WhalesBot
WhalesBot is a Shanghai-based STEM robotics and AI education company serving K-12 schools, families, and educational institutions across 81+ countries with modular robotics kits, WhalesOS software, AI-vision modules, a 3,000-project curriculum, and the ENJOY AI global youth robotics competition.
- Company typePrivate
- Founded-
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What WhalesBot does
WhalesBot is a Shanghai-based STEM robotics and AI education company that designs, manufactures, and distributes modular educational robotics kits, AI-vision modules, drones, and a programming platform to schools, families, and educational institutions across 81+ countries. Its portfolio covers four graded series — Make U (ages 3-6, screen-free magnetic coding), Smart (ages 6-8, Scratch/programmable robotics), AI Module (ages 8+, AI vision and multi-condition logic), and Engineering Bot (ages 10+, industrial-automation concepts) — unified by the WhalesOS operating system, the Whaleschips programming layer, and a browser-based Scratch IDE, and supported by a 3,000+ project structured curriculum. The company also operates RoboVR (3D virtual robotics) and the ENJOY AI global youth robotics competition (600+ events/year, 100,000+ participants) in partnership with the Federation of Global Youth Artificial Intelligence.
The technology stack combines over 64 integrated sensors (light, IR, ultrasonic, gyroscope, grayscale, color, temperature, humidity, gesture, AI vision, PIR, flame, barometric, magnetic), ARM Cortex-M3-based controllers with Bluetooth, and modular structural parts (up to 620 per advanced kit) supporting progressive learning from tactile coding through Python. WhalesBot's recognized product capabilities include the E7 Pro (advanced coding with Scratch/C/Python), AI Module S1 (face recognition and road-patrol via AI vision), and Pubbo (a multimodal AI companion for early learners combining voice, visual, and adaptive learning).
The business model is primarily one-time hardware sales (robotics kits, drones, accessories) priced quote-based through a hybrid GTM: direct enterprise sales to schools and STEM organizations, a global distributor network (40+ named regional resellers across EMEA, APAC, LatAm, and Africa), and direct-to-consumer e-commerce via store.whalesbot.ai and Amazon. Supplementary revenue streams include curriculum licensing, ENJOY AI competition/event fees and sponsorships, and DTC retail. The company is privately held, headquartered in Shanghai, China, with no public funding rounds, revenue figures, or institutional investors disclosed in available sources.
WhalesBot firmographics
Firmographics- Name
- WhalesBot
- Legal name
- WhalesBot
- Website
- https://whalesbot.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhalesBot is a Shanghai-based STEM robotics and AI education company serving K-12 schools, families, and educational institutions across 81+ countries with modular robotics kits, WhalesOS software, AI-vision modules, a 3,000-project curriculum, and the ENJOY AI global youth robotics competition.
- Ownership category
- akta.pro rank
WhalesBot industry classification
Industry- Product category
- Educational Robotics
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)
- akta.pro secondary industry
- Educational & Hobby Robotics Kits (Consumer) (CRACARAG)
Keywords
Where WhalesBot is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
WhalesBot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Robotics Hardware Sales: Sale of robotics kits, drones, coding robots, and STEM education hardware products. Products range from entry-level screen-free coding robots for ages 3-6 to advanced AI-integrated modules for ages 8+. One-time hardware purchase model.
- Educational Curriculum & Resources: Sale of structured curriculum materials, project-based STEM curriculums, and educational resources. Includes digital instructions, video tutorials, and over 3,000 project-based STEM curriculums through the WhalesBot App and online Support Center.
- Competition & Event Participation: ENJOY AI organized robotics competition for youth with over 600 events annually. Revenue generated through competition fees, sponsorship, and event organization.
- Distributor/Reseller Channel: Products distributed through global network of distributors, resellers, and channel partners across 81+ countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level coding robots (Ages 3-6) |
| One time/ perpetual license | Pay-as-you-go | Intermediate robotics kits (Ages 6-8) |
| One time/ perpetual license | Pay-as-you-go | Advanced AI & Robotics (Ages 8+) |
| One time/ perpetual license | Pay-as-you-go | Drone products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
WhalesBot product offering
Product offeringCore offering
WhalesBot designs, manufactures, and sells modular STEM robotics kits, coding robots, educational drones, and AI-integrated learning devices for children and students aged 3-22. The offering combines physical hardware with the proprietary WhalesOS operating system, the Whaleschips and Scratch-based programming platforms, and a structured curriculum of over 3,000 project-based lessons. Products are sold to schools and institutions as integrated classroom solutions and to families through an online store and Amazon.
Product overview
WhalesBot is a global STEM and AI education platform offering a comprehensive robotics and coding ecosystem for students aged 3–22. The portfolio consists of multiple product series — the Make U Series (ages 3–6, magnetic screen-free coding), Smart Series (ages 6–8, visual programming and robotics), AI Module Series (ages 8+, advanced AI with vision recognition), and Engineering Bot Series (ages 10+, industrial automation concepts) — plus individual named products including the U10, B3 Pro, 5S, E7 Pro, AI Module S1, Rocky, Drone (Eagle), and Pubbo. These are tied together by the WhalesOS unified operating system, the AI Foundations Ecosystem connecting AI literacy with physical AI hardware, and a structured STEM Curriculum System with 3,000+ project-based lessons. Supporting platforms include the browser-based Scratch IDE (ide.whalesbot.com), the iOS/Android WhalesBot App, the RoboVR 3D virtual robotics platform, and the ENJOY AI global youth robotics competition (600+ competitions/year, 100,000+ participants). WhalesBot serves schools, families, and distributors across 81+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- ENJOY AI: World robotics competition for youth organized by Federation of Global Youth Artificial Intelligence
- RoboVR
- WhalesBot Hub
- WhalesOS
- Whaleschips
Products and services
- WhalesBot U10
- WhalesBot B3 Pro
- WhalesBot 5S
- WhalesBot E7 Pro
- WhalesBot AI Module S1
- WhalesBot Rocky
- WhalesBot Drone (Eagle 1003)
- Pubbo
- WhalesBot Make U Series
- WhalesBot Smart Series
- WhalesBot AI Module Series
- WhalesBot Engineering Bot Series
- ENJOY AI
- RoboVR
Quantifiable outcome
- No.1 in Sales Volume of Educational robots - Frost & Sullivan 2025
- +2 more outcomes
Companies that use WhalesBot
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
WhalesBot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
WhalesBot partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- EU SchoolnetcoreOfficial partnership with EU Schoolnet network. EU Schoolnet is a network of European schools providing ICT and STEM education resources. Partnership supports WhalesBot's presence in European educational markets.
- FCL (Future Classroom Lab)corePartnership with Future Classroom Lab, an initiative by European Schoolnet. FCL promotes innovative teaching and learning through technology. Supports classroom integration of WhalesBot STEM solutions.
- MerconnetcorePrimary European and Middle Eastern distributor of WhalesBot products. Manages distribution across multiple countries in the region.
- EdustreamcoreRegional distributor for WhalesBot products, based in UAE serving Middle Eastern markets.
- NK RoboticscoreSingapore-based distributor of WhalesBot robotics and coding education products for Southeast Asian markets.
- KidsOnlinecoreVietnam-based educational technology partner distributing WhalesBot products in the Vietnamese market.
- MakerRoboticscoreBrazil-based robotics education distributor serving South American markets with WhalesBot products.
- GaioncoreSouth Korea-based educational technology partner distributing WhalesBot STEM solutions in the Korean market.
- WESOUcoreJapan-based distributor of WhalesBot robotics and coding education products for the Japanese market.
- BoticscoreIndia-based distributor serving the Indian subcontinent with WhalesBot educational robotics products.
- SGCorp SolutionscoreSouth Africa-based distributor providing WhalesBot STEM education solutions to African markets.
- LFS GroupcoreItalian distributor of WhalesBot products serving the Italian educational market.
- Code with KidsminorAfrican-based distributor focused on bringing coding and robotics education to children across Africa.
- Federation of Global Youth Artificial IntelligencecoreOrganizational body behind ENJOY AI world robotics competition for youth. Supports over 600 competitions annually with 100,000+ participants. Primary competition and brand awareness platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
WhalesBot competitors and assessment
Company assessmentDirect peers
- VEX Robotics: Direct competitor in classroom robotics kits and the operator of the VEX IQ/Competition robotics platform — a clear analog to WhalesBot's ENJOY AI competition ecosystem. Competes for school budgets, after-school programs, and competition-driven demand.
- Makeblock: Direct competitor in STEAM and AI education robotics for K–12, offering the mBot, Codey Rocky, and mBlock platform. Closest pure-play comparable by product line (modular robotics, Scratch/Python programming), age range, and B2B school sales motion.
- Sphero: STEM robotics and coding education company (Sphero BOLT, indi, RVR) targeting K–12 with screen-free and programmable robots. Overlapping product categories (educational coding robots) and shared school-distribution channels.
- UBTECH Robotics: Chinese-origin AI and humanoid robotics company with strong K–12 STEM products (uKit, Alpha series) and global distribution. Direct competitor, especially across emerging markets where both leverage China-based manufacturing and pricing.
- Wonder Workshop: Direct peer in K–12 educational robotics with Dash, Dot, and Cue, focused on coding curricula for younger learners. Competes in the same elementary school procurement segment and has a similar teacher-support and curriculum model.
Emerging players
- Root Robotics: Educational coding robot acquired by iRobot, targeting K–12 with a multi-level programming platform. Comparable in targeting schools with progressive coding curricula and competing for the same STEM classroom budget.
- Hummingbird Robotics Kit: Educational robotics kit for middle and high school classrooms, combining craft materials with electronics and programming. Overlaps with WhalesBot's Smart and AI Module Series in classroom use cases and STEM curriculum integration.
- Matatalab: Screen-free coding robot sets for early learners (ages 4–9) sold to schools and homes. Overlaps with WhalesBot's Make U Series (U10, B3 Pro) on the screen-free, early-childhood segment of the market.
- Modular Robotics (Cubelets): Modular, snap-together educational robotics blocks for K–12. Comparable in modular design philosophy and age range, though with a more research/STEM-lab positioning rather than WhalesBot's broader school-and-consumer mix.
Broad incumbents
- LEGO Education: Incumbent in educational robotics with WeDo, SPIKE Prime, and Mindstorms. Competes in the same K–12 STEM classroom procurement budgets and has unmatched brand trust and curriculum partnerships globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WhalesBot social profiles
Digital presenceWhalesBot financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhalesBot leadership team
Management profileNumber of profiles
WhalesBot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhalesBot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhalesBot
What does WhalesBot do?
WhalesBot designs, manufactures, and sells modular STEM robotics kits, coding robots, educational drones, and AI-integrated learning devices for children and students aged 3-22. The offering combines physical hardware with the proprietary WhalesOS operating system, the Whaleschips and Scratch-based programming platforms, and a structured curriculum of over 3,000 project-based lessons. Products are sold to schools and institutions as integrated classroom solutions and to families through an online store and Amazon.
Is WhalesBot a public or private company?
WhalesBot is a private company. It is classified as unknown and is currently operating.
When was WhalesBot founded?
WhalesBot was founded in -1. It employs 11 to 50 people.
Where is WhalesBot based?
WhalesBot is headquartered in Shanghai, China, in the Asia region.
How does WhalesBot make money?
Four revenue lines are on record. Robotics Hardware Sales are the primary driver. The others are educational Curriculum & Resources, competition & Event Participation and distributor/Reseller Channel.
Who are WhalesBot's main competitors?
Direct peers on record are VEX Robotics, Makeblock, Sphero, UBTECH Robotics and Wonder Workshop. Emerging players are Root Robotics, Hummingbird Robotics Kit, Matatalab and Modular Robotics (Cubelets). LEGO Education is listed as a broad incumbent.
Does WhalesBot have an API?
No public API is recorded for WhalesBot.
What industry is WhalesBot in?
WhalesBot's product category is Educational Robotics. Its primary akta.pro industry code is EDAMADAN, Robotics Kits, Parts & Lab Equipment Providers (Education-Focused), with a secondary code of CRACARAG, Educational & Hobby Robotics Kits (Consumer). Its SIC code is 3944.