Wooninc.

Name

Wooninc.

Legal name

Stichting Wooninc.

Website

https://werkenbijwooninc.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

akta.pro secondary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Social housing
• Senior housing
• Affordable rentals
• Housing corporation
• Rental property management

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Rental Income: Wooninc. generates revenue through rental income from approximately 13,500 dwellings in the Eindhoven region. They provide affordable housing for seniors and lower-income households, with rental pricing governed by Dutch housing regulations. The subsidiary Stayinc. handles market-rate housing for higher-income households.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wooninc. is a Dutch non-profit housing corporation (woningcorporatie) that rents and manages approximately 13,500 social and affordable dwellings across 13 municipalities in the Eindhoven region. It specializes in senior housing with concepts such as Leefcirkels (life circles) for dementia residents, and serves lower-income and vulnerable households through regulated rentals, while its wholly-owned subsidiary Stayinc. provides free-sector (market-rate) housing for higher-income households.

Product overview

Wooninc. is a housing corporation (woningcorporatie) operating as a single unified housing service, renting approximately 13,500 homes across 13 municipalities in the Eindhoven region. The organization specializes in senior housing ('dé seniorenhuisvester van de regio Eindhoven') while also serving other target groups. Wooninc. offers affordable rental housing for people with limited incomes or vulnerability, and provides opportunities for higher-income households through its subsidiary Stayinc. for free-sector housing. The company's core service is social housing management, including property maintenance, renovation, sustainability improvements, and resident support services.

Differentiator

Problem solved

Functional benefit

Brands

• Stayinc. Daughter company of Wooninc. that provides housing opportunities for households with higher incomes in the free market sector.

Products and services

• Wooninc. Social Housing Services

Quantifiable outcome

• Approximately 13,500 dwellings managed across 13 municipalities in the Eindhoven region

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Stayinc.coreOthersStayinc. is a wholly-owned subsidiary of Wooninc. that handles market-rate housing for households with higher incomes seeking housing in the free sector (vrije sector). This partnership allows Wooninc. to fulfill its mission of providing housing options across income levels while maintaining its core focus on affordable housing for seniors and vulnerable populations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Habion: Dutch housing corporation focused specifically on senior and elderly housing provision. Directly comparable in target segment (seniors), business model (woningcorporatie), and product (specialized elderly housing with care elements).
• Woonzorg Nederland: Large Dutch housing corporation specialized in senior housing and care-accommodated living across multiple regions. Direct peer given overlapping senior-focused affordable housing mission and Dutch woningcorporatie operating model.
• Woonbedrijf: Dutch housing corporation operating in the Eindhoven region, providing social and rental housing. Direct regional peer with overlapping territory, similar woningcorporatie structure, and comparable property management operations.

Broad incumbents

• Ymere: Large Dutch housing corporation operating across Amsterdam region with substantial social housing portfolio. Comparable woningcorporatie business model and scale (~70,000+ units), broader tenant mix rather than senior-specialized.
• Mitros: Dutch housing corporation serving Utrecht and surrounding area with broad affordable rental housing. Comparable in operating model and regulatory positioning as woningcorporatie, but with broader (non-senior specialized) tenant base.
• Portaal: Dutch housing corporation providing social and mid-market rental housing across central Netherlands. Comparable operating model as woningcorporatie with similar regulatory framework exposure.
• Eigen Haard: Large Dutch housing corporation serving Amsterdam metropolitan area. Comparable regulatory framework and operating model as woningcorporatie, broader tenant segments than Wooninc.'s senior focus.
• Rochdale: Dutch housing corporation serving Amsterdam region with social and mid-market rental housing. Comparable woningcorporatie structure and operating model, though focused on general rather than senior-specialized segments.
• De Alliantie: Major Dutch housing corporation with portfolio across multiple regions. Comparable in woningcorporatie operating structure and rental housing focus, with broader multi-segment tenant base.

Emerging players

• Cordaan: Dutch care and housing organization providing elderly care services combined with housing offerings. Partial overlap through care-accommodated senior housing models; differs in primary positioning as care provider rather than housing corporation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wooninc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooninc.