WILD ESTATE

What WILD ESTATE does

Wild Estate, legally Wild on Waiheke Ltd, is a family-owned boutique winery, craft brewery, and activity venue on Waiheke Island, New Zealand, founded in 1998. Its core assets are a 7-acre vineyard in Onetangi Valley and an on-site craft brewery operating since 1998; winemaking is outsourced to Mudbrick's facility under winemaker Patrick Newton, with viticulture led by Matt Sloane and a recent addition, Daniel Struckman, to the winemaking team. Product lines include three wine tiers (Estate Range, Wanderlust Reserve, and the limited The W Ultrapremium released roughly every five years), small-batch Waiheke Island regional craft beers, an on-site restaurant with shared-platter dining, and paid adventure activities such as archery, laser claybird shooting, and team-building packages (WildTarget, WildTribe, Wildchamps, Wild Woozy) for groups of up to 120.

Revenue is generated through five primary streams: cellar door and online wine sales (including NZ and international DTC shipping via Wine Collective Direct), craft beer sales at the bar and cellar door, on-site restaurant and bar service, activity bookings, and private function/event hire for corporate clients, weddings, and celebrations. The go-to-market is hybrid and event-driven: direct-to-consumer at the Waiheke venue, sales-led for corporate functions via dedicated phone lines and email (with a 50% deposit required for groups of 14+), and event-led through major concert and festival partnerships (Carl Cox Aotearoa Winery Tour 2026, Highlife NYE, Roots in the Vines). Customers include enterprise corporates (KPMG, LexisNexis NZ, USL Medical, Trade Me Property, VCFO Group, Callander Group, PitStop, Newshub Radio), wedding and private party segments, and Waiheke Island tourists; group sizes range from casual bookings under 10 to exclusive venue hire of 100-120 guests. The business holds on-premise and off-premise liquor licenses (9am-midnight, seven days a week) and operates seasonally from 11am-5pm, with no venue hire fee for large private functions.

Name

WILD ESTATE

Legal name

Wild on Waiheke Ltd

Website

https://wildestate.co.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Estate is a family-owned boutique winery, craft brewery, and activity venue on Waiheke Island, New Zealand, serving corporate function clients, wedding parties, and tourists with on-site wine, beer, restaurant, and team-building experiences.

Ownership category

akta.pro rank

Product category

Winery and Craft Brewery Hospitality

NAICS

Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Craft brewery operations
• Winery and vineyard
• Team building activities
• Corporate function venue
• Wedding and event hosting

Headquarters

HQ city

Waiheke Island

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure

Revenue model

1. Food & Restaurant: On-site restaurant serving casual shared platters, function menus for groups 14+. Bar service with wine, beer, cocktails. Operates 11am-5pm seasonally. On-license operates 9am-midnight 7 days a week.
2. Wine Sales: Three wine ranges: Estate Range (approachable varietals), Wanderlust Reserve Range (premium single-vineyard), and The W Ultrapremium (ultra-premium limited release). Sold at cellar door, online shop (NZ wide shipping, international shipping).
3. Craft Beer Sales: Craft beers brewed on-site including Waiheke Brewery Ginger Beer (World Famous on Waiheke). Served at bar and sold at cellar door.
4. Activities & Team Building: Paid activities including archery ($37.50-$40 per person), laser claybird shooting, combo packages (WildTarget, WildTribe), and team building events (Wildchamps, Wild Woozy). Groups 20-120 from $72.50pp.
5. Function & Event Hire: Corporate events, weddings, private parties, stag/hen parties. Groups of 100-120 for exclusive venue hire. No venue hire fee. 50% deposit required for groups 14+.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wild Estate operates an integrated boutique hospitality destination on Waiheke Island comprising a 7-acre vineyard producing Estate, Wanderlust Reserve, and The W ultra-premium wines; an on-site craft brewery operating since 1998; a vineyard restaurant serving shared platters and casual dining; and adventure activity programs (archery, laser claybird shooting, combo packages, team-building events) for groups up to 120. The venue hosts corporate functions, weddings, private parties, concerts, and seasonal events under a single family-owned operation.

Product overview

Wild Estate is a boutique winery, brewery, and activity venue on Waiheke Island, New Zealand. The offering is organized into three main pillars: (1) Wine products including the Estate Range, Wanderlust Reserve Range, and ultra-premium W Range wines produced from their 7-acre vineyard in Onetangi Valley; (2) Craft beer from the Waiheke Island Brewery established in 1998; and (3) Activity programs including WildTarget (archery + claybird combo), WildTribe (team building for 20-120 guests), Wildchamps (competitive team games), and individual activities like archery and laser claybird shooting. The venue also operates a restaurant and hosts functions including weddings, corporate events, and private parties. The business operates under the trading name Wild on Waiheke Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Estate Restaurant: On-site vineyard restaurant serving shared platters, boutique wines, and craft beers
• Waiheke Island Brewery
• Wild Estate Vineyard
• Wild On Waiheke Activities

Products and services

• Wild Estate Vineyard Wines (Estate Range, Wanderlust Reserve Range, The W Ultra-premium) Three-tier wine portfolio from the 7-acre Onetangi Valley vineyard: approachable Estate Range varietals; premium Wanderlust Reserve Range from carefully selected single rows in best vintages; and ultra-premium The W crafted from best parcels of low-yielding vines, hand-picked and matured in French Oak Barriques. Sold at cellar door, online NZ shop, and via international shipping.
• Waiheke Island Brewery Craft Beers Small-batch craft beers brewed on-site in a distinct Waiheke Island regional style since 1998, including the Waiheke Brewery Ginger Beer. Over 25 years of brewing tradition. Served at the bar and sold at the cellar door.
• Wild Estate Restaurant

Quantifiable outcome

• Real Review 2026 Top 100 Wineries recognition
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mudbrick Vineyard & RestaurantcoreStrategic or Co-development PartnerWinemaking facility partner. Grapes are harvested from Wild Estate's 7-acre vineyard, then transported to Mudbrick's winemaking facility where award-winning winemaker Patrick Newton transforms them into Wild Estate wines.
• Matt Sloane (Viticulturist)coreOthersLead viticulturist caring for Wild Estate vines. Treats vines with expertise shared across multiple Waiheke Island vineyards. Expertise ensures quality grape production from the Onetangi Valley estate.
• Patrick Newton (Winemaker)coreOthersAward-winning winemaker at Mudbrick who crafts Wild Estate wines. Conducts the winemaking 'alchemy' that transforms grapes into liquid gold. Creates the premium and ultra-premium wine ranges.
• Daniel Struckman (The Batch)minorOthersNewest addition to winemaking team. Described as 'good-looking, fun-loving' contributing to the winemaking process.
• Audiology TouringminorGTM or Marketing PartnerConcert and event promoter partner. Organizes major events at Wild Estate including the Carl Cox Aotearoa Winery Tour 2026.
• Highlife EntertainmentminorGTM or Marketing PartnerNYE party organizer. Partners with Wild Estate for annual Highlife NYE Party event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Obsidian Estate: Waiheke Island vineyard producing estate wines from hillside vineyards. Comparable boutique estate with premium Waiheke regional positioning.
• Mudbrick Vineyard & Restaurant: Direct Waiheke Island winery and restaurant; comparable vineyard estate with hospitality venue. Also functions as Wild Estate's winemaking partner, blurring competitor/partner lines.
• Tantalus Estate: Waiheke Island winery, restaurant, and event venue. Direct competitor in vineyard estate hospitality and premium wedding/function market.
• Destiny Bay Vineyards: Waiheke Island ultra-premium winery with tasting/destination experiences. Comparable in boutique estate positioning and ultra-premium Waiheke wine tier.
• Man O' War Vineyards: Waiheke Island winery with multiple sub-brands and on-site experiences. Comparable boutique premium Waiheke producer with destination positioning.
• Cable Bay Vineyards: Waiheke Island winery with on-site restaurant and function venue. Comparable multi-vertical estate offering combining wine, food, and events.
• Te Motu Vineyard: Premium Waiheke Island vineyard estate producing Bordeaux-style wines. Direct comparable as small-lot premium Waiheke producer.
• Goldie Estate: Waiheke Island boutique winery and vineyard estate. Comparable in scale and offering premium Waiheke wines with on-site tasting.
• Stonyridge Vineyard: Iconic Waiheke Island premium winery known for Larose and restaurant experiences. Direct competitor in vineyard estate hospitality targeting premium wine buyers and destination visitors.
• Batch Winery: Waiheke Island winery that shares a winemaker (Daniel Struckman/The Batch) connection with Wild Estate. Direct peer in boutique Waiheke wine and hospitality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildestatewaihekeislandwaiheke
• Instagraminstagram.com/wild.estate
• LinkedInlinkedin.com/company/wild-estate-waiheke-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILD ESTATE