Name

Webwinkel Vakdagen

Legal name

Organisatie Groep Zuid (O.G.Z.) B.V.

Website

https://webwinkelvakdagen.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• E-commerce trade show
• Digital commerce event
• Exhibition management
• B2B trade fair
• Event marketing services

Headquarters

HQ city

Mierlo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor fees: Companies pay to exhibit at the event, gaining visibility and access to 13,000+ e-commerce professionals over 2 days.
2. Sponsorship packages: Companies sponsor the event at various tiers in exchange for brand visibility, speaking slots, and premium positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Webwinkel Vakdagen operates an annual two-day digital commerce trade show at Jaarbeurs Utrecht (Netherlands), drawing 13,000+ e-commerce professionals, 200+ speakers, and 290+ exhibitors. Revenue is generated by selling exhibitor stand packages, sponsorship tiers, and premium visitor tickets. Supporting offerings include the WWV Connect App for on-site networking and a Blog & Kennis content platform with blogs, podcasts, and whitepapers.

Product overview

Webwinkel Vakdagen (WWV) operates as a single primary product — an annual digital commerce trade show event held at Jaarbeurs Utrecht in the Netherlands. The core offering is the 2-day exhibition featuring over 200 speakers and 290 exhibitors attracting more than 13,000 professionals. Supporting this main event, WWV offers the WWV Connect App for attendee networking and a Blog & Kennis knowledge platform featuring industry content including blogs, podcasts, and whitepapers. The event covers topics spanning marketing, B2B commerce, logistics, AI, and omnichannel retail.

Differentiator

Problem solved

Functional benefit

Brands

• WWV Connect App: Mobile application for event attendees to network and access event information during Webwinkel Vakdagen.

Products and services

• Webwinkel Vakdagen (WWV) Trade Show
• Exhibitor Stand Packages
• Sponsorship Packages
• Premium Visitor Tickets
• WWV Connect App

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Web Summit: Large-scale global tech conference held in Lisbon. Broader scope than WWV but operates a comparable event-driven B2B conference business model with exhibitor and sponsor monetization targeting tech professionals.
• RX Global (Reed Exhibitions): One of the world's largest trade show organizers, with a portfolio spanning many verticals. Comparable in core business model (B2B trade show organization, exhibitor/sponsor revenue) but operates at vastly greater scale and vertical breadth than WWV.

Direct peers

• Shoptalk: Major US-anchored retail and e-commerce conference. Highly comparable to WWV in vertical focus (e-commerce/digital retail), event-driven revenue model, and enterprise attendee base.
• DMEXCO: Germany's flagship digital marketing and e-commerce trade show, organized annually in Cologne. Closest international analog to WWV given overlapping vertical (digital commerce/marketing), similar B2B trade show format, exhibitor-paid model, and speaker-driven content.
• eTail: Series of retail and e-commerce conferences held in the US and UK. Comparable vertical (e-commerce/retail), B2B trade show format, and exhibitor/sponsor monetization.
• E-Commerce Expo (UK): UK-based e-commerce and digital trade show (formerly Internet Retailing Expo). Directly comparable to WWV in vertical focus and B2B exhibition format, serving the UK and broader European market.
• e-commerce Berlin Expo: Annual e-commerce trade show held in Berlin targeting the DACH market. Directly comparable in vertical, format, and exhibitor/sponsor monetization model to WWV.
• K5 Conference: German e-commerce conference focused on digital commerce professionals and exhibitors. Direct European peer with similar audience profile, ticketed exhibitor model, and speaker-driven agenda.

Others

• Jaarbeurs: Netherlands' largest exhibition venue and event organizer. Directly relevant as WWV's venue partner and event infrastructure provider, and adjacent as a competing organizer of other Dutch trade shows.
• IMRG: UK industry association for e-commerce, which runs member events and data programs. Comparable ecosystem participant in the e-commerce events space, though organized as a membership body rather than a trade show operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@platformecommerce
• Facebookfacebook.com/webwinkelvakdagen
• LinkedInlinkedin.com/company/webwinkel-vakdagen
• Instagraminstagram.com/webwinkel_vakdagen/#

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webwinkel Vakdagen