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Wooninc.

Full company profile

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Namestring
Wooninc.
Legal namestring
Stichting Wooninc.
Websiteurl
werkenbijwooninc.nl
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersEindhoven, Netherlands
HQ citystring
Eindhoven
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
social housing, senior housing, affordable rentals, housing corporation, rental property management
Industry2 codes
1Affordable/Subsidized Independent Living (HUD/LIHTC) Communities
CodeHLADAAABPrimaryYes
2Housing & Placement Coordination (Assisted Living, Memory Care, SNF)
CodeHSABAIALPrimaryNo
NAICS code1 code
  • Assisted Living Facilities for the Elderly623312
SIC code1 code
  • Services-To Dwellings & Other Buildings7340
Product category
Social Housing
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Rental Income
TypeSubscription Recurring
Description

Wooninc. generates revenue through rental income from approximately 13,500 dwellings in the Eindhoven region. They provide affordable housing for seniors and lower-income households, with rental pricing governed by Dutch housing regulations. The subsidiary Stayinc. handles market-rate housing for higher-income households.

werkenbijwooninc.nl
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Marketing or Sales, Others
Pricing details2 tiers
1Ketenregisseur (Chain Coordinator) position salary range
ModelSubscriptionBilling cadenceMonthly
Notes

€5,122 - €7,676 per month based on experience, knowledge and competencies (salary scale K or L, CAO Woondiensten, salary table from September 1, 2026). Working 32-36 hours per week.

werkenbijwooninc.nl
2Contractmanager position salary range
ModelSubscriptionBilling cadenceMonthly
Notes

€4,338 - €5,704 per month based on relevant work experience, knowledge and competencies (CAO Woondiensten, salary scale I). Working 32-36 hours per week.

werkenbijwooninc.nl
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1Stayinc.
Description

Daughter company of Wooninc. that provides housing opportunities for households with higher incomes in the free market sector.

werkenbijwooninc.nl
Core offering1 text field

Wooninc. is a Dutch non-profit housing corporation (woningcorporatie) that rents and manages approximately 13,500 social and affordable dwellings across 13 municipalities in the Eindhoven region. It specializes in senior housing with concepts such as Leefcirkels (life circles) for dementia residents, and serves lower-income and vulnerable households through regulated rentals, while its wholly-owned subsidiary Stayinc. provides free-sector (market-rate) housing for higher-income households.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Approximately 13,500 dwellings managed across 13 municipalities in the Eindhoven region
Product overview1 text field

Wooninc. is a housing corporation (woningcorporatie) operating as a single unified housing service, renting approximately 13,500 homes across 13 municipalities in the Eindhoven region. The organization specializes in senior housing ('dé seniorenhuisvester van de regio Eindhoven') while also serving other target groups. Wooninc. offers affordable rental housing for people with limited incomes or vulnerability, and provides opportunities for higher-income households through its subsidiary Stayinc. for free-sector housing. The company's core service is social housing management, including property maintenance, renovation, sustainability improvements, and resident support services.

Product and service1 record
1Wooninc. Social Housing Services
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Stayinc.
Strategic tierCoreTypeOthers
Description

Stayinc. is a wholly-owned subsidiary of Wooninc. that handles market-rate housing for households with higher incomes seeking housing in the free sector (vrije sector). This partnership allows Wooninc. to fulfill its mission of providing housing options across income levels while maintaining its core focus on affordable housing for seniors and vulnerable populations.

werkenbijwooninc.nl
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Habion
TypeDirect peer
Description

Dutch housing corporation focused specifically on senior and elderly housing provision. Directly comparable in target segment (seniors), business model (woningcorporatie), and product (specialized elderly housing with care elements).

2Ymere
TypeBroad incumbent
Description

Large Dutch housing corporation operating across Amsterdam region with substantial social housing portfolio. Comparable woningcorporatie business model and scale (~70,000+ units), broader tenant mix rather than senior-specialized.

3Cordaan
TypeEmerging player
Description

Dutch care and housing organization providing elderly care services combined with housing offerings. Partial overlap through care-accommodated senior housing models; differs in primary positioning as care provider rather than housing corporation.

4Woonzorg Nederland
TypeDirect peer
Description

Large Dutch housing corporation specialized in senior housing and care-accommodated living across multiple regions. Direct peer given overlapping senior-focused affordable housing mission and Dutch woningcorporatie operating model.

5Mitros
TypeBroad incumbent
Description

Dutch housing corporation serving Utrecht and surrounding area with broad affordable rental housing. Comparable in operating model and regulatory positioning as woningcorporatie, but with broader (non-senior specialized) tenant base.

6Portaal
TypeBroad incumbent
Description

Dutch housing corporation providing social and mid-market rental housing across central Netherlands. Comparable operating model as woningcorporatie with similar regulatory framework exposure.

7Eigen Haard
TypeBroad incumbent
Description

Large Dutch housing corporation serving Amsterdam metropolitan area. Comparable regulatory framework and operating model as woningcorporatie, broader tenant segments than Wooninc.'s senior focus.

8Rochdale
TypeBroad incumbent
Description

Dutch housing corporation serving Amsterdam region with social and mid-market rental housing. Comparable woningcorporatie structure and operating model, though focused on general rather than senior-specialized segments.

9De Alliantie
TypeBroad incumbent
Description

Major Dutch housing corporation with portfolio across multiple regions. Comparable in woningcorporatie operating structure and rental housing focus, with broader multi-segment tenant base.

10Woonbedrijf
TypeDirect peer
Description

Dutch housing corporation operating in the Eindhoven region, providing social and rental housing. Direct regional peer with overlapping territory, similar woningcorporatie structure, and comparable property management operations.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Wooninc.

Social Housingwerkenbijwooninc.nl

Wooninc. firmographics

Firmographics
Name
Wooninc.
Legal name
Stichting Wooninc.
Website
https://werkenbijwooninc.nl
Company type
Private
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Wooninc. industry classification

Industry
Product category
Social Housing
NAICS
Assisted Living Facilities for the Elderly (623312)
SIC
Services-To Dwellings & Other Buildings (7340)
akta.pro primary industry
Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)
akta.pro secondary industry
Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

  • Social housing
  • Senior housing
  • Affordable rentals
  • Housing corporation
  • Rental property management

Where Wooninc. is headquartered

Location

Headquarters

HQ city
Eindhoven
HQ country
Netherlands
HQ region
Europe

Offices1 record

Markets served

Wooninc. business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

  1. Rental Income: Wooninc. generates revenue through rental income from approximately 13,500 dwellings in the Eindhoven region. They provide affordable housing for seniors and lower-income households, with rental pricing governed by Dutch housing regulations. The subsidiary Stayinc. handles market-rate housing for higher-income households.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyKetenregisseur (Chain Coordinator) position salary range
SubscriptionMonthlyContractmanager position salary range

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Wooninc. product offering

Product offering

Core offering

Wooninc. is a Dutch non-profit housing corporation (woningcorporatie) that rents and manages approximately 13,500 social and affordable dwellings across 13 municipalities in the Eindhoven region. It specializes in senior housing with concepts such as Leefcirkels (life circles) for dementia residents, and serves lower-income and vulnerable households through regulated rentals, while its wholly-owned subsidiary Stayinc. provides free-sector (market-rate) housing for higher-income households.

Product overview

Wooninc. is a housing corporation (woningcorporatie) operating as a single unified housing service, renting approximately 13,500 homes across 13 municipalities in the Eindhoven region. The organization specializes in senior housing ('dé seniorenhuisvester van de regio Eindhoven') while also serving other target groups. Wooninc. offers affordable rental housing for people with limited incomes or vulnerability, and provides opportunities for higher-income households through its subsidiary Stayinc. for free-sector housing. The company's core service is social housing management, including property maintenance, renovation, sustainability improvements, and resident support services.

Differentiator

Problem solved

Functional benefit

Brands

  • Stayinc. Daughter company of Wooninc. that provides housing opportunities for households with higher incomes in the free market sector.

Products and services

  • Wooninc. Social Housing Services

Quantifiable outcome

  • Approximately 13,500 dwellings managed across 13 municipalities in the Eindhoven region

Companies that use Wooninc.

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Wooninc. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Wooninc. partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Stayinc.coreOthersStayinc. is a wholly-owned subsidiary of Wooninc. that handles market-rate housing for households with higher incomes seeking housing in the free sector (vrije sector). This partnership allows Wooninc. to fulfill its mission of providing housing options across income levels while maintaining its core focus on affordable housing for seniors and vulnerable populations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Wooninc. competitors and assessment

Company assessment

Direct peers

  • Habion: Dutch housing corporation focused specifically on senior and elderly housing provision. Directly comparable in target segment (seniors), business model (woningcorporatie), and product (specialized elderly housing with care elements).
  • Woonzorg Nederland: Large Dutch housing corporation specialized in senior housing and care-accommodated living across multiple regions. Direct peer given overlapping senior-focused affordable housing mission and Dutch woningcorporatie operating model.
  • Woonbedrijf: Dutch housing corporation operating in the Eindhoven region, providing social and rental housing. Direct regional peer with overlapping territory, similar woningcorporatie structure, and comparable property management operations.

Broad incumbents

  • Ymere: Large Dutch housing corporation operating across Amsterdam region with substantial social housing portfolio. Comparable woningcorporatie business model and scale (~70,000+ units), broader tenant mix rather than senior-specialized.
  • Mitros: Dutch housing corporation serving Utrecht and surrounding area with broad affordable rental housing. Comparable in operating model and regulatory positioning as woningcorporatie, but with broader (non-senior specialized) tenant base.
  • Portaal: Dutch housing corporation providing social and mid-market rental housing across central Netherlands. Comparable operating model as woningcorporatie with similar regulatory framework exposure.
  • Eigen Haard: Large Dutch housing corporation serving Amsterdam metropolitan area. Comparable regulatory framework and operating model as woningcorporatie, broader tenant segments than Wooninc.'s senior focus.
  • Rochdale: Dutch housing corporation serving Amsterdam region with social and mid-market rental housing. Comparable woningcorporatie structure and operating model, though focused on general rather than senior-specialized segments.
  • De Alliantie: Major Dutch housing corporation with portfolio across multiple regions. Comparable in woningcorporatie operating structure and rental housing focus, with broader multi-segment tenant base.

Emerging players

  • Cordaan: Dutch care and housing organization providing elderly care services combined with housing offerings. Partial overlap through care-accommodated senior housing models; differs in primary positioning as care provider rather than housing corporation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Wooninc. social profiles

Digital presence

Wooninc. compliance and trust

Trust signal

Compliance2 records

Wooninc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wooninc. leadership team

Management profile

Number of profiles

Wooninc. subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Wooninc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wooninc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooninc.

What does Wooninc. do?

Wooninc. is a Dutch non-profit housing corporation (woningcorporatie) that rents and manages approximately 13,500 social and affordable dwellings across 13 municipalities in the Eindhoven region. It specializes in senior housing with concepts such as Leefcirkels (life circles) for dementia residents, and serves lower-income and vulnerable households through regulated rentals, while its wholly-owned subsidiary Stayinc. provides free-sector (market-rate) housing for higher-income households.

Is Wooninc. a public or private company?

Wooninc. is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Wooninc. founded?

Wooninc. was founded in -1. It employs 101 to 250 people.

Where is Wooninc. based?

Wooninc. is headquartered in Eindhoven, Netherlands, in the Europe region.

How does Wooninc. make money?

One revenue line is on record: rental Income.

Who are Wooninc.'s main competitors?

Direct peers on record are Habion, Woonzorg Nederland and Woonbedrijf. Broad incumbents are Ymere, Mitros, Portaal, Eigen Haard, Rochdale and De Alliantie. Cordaan is listed as an emerging player.

Does Wooninc. have an API?

No public API is recorded for Wooninc..

What industry is Wooninc. in?

Wooninc.'s product category is Social Housing. Its primary akta.pro industry code is HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities, with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 623312 and its SIC code is 7340.

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