Audiology Touring
Audiology Touring Limited is an independent New Zealand music and events promoter producing electronic music festivals (Mardi Gras, High Tide, No Days Off, Ultra NZ), international artist tours, the UNLISTED underground rave sub-brand, a Shopify merch store, and the "We Do Cool Sh*t" podcast for NZ drum & bass fans.
- Company typePrivate
- Founded-
- HeadquartersTauranga, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Audiology Touring does
Audiology Touring Limited is a privately held, independent music and events promoter headquartered at 60 Durham Street, Tauranga, New Zealand. The company produces and promotes a portfolio of electronic music events across New Zealand — including flagship festivals Mardi Gras (Ohakune and Queenstown), High Tide (Wellington), No Days Off (Mount Maunganui), Parklands, Southern Sounds, Mystery Festival, Sonorous, ANODNB, and the 2026 Ultra New Zealand presentation — alongside international artist tours (GRAFIX, POLA & BRYSON, SOTA, DNB Allstars 2026) and the UNLISTED sub-brand of underground no-phones pop-up raves co-presented with Let Them Cook Records. The business is supported by an owned media ecosystem consisting of the "We Do Cool Sh*t" podcast hosted by Bri Barrett and Mitch Lowe, a Shopify-powered merchandise store at shop.audiologytouring.com, and an email newsletter for presale access.
Revenue is generated through three primary streams: ticket sales processed via authorized partner Flicket Ltd (with AREP for presales on select events such as High Tide 2026), branded merchandise sales through Shopify, and event sponsorship (exemplified by the Subway NZ partnership for Mardi Gras 2026). Pricing is not publicly disclosed; disclosed event-price signals include a NZ$558 VIP double upgrade for Mardi Gras 2026 and Ultimate High Tide Experiences valued at $5,000+. Ticketing and payments are processed via third-party PCI-compliant gateways over SSL; no proprietary technology systems are disclosed.
The customer base is entirely consumer-facing — fans of drum & bass, electronic, and adjacent genres — with no enterprise or B2B customers. Distribution relies on a multi-channel organic social presence (Instagram, TikTok, Facebook, YouTube), direct website sales, and a co-presenter network including Surge Audio and George FM. The company operates with a disclosed headcount of 6 employees, is wholly independent with no parent company or external institutional investors, and self-describes as "Aotearoa's leading independent music and events promoter."
Audiology Touring firmographics
Firmographics- Name
- Audiology Touring
- Legal name
- Audiology Touring Limited
- Website
- https://audiologytouring.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Audiology Touring Limited is an independent New Zealand music and events promoter producing electronic music festivals (Mardi Gras, High Tide, No Days Off, Ultra NZ), international artist tours, the UNLISTED underground rave sub-brand, a Shopify merch store, and the "We Do Cool Sh*t" podcast for NZ drum & bass fans.
- Ownership category
- akta.pro rank
Audiology Touring industry classification
Industry- Product category
- Live Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industries
- Tour & Road Management (MPAIAGAC), Tour & Artist Management Services (HSACAHAN)
Keywords
Where Audiology Touring is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Audiology Touring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to concerts, festivals, and touring events across New Zealand. Events range from intimate gigs to large-scale outdoor festivals.
- Merchandise Sales: Sale of branded Audiology merchandise through their online store (shop.audiologytouring.com) including event apparel and accessories.
- Event Sponsorship: Partnerships with brands like Subway NZ for event sponsorship, including promotional giveaways and brand activations at events.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Audiology Touring product offering
Product offeringCore offering
Audiology Touring is an independent music and events promoter in New Zealand that produces and promotes a portfolio of music festivals, concerts, and artist tours. The company brings international touring acts (primarily electronic, drum & bass, and related genres) to stages across New Zealand, from intimate gigs to large-scale outdoor festivals, alongside branded merchandise sales.
Product overview
Audiology Touring operates as a comprehensive music events platform offering a portfolio of festival properties and touring shows. The core offering includes major festivals (Mardi Gras, High Tide, Parklands, Southern Sounds, Mystery Festival, No Days Off, Sonorous, ANODNB), international artist tours (GRAFIX UK, POLA & BRYSON UK, SOTA UK, DNB ALLSTARS), underground event brand UNLISTED, and the WE DO COOL SH*T podcast. The platform is complemented by a Shopify-powered merchandise store and email newsletter for customer engagement. Ticketing is facilitated through authorized partners Flicket and AREP.
Differentiator
Problem solved
Functional benefit
Brands
- UNLISTED: Pop-up raves at unique underground venues across Aotearoa with no phones allowed
Products and services
- Mardi Gras Festival Large-scale annual festival held in Ohakune and Queenstown with main events, pre-parties, afterparties, and VIP upgrade options. Targeted at electronic and DnB music enthusiasts.
- High Tide Festival Annual electronic music festival held at Waitangi Park in Wellington CBD. Offers early lineup access, presale tickets, and Ultimate High Tide Experiences prize draws.
- Parklands Festival Annual outdoor music festival held in November. Part of Audiology Touring's major festivals portfolio.
- Southern Sounds Festival Annual multi-day music festival scheduled for September. Features music acts across multiple days.
- No Days Off Festival DnB-focused outdoor festival in Mount Maunganui featuring hyped international talent. Co-presented with Surge Audio and George FM.
- Mystery Festival Festival event featuring secret/surprise elements. Pre-registration required for presale access.
- Sonorous Festival Festival brand featured in the Audiology Touring events portfolio.
- ANODNB Festival Festival brand featured in the Audiology Touring events portfolio.
- GRAFIX UK Tour UK-based artist tour scheduled for July 2026 featuring GRAFIX performing in New Zealand.
- POLA & BRYSON UK Tour UK-based artist tour scheduled for August 2026 featuring POLA & BRYSON performing in New Zealand.
- SOTA UK "State of the Art 3.0" Tour UK-based artist tour scheduled for September 2026 featuring SOTA performing in New Zealand.
- DNB ALLSTARS 2026 Large-scale DnB event tour scheduled for October 2026 across Australia and New Zealand.
- UNLISTED Pop-Up Raves Pop-up underground rave series at unique venues across Aotearoa with a no-phones policy. Locations are announced 24 hours in advance. Co-presented with LET THEM COOK RECORDS.
- Audiology Merch Store Online merchandise store selling event merchandise, branded apparel, and collectibles. Powered by Shopify.
Companies that use Audiology Touring
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Audiology Touring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Audiology Touring partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- Subway NZmajorOfficial sponsor of Mardi Gras NZ 2026 with Instagram giveaway promotion. Prize pool valued at NZ$14,160 including event tickets and Subway vouchers. Co-marketing campaign driving attendance to Mardi Gras Ohakune and Queenstown events.
- Surge AudiocoreCo-presenter of No Days Off 2025 festival alongside Audiology and George FM. Partnership for bringing together hyped DNB talent from around the world.
- George FMcoreCo-presenter of No Days Off 2025 festival alongside Audiology and Surge Audio. Radio partnership for NZ drum and bass scene.
- Flicket LtdcoreAuthorized ticketing agency for Audiology events, providing ticketing platform with name-change and transfer capabilities. Listed as Authorised Ticketing Agency in event terms and conditions.
- AREPminorPresale ticketing partner for certain events including High Tide 2026.
- Let Them Cook RecordscoreCo-presenter of UNLISTED pop-up rave series featuring no-phones underground experiences at unique venues across Aotearoa.
- LaunchMediaminorMedia partner for UNLISTED events, providing event photography and multimedia content.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Audiology Touring competitors and assessment
Company assessmentEmerging players
- Let Them Cook Records: NZ-based electronic music label and co-presenter of Audiology's UNLISTED pop-up rave series. Comparable as an emerging player in the NZ underground electronic event space with overlapping audiences.
- Surge Audio: New Zealand DnB-focused event brand and partner of Audiology on No Days Off. Directly comparable in the niche drum & bass sub-segment, targeting the same fan community.
Broad incumbents
- AEG Presents: Global concert promotion and venue operator (AEG). Comparable as a major global promoter competitor that could enter or expand in NZ, particularly for major international festivals and tours.
- Live Nation Australasia: Australasian arm of the global Live Nation concert promotion and ticketing business. Comparable as the largest global promoter with Australasian presence, competing for major tours and festivals in NZ.
- TEG (Ticketek Entertainment Group): Australia/NZ live entertainment and ticketing conglomerate (owner of Frontier Touring and Ticketek). Operates a much broader portfolio of ticketing, touring, and venue businesses across Australasia, comparable as the dominant incumbent in the same regional market.
Regional players
- Chugg Entertainment: Australian concert promoter founded by Michael Chugg. Comparable as an independent promoter focused on touring international artists into Australasia, with similar artist-driven model though primarily Australia-based.
- Rhythm and Vines / Watusi Music Group: Operator of New Zealand's largest music festival (Rhythm and Vines) and other NZ music properties. Comparable as an incumbent NZ festival promoter with multi-day, multi-venue electronic/indie festival IP.
Direct peers
- Frontier Touring: Australia/NZ-based leading concert tour promoter owned by TEG. Comparable as a regional competitor bringing international touring artists (often electronic and rock) into Australasian markets, including NZ dates.
- George FM: New Zealand electronic music radio station and event co-presenter (partner of Audiology on No Days Off). Operates its own event series in the same electronic/DnB category, targeting overlapping audiences in NZ.
- Eccles Entertainment: New Zealand independent concert and event promoter founded in the early 2000s, active across NZ with a multi-genre festival and touring portfolio. Directly comparable as a similarly sized independent NZ promoter competing for the same artists and audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audiology Touring social profiles
Digital presenceAudiology Touring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiology Touring leadership team
Management profileNumber of profiles
Audiology Touring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiology Touring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiology Touring
What does Audiology Touring do?
Audiology Touring is an independent music and events promoter in New Zealand that produces and promotes a portfolio of music festivals, concerts, and artist tours. The company brings international touring acts (primarily electronic, drum & bass, and related genres) to stages across New Zealand, from intimate gigs to large-scale outdoor festivals, alongside branded merchandise sales.
Is Audiology Touring a public or private company?
Audiology Touring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audiology Touring founded?
Audiology Touring was founded in -1. It employs 1 to 10 people.
Where is Audiology Touring based?
Audiology Touring is headquartered in Tauranga, New Zealand, in the Oceania region.
How does Audiology Touring make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and event Sponsorship.
Who are Audiology Touring's main competitors?
Emerging players on record are Let Them Cook Records and Surge Audio. Broad incumbents are AEG Presents, Live Nation Australasia and TEG (Ticketek Entertainment Group). Regional players are Chugg Entertainment and Rhythm and Vines / Watusi Music Group. Direct peers are Frontier Touring, George FM and Eccles Entertainment.
Does Audiology Touring have an API?
No public API is recorded for Audiology Touring.
What industry is Audiology Touring in?
Audiology Touring's product category is Live Event Promotion. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of MPAIAGAC, Tour & Road Management. Its NAICS code is 71131 and its SIC code is 7990.