Whole Sol Blend Bar

What Whole Sol Blend Bar does

Whole Sol Blend Bar was a Boulder, Colorado-based fast-casual concept founded in 2018 that operated retail locations serving 100% USDA Certified Organic smoothie bowls and cold-pressed juices. The product line was built around a cold-pressed juicing process designed to extract juice without generating heat, with the stated intent of preserving nutrients and extending shelf life; menus were nutritionist-designed and emphasized ingredient transparency, no added sugars, and gluten-free, dairy-free, vegan options averaging under 400 calories per bowl.

The company operated 5+ company-owned storefronts across Boulder (Pearl Street, Twenty Ninth Street Mall) and Denver (LoDo/Union Station, RiNo, Sloan's Lake flagship), distributed wholesale cold-pressed juices and snacks to fitness studios and stores under fixed per-unit wholesale/MSRP pricing with a Wednesday delivery cadence, and booked private-event catering. It was the only USDA Certified Organic juice shop in Boulder and Denver, and it earned multiple regional awards including Inc. 5000 (#503), Inc. Regionals Rocky Mountains (#15), and Denver Business Journal Fast50 (#1).

The company was co-founded by Phil Dumontet (CEO; previously sold Dashed to Grubhub in August 2017) and Alexa Squillaro (Chief Taste Officer; MS in Nutrition from Columbia University), and was incorporated as Whole Sol Group Holdings LLC. It was a bootstrapped, family-owned business with no disclosed institutional funding. On January 19, 2024 the company announced complete cessation of all operations, citing unsustainable food and labor cost inflation, supply shortages, landlord evictions of buildings above its stores, and broader restaurant-industry headwinds.

Name

Whole Sol Blend Bar

Legal name

Whole Sol Group Holdings LLC

Website

https://wholesol.com

Company type

Private

Operating status

Closed

Headcount range

1–10 employees

Short description

Whole Sol Blend Bar was a Boulder, Colorado-based fast-casual chain (2018–2024) operating 5+ retail locations serving 100% USDA Certified Organic smoothie bowls and cold-pressed juices, with wholesale distribution to fitness studios and private-event catering, before announcing complete closure in January 2024.

Ownership category

akta.pro rank

Product category

Healthy Fast-Casual Restaurants

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro industry

PRIMARYTHAFAKAA

Juice Bars & Cold-Pressed Juice Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Beverage Shops (Juice, Smoothie, Tea, Non-Alcoholic Specialty)

SECONDARYTHAFAKAB

Smoothie & Protein Shake Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Beverage Shops (Juice, Smoothie, Tea, Non-Alcoholic Specialty)

Keywords

• Cold-pressed juices
• Organic smoothie bowls
• Healthy fast-casual
• Plant-based nutrition
• Wholesale beverages

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Food and Beverage Sales: Revenue from operating multiple retail smoothie bowl and juice bar locations serving customers directly, with 5+ Colorado locations as of 2022
2. Wholesale Cold-Pressed Juice and Snacks: Selling wholesale cold-pressed juices and snacks to fitness studios and stores; minimum orders of 24 items for juices (3 per flavor) and 12 items for snacks (3 per item)
3. Private Events: Booking Whole Sol for private events and catering

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Whole Sol Blend Bar operated a fast-casual retail concept serving 100% USDA Certified Organic smoothie bowls and cold-pressed juices at multiple company-owned locations in Boulder and Denver, Colorado. The menu was nutritionist-designed, contained no added sugars, juices, yogurts, or processed ingredients, and offered an average under 400 calories per bowl. The company also sold wholesale cold-pressed juices and snacks to fitness studios and retailers, and provided private event catering services.

Product overview

Whole Sol Blend Bar operates as a unified retail food and beverage concept offering signature smoothie bowls, cold-pressed juices, and healthy snacks. All products are 100% organic, gluten-free, dairy-free, and plant-forward. The company also operates a wholesale division selling juices and snacks to fitness studios and retailers, and provides private event catering services. The business has announced complete closure as of January 19.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoothie Bowls Signature handcrafted smoothie bowls made with 100% organic, gluten-free, and dairy-free ingredients, with no added sugars, juices, yogurts, or processed ingredients. Sold to individual consumers at retail locations in Boulder and Denver.
• Cold-Pressed Juices (Retail) USDA Certified Organic cold-pressed juices sold to consumers at retail, including Daily Greens, Spicy Greens, The Detox, Celery Juice, Beauty Elixir, Empowermint, Pure Glacier, Ginger-Aide, Straight Fire, and Post-Workout varieties.
• Wholesale Cold-Pressed Juices and Snacks Bulk cold-pressed juices and snacks sold wholesale to fitness studios and retail stores, featuring the same 100% organic ingredients with wholesale pricing and minimum order requirements (24 juice items and 12 snack items).
• Private Event Catering Mobile smoothie and juice catering services for private events, bringing Whole Sol's organic smoothie bowls and cold-pressed juices directly to customer events.

Quantifiable outcome

• No added sugars, fruit juice, sweeteners or preservatives; average under 400 calories per bowl

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Ozo CoffeeminorOthersLocal coffee brand partner providing spreads and ingredients for Whole Sol's menu items
• Purely ElizabethminorOthersLocal brand partner providing granola toppings for smoothie bowls and other menu items
• Madhava HoneyminorOthersLocal honey supplier providing honey for the Ginger-Aide juice and other recipes
• Treeline Nut CheeseminorOthersLocal brand partner providing nut cheese products for menu items
• OathausminorOthersLocal brand partner providing spreads and butters for menu items

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Playa Bowls: Acai and smoothie bowl franchise with a coastal footprint; highly comparable product (smoothie bowls, juices, organic-leaning ingredients) and franchise-driven multi-location expansion model.
• Frutta Bowls: Smoothie, acai, and juice bowl franchise with similar ingredient philosophy (organic-leaning, plant-forward) and franchise expansion model targeting health-conscious consumers.
• Clean Juice: Certified organic juice and smoothie bar franchise; near-identical positioning to Whole Sol with USDA Organic certification as central brand pillar and multi-location retail footprint.
• Nekter Juice Bar: Multi-unit juice and smoothie bowl chain emphasizing clean, plant-based ingredients; directly competes in the same cold-pressed juice and acai/smoothie bowl category with similar D2C retail model.
• Pressed Juicery: Premium cold-pressed juice and smoothie bowl chain with multiple retail locations; directly comparable on cold-pressed juice as core product, USDA-leaning ingredient positioning, and DTC retail + wholesale distribution model.

Broad incumbents

• Tropical Smoothie Cafe: Large smoothie and health-focused cafe franchise; broader menu with food items but shares Whole Sol's target customer (health-conscious consumers seeking grab-and-go nutrition) and franchise multi-unit model.
• Robeks: Established smoothie and juice franchise with decades of multi-location operating history; comparable menu (smoothies, fresh juices, bowls) though broader and less organic-specialized than Whole Sol.
• Evolution Fresh: Cold-pressed juice brand owned by Starbucks, distributed through grocery and foodservice; comparable on cold-pressed wholesale juice and represents a strategic acquirer archetype for a chain like Whole Sol.
• Jamba: Large-scale smoothie and juice franchise with national footprint; broader menu and convenience-store positioning, but overlaps materially with Whole Sol's smoothie bowl and juice customer base.

Emerging players

• Suja Organic: Organic cold-pressed juice CPG brand primarily in grocery/wholesale; overlaps with Whole Sol's wholesale juice business and represents the CPG extension path for a juice-bar brand.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/whole_sol
• LinkedInlinkedin.com/company/whole-sol-blend-bar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Sol Blend Bar