SaaS platform for building landing pages and capturing leads; adjacent as a lead-generation tool that competes for the same digital marketing budgets WebID monetizes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webidgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebID