Widect
Widect is a Turkish Airlines–backed e-commerce logistics platform that provides API-integrated, door-to-door B2C shipping from Turkey to 40+ countries for Turkish e-exporters, consolidators, logistics companies, and micro exporters.
- Company typePrivate
- Founded2023
- HeadquartersIstanbul, Türkiye
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Widect does
Widect is a Turkish e-commerce logistics platform that provides end-to-end, door-to-door B2C shipment services from Turkey to international destinations, targeting Turkish e-exporters, consolidators, logistics companies, and micro exporters. The company is a brand operated by THY Hava Kargo Taşımacılığı A.Ş., a 100% subsidiary of Turkish Airlines (Türk Hava Yolları A.O.), which provides Widect with access to the parent's wide-body flight network, Turkish Cargo's logistics expertise, and Istanbul Airport as a transshipment hub. Founded in September 2023 and operational from Q1 2024, Widect markets itself as serving 40+ shipping countries via 10+ direct injection points to more than 20 destinations and a network of 90+ last-mile courier partners.
The platform is built around three branded service pillars — WIDE (global destination reach via Turkish Airlines' network), DIRECT (door-to-door air cargo transportation based on Turkish Cargo's expertise), and CONNECT (bridging producers and buyers worldwide) — supported by add-on modules including API-based Integration, End-to-End Delivery, E-Commerce Logistics, and promotional Campaign pricing. The core technical product is an API integration system enabling enterprise customers to automate shipment creation, weight/volume measurement, micro export and import customs processes, air cargo transportation, returns, insurance, cash on delivery in select regions, proof of delivery, and end-to-end tracking.
Widect makes money on a transaction-fee basis for logistics services, with quote-based pricing that requires customers to submit shipment profiles (monthly volume, destinations, package content, size, and weight). The go-to-market is API-first for enterprise B2B customers (e-exporters, consolidators, logistics companies) and a contracted-agency channel — navlungo, ship_entegra, Aras, stm, kargobaz, pratikargo, aynexpress — for mid-market and SMB shippers without integration infrastructure. Marketing is largely digital (corporate website, social, email at [email protected]) and benefits from co-branding with Turkish Airlines. Headquartered at Istanbul Airport SMARTIST Terminal with an on-site cargo depot, Widect operates with a 27-person team and does not publicly disclose revenue or funding figures.
Widect firmographics
Firmographics- Name
- Widect
- Legal name
- THY Hava Kargo Taşımacılığı A.Ş.
- Website
- https://widect.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Widect is a Turkish Airlines–backed e-commerce logistics platform that provides API-integrated, door-to-door B2C shipping from Turkey to 40+ countries for Turkish e-exporters, consolidators, logistics companies, and micro exporters.
- Ownership category
- akta.pro rank
Widect industry classification
Industry- Product category
- Cross-Border E-commerce Logistics
- NAICS
- Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (492110), Air Transportation (481)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Air Courier Services (4513)
- akta.pro primary industry
- Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE)
- akta.pro secondary industries
- Cross-Border Parcel Consolidation & Linehaul (B2C/B2B2C) (TLACAKAA), International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE), Cross-Border Final-Mile Partner Networks & Delivery Management (TLACAKAH)
Keywords
Where Widect is headquartered
LocationHeadquarters
- HQ city
- Istanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices2 records
Markets served
Widect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2C E-commerce Logistics Services: End-to-end door-to-door logistics services for B2C shipments from Turkey to international destinations. Services include pickup, export customs, air cargo, import customs, door delivery, returns, and warehousing. Revenue is generated through service fees for these comprehensive logistics solutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Widect product offering
Product offeringCore offering
Widect provides end-to-end international e-commerce logistics services for B2C shipments from Turkey to global destinations. Services cover pickup, export customs, air cargo transportation, import customs clearance, and door-to-door delivery, with additional offerings in returns, warehousing, insurance, and cash-on-delivery. Customers access services through API integration for automated shipment management or through contracted agency partners.
Product overview
Widect is a unified e-commerce logistics platform offering three interconnected service pillars — WIDE (global destination reach via Turkish Airlines' flight network), DIRECT (door-to-door air cargo transportation), and CONNECT (bridging producers and buyers worldwide) — supported by Integration (API-based connectivity), End-to-End Delivery (full-service logistics), E-Commerce Logistics (specialized e-export solutions), and Campaign (promotional pricing) modules. The platform is a brand of THY Hava Kargo Taşımacılığı A.Ş., a 100% subsidiary of Turkish Airlines, serving Turkish e-exporters with B2C shipment solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- WIDE — Global Destination Service A core service leveraging Turkish Airlines' wide flight network, which flies to most countries in the world, providing global e-commerce shipping coverage for Turkish exporters to many different international destinations.
- DIRECT — Door-to-Door Transportation Service A door-to-door transportation service based on Turkish Cargo's logistics expertise, offering direct shipments to locations around the world to grow Türkiye's e-commerce volume.
- CONNECT — Cross-Border Producer-to-Buyer Service A service connecting people and cultures across many different global locations, serving as a bridge between producers and buyers in the e-commerce ecosystem.
- End-to-End E-Commerce Logistics Service A full-service e-export logistics package covering every stage of international delivery, including shipment pickup, export and import customs, air cargo transportation, and final-mile door delivery, supported by a professional team. Includes warehouse acceptance, returns processes, warehousing services, insurance options, cash on delivery in certain service regions, and proof of delivery.
Quantifiable outcome
- Aims to reach 10% of total Turkish e-export target
Companies that use Widect
Customer profileSegments4 records
Ideal customer profiles4 records
Widect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Widect partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- navlungominornavlungo is a business partner providing access to Widect's services through their logistics platform. Listed among 'Our business partners where you can get access to our services'.
- ship_entegraminorship_entegra is a business partner providing access to Widect's services. Listed among 'Our business partners where you can get access to our services'.
- ArasminorAras is a business partner providing access to Widect's services. Listed among 'Our business partners where you can get access to our services'.
- stm (ShipToMore)minorstm (ShipToMore) is a business partner providing access to Widect's services. Listed among 'Our business partners where you can get access to our services'.
- kargobazminorkargobaz is a business partner providing access to Widect's services. Listed among 'Our business partners where you can get access to our services'.
- pratikargominorpratikargo is a business partner providing access to Widect's services. Listed among 'Our business partners where you can get access to our services'.
- aynexpressminoraynexpress is a business partner providing access to Widect's services. Listed among 'Our business partners where you can get access to our services'.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Widect competitors and assessment
Company assessmentEmerging players
- ePost Global: US-based cross-border parcel delivery specialist focused on international e-commerce shipping from origins including the US and Europe to global destinations. Emerging player with partial overlap to Widect's cross-border e-commerce parcel offering.
Direct peers
- Aras Kargo: One of Türkiye's largest domestic and international cargo companies, also listed as a Widect reseller. Directly comparable as a Turkish-origin parcel logistics provider with international delivery capability and an established customer base among Turkish e-exporters.
- MNG Kargo: Large Turkish domestic and international courier offering e-commerce shipping solutions including international delivery. Comparable to Widect as a Turkish e-commerce logistics provider targeting B2B shippers and consolidators.
- Sürat Kargo: Turkish parcel courier focused on e-commerce and B2B shipments with international service options. Comparable to Widect in providing Turkish-origin cross-border parcel services to e-exporters.
- Yurtiçi Kargo: Major Turkish parcel and cargo company with significant domestic and international operations. Directly comparable to Widect in serving Turkish e-commerce shippers with international delivery, including cross-border e-commerce parcel services.
- PTT (Turkish Post): National postal operator of Türkiye offering international parcel and e-commerce delivery services out of Türkiye. Directly comparable to Widect as a Türkiye-origin cross-border parcel provider for e-exporters, though with a postal rather than air-cargo-led model.
Broad incumbents
- Cainiao Network: Alibaba's logistics arm providing global cross-border e-commerce fulfillment and parcel services, including DDP customs-integrated shipping. Broad incumbent with substantial scale and technology investments analogous to Widect's API-first e-commerce logistics model.
- FedEx Cross Border: FedEx's cross-border e-commerce solution offering international shipping, customs, and tracking for online retailers. Broad incumbent directly competing in cross-border e-commerce parcel logistics with greater global scale than Widect.
- DHL eCommerce: Global e-commerce logistics specialist within Deutsche Post DHL offering cross-border parcel delivery, customs clearance, and returns. Broad incumbent competing with Widect in cross-border e-commerce parcel logistics, though with global multi-origin capability far beyond Türkiye.
- Asendia: Joint venture between La Poste and Swiss Post focused on cross-border e-commerce parcel delivery and mail services. Broad incumbent competing in cross-border e-commerce parcel logistics with global reach and DDP capabilities comparable to Widect's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Widect social profiles
Digital presenceWidect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Widect leadership team
Management profileNumber of profiles
Widect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Widect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Widect
What does Widect do?
Widect provides end-to-end international e-commerce logistics services for B2C shipments from Turkey to global destinations. Services cover pickup, export customs, air cargo transportation, import customs clearance, and door-to-door delivery, with additional offerings in returns, warehousing, insurance, and cash-on-delivery. Customers access services through API integration for automated shipment management or through contracted agency partners.
Is Widect a public or private company?
Widect is a private company. It is classified as corporate owned and is currently operating.
When was Widect founded?
Widect was founded in 2023. It employs 11 to 50 people.
Where is Widect based?
Widect is headquartered in Istanbul, Türkiye, in the Europe region.
How does Widect make money?
One revenue line is on record: B2C E-commerce Logistics Services.
Who are Widect's main competitors?
ePost Global is listed as an emerging player. Direct peers are Aras Kargo, MNG Kargo, Sürat Kargo, Yurtiçi Kargo and PTT (Turkish Post). Broad incumbents are Cainiao Network, FedEx Cross Border, DHL eCommerce and Asendia.
Does Widect have an API?
Yes. Widect offers an API integration that enables e-commerce businesses to connect their systems for automated shipment management. Through the API, customers can create shipment labels, access real-time tracking information, and monitor shipment status at every stage from package acceptance through final delivery. After API integration is completed, Widect handles package security checks, weight/volume measurement, micro export customs processes, air cargo transportation to destination, import customs clearance, and door-to-door delivery. Customers can also access services such as returns, insurance, cash on delivery (in select service regions), and proof of delivery via the API. Tracking is accessible either through the Widect website using a tracking number or via API tracking integration. Developer documentation is at widect.com/solutions.
What industry is Widect in?
Widect's product category is Cross-Border E-commerce Logistics. Its primary akta.pro industry code is TLAAAFAE, Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated), with a secondary code of TLACAKAA, Cross-Border Parcel Consolidation & Linehaul (B2C/B2B2C). Its NAICS code is 488510 and its SIC code is 4731.