What Tapis Decor does

Tapis Decor is a privately held, To-the-Trade home furnishings showroom headquartered in Minneapolis, Minnesota, operating from an 11,000 sq ft space (expanded from an original 1,700 sf footprint) in the International Market Square at 275 Market Street, Suites 330 & 331. Founded in 2008, the company serves interior designers seeking curated, globally sourced, and primarily unique products for residential and commercial projects. Its core product categories include handmade area rugs (in-stock, boutique one-of-a-kind, and fully custom), furniture and upholstery, textiles and wallpaper, lighting, and flooring (broadloom and LVT). The company carries 20+ vendor brands, including Theodore Alexander, Abner Henry, Wendy Morrison Design, Black Label Home, Made Goods, Julian Chichester, Huppe, and Oly Studio, and offers custom rug and furniture design services in addition to its in-stock assortment.

The business operates on a one-time, per-transaction product sales model. Pricing is per piece rather than subscription, with in-stock rugs ranging from approximately $2,938 to over $22,000, boutique rugs priced by rarity and condition, and custom pieces priced on quote. The go-to-market is sales-led and showroom-centric: designers visit the Minneapolis showplace for personalized, non-pressured consultation, with ongoing post-sale support intended to build long-term trade partnerships. Distribution is exclusively through the single physical showroom (regional scope), supported by a website, email newsletter, and organic social media on Facebook and Instagram. Tapis Decor holds ASID Industry Partner status and is certified as a Women's Business Enterprise (WBENC), Disadvantaged Business Enterprise (DBE), and Minority Owned business.

The company has no disclosed ownership structure, institutional investors, funding rounds, parent company, or M&A activity. There is no proprietary technology stack, app, API, or AI/ML capability; the value proposition rests entirely on curated assortment, custom design capability, and in-person designer service. Operating geographies are limited to the Midwest USA, and the company is fully bootstrapped and owner-operated.

Name

Tapis Decor

Legal name

Tapis Decor

Website

https://tapis-decor.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Tapis Decor is a privately held, To-the-Trade home furnishings showroom in Minneapolis, Minnesota, serving interior designers with curated handmade area rugs, custom rugs and furniture, lighting, textiles, and flooring from 20+ vendor brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Revenue is generated through the sale of home furnishings including handmade area rugs, wall-to-wall carpet, furniture, fabric, upholstery, case pieces, accessories, and custom-made pieces. The company operates on a one-time transaction model for individual product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tapis Decor is a To-the-Trade showroom that curates and sells handmade area rugs, custom rugs, furniture and upholstery, lighting, textiles, wallpaper, and flooring to professional interior designers. The 11,000 sq ft Minneapolis showroom sources products from over 20 vetted vendor brands and offers fully customizable rug and furniture design services, supported by in-house expertise in architecture, art, and interior design.

Product overview

Tapis Decor is an 11,000 sq ft showroom in Minneapolis, MN that operates as a curated home furnishings destination for interior designers. The company offers a portfolio of products centered on handmade area rugs (including In-Stock, Boutique, and Custom options), furniture and upholstery, textiles and wallpaper, lighting, and flooring. They partner with over 20+ vendor brands including Abner Henry, Wendy Morrison Design, Black Label Home, Theodore Alexander, Julian Chichester, Huppe, Made Goods, and others to provide a diverse selection of products ranging from luxury to accessible price points. The showroom serves interior designers through sourcing, selection guidance, and ongoing support throughout projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Area Rugs Hand-knotted, hand-woven, and machine-made area rugs offered in Classic, Contemporary, Flatweave, Transitional, Textures and Hides, and Vintage Tulu styles, curated for interior designers and their client projects.
• Custom Rugs Fully customizable rug design service enabling interior designers to create bespoke rugs tailored to specific client requirements, with quote-based pricing.
• In-Stock Rugs Pre-made rugs available immediately in sizes including 10x14, 6x9, 8x10, 9x12, and runners from multiple collections, priced from approximately $2,938 to over $22,000.
• Boutique Rugs Carefully curated, hand-knotted, one-of-a-kind rugs including classic Gabbeh, Oushak, and Kilims, with pricing based on rarity and condition.
• Furniture & Upholstery Curated furniture and upholstery line including sofa and sectionals, chairs, benches and ottomans, beds, dressers, nightstands, cabinets, desks, etageres, cocktail tables, side tables, console tables, dining tables, dining chairs, and bar and counter stools, sourced from partner vendors for interior design projects.
• Textiles & Wallpaper Decorative textiles and wallpaper offerings for interior design projects, sourced from Tapis Decor's curated vendor brands.
• Lighting Lighting fixtures including chandeliers, sconces, pendants, table lamps, and floor lamps for residential and commercial interiors, sourced from curated vendor brands.
• Flooring Broadloom wall-to-wall carpeting and LVT (luxury vinyl tile) flooring options for interior design projects.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and supporting.

• Abner HenrycoreOthersFeatured furniture vendor known for visionary, innovative furniture combining architecture, classical art, and engineering. Products incorporate iron and wood materials.
• Wendy MorrisoncoreOthersUpholstery, rug, and textile vendor founded in 2004. Designer Wendy Morrison creates pieces combining color, pattern, and storytelling with passion and craftsmanship.
• Black Label HomecoreOthersBench-made upholstery specialist from commercial to residential. Founded by Robert, who brings extensive furniture industry experience. Frequently customizes upholstery sit for clients.
• Theodore AlexandercoreOthersLuxury furniture brand founded in 1996 by Paul Maitland Smith. One of the world's finest luxury furniture brands with thousands of designs spanning casual, traditional, and modern styles.
• The Table FactorysupportingOthersUnique furniture manufacturer for Canadians, founded by Dave Maga. Started by salvaging factory flooring from condemned Studebaker and Massey Harris factories, now expanded into various materials including wood, metal, stone, and laminate.
• South & EnglishsupportingOthersHome décor brand established in 2019 by Palmer Linwood Smith and David Ebbetts. Offers a unique blend of Southern US and English design aesthetics with practical, art-inspired pieces.
• Roberta SchillingsupportingOthersPremier distributor of Brazilian furniture founded in 1995. Includes accessories, decorative glasses, natural fiber textiles, and fine Brazilian colonial antiques. Introduced contemporary furniture line in 2006.
• Redford HousesupportingOthersHand-crafted furniture blending Old World tradition with contemporary sustainability. Uses sustainable wood from American suppliers and manufactures in North America.
• Red EggsupportingOthersAccent furniture producer in USA and Philippines. Known for signature lacquer colors, rattan collections, and custom furniture collaborations. Operates from High Point, North Carolina.
• Oly StudiosupportingOthersSan Francisco Bay Area design collaboration between Kate McIntyre and Brad Huntzinger. Twenty years of casual elegance design with original, sophisticated aesthetic.
• O.Henry HousecoreOthersFamily-owned upholstered furniture manufacturer since 1988. Over 30 years of handcrafted upholstery using old world techniques. Offers 250+ pieces with customization capabilities.
• Mr. Brown HomesupportingOthersMid-Century Modern furniture from London. Hand-crafted pieces with rich textures and interesting materials. Sophisticated yet unpretentious design.
• Made GoodscoreOthersWholesale brand creating statement pieces for designers and boutiques. Known for unusual materials, unexpected proportions, and thoughtful design across lighting, furniture, and upholstery.
• Julian ChichestersupportingOthersIndividualist furniture manufacturer drawing from classic English furniture-making with innovation. Known for quality craftsmanship, unusual finishes, and vellum decoration.
• HuppésupportingOthersCanadian furniture company established in 1967, originally making cedar chests. Now offers contemporary, high-end collections for bedroom, office, dining, and living rooms worldwide.
• Luma Design WorkshopsupportingOthersSeattle-based design/build furniture company founded in 2013. Modern, sophisticated collection with hand-forged metals, seeded glass, and gorgeous woods with custom specifications.
• Branch HomesupportingOthersLifestyle brand curated by partners Amanda Branch Covington and Amit Kochhar. Fresh, in-motion design approach using beloved materials and shapes.
• HuppesupportingOthersModern, clean furniture with gorgeous wood finishes. European-inspired contemporary style available throughout North America and internationally.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lee Jofa: Lee Jofa is a To-the-Trade brand under the Kravet family offering fabrics, wallcoverings, and furniture for interior designers. Its curated designer-facing assortment and trade-only distribution mirror Tapis Decor's go-to-market.
• Schumacher: Schumacher is a heritage To-the-Trade brand offering fabrics, wallcoverings, rugs, and home furnishings exclusively through interior designers. Its multi-category curated assortment and trade-only showroom model are highly comparable to Tapis Decor.
• Visual Comfort: Visual Comfort is a leading To-the-Trade lighting brand offering decorative fixtures exclusively through interior designers and dealers. Its trade-only curated lighting assortment serves the same designer customer base as Tapis Decor.
• Designers Guild: Designers Guild is a UK-based To-the-Trade brand offering fabrics, wallcoverings, furniture, and accessories for interior designers worldwide. Its multi-category curated designer-facing assortment is conceptually comparable to Tapis Decor.
• Kravet: Kravet is a leading To-the-Trade distributor of fabrics, furniture, wallcoverings, and trimmings serving interior designers worldwide. Operates a network of designer showrooms across the US, making it a directly comparable To-the-Trade home furnishings showroom concept to Tapis Decor.
• Brunschwig & Fils: Brunschwig & Fils is a heritage To-the-Trade fabric, wallcovering, and furniture brand serving interior designers. Its curated, premium, trade-only assortment places it in the same conceptual peer group as Tapis Decor.
• Arteriors: Arteriors is a wholesale home accessories and lighting brand serving interior designers and to-the-trade showrooms. Its curated lighting, furniture, and accessories assortment targeted at the design trade overlaps materially with Tapis Decor's value proposition.
• Holly Hunt: Holly Hunt is a luxury To-the-Trade showroom featuring high-end furniture, lighting, textiles, and rugs curated for interior designers. Premium positioning, curated multi-vendor assortment, and trade-only model make it a direct comparable to Tapis Decor.

Broad incumbents

• Restoration Hardware (RH): RH is a broad luxury home furnishings retailer operating showrooms, galleries, and source books. While it operates at much larger scale and broader market, its gallery/showroom-based luxury home furnishings model and source book approach to the design trade make it an adjacent incumbent peer to Tapis Decor.
• Roche Bobois: Roche Bobois is a French luxury furniture brand with showrooms worldwide offering curated high-end home furnishings. While broader and more consumer-facing, its premium showroom-based home furnishings concept is adjacent to Tapis Decor's curated showroom model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/tapisdecormn
• Instagraminstagram.com/tapisdecormn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapis Decor