What WE OOH does

WE OOH is a Brazilian Digital Out-of-Home (DOOH) advertising company headquartered in Vila Olímpia, São Paulo, that operates what it describes as the largest national network of large-format DOOH panels in Brazil. The company's inventory spans four core verticals: Icônicos (large-format/3D iconic billboards at high-traffic urban sites), Bancas (digital newsstands with interactive faces), Mobiliário Urbano (urban furniture combining public-utility displays such as time/temperature with digital advertising — including 132 digital clocks in Brasília), and Painéis Billboard (expressway/avenue billboards). The underlying technology is built on LED panels supplied via a close partnership with LedWave, with remote-management systems enabling dynamic content and a programmatic DOOH (pDOOH) layer for geolocation-targeted, real-time-optimized campaigns.

The business is media sales: WE OOH monetizes its national inventory by selling advertising space to enterprise brands, advertising agencies, and — through its "OOH para Todos" initiative — small businesses and entrepreneurs. Pricing is not publicly disclosed; the company drives lead capture via a downloadable media kit and direct contact through its website, WhatsApp, and phone. Customer segments are horizontal: large national and international brands (Natura, L'Oréal, Coca-Cola, Brahma, Eudora, Cacau) account for the visible enterprise base, while programmatic buyers represent a use-case-driven secondary segment. The go-to-market is sales-led direct sales across Brazil's major capitals and urban centers, with no international footprint.

The company was founded in 2015 (with 10+ years of operating history claimed) and employs approximately 33 people. Recent corporate activity has been concentrated in geographic and inventory expansion through its wholly owned subsidiary We Super OOH: commercialization of over 60 digital newsstands in Rio de Janeiro (May 2025) and expansion of Brasília's urban-furniture inventory with 11 panel/icônico faces and 132 digital clocks (June 2025). Ownership structure is not publicly disclosed; no venture funding rounds appear in the available data, and the company operates as a privately held Brazilian entity.

Name

WE OOH

Legal name

WE OOH

Website

https://weooh.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

WE OOH operates Brazil's largest network of large-format Digital Out-of-Home (DOOH) panels, selling advertising space on iconic billboards, digital newsstands, urban furniture, and expressway panels to enterprise brands, programmatic buyers, and small businesses across São Paulo, Rio de Janeiro, and Brasília.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Digital out-of-home advertising
• Programmatic DOOH
• Outdoor advertising network
• Iconic billboard panels
• Urban media advertising

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. DOOH Advertising Sales: We OOH generates revenue by selling advertising space across its national network of digital out-of-home panels, iconic billboards, urban furniture, digital kiosks, and digital newsstands. Revenue is earned through campaign bookings with dynamic and programmatic capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

WE OOH sells advertising space across Brazil's largest network of Digital Out-of-Home (DOOH) media formats, including large-format iconic panels, digital billboards, urban furniture with time/temperature displays, digital newsstands, and programmatic DOOH (pDOOH) inventory. The company delivers high-impact brand campaigns to enterprise advertisers, small businesses, and programmatic buyers across Brazil's major capitals and urban centers, leveraging LED panel technology and real-time programmatic optimization.

Product overview

WE OOH is a Brazilian Out-of-Home (OOH) advertising company operating as the largest network of large-format digital and iconic panels in Brazil. The product portfolio centers on a national high-performance inventory spanning multiple vertical formats: Icônicos (large iconic billboards for maximum brand impact), Bancas (digital newsstand advertising with interactive capabilities), Mobiliário Urbano (urban furniture with time/temperature displays and digital advertising), and Painéis Billboard (expressway and avenue billboards for high-coverage campaigns). The company also offers three specialized service lines: Projetos Especiais for custom creative campaigns, Pequenos Negócios for accessible small business solutions, and pDOOH (Programmatic DOOH) enabling data-driven, geo-targeted, real-time optimized digital advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Icônicos Large-format iconic billboard panels positioned at strategic high-traffic urban locations, designed for campaigns seeking maximum impact, visibility, and brand memorability with imposing size and distinctive presence.
• Bancas Digital newsstand advertising units with interactive face advertising opportunities, located in high-circulation urban areas where they reach audiences during their daily commute.
• Mobiliário Urbano Urban furniture equipment combining public utility (time and temperature display) with digital advertising space, strategically installed to provide broad visibility to drivers and pedestrians with constant brand exposure.
• Painéis Billboard Billboard advertising panels positioned on expressways and major busy avenues, designed for high-coverage campaigns focused on reach and brand presence reinforcement.
• Projetos Especiais Custom campaign solutions for creative ideas seeking unique street activation, featuring differentiated formats, public interaction opportunities, and strategic urban presence for product launches, brand experiences, or message reinforcement.
• Pequenos Negócios Accessible OOH advertising solutions designed specifically for small entrepreneurs, including flexible plans, local visibility targeting, and custom formats to help small businesses gain visibility in daily urban environments.
• pDOOH (Programmatic DOOH) Programmatic Digital Out-of-Home advertising platform enabling intelligent, targeted campaigns with real-time optimization, leveraging data, geolocation, and measurable results to connect brands with the right audience at the right time in strategic locations.

Quantifiable outcome

• Over 1 billion monthly impacts across the network

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• LedWavecoreTechnology or IntegrationLedWave is described as We OOH's closest partner, providing LED panels used to construct and install the majority of We OOH's network. The LED panels enable high-quality visual displays that create impossible-to-ignore audience connections and are a core component of We OOH's DOOH infrastructure.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• JCDecaux Brazil: JCDecaux is the global leader in street furniture and outdoor advertising with established operations in Brazil, including urban furniture and digital panels. Direct peer as it operates DOOH inventory in the same urban premium locations WE OOH targets (avenues, transit hubs, public spaces).
• Clear Channel Outdoor Brazil: Clear Channel Outdoor operates traditional and digital billboards and transit advertising across major Brazilian cities. Direct peer because it competes for the same enterprise brand advertisers using highway and avenue-side DOOH inventory.
• Eletromidia: Eletromidia is the largest publicly traded DOOH operator in Brazil, operating a national network of digital panels in shopping malls, gas stations, and street furniture. Direct peer because it competes head-to-head with WE OOH for the same enterprise advertising budgets across Brazilian urban DOOH inventory.

Broad incumbents

• Lamar Advertising: Lamar Advertising is one of the largest U.S. outdoor advertising companies operating billboard and digital transit networks. Broad incumbent comparable as a scaled OOH operator whose digital billboard expansion strategy parallels WE OOH's large-format DOOH growth.
• Ströer SE & Co. KGaA: Ströer is a major German-based outdoor and digital out-of-home media operator with strong programmatic capabilities. Broad incumbent comparable because its pDOOH scale and vertical format mix mirrors WE OOH's programmatic digital newsstand and iconic panel strategy.
• Outfront Media: Outfront Media is a large U.S.-listed OOH operator with transit and billboard assets across the Americas. Broad incumbent comparable because while not Brazilian, it represents the scaled incumbent business model WE OOH is emulating with national large-format digital inventory.

Emerging players

• Vistar Media: Vistar Media is a leading programmatic DOOH supply-side platform that aggregates inventory from operators worldwide. Emerging player comparable because WE OOH's pDOOH capability competes for the same programmatic advertiser demand and could either integrate with or compete against Vistar's stack.
• Place Exchange: Place Exchange is a programmatic DOOH SSP enabling automated buying of digital out-of-home inventory. Emerging player comparable because it represents the demand-side programmatic infrastructure that WE OOH's pDOOH offering must integrate with to capture programmatic budgets.
• AdMobilize: AdMobilize provides computer vision and audience analytics for DOOH networks. Emerging player comparable as an enabling technology player in the DOOH measurement and optimization layer where WE OOH sells 'measurable results' to enterprise advertisers.

Others

• Broadsign: Broadsign is a leading DOOH content management and programmatic operating system used by many OOH operators worldwide. Adjacent comparable because WE OOH likely relies on similar CMS/pDOOH software infrastructure to manage its digital panels, billboards, and clocks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@weooh.oficial
• LinkedInlinkedin.com/company/weooh
• Instagraminstagram.com/weooh.oficial
• TikToktiktok.com/@weooh_?_r=1&_t=ZS-92GzT9KxYMk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE OOH