Activetrail
ActiveTrail is a Tel Aviv-headquartered SaaS vendor of multi-channel marketing automation software, enabling SMBs, agencies, and e-commerce businesses to orchestrate personalized email, SMS, WhatsApp, and push notification campaigns via a visual builder and behavioral Smart Pixel.
- Company typePrivate
- Founded2004
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Activetrail does
ActiveTrail is a privately held, Israel-headquartered SaaS provider of multi-channel marketing automation software, founded in 2004 and operating with 51-100 employees across offices in Israel, the United States (New York), France (Paris), Spain, and Germany. Its platform unifies email, SMS, WhatsApp, and mobile push notification delivery behind a visual drag-and-drop automation builder, a Smart Pixel for on-site behavioral tracking and trigger-based messaging, a RESTful API with webhook support, and native integrations with the major e-commerce (Shopify, Magento, WooCommerce, PrestaShop), CRM (Salesforce, Zoho, Pipedrive), and automation (Zapier, Make) ecosystems. The company sells tiered monthly SaaS subscriptions priced by contact volume and feature access, acquired predominantly through a self-serve product-led growth motion featuring a free trial, a $25 referral program, and localized marketing sites in English, French, Spanish, German, and Hebrew.
The customer base skews toward small and mid-sized businesses, digital marketing agencies, e-commerce merchants, and early-stage startups, with named case studies spanning retail, fashion, food service, sports federations, media, and consulting. The company maintains ISO 27001 certification as a baseline enterprise-trust signal and holds no disclosed external funding, suggesting a bootstrapped capital profile. Strategic activity in recent years has centered on e-commerce vertical depth (the 2017 ActiveCommerce launch, 2023 e-commerce automations), analytics-grade feature additions (2026 Modular Email Design, Bot Filtering, Smart Pixel Enhanced Conversion Tracking), and European market localization. The single disclosed M&A event is the 2017 acquisition of TargetHero for an undisclosed amount. Founder and CEO Naor Mann remains at the helm.
Activetrail firmographics
Firmographics- Name
- Activetrail
- Legal name
- ActiveTrail
- Website
- https://activetrail.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ActiveTrail is a Tel Aviv-headquartered SaaS vendor of multi-channel marketing automation software, enabling SMBs, agencies, and e-commerce businesses to orchestrate personalized email, SMS, WhatsApp, and push notification campaigns via a visual builder and behavioral Smart Pixel.
- Ownership category
- akta.pro rank
Activetrail industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Direct Mail Advertising (54186), Direct Mail Advertising (541860)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Activetrail is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices5 records
Markets served
Activetrail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based software subscription providing access to the multi-channel marketing platform with pricing based on contact volume and feature tiers. The platform offers a free trial for new users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription tiers based on contact list size and feature access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Activetrail product offering
Product offeringCore offering
ActiveTrail sells a cloud-based multi-channel marketing automation SaaS platform that lets businesses create, send, and automate personalized customer journeys across email, SMS, WhatsApp, and mobile push notifications. The platform bundles a drag-and-drop email editor, a visual automation builder, landing pages, sign-up forms, surveys, behavioral on-site tracking via Smart Pixel, e-commerce remarketing (ActiveCommerce), and a RESTful API with native integrations to Shopify, Magento, WooCommerce, PrestaShop, and Salesforce.
Product overview
ActiveTrail is a multi-channel marketing automation platform offering a unified product with integrated modules. The core platform consists of Email Marketing Software and Marketing Automation, which serve as the foundation for the entire system. Surrounding these core products are specialized add-on modules: SMS Marketing Software, WhatsApp Marketing, Mobile Push Notifications, Landing Pages Creator, Pop-ups & Signup Forms, and Online Surveys. E-commerce capabilities are delivered through ActiveCommerce for abandoned cart recovery, cross-sales, and product recommendations. For developers, the RESTful API and Zapier integration enable custom integrations and automated workflows. The Smart Pixel enables behavioral tracking on websites to trigger personalized automations. The platform is accessible via web interface and a dedicated Mobile App for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- ActiveCommerce: World's most advanced remarketing tool for E-commerce, designed to help online stores increase sales through automated, targeted email campaigns.
Products and services
- Email Marketing Software Core cloud-based email marketing platform featuring an advanced drag-and-drop email editor, campaign creation, A/B testing, personalization, contact management, real-time analytics, and compliance with anti-spam laws. Designed for businesses of all sizes seeking professional email campaigns.
- Marketing Automation Visual automation builder that lets marketers design automated customer journeys using triggers, autoresponders, conditional splits, and cross-channel messaging across email, SMS, and push notifications based on user behavior.
- SMS Marketing Software SMS marketing tool for sending personalized SMS campaigns from PC, with automatic scheduling, high open rates, and integration into customer journey automations.
- Landing Pages Creator Landing page building tool with professional templates, mobile responsiveness, lead form collection, PayPal integration, and social media integration for capturing leads.
- Pop-ups and Signup Forms Dynamic sign-up forms and pop-ups for capturing website visitors, with customizable designs and fields for growing contact lists.
- Online Surveys Online survey creation tool for customer feedback, Net Promoter Score measurement, and behavioral-triggered surveys sent via email or SMS, integrated with contact lists and automations.
- ActiveCommerce E-commerce remarketing tool featuring abandoned cart emails, smart coupon automation, cross-sales, up-sales, and personalized product recommendations based on customer purchase history, with integrations for Magento, Shopify, PrestaShop, and other platforms.
- WhatsApp Marketing WhatsApp marketing channel for personalized customer conversations, leveraging the messaging platform's high engagement rates for marketing campaigns.
- Mobile Push Notifications Personalized push notification delivery to mobile devices for re-engaging inactive customers and strengthening ongoing customer relationships.
- ActiveTrail Mobile App Mobile application for iOS and Android enabling real-time campaign monitoring, performance tracking, subscriber management, and account switching on the go.
- RESTful API Programmatic interface enabling developers to perform all ActiveTrail system functions via machine-to-machine communication, including contact management, campaign creation, automation execution, and webhook event handling.
- Smart Pixel Website tracking code that captures visitor behavior, enables behavioral segmentation, and triggers automated email/SMS campaigns based on specific page visits or user actions on websites or landing pages, with conversion tracking added in 2026.
Quantifiable outcome
- Increase sales by hundreds of percent with automated, targeted email campaigns (claimed by ActiveCommerce)
- +1 more outcomes
Companies that use Activetrail
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Activetrail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature9 records
Activetrail partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreSalesforce integration enables automatic synchronization of customer contacts and data between Salesforce CRM and ActiveTrail's email marketing platform. Users can import contacts from Salesforce, choose fields to sync, and manage lists within ActiveTrail.
- ZapiercoreZapier integration connects ActiveTrail to over 750 third-party applications including CRM systems, CMS platforms, lead generation tools, and e-commerce systems without requiring code. Enables automated workflows between ActiveTrail and external systems.
- ShopifycoreNative Shopify integration allows e-commerce merchants to connect their store and sync customer data, purchase history, and order information for automated email marketing campaigns including abandoned cart recovery.
- MagentocoreMagento integration via plugin enables synchronization of customer lists and order data. Supports both Magento 1 and Magento 2 platforms with dedicated plugins available for download.
- WooCommercecoreWooCommerce integration for WordPress-based online stores enables automated email marketing based on customer purchases, abandoned carts, and order history.
- PrestaShopcorePrestaShop integration enables e-commerce merchants using the open-source platform to connect their store and create automated marketing campaigns based on customer behavior.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Activetrail competitors and assessment
Company assessmentDirect peers
- Mailchimp: SMB email marketing and marketing automation platform owned by Intuit; explicitly named by ActiveTrail as a comparison competitor. Overlapping feature set (campaigns, automation, landing pages) and pricing-positioning targeted at the same SMB/startup audience.
- Constant Contact: SMB-focused email marketing and automation platform with strong small-business and nonprofit traction. Overlaps ActiveTrail on email campaigns, automation, and SMB acquisition channels.
- Klaviyo: Public SMB/mid-market marketing automation platform purpose-built for e-commerce with deep Shopify, Magento, and WooCommerce integrations and behavior-driven flows. Directly competes with ActiveTrail for the same e-commerce retention use cases and channel mix (email + SMS).
- SendGrid (Twilio Email API): Email delivery and marketing platform, now part of Twilio. Explicitly named by ActiveTrail in comparison pages; overlaps in transactional and marketing email plus API-led developer integrations.
- Brevo (formerly Sendinblue): European-headquartered multi-channel marketing platform (email, SMS, WhatsApp, push) targeting SMBs and mid-market. Closely matches ActiveTrail's multi-channel, PLG, EMEA-anchored positioning with native messaging channels.
- GetResponse: Email marketing and marketing automation platform with landing pages, webinars, and e-commerce integrations. Competes in the same SMB email-automation niche as ActiveTrail, including comparison-page overlap.
- MailerLite: SMB-focused email marketing platform with automation, landing pages, pop-ups, and e-commerce integrations. Competes with ActiveTrail on price-sensitive SMB and startup segments with a comparable PLG/free trial motion.
- AWeber: Long-standing SMB email marketing platform with automation, landing pages, and e-commerce features. Explicitly named by ActiveTrail in its comparison marketing; competes for the same SMB/creator segment.
Broad incumbents
- HubSpot Marketing Hub: Broader CRM and marketing automation suite from a much larger incumbent with SMB through enterprise reach. Overlaps ActiveTrail in email marketing, automation, landing pages, and forms but also spans CRM, sales, and service tooling.
Emerging players
- Omnisend: E-commerce-specialist email + SMS marketing automation platform with deep Shopify, BigCommerce, and WooCommerce integrations. Directly competes with ActiveCommerce-style abandoned cart and retention flows for SMB merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Activetrail social profiles
Digital presenceActivetrail compliance and trust
Trust signalCompliance1 record
Activetrail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activetrail leadership team
Management profileNumber of profiles
Profiles1 record
Activetrail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activetrail M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activetrail
What does Activetrail do?
ActiveTrail sells a cloud-based multi-channel marketing automation SaaS platform that lets businesses create, send, and automate personalized customer journeys across email, SMS, WhatsApp, and mobile push notifications. The platform bundles a drag-and-drop email editor, a visual automation builder, landing pages, sign-up forms, surveys, behavioral on-site tracking via Smart Pixel, e-commerce remarketing (ActiveCommerce), and a RESTful API with native integrations to Shopify, Magento, WooCommerce, PrestaShop, and Salesforce.
Is Activetrail a public or private company?
Activetrail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activetrail founded?
Activetrail was founded in 2004. It employs 51 to 100 people.
Where is Activetrail based?
Activetrail is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Activetrail make money?
One revenue line is on record: saaS Subscription.
Who are Activetrail's main competitors?
Direct peers on record are Mailchimp, Constant Contact, Klaviyo, SendGrid (Twilio Email API), Brevo (formerly Sendinblue), GetResponse, MailerLite and AWeber. HubSpot Marketing Hub is listed as a broad incumbent. Omnisend is listed as an emerging player.
Does Activetrail have an API?
Yes. ActiveTrail offers a RESTful API that allows developers to perform all actions available in the ActiveTrail web system. The API uses access token authentication, supports webhooks (Events) for real-time contact data updates, and provides online documentation at http://webapi.mymarketing.co.il/api/docs/. Users can create multiple access tokens, each designated for different systems, with options for authorized IP addresses and expiration dates. Webhooks support events including contact changes, automation steps, group membership changes, unsubscribes, and contact updates. Developer documentation is at webapi.mymarketing.co.il/api/docs.
What industry is Activetrail in?
Activetrail's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 54186 and its SIC code is 7372.