Wild Card Boxing Club

What Wild Card Boxing Club does

Wild Card Boxing Club is a privately held boxing gym and lifestyle apparel brand founded in 1995 by legendary trainer Freddie Roach in Hollywood, California. The company operates a single physical training facility at 1123 Vine St, Los Angeles, offering affordable public access (a $10 day pass and $50–$75 monthly memberships) alongside access for elite professional fighters, including 50+ world champions that Roach has trained over three decades.

The core commercial operation is a direct-to-consumer e-commerce business built on Shopify. The store carries 76+ SKUs across men's, women's, and kids apparel, hats and accessories, bags, hand wraps, and signed memorabilia, with unit prices ranging from $12 to $160. The product portfolio is organized around three trademarked logo design lines — Old School 1995, Tag, and OG — and includes limited edition collections celebrating the gym's 30th anniversary in 2025, plus collaborations with Miguel Cotto and Superare, and signed Topps Allen & Ginter collectibles. Digital gift cards ($25–$250) and international shipping via USPS first class mail complete the merchandising platform. Marketing is anchored by Roach's personal brand, a documentary produced with American Giant ("The House that Freddie Built"), an Instagram presence, and a newsletter.

The business model blends low-ARPU gym access with a higher-margin branded apparel DTC stream, all driven by the cultural equity of Roach's training legacy rather than by technology differentiation. The company is founder-owned with no external funding, 7 employees, no public listing, and no disclosed revenue. The competitive position rests almost entirely on intangible brand and talent assets — Roach's reputation, the champion-fighter network, and trademarked brand identity — rather than on product technology, switching costs, or operational scale.

Name

Wild Card Boxing Club

Legal name

Wild Card Boxing Club

Website

https://wildcardboxingstore.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Card Boxing Club is a founder-owned boxing gym and Shopify-based DTC apparel brand in Hollywood, CA, founded by legendary trainer Freddie Roach in 1995. It sells branded merchandise globally and serves both elite professional fighters and everyday fitness members at a single location.

Ownership category

akta.pro rank

Product category

Boxing Apparel & Gym

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports Clubs/Teams (MMA Gyms/Teams, Boxing Clubs, Pro Wrestling Stables) (MPAKABAC)

akta.pro secondary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Boxing apparel
• Boxing gym
• Gym memberships
• Signed memorabilia
• Licensed merchandise

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. E-commerce merchandise sales: Direct-to-consumer sales of branded apparel including t-shirts, hoodies, hats, accessories, and collectible items through their official online store.
2. Gym membership and day passes: Physical gym location offering daily passes and monthly memberships for members wanting to train at the facility, with independent trainers available for additional fees.
3. Gift cards: Digital gift cards sold in denominations from $25 to $250, delivered via email with redemption codes.
4. Collectibles and signed memorabilia: Sale of limited edition signed trading cards and collectible items featuring Freddie Roach and Wild Card Boxing branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wild Card Boxing Club operates a direct-to-consumer e-commerce store selling branded boxing apparel (t-shirts, hoodies, hats, accessories, women's and kids' clothing), bags, gift cards, and signed memorabilia through Shopify. The company also runs a physical boxing gym in Hollywood, CA offering daily passes ($10) and monthly memberships ($50-$75), serving everyone from world champion fighters to casual fitness enthusiasts.

Product overview

Wild Card Boxing Club operates a Shopify-based e-commerce store selling branded boxing merchandise. The product portfolio centers on apparel with three main logo design lines: Old School Logo (1995 original), Tag Logo, and OG (Original) Logo designs. The offering includes T-shirts, hoodies, hats, accessories, bags, and limited edition collectibles across men's, women's, and kids categories. Special offerings include collaborations with Superare and Miguel Cotto, a 30th Anniversary collection, and Freddie's Favorites with bonus gift card offers. The company also sells digital gift cards and signed collectibles.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Card Boxing Branded Apparel and Accessories

Quantifiable outcome

• Over 50 world champions trained by Freddie Roach
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• American GiantminorStrategic or Co-development PartnerAmerican Giant collaborated with Wild Card Boxing to create 'The House that Freddie Built' documentary video featuring the gym's history, champion fighters, and culture. The documentary was directed by Michael Rapaport and showcases Wild Card Boxing's legacy.
• SuperareminorGTM or Marketing PartnerSuperare is a collaboration partner producing co-branded apparel with Wild Card Boxing including 'It Ain't Easy!' t-shirts and limited edition bomber jackets. The collaboration features vintage-style 50% cotton/50% polyester tees.
• Miguel CottominorGTM or Marketing PartnerPuerto Rican world champion boxer Miguel Cotto has a collaboration collection with Wild Card Boxing featuring Puerto Rico flag logo shirts. Cotto is one of the notable fighters trained by Freddie Roach.
• ToppsminorOthersWild Card Boxing sells limited edition signed 2013 Topps Allen & Ginter Freddie Roach trading cards valued at $130. These are exclusive collectibles while supplies last.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• UFC Gym: Franchise combat sports gym chain tied to the UFC brand with global locations and merchandise. Comparable as a branded combat sports training and fitness concept with merchandise operations, though focused on MMA rather than pure boxing.
• Hayabusa: Modern combat sports apparel and equipment brand serving MMA and boxing markets with premium positioning. Comparable as a combat sports lifestyle brand targeting enthusiast consumers with branded gear, though broader across MMA disciplines.

Broad incumbents

• Title Boxing: Major boxing equipment and apparel retailer with both e-commerce and brick-and-mortar locations. Comparable as a boxing-specialty retail and apparel brand serving similar enthusiast customers but at much larger operational scale.
• Everlast: The world's most recognized boxing equipment and apparel brand, founded 1910. Broad incumbent operating across boxing equipment, apparel, and accessories globally—overlapping with Wild Card Boxing's merchandise category but at much larger scale and broader distribution.
• Top Rank: Major boxing promotion company with merchandise operations tied to its fighter roster. Comparable as a boxing-industry brand leveraging champion associations into apparel and memorabilia, though Top Rank is primarily a promoter rather than a gym.

Direct peers

• Kronk Gym: Iconic Detroit boxing gym associated with Thomas Hearns and Emanuel Steward, now revived with branded merchandise. Comparable as a heritage boxing gym leveraging its champion lineage into apparel and brand extensions.
• Mayweather Boxing Club: Floyd Mayweather's Las Vegas boxing gym with strong celebrity-driven brand and merchandise line. Comparable as a modern celebrity-trainer-led boxing gym that monetizes its owner's reputation through training memberships and branded apparel.
• Gleason's Gym: Historic Brooklyn boxing gym founded in 1937 with strong cultural brand and merchandise operations. Directly comparable as a legendary boxing gym that monetizes its heritage through training, apparel, and brand licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wildcardboxingstore
• LinkedInlinkedin.com/company/wild-card-boxing-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Card Boxing Club