we-charge
we-charge (We Charge GmbH) is a Swiss company founded in 2023 that operates Switzerland's first nationwide self-service powerbank rental network across 300+ venues, monetizing its stations through DOOH advertising, branded powerbanks, and subscription-based digital marketing services for SMBs and enterprises.
- Company typePrivate
- Founded2023
- HeadquartersRichterswil, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
we-charge firmographics
Firmographics- Name
- we-charge
- Legal name
- We Charge GmbH
- Website
- https://we-charge.ch
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- we-charge (We Charge GmbH) is a Swiss company founded in 2023 that operates Switzerland's first nationwide self-service powerbank rental network across 300+ venues, monetizing its stations through DOOH advertising, branded powerbanks, and subscription-based digital marketing services for SMBs and enterprises.
- Ownership category
- akta.pro rank
we-charge industry classification
Industry- Product category
- Digital Marketing & DOOH Advertising
- akta.pro primary industry
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
- akta.pro secondary industry
- Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)
Keywords
Where we-charge is headquartered
LocationHeadquarters
- HQ city
- Richterswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
we-charge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Powerbank Rental Fees: Users pay an hourly rental fee (e.g. CHF 1 per hour, max CHF 3 per day) plus a CHF 20 deposit returned upon timely return. Revenue generated from end-user rental transactions at stations.
- DOOH Screen Advertising: Businesses pay to advertise on digital screens at 300+ partner locations across Switzerland. Pricing varies by location, screen size, and campaign duration. Over 400 daily impressions per screen.
- Powerbank & Station Branding: Companies pay to brand powerbanks and/or stations with their logos and visual identity. Mobile advertising with physical utility — powerbanks carry branded visuals during use.
- Digital Marketing Services: Full-service digital marketing including Social Media Management, Google Ads, Meta Ads, Webdesign, and DOOH strategy. Recurring monthly retainer model with tiered service packages.
- Location Partner Revenue Share: Venue hosts (location partners) receive a share of advertising and rental revenue generated by stations placed at their premises. Free station placement model with passive income for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze: Google Ads Management for small businesses |
| Subscription | Monthly | Silber: Google Ads + Google Merchant Center |
| Subscription | Monthly | Gold: Google Ads + Video Content + YouTube Ads |
| Subscription | Monthly | Platin: Maximum performance with SEO + all features |
| Subscription | Monthly | Bronze: Social Media Management starter |
| Subscription | Monthly | Silber: Social Media with 2 accounts, 2 posts/week |
| Subscription | Monthly | Gold: Social Media with 3 accounts, 3 posts/week |
| Subscription | Monthly | Platin: Full Social Media with 4+ accounts, 4 posts/week, Email Marketing |
| Usage-based | Pay-as-you-go | Powerbank Rental (end-user) |
| Subscription | Monthly | General Marketing Services Starting Price |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
we-charge product offering
Product offeringCore offering
we-charge operates Switzerland's first nationwide self-service powerbank rental system combined with a digital out-of-home (DOOH) advertising network across 300+ locations. The company deploys automated charging stations (Mini, Pro, Max) that provide portable 6000mAh powerbanks to end users on an hourly rental basis, while simultaneously displaying digital advertising on integrated screens for business clients. Beyond the physical network, we-charge runs a 360° digital marketing agency offering social media management, Google Ads, Meta Ads, web design/development, and custom powerbank/station branding.
Product overview
we-charge is a Swiss marketing and technology company operating the first self-service powerbank rental system in Switzerland. The core product portfolio consists of three charging station models (we-charge Mini with 10-inch screen/8-12 powerbanks, we-charge Pro with 23-inch screen/24 powerbanks, and we-charge Max with 43-inch screen/48 powerbanks) that provide free device charging while displaying digital advertisements. These stations form the foundation for DOOH (Digital Out-of-Home) advertising services across 300+ locations including shopping centers, schools, hospitals, fitness centers, restaurants, and outdoor areas. The company complements its physical advertising network with digital marketing services including Social Media Management (Instagram, TikTok, Facebook, LinkedIn), Meta Ads, Google Ads (Search, Merchant, Remarketing, YouTube), and Webdesign/Development. The integrated approach combines physical brand visibility through branded powerbanks and stations with comprehensive digital marketing campaigns, creating a unified offering for businesses seeking both online and offline reach. The company also offers a partner program where venues can host stations for free and earn passive income from rentals and advertising revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- we-charge Mini
Quantifiable outcome
- 300+ locations across Switzerland in under two years
- +4 more outcomes
Companies that use we-charge
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles5 records
we-charge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
we-charge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Imagemediacorewe-charge partners with Imagemedia to offer exclusive advertising space in over 300 fitness centers across Switzerland. This partnership extends we-charge's DOOH screen network into the fitness/health segment, reaching an active, health-conscious audience at gym locations throughout the country.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
we-charge competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: Global leader in out-of-home advertising including street furniture and digital panels. Broad incumbent offering overlapping DOOH capabilities at vastly greater scale, with established enterprise advertiser relationships we-charge competes against.
- Clear Channel Outdoor: Global outdoor advertising incumbent with a significant digital screen portfolio. Competes for the same large enterprise advertising budgets we-charge targets with its DOOH offering.
- Ströer: Major German-headquartered DOOH operator with extensive digital screen inventory across DACH. Relevant incumbent for any cross-border DOOH expansion we-charge might pursue.
Regional players
- Liip: Swiss digital agency with web development, design and digital strategy services. Competes for the same Swiss SMB/mid-market web design and digital project work that we-charge bundles into its agency offering.
- webrepublic: Established Swiss digital marketing agency offering Google Ads, social media and performance marketing services to Swiss brands. Direct competitor for we-charge's digital marketing agency revenue streams in the home market.
- Neo Advertising: Swiss-headquartered DOOH advertising network operating digital panels in airports, shopping centers and public spaces. Most direct Swiss DOOH incumbent competitor to we-charge's screen network.
Direct peers
- Powerbox: European self-service powerbank rental network with branded stations deployed at hospitality, retail and event venues. Directly comparable business model and target venue mix.
- Naki Power: European (Germany-based) self-service powerbank rental operator with branded kiosks placed at venues and events. Closest geographic peer given the DACH adjacency and overlapping venue-led distribution model.
- ChargeSpot: Global self-service powerbank rental network operating across Asia, Europe and the Americas with a comparable kiosk-based rental model and app-driven user experience. Most direct international competitor to we-charge's core rental offering.
- ChargedUp: UK-based self-service powerbank rental startup with venue-partner revenue-share model similar to we-charge. Comparable early-stage operator focused on the European rental category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
we-charge social profiles
Digital presencewe-charge financial estimates
Financial estimateRevenue estimate
Valuation estimate
we-charge leadership team
Management profileNumber of profiles
Profiles2 records
we-charge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
we-charge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about we-charge
What does we-charge do?
we-charge operates Switzerland's first nationwide self-service powerbank rental system combined with a digital out-of-home (DOOH) advertising network across 300+ locations. The company deploys automated charging stations (Mini, Pro, Max) that provide portable 6000mAh powerbanks to end users on an hourly rental basis, while simultaneously displaying digital advertising on integrated screens for business clients. Beyond the physical network, we-charge runs a 360° digital marketing agency offering social media management, Google Ads, Meta Ads, web design/development, and custom powerbank/station branding.
Is we-charge a public or private company?
we-charge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was we-charge founded?
we-charge was founded in 2023. It employs 1 to 10 people.
Where is we-charge based?
we-charge is headquartered in Richterswil, Switzerland, in the Europe region.
How does we-charge make money?
Five revenue lines are on record. Powerbank Rental Fees are the primary driver. The others are DOOH Screen Advertising, powerbank & Station Branding, digital Marketing Services and location Partner Revenue Share.
Who are we-charge's main competitors?
Broad incumbents on record are JCDecaux, Clear Channel Outdoor and Ströer. Regional players are Liip, webrepublic and Neo Advertising. Direct peers are Powerbox, Naki Power, ChargeSpot and ChargedUp.
Does we-charge have an API?
No public API is recorded for we-charge.
What industry is we-charge in?
we-charge's product category is Digital Marketing & DOOH Advertising. Its primary akta.pro industry code is CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs), with a secondary code of FSAMADAE, Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging).