Odegard Carpets
Odegard Carpets is a privately held, New York-based luxury carpet manufacturer founded in 1987 by Stephanie Odegard, producing hand-knotted contemporary rugs from Himalayan wool in Nepal. It serves high-end residential, boutique hospitality, and interior design clients through a NYC showroom, an international dealer network, and bespoke custom commissions.
- Company typePrivate
- Founded1987
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Odegard Carpets does
Odegard Carpets is a privately held, New York-based luxury carpet manufacturer founded in 1987 by Stephanie Odegard. The company designs and produces hand-knotted contemporary carpets and rugs using carefully selected Himalayan wool that is hand-carded and hand-spun by Tibetan and Nepalese craftspeople following centuries-old techniques, with natural vegetal and Swiss dyes enabling a palette of over 4,000 colors across 300+ designs. Production is anchored in Nepal and supports "thousands of artisan weavers," with the company emphasizing strict eco and social responsibility standards.
The product portfolio is organized around distinct collections (e.g., Terra, Botanica) and quality tiers, principally the signature Youngtse ("Best of the Best") hand-knotted line and the Gyaba 100-knot silk-wool tweed line. Custom and bespoke services are delivered through a dedicated Boutique Hospitality & Bespoke Studio that serves architects, interior designers, and boutique hospitality clients, with loom capacity for oversized rugs up to 26' x 47' and an expanded material set that includes Chinese silk, mohair, cashmere, felt, hemp, and aloe. In-stock designs are sold directly through a flagship showroom at the New York Design Center (200 Lexington Avenue, Suite 1209) and through an online Outlet for discounted overstock and discontinued items.
Revenue is generated through three one-time-sale channels: showroom and bespoke custom orders (quote-based, not publicly priced), a tiered network of six domestic dealers and nine international dealers spanning Germany, Switzerland, Italy, Portugal, the UK, and Brazil, and a direct-to-consumer online Outlet. Customer segments are concentrated in high-end residential interiors, boutique hospitality (including named installations at Blackberry Farm and the J. Paul Getty Museum), and the interior design/architectural trade, with no subscription, recurring, or licensing revenue model in operation. The company is privately held with 11–50 employees and no disclosed institutional ownership.
Odegard Carpets firmographics
Firmographics- Name
- Odegard Carpets
- Website
- https://odegardcarpets.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odegard Carpets is a privately held, New York-based luxury carpet manufacturer founded in 1987 by Stephanie Odegard, producing hand-knotted contemporary rugs from Himalayan wool in Nepal. It serves high-end residential, boutique hospitality, and interior design clients through a NYC showroom, an international dealer network, and bespoke custom commissions.
- Ownership category
- akta.pro rank
Odegard Carpets industry classification
Industry- Product category
- Luxury Hand-Knotted Carpets & Rugs
- NAICS
- Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industries
- Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)
Keywords
Where Odegard Carpets is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Odegard Carpets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-Stock Rugs: Sale of pre-made hand-knotted carpets available for immediate shipment from the New York showroom inventory.
- Bespoke/Custom Rugs: Custom-designed rugs created to client specifications including size (up to 26' x 47'), materials (Himalayan wool, Chinese silk, mohair, cashmere, felt, hemp, aloe), and custom colorways from over 4,000 standard colors plus dye-to-match capabilities.
- Outlet/Discounted Rugs: Online sale of overstock, samples, and discontinued designs including hand-knotted rugs, handwoven flatweaves, and dhurries at reduced prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Youngtse Quality (Premium) |
| One time/ perpetual license | Pay-as-you-go | Gyaba Quality (Silk Wool) |
| One time/ perpetual license | Pay-as-you-go | Outlet/Discounted Items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Odegard Carpets product offering
Product offeringCore offering
Odegard Carpets manufactures and sells hand-knotted luxury contemporary carpets and rugs made from hand-carded and hand-spun Himalayan wool by Tibetan and Nepalese craftspeople using centuries-old techniques. The company offers in-stock collections (Terra, Botanica), bespoke custom rugs up to 26' x 47' for residential and hospitality clients, and discounted overstock through an online outlet, distributed via its NYC showroom and a global dealer network.
Product overview
Odegard Carpets is a luxury hand-knotted carpet company founded by Stephanie Odegard in 1987, specializing in contemporary carpets made from Himalayan wool processed by Tibetan and Nepalese craftspeople using centuries-old techniques. The company offers a unified portfolio of hand-knotted rugs across multiple collections (Terra, Botanica) and quality tiers (Youngtse signature quality, Gyaba silk wool tweed), with custom/bespoke services through their Boutique Hospitality studio. Their products are distributed through the main e-commerce site, The Outlet for discounted items, and an international dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- Terra Collection Hand-knotted luxury rug collection inspired by natural landscape patterns and minimal timeless motifs, made from hand-carded and hand-spun Himalayan wool in Youngtse quality for high-end residential interiors.
- Botanica Collection Hand-knotted luxury rug collection inspired by botanical forms, featuring designs of blossoms, furled leaves, and vines for sophisticated residential and hospitality interiors.
- Boutique Hospitality & Bespoke Studio Collaborative custom design service creating bespoke hand-knotted rugs for boutique hospitality projects, cultural installations, and luxury residences, with custom sizing up to 26' x 47', multiple material options, and over 4,000 standard colors plus dye-to-match capabilities.
- The Outlet Online e-commerce outlet offering a curated selection of overstock, samples, and discontinued designs — including hand-knotted rugs, handwoven flatweaves, and dhurries — at reduced prices.
Companies that use Odegard Carpets
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Odegard Carpets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Odegard Carpets partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Martin ScheldecoreEuropean Representative for Odegard Carpets, providing sales and distribution support across European markets. Contact: tel. 0041 79 678 8286, [email protected]
- Alexander's Artisan RugscoreDomestic dealer located in Marin County, California. Represents Odegard Carpets in the Bay Area market.
- David E. Adler Fine RugscoreDomestic dealer located in Scottsdale, Arizona. Represents Odegard Carpets in the Southwest US market.
- S.R. HughescoreDomestic dealer located in Tulsa, Oklahoma. Represents Odegard Carpets in the Central US market.
- Steven KingcoreDomestic dealer located in Boston, Massachusetts. Represents Odegard Carpets in the Northeast US market.
- Stephen Miller GallerycoreDomestic dealer located in Menlo Park, California. Represents Odegard Carpets in the Silicon Valley market.
- Tapis DecorcoreDomestic dealer located in Minneapolis, Minnesota. Represents Odegard Carpets in the Upper Midwest US market.
- Bohmler Einrichtungshaus GmbHminorInternational dealer located in Munchen, Germany. Represents Odegard Carpets in the German market.
- Datina GroupminorInternational dealer located in Prato, Italy. Represents Odegard Carpets in the Italian market.
- Galerie Patrick GutknechtminorInternational dealer located in Geneva, Switzerland. Represents Odegard Carpets in the Swiss market.
- Mengo & FortesminorInternational dealer located in Matosinhos, Portugal. Represents Odegard Carpets in the Portuguese market.
- NyhuesminorInternational dealer with locations in Berlin and Munster, Germany. Represents Odegard Carpets in the German market.
- Sandra e Marcio Objetos de ArteminorInternational dealer located in Belo Horizonte, Brazil. Represents Odegard Carpets in the Brazilian market.
- Sinclair TillminorInternational dealer located in London, England. Represents Odegard Carpets in the UK market.
- Vidal Teppichgalerie AGminorInternational dealer located in Zurich, Switzerland. Represents Odegard Carpets in the Swiss market.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Odegard Carpets competitors and assessment
Company assessmentBroad incumbents
- Loloi Rugs: Larger US rug brand spanning machine-made and some handmade lines across price tiers; a broader incumbent in the same category that competes for designer accounts, though at lower price points and higher volume than Odegard's hand-knotted luxury niche.
Direct peers
- The Rug Company: London-based luxury hand-knotted rug maker with designer collaborations and bespoke service; directly comparable to Odegard on hand-knotted production, high-end residential/hospitality clientele, and bespoke studio offering.
- Stark Carpet: One of the largest US luxury carpet and rug brands with showrooms in the NY Design Center and nationwide; competes directly with Odegard in designer/architect-led custom luxury rugs across residential and hospitality segments.
- Doris Leslie Blau: NYC-based luxury rug gallery offering antique, custom and contemporary hand-knotted rugs; overlaps with Odegard on bespoke commissions for designers and collectors, and shares the NY Design Center / showroom distribution model.
- Henzel Studio: Contemporary luxury rug maker with artist-designed hand-knotted collections and custom capabilities; comparable to Odegard on contemporary design focus, bespoke commissions, and high-end residential/hospitality client base.
- Tufenkian Carpets: US-based maker of hand-knotted rugs and carpets using Armenian and Tibetan weaving traditions; comparable artisan-production model, broadloom and area rug offerings, and showroom/dealer distribution similar to Odegard.
- Mohebban Rugs & Textiles: High-end handmade rug source for designers and collectors with custom capabilities; comparable to Odegard on luxury positioning and designer/architect referral model.
- Edward Fields Carpets: Historic luxury carpet maker known for bespoke and custom designs for residential and hospitality interiors; directly comparable on handcrafted premium positioning and interior designer referral channel.
- Fort Street Studio: Luxury hand-knotted rug studio producing artist-designed and custom rugs from Nepal; directly comparable to Odegard on artisan hand-knotting in Nepal, contemporary design collections, and bespoke luxury positioning.
- Mansour Fine Rugs: Los Angeles luxury rug house with antique, vintage and custom hand-knotted offerings serving interior designers and collectors; comparable on high-end bespoke service and designer-led distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Odegard Carpets social profiles
Digital presenceOdegard Carpets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odegard Carpets leadership team
Management profileNumber of profiles
Profiles1 record
Odegard Carpets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odegard Carpets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odegard Carpets
What does Odegard Carpets do?
Odegard Carpets manufactures and sells hand-knotted luxury contemporary carpets and rugs made from hand-carded and hand-spun Himalayan wool by Tibetan and Nepalese craftspeople using centuries-old techniques. The company offers in-stock collections (Terra, Botanica), bespoke custom rugs up to 26' x 47' for residential and hospitality clients, and discounted overstock through an online outlet, distributed via its NYC showroom and a global dealer network.
Is Odegard Carpets a public or private company?
Odegard Carpets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Odegard Carpets founded?
Odegard Carpets was founded in 1987. It employs 11 to 50 people.
Where is Odegard Carpets based?
Odegard Carpets is headquartered in New York, United States, in the North America region.
How does Odegard Carpets make money?
Three revenue lines are on record. In-Stock Rugs are the primary driver. The others are bespoke/Custom Rugs and outlet/Discounted Rugs.
Who are Odegard Carpets's main competitors?
Loloi Rugs is listed as a broad incumbent. Direct peers are The Rug Company, Stark Carpet, Doris Leslie Blau, Henzel Studio, Tufenkian Carpets, Mohebban Rugs & Textiles, Edward Fields Carpets, Fort Street Studio and Mansour Fine Rugs.
Does Odegard Carpets have an API?
No public API is recorded for Odegard Carpets.
What industry is Odegard Carpets in?
Odegard Carpets's product category is Luxury Hand-Knotted Carpets & Rugs. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave). Its NAICS code is 314110 and its SIC code is 2273.