WeSpeak

What WeSpeak does

WeSpeak (legally NextGen Conversations Corp., incorporated in Delaware with operational roots in Buenos Aires, Argentina) builds an AI-powered, WhatsApp-first sales platform for hotels. The core product is an autonomous conversational agent — we.speak Assistant — that handles the full reservation lifecycle: responding to guest inquiries 24/7, generating quotes against real-time PMS availability, managing objections, processing payments, and loading confirmed bookings directly into the hotel's Property Management System across 130+ languages. The platform is built on the Meta WhatsApp Business Platform (Cloud API), for which WeSpeak holds Meta Business Partner status, and extends to Instagram Direct and Facebook Messenger channels.

The product suite comprises three core modules (AI Assistant, CRM with sales pipeline and WhatsApp campaigns, and a Business Intelligence dashboard) and two add-on modules (VoIP Voice Agent for autonomous phone call handling with speech recognition and OCR-extracted call analytics, and a Confirmation and Payment Interface that embeds PCI-compatible card capture inside the WhatsApp conversation). WeSpeak integrates with more than 100 PMS platforms including Cloudbeds, Mews, SiteMinder, and Little Hotelier, and with payment providers Stripe, PayPal, Mercado Pago, PayU, and manual bank transfer flows. Supporting the AI stack is a proprietary dataset of more than 2,000,000 hotel conversations feeding domain-specialized training.

WeSpeak serves over 700 hotels across 20 countries — primarily Argentina (47%), USA (33%), Colombia (15%) — with a customer base spanning boutique properties of 6–20 rooms to enterprise chains including Marriott, Wyndham, Radisson, Accor, Sheraton, Holiday Inn, and Howard Johnson. The commercial model is a SaaS subscription priced by room count starting at $197 per month, with no per-booking commissions on reservations generated through the platform, supplemented by onboarding professional services and pass-through Meta WhatsApp API usage fees. WeSpeak is backed by Microsoft for Startups, Google for Startups, Lanzadera, Start-Up Chile, Endeavor, and Emprelatam; the company reports an 8x growth rate and was nominated for the Smart Travel Awards Best Hotel Sales Tool in 2025.

Name

WeSpeak

Legal name

NextGen Conversations Corp.

Website

https://wespeak.pro

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

WeSpeak provides an AI-powered WhatsApp sales platform for hotels that autonomously handles inquiries, quotes, payments, and PMS bookings across 130+ languages, serving 700+ hotels in 20 countries via room-count-based subscriptions starting at $197 per month.

Ownership category

akta.pro rank

Product category

Hospitality AI / Hotel Booking & Guest Communication Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), Payment-Integrated Booking & Checkout Modules (THALADAO), Payments, Billing & Invoicing (THALACAJ), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Conversational AI hospitality
• Hotel booking automation
• WhatsApp AI assistant
• Hotel direct sales software
• Hospitality CRM platform

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - AI Assistant & CRM: Flat monthly or annual subscription fee based on number of rooms in the hotel. Includes AI booking agent, CRM, pipeline management, campaigns, and analytics. No per-booking commissions. Starting from $197/month.
2. Professional Services: Setup, implementation, and custom integration services billed separately from subscription. Includes onboarding sessions with account manager and training.
3. Meta/WhatsApp API Costs: WhatsApp Business Platform usage charges billed directly by Meta to the subscriber, not included in WeSpeak subscription. Rates vary by country and message type.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

WeSpeak provides an AI-powered, WhatsApp-first conversational sales platform for hotels (the "we.speak Assistant") that autonomously responds to guest inquiries, generates real-time quotes with PMS-sourced availability, handles objections, closes reservations, processes payments, and loads bookings directly into the hotel's Property Management System 24/7 and in 130+ languages. The offering bundles a native CRM with sales pipeline and WhatsApp campaign tools, a real-time Business Intelligence dashboard, optional VoIP voice agent for telephone calls, and embedded payment capture — sold as a monthly/annual SaaS subscription starting at $197/month, with no per-booking commissions.

Product overview

WeSpeak is a unified AI-powered hotel sales platform built around a WhatsApp-first conversational agent (we.speak Assistant) that handles the full booking lifecycle — from initial inquiry through quote, follow-up, payment, and PMS confirmation. The platform is architected as a core product (AI Assistant) with two add-on modules: a VoIP Voice Agent for telephone call handling, and a Confirmation and Payment Interface for in-chat payment capture. Supporting the agent is a native CRM & Campaigns module that provides pipeline management, segmented WhatsApp outreach, and a Business Intelligence dashboard. The product integrates natively with WhatsApp, Instagram, Facebook Messenger, over 100 PMS platforms (including Cloudbeds, Mews, SiteMinder), multiple payment providers (Stripe, Mercado Pago, PayPal, PayU), and booking engines. From 197 USD/month with no OTA commissions on bookings generated.

Differentiator

Problem solved

Functional benefit

Products and services

• we.speak AI Assistant Autonomous WhatsApp-first AI sales agent for hotels that responds to guest inquiries, generates quotes, handles objections, closes bookings, and auto-loads reservations into the hotel's Property Management System 24/7 in 130+ languages. Resolves 80–94% of guest queries without human intervention.
• we.speak CRM & Campaigns Centralized hotel CRM with sales pipeline, automatic follow-up, segmented WhatsApp campaigns for low-demand dates and dropped-lead recovery, complete per-guest conversation history, and a real-time conversion dashboard.
• Business Intelligence Dashboard Real-time analytics dashboard showing hotel metrics — average ticket, ADR, revenue, bookings by country, demand by date, conversion funnel — automatically gathered and visualized from all conversation channels.
• we.speak Voice Agent (VoIP) Optional voice-over-internet-protocol calling add-on for the we.speak platform — the Voice Agent can answer, place, screen, transfer and summarize telephone calls using speech recognition, natural-language understanding and speech synthesis. Includes a browser-based Web Softphone for human handoff.
• Confirmation and Payment Interface Embedded payment capture module that lets guests enter card details within the WhatsApp conversation flow to confirm their reservation. Supports credit card (CNP via ZRU), Mercado Pago, PayPal, Stripe, PayU, and bank transfer, and enables hotels to charge reservations without leaving the chat.

Quantifiable outcome

• 21% average increase in direct bookings
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Ideas360coreStrategic or Co-development Partner · 14 January 2025Marketing partnership announced January 2025 combining WeSpeak's conversational AI with Ideas360's marketing capabilities. Aims to provide 'marketing that attracts + conversation that converts' for hotel clients. Marketing efforts do not end when a guest reaches out—they begin there.
• Microsoft for StartupsminorOthersBacked by Microsoft for Startups program, indicating access to Azure cloud infrastructure, technical support, and startup ecosystem benefits.
• Google for StartupsminorOthersBacked by Google for Startups program, providing access to Google's startup resources and cloud platform.
• LanzaderaminorOthersSpanish startup accelerator based in Valencia, Spain. WeSpeak participated in the Lanzadera program.
• Start-Up ChileminorOthersChilean government startup accelerator program. WeSpeak participated in Start-Up Chile.
• EndeavorminorOthersGlobal entrepreneurship support organization. WeSpeak is associated with Endeavor network.
• EmprelatamminorOthersLatin American entrepreneurship organization supporting tech startups in the region.
• Discoveries We SpeakminorOthersPartner organization in the WeSpeak ecosystem.
• Meta Business PartnercoreTechnology or IntegrationOfficial WhatsApp Business Platform (Cloud API) integration partner. WeSpeak acts as authorized technical integrator for Meta's WhatsApp Business solutions.
• Turisme Comunitat ValencianaminorOthersRegional tourism authority in Valencia, Spain. Affiliation indicates local tourism industry support.
• SEGITTURminorOthersSpanish tourism technology agency (Sociedad Estatal para la Gestión de la Innovación y las Tecnologías Turísticas).
• Ministerio de Industria, Comercio y Turismo (Spain)minorOthersSpanish Ministry of Industry, Commerce and Tourism. Affiliation indicates government-level recognition.
• FITURminorOthersInternational Tourism Fair in Madrid. Major annual trade show where WeSpeak presents and participates in panels.
• FIT América LatinaminorOthersLatin American Tourism Fair. WeSpeak participates as exhibitor/speaker.

Scale indicators12 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• SiteMinder: SiteMinder is a broad hotel commerce platform offering a channel manager, booking engine and guest communication products. It competes indirectly with WeSpeak through its guest-messaging capabilities and is also a PMS/data integration partner.
• Cloudbeds: Cloudbeds is a broad hospitality platform combining PMS, booking engine and a guest-messaging suite (now including Whistle/EasyWay). As an integrated incumbent, it competes with WeSpeak at the messaging layer while also serving as a PMS integration partner.
• Mews: Mews is a hospitality PMS and operations platform with built-in guest messaging, automation and integrations. As a broad incumbent adding AI features, it competes with WeSpeak while also being a PMS partner.

Emerging players

• Atomize: Atomize offers AI-driven hotel revenue management and pricing automation. It overlaps with WeSpeak on the data/analytics side (Business Intelligence dashboard) rather than messaging, but targets the same hotel buyer seeking to optimize direct revenue.
• Trengo: Trengo is a customer engagement platform with WhatsApp Business, chatbots and team inbox capabilities. While horizontal, its hospitality deployments and WhatsApp-first automation overlap with WeSpeak's conversational AI approach.

Direct peers

• HiJiffy: HiJiffy provides an AI-powered guest communication platform for hotels that automates inquiries, booking assistance and post-stay engagement across web chat, WhatsApp and messaging channels — directly competing with WeSpeak's core AI booking agent.
• Akia: Akia offers a hotel guest messaging and automation platform that handles reservations, service requests and engagement via SMS, WhatsApp and web — overlapping directly with WeSpeak's hotel guest automation use cases.
• Bookboost: Bookboost provides a guest messaging and CRM platform for hotels that automates pre-stay and in-stay communication across WhatsApp and other channels, directly overlapping with WeSpeak's CRM and campaigns module.
• Whistle (acquired by Cloudbeds): Whistle was a hotel-messaging platform unifying guest communication across SMS, WhatsApp and email with automation — a direct competitor in the AI guest-messaging category before being acquired by Cloudbeds.
• EasyWay (now part of Cloudbeds): EasyWay built an AI guest-experience platform for hotels focused on WhatsApp and messaging automation, comparable to WeSpeak's conversational booking agent; acquired by Cloudbeds in 2024.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wespeak.pro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeSpeak